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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 383 Documents
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Exploring digital promotion as a tool for community empowerment: A participatory analysis of website utilization in Sumber Urip tourism village Ihsan, R. Muhammad; Elyusra, Elyusra
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.442

Abstract

This study explores digital promotion as a tool for community empowerment through the use of the website desasumberurip.com in Sumber Urip Tourism Villages. As digital transformation has become increasingly crucial for rural tourism development, village management has adopted a website to enhance promotion and support local economic activities. Employing a descriptive qualitative approach, the study involved in-depth interviews, focus group discussions, observations, and content analysis of the website. Participants included key village stakeholders such as management, tourism unit leaders, and digital administrators. The findings reveal that the website serves as an initial step in digitalizing tourism promotion, offering accessible information about tourism attractions, cultural events, and local products. However, its current structure remains static, which limits its interactivity and timely updates. The identified challenges include limited digital literacy among the broader community, inadequate technological infrastructure, and the absence of integrated e-commerce features for local MSMEs. Despite these limitations, the website has begun to engage young community members in content management, indicating emerging opportunities for digital community empowerment. The study concludes that while the website represents significant progress in promoting Sumber Urip Tourism Villages, further development is required. Future efforts should focus on transitioning to a dynamic web platform, enhancing storytelling-based content, and increasing community participation to maximize the impact of digital promotions. Ultimately, optimizing the website holds potential not only for boosting tourism visibility, but also for empowering local communities and strengthening the village’s digital identity.
AI-mediated ecological resilience & Gender-Based Violence (GBV) in climate-vulnerable communities Jibril, Abubakar Muhammad
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.446

Abstract

Climate change is not just an environmental risk but also a multiplier of gender-based violence (GBV), especially among impoverished communities that have been displaced and lack access to effective legal remedies. The research explores how environmental stresses such as floods, drought, and forced migration of communities amplify GBV in Sub-Saharan African and Southeast Asian climate-exposed areas. It also deals with the use of artificial intelligence (AI) for enhancing legal systems, risk pattern detection, and building gender-sensitive climate resilience. Using a qualitative socio-legal methodology, the study combines doctrinal legal analysis, feminist legal theory, and artificial intelligence tools like natural language processing (NLP) in analyzing public discourse, identifying policy gaps, and evaluating regulatory gaps. The key findings report increases in domestic violence, sexual exploitation, child marriage, and trafficking during the climate disasters, especially during the recovery phases. Although AI has promise in monitoring GBV trends online and in revealing policy blind spots on climate, ethical concerns are raised, especially around accessibility, surveillance concerns, and cultural exclusion. The study demands integrating GBV safeguards into climate adaptation legislation, codesign of moral AI systems with at-risk consumers, and binding international law to prevent GBV in the aftermath of disasters. It offers a rights model that connects gender justice, legal reform, and ethical application of AI.
Negotiating gender, body, and identity: Women’s experiences in nature lovers organizations and societal perceptions in Makassar Maemunah R, Nur Atikah Hijrah; Safriadi, Safriadi
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.458

Abstract

This study explores how women engaged in adventurous activities within university-based nature lovers’ organizations in Makassar construct knowledge, interpret their bodies, and navigate societal perceptions. Employing a qualitative approach, this study draws on participant observations and in-depth interviews to examine women’s lived experiences in contexts traditionally dominated by men. The findings reveal that women’s knowledge manifests in three interconnected domains: understanding organizational culture and their motivations for joining; engaging in adventure education through experiential learning and skill development; and performing adventure activities while adapting to physical and social challenges. Women articulate the ambivalent meanings of their bodies, which they simultaneously view as obstacles requiring discipline and as sites of empowerment through training and resilience. Despite bodily changes that diverge from idealized feminine norms, these women continue to assert their identities as women, both through their appearance in public spaces and their preparation for field activities. This study highlights the complex negotiations of gender, body, and identity among women’s adventurers, situated within broader cultural constructions and societal expectations.
Monumental memory and identity formation in the Butonese community through the Oputa Yi Koo Monument Afandi, Muhamat Arif; Febriansyah, Febriansyah
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.488

