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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 169 Documents
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Search results for , issue "Vol 6, No 2 (2025)" : 169 Documents clear
Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang Mahanani, Anike Cariati; Archie, Ananda
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.839

Abstract

This study aims to analyze the influence of brand image, promotion, and price on customer loyalty at Cassandra Skincare Singkawang. The background of this research is driven by the intense competition in the beauty industry and the income fluctuations experienced by Cassandra Skincare over the past three years. This research uses a quantitative method with an associative approach. The research sample consisted of 100 respondents determined through purposive sampling with the criterion of consumers who have undergone treatment at least twice. Data were collected through questionnaires and processed using SPSS version 22. The results of the study show that brand image, promotion, and price have a positive and significant influence simultaneously on customer loyalty. The t-test results show that brand image, promotion, and price have a positive and significant influence partially on customer loyalty. The coefficient of determination (R²) of 59.2% indicates that these three variables can explain customer loyalty well, while the remaining percentage is influenced by other factors outside this research model. This research is expected to provide practical benefits for Cassandra Skincare in formulating marketing strategies to maintain customer loyalty. As a suggestion, the company should continue to maintain service quality, strengthen brand image, and offer attractive promotional programs and competitive pricing. Recommendations for future research are to add other variables such as service quality, consumer trust, or customer satisfaction so that the analysis results are more comprehensive. In addition, the research coverage area can also be expanded to obtain more representative findings.
The Influence of Motivation and Work Spirit on Job Satisfaction of Civil Servants at the Public Works and Spatial Planning Office for Housing and Settlement Areas in Kubu Raya Regency Yunika, Vivi Egi; Ahmadia, Eru
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.854

Abstract

This study aims to analyze the influence of motivation and work spirit on the job satisfaction of Civil Servants (PNS) at the PUPRPRKP Office of Kubu Raya Regency. The research uses an associative quantitative approach with 92 respondents selected through a saturated sampling technique. Data were collected through questionnaires and interviews. The results of the regression analysis show the equation Y = 1.292 + 0.274X₁ + 0.348X₂, with a correlation coefficient (R) of 0.669, which indicates a strong relationship, and a determination value (R²) of 44.7%, indicating that 44.7% of the variation in job satisfaction is influenced by motivation and work spirit. The F-test results show that motivation and work spirit together have a positive and significant effect on job satisfaction. The partial t-test results show that motivation and work spirit have a positive and significant effect on job satisfaction. In conclusion, motivation and work spirit make a real contribution to increasing the job satisfaction of Civil Servants. This study recommends the need to strengthen motivation and work spirit through rewards, incentives, and a supportive work environment. Future research is expected to add other variables so that the results are more comprehensive.
The Influence of Person Job Fit and Person Organization Fit on Organizational Commitment of Employees at Perum DAMRI Pontianak Branch Mariyana, Susi Sufi; Yasmin, Devi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.801

Abstract

This study aims to determine the influence of Person Job Fit and Person Organization Fit on Organizational Commitment among employees at Perum DAMRI Pontianak Branch. The research adopts a quantitative associative approach, with data collected through interviews, questionnaires, and documentation. The entire population of 159 employees was used as the sample through a saturated sampling technique. Data were analyzed using multiple linear regression, along with instrument validity and reliability tests, and classical assumption tests including normality, linearity, and multicollinearity. The results showed the regression equation Y = 1.871 + 0.166X1 + 0.303X2, with a correlation coefficient (R) of 0.540 indicating a moderate relationship between the independent and dependent variables. The coefficient of determination (R²) was 0.291, meaning that 29.1% of the variation in Organizational Commitment is influenced by Person Job Fit and Person Organization Fit, while the remaining 70.9% is affected by other factors not examined in this study. The F-test showed a significant simultaneous effect, while the t-test revealed that each independent variable had a significant partial effect on Organizational Commitment. Based on these findings, it is recommended that the company improve work facilities, align internal regulations with employee needs, and strengthen human resource management systems focused on career development and a supportive work environment. Future research is suggested to include additional variables such as job satisfaction or leadership style and consider qualitative approaches to gain a more comprehensive understanding.
Motives of Audiences Watching Buya Yahya's Islamic Content on Al-Bahjah TV's YouTube Channel: Uses and Gratification Theory Analysis Azis, Abdul; Ginting, Reza Pahlevi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.602