Abstract

This study investigates the role of the Monument of Sultan Himayatuddin Muhammad Saidi (Oputa Yi Koo) in shaping collective memory and social identity among the Butonese community in Baubau, Southeast Sulawesi, Indonesia. Utilizing a qualitative descriptive approach grounded in Maurice Halbwachs' collective memory theory, this study explores how spatial representation, symbolic design, and everyday social practices interact to produce and sustain collective memory. Data were collected through direct observations, visual documentation, and in-depth interviews with local cultural leaders, government officials, and residents. The findings reveal that the monument serves as a socio-symbolic artifact that revives marginalized historical narratives and provides a platform for communal reflection. It becomes a site where the past is reconstructed through present-day needs, reinforcing group identity, while remaining open to reinterpretation and contestation. While many perceive the monument as a source of pride and cultural revival, divergent interpretations of official narratives and community-based memory highlight the collective remembrance's dynamic, negotiated nature. This study argues that monuments are not merely passive heritage objects, but active discursive spaces that mediate identity formation, historical consciousness, and symbolic politics. This research contributes to broader discussions on cultural memory, spatial politics, and heritage making, offering practical insights for inclusive public space design rooted in local historical consciousness.
Reconfiguration media ecology in family communication practices at the era of digital convergence Aditia, Rafinita
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.513

Abstract

This study aimed to explore how the digital media ecosystem reconfigures family communication practices in the era of technological convergence and creates spaces for meaning negotiation between children and parents. Based on the Media Ecology Theory proposed by Marshall McLuhan and Neil Postman, media are understood not merely as technical channels, but as symbolic environments that shape patterns of interaction within households. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observations, and documentation of digital interactions among five families in Bengkulu City. The findings reveal that digital media generates simultaneous, dynamic, and often ambiguous communication patterns, where family members are frequently physically present but psychologically detached (absent presence). The boundaries between private and public spaces have become increasingly blurred as personal devices penetrate intimate family settings. Meaning negotiation emerges continuously in defining rules for gadget use, maintaining emotional closeness, and preserving parental authority in an environment saturated with mediated experiences. Parents often struggle to balance control and trust, whereas children assert their autonomy in the digital sphere. These dynamics sometimes lead to tensions and misunderstandings, but also open opportunities for more dialogic and reflective engagements. This study underscores the importance of developing critical family media literacy as an adaptive strategy to mitigate the risks of dysfunctional communication and cultivate healthier, more intentional patterns of interaction. Strengthening media literacy within families can empower parents and children to navigate the complexities of technological convergence with greater awareness and mutual understanding.
The influence of leadership, discipline, and work motivation on organizational culture with implications for employee performance at the food security, crop production, and horticulture office of North Sumatra Province Batu, Mega Veronika Lumban; Ginting, Rasinta Ria; Romy, Elly
Priviet Social Sciences Journal Vol. 4 No. 10 (2024): October 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v4i10.521

Abstract

The purpose of this study is to examine the relationship between leadership, discipline, and employee motivation at the North Sumatra Provincial Office of Food Security, Food Crops, and Horticulture, as well as their performance in relation to organizational culture. A total of eighty-two employees from the UPTD SBPTH unit of the North Sumatra Provincial Office of Food Security, Food Crops, and Horticulture participated in this study. The participants were randomly selected. Data collection employed a combination of primary data obtained through questionnaires and secondary data gathered from documentary analysis. The study adopted a quantitative approach, and the data were analyzed using SPSS version 25, specifically employing t-tests and the coefficient of determination (R²). The findings of the study indicate that leadership, discipline, motivation, organizational culture, and employee performance are all significantly interrelated. The proposed research model elucidates employee performance at the North Sumatra Provincial Office of Food Security, Food Crops, and Horticulture through the variables of leadership, discipline, motivation, and organizational culture.
The dynamics of the relationship between the Kotaagung Village government and the farmers group in the practice of Saemaul Undong values Ahmad, Azis; Mahmud, Imam
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.522

Abstract

This study examines the dynamics of the relationship between the Kotaagung Village Government and farmer groups in adopting and implementing Saemaul Undong values as a community-based development strategy. Values such as independence, hard work, and solidarity serve as normative frameworks for interactions between state actors at the local level and farmer communities in efforts to improve food security and village welfare. Using a qualitative descriptive approach and data collection techniques, including in-depth interviews, participatory observation, and documentary studies, this study found that the relationship between the village government and farmer groups is dynamic and influenced by factors such as local leadership, institutional capacity, patterns of communication, and social trust. Despite challenges in terms of program consistency and the active participation of farmers and their groups, the practice of Saemaul Undong values successfully facilitates more productive collaboration in the planning and implementation of collective agricultural activities. This study recommends strengthening collaborative governance based on local transformative values as a foundation for sustainable village development in Indonesia.
Strategic integration of human resource management and marketing in the digital business era: A systematic literature review Suriono, Hadi; Bakti, Surya
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.589

Abstract

This study explores the convergence of human resource management (HRM) and marketing within the context of digital transformation by employing a systematic literature review (SLR) approach to synthesize findings from 57 high-quality peer-reviewed articles published between 2010 and 2023. This review identifies key frameworks and technological enablers, such as digital readiness, CRM systems, AI, and cloud-based platforms that facilitate strategic alignment between HRM and marketing. Four major thematic areas have emerged: digital transformation frameworks, mediating roles of technology, integration benefits and challenges, and strategic recommendations. The results reveal that organizations integrating HRM and digital marketing are more likely to achieve enhanced organizational agility, customer satisfaction, and employee engagement. However, challenges such as cultural resistance, skill gaps, and data governance issues remain. This study contributes to the existing body of knowledge by offering a conceptual map of HRM marketing integration and presenting actionable insights for both scholars and practitioners in digital business transformation. Recommendations include fostering a digital-first culture, investing in continuous employee development, and deploying integrated digital infrastructure. Future research directions are proposed to empirically validate the reviewed frameworks and examine long-term integration outcomes.
The influence of Mobile Legends toward students in enhancing English Language skills: A case study Waqidah, Siti Nur; Fajar, Dwi Ario
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.427

Abstract

This study aims to examine how playing Mobile Legends influences students' English language skills, understand which specific skills (listening, speaking, reading, or writing) show the most significant improvement, and compare the positive and negative effects of the game on English language learning. This research adopts a qualitative approach using a case study method. Data was collected through online questionnaires, semi-structured interviews with selected students, and Duolingo English Test (practice version) scores to assess language proficiency. The study found that Mobile Legends significantly contributes to English language proficiency, particularly in listening and reading skills, by providing authentic and interactive language contexts. Students show increased confidence and motivation. However, negative impacts include potential game addiction and limited exposure to formal grammar. This study can be useful in education by providing insights into integrating informal learning tools like mobile games into classroom learning for more interactive and engaging experiences. Practically, it offers guidance for educators to leverage students' interest in games to improve English language skills. Academically, it contributes to the field of game-language interaction and serves as a basis for further research. This study provides new perspectives on how digital media, often seen as mere entertainment, can be effectively utilized to support language learning in an immersive manner, especially among vocational high school students. It comprehensively evaluates the impact of Mobile Legends on various language skills beyond vocabulary and writing, filling a gap in existing research.
Examining the role of Islamic Corporate Governance and climate change reporting in shaping stock prices of Mining Companies in the ISSI from 2020 to 2022 Hasanah, Yaafiatul; Hastuti, Ely Windarti
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.434

Abstract

Mining companies sit at the crossroads of resource extraction and environmental fallout, and their decisions ripple across the planet's greenhouse-gas ledger. The current sustainability narrative places these firms in front and center, pressuring them to clean up operations before the next climate milestone arrives. This study probes whether Islam-inflected corporate governance principles codified by Sharia scholars in Indonesia make any discernible difference when firms' climate-related announcements hit the trading floor. The analysis zeroes in on stocks listed on the Indonesian Sharia Stock Index (ISSI) from 2020 to 2022, years when market nerves about carbon were unusually frayed. Data were collected from annual reports and sustainability disclosures by 28 mining players who habitually remained compliant, allowing for purposive sampling