Abstract

This study aims to identify and understand the audience’s motives by watching Buya Yahya’s Islamic content on the Al-Bahjah TV YouTube channel using the Uses and Gratification Theory as an analytical framework. This theory explains that audiences actively choose media to fulfill specific needs. In this research, viewers' motives are categorized based on five types of needs that media can satisfy, as proposed by Katz, Gurevitch, and Haas: cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension release. This study employs a descriptive qualitative method with data collection techniques including observation and in-depth interviews with three informants from diverse backgrounds to those who watches Buya Yahya’s Islamic content on the Al-Bahjah TV YouTube channel. Data were analyzed using the interactive model by Miles and Huberman, regarding data reduction, data display, and conclusion drawing. Thus, shows that the motives for watching Buya Yahya’s Islamic content are based on the five types of needs: cognitive, affective, personal integrative, social integrative, and tension release. However, the main motives are fulfilling cognitive needs, affective needs, social integrative needs, and tension release. Although the motive to fulfill personal integrative needs was present, it was not dominant nor considered a primary motive. The study also shows that Buya Yahya’s Islamic content on Al-Bahjah TV’s YouTube channel provides audiences with an in depth understanding of Islam, delivers a positive emotional impact, and offers inspiration and spiritual motivation.
Barakik-rakik to the Upstream, We Face the Storm: An Exploration of the Philosophical Values of the Barakik-rakik Tradition in the Maninjau Community Isman, Marisa; Syeilendra, Syeilendra
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1054

Abstract

This study explores the Barakik-Rakik oral tradition that has developed in the Nagari Maninjau community, West Sumatra, as part of the Minangkabau cultural heritage, which is rich in moral, social, and spiritual values. This tradition serves not only as entertainment but also as an educational medium, a means of strengthening cultural identity, and a vehicle for transmitting noble values in community life. In practice, Barakik-Rakik often conveys social criticism, advice, and reflections on daily life through distinctive symbols and traditional artistic expressions. This study employs a qualitative approach with a descriptive-analytical method, through direct observation and interviews with local cultural practitioners. The research findings indicate that this tradition reflects the Minangkabau philosophy of life, such as “adat basandi syarak, syarak basandi Kitabullah,” and embodies deeply rooted local wisdom. Therefore, the preservation of Barakik-Rakik is important, not only as part of Indonesia's cultural heritage but also as a valuable resource for character education and the formation of cultural identity rooted in the local community's way of life.
The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City Irpandi, Syarif; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.852

Abstract

This study aims to analyze the influence of product and price on consumers’ purchasing decisions at the Daster Aradas Wholesale Store in Pontianak City. This research employs an associative approach with a total sample of 100 respondents determined through purposive sampling. Data were collected through interviews and the distribution of questionnaires, supported by secondary data in the form of sales records from the period 2021 to 2023. The results of analysis indicate that product and price variables have a positive and significant effect on purchasing decisions; product and price simultaneously and partially affect purchasing decisions. Based on these findings, it is recommended that the Daster Aradas Wholesale Store continue to enhance the variety, design, and quality of its products, while maintaining a competitive and transparent pricing strategy to strengthen consumer loyalty and attract new customers. Future research is suggested to broaden the scope of variables by considering other factors such as promotional strategies, service quality, and the effectiveness of digital marketing in order to gain a more comprehensive understanding of the factors influencing consumer purchasing behavior in the retail clothing industry.
The Influence of Employee Involvement and Organizational Culture on the Motivation of Civil Servants at the Department of Transportation of Kubu Raya Regency Pratiwi, Siska; Mahdi, Irfan
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.898

Abstract

The purpose of this study is to analyze the influence of employee involvement and organizational culture on the work motivation of Civil Servants at the Department of Transportation of Kubu Raya Regency. This research uses an associative quantitative approach with a population of 43 civil servants selected using a saturated sampling technique. Data collection was carried out through questionnaire distribution and interviews. Instrument testing was conducted using a product moment validity test and Cronbach’s Alpha reliability test. Classical assumption tests include normality, linearity, and multicollinearity tests. The results of the regression analysis show that employee involvement and organizational culture have a positive and significant influence on work motivation, both simultaneously and partially. This is evidenced by the F-test with an F-count value of 102.367, which is greater than the F-table value of 3.23, indicating that both variables together have a significant influence. Partially, the t-test shows that employee involvement and organizational culture each have a positive and significant effect on work motivation. The correlation coefficient (R) value of 0.915 indicates a very strong relationship with a coefficient of determination (R²) of 83.7%. In conclusion, increasing employee involvement and strengthening organizational culture can be strategies to motivate employees. The practical implication is that the Department of Transportation needs to strengthen the internalization of cultural values through continuous socialization. Future research is suggested to explore other variables such as leadership or work environment that may affect motivation in the public sector.
The Influence of Product Quality, Location, and Promotion on Consumer Purchase Decisions of Type 36 Houses at PT Maulana Wamahyaya Sejahtera in Kubu Raya Regency Mayni, Rapika; Ramadhan, Muhammad Ebuziyya Alif
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.822

Abstract

This study aims to examine the influence of product quality, location, and promotion on consumer purchase decisions for Type 36 houses at PT Maulana Wamahyaya Sejahtera, Kubu Raya Regency. The research uses an associative method with a quantitative approach. Data were collected through interviews, questionnaires, and documentation, with a total sample of 101 respondents selected using purposive sampling. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-test and F-test. The results of the t-test show that product quality, location, and promotion have a significant effect on purchase decisions. These three independent variables have a positive and significant partial effect on consumer purchase decisions. Meanwhile, the F-test results indicate that product quality, location, and promotion simultaneously have a significant effect on purchase decisions. The coefficient of determination (R²) value of 0.745 indicates that 74.5% of the variation in consumer purchase decisions can be explained by these three variables, while the remaining 25.5% is influenced by other variables outside the scope of this study. These findings indicate that improving product quality, selecting strategic locations, and implementing effective promotional strategies can significantly enhance consumer purchase decisions for Type 36 houses at PT Maulana Wamahyaya Sejahtera.
The Influence of Unemployment and Regional Income on Community Purchasing Power in Pidie Jaya Regency Akmaluddin, Akmaluddin; Rasyidin, M.; Saleh, M.
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.773

Abstract

This research is motivated by the low purchasing power of the community in Pidie Jaya Regency, which is suspected to be influenced by high unemployment rates and income fluctuations. The aim of this study is to analyze the effect of unemployment and income levels on purchasing power during the period 1994–2023. The method used is a quantitative approach with multiple linear regression analysis, utilizing secondary data obtained from the Central Bureau of Statistics and related institutions. The results indicate that the unemployment rate variable (X₁) has a negative and significant effect on purchasing power (Y), while the income variable (X₂) has a positive and significant effect. These findings suggest that higher unemployment rates tend to reduce purchasing power, whereas increased income can enhance it. This highlights the need for local government policies to focus on job creation and income improvement to strengthen purchasing power and promote economic welfare in Pidie Jaya. The study is expected to serve as a reference for formulating more effective and sustainable regional economic development strategies.
Integration of Sharia Insurance and Islamic Banking to Achieve a Sustainable Economy Fadhila, Hayfa Azwa; Kusmilawaty, Kusmilawaty; Aslami, Nuri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1061

Abstract

This study aims to analyze the integration between Islamic insurance and Islamic banking in supporting a sustainable economy. The research method used is a qualitative approach with a literature review technique, utilizing secondary data sources from scientific journals, official reports, and relevant laws and regulations. The results show that the integration between Islamic insurance and Islamic banking can be seen in strategic collaboration in product marketing (bancatakaful), as well as their role in sustainable financing through Islamic investment instruments such as green sukuk. This integration encourages the creation of risk protection for customers, strengthens green financing portfolios, and increases Islamic financial inclusion. However, challenges remain, such as low public financial literacy, regulatory disharmony between institutions, and limitations in information technology. Therefore, collaborative efforts are needed between the government, industry players, and the community to realize an inclusive and sustainable Islamic financial system in Indonesia.

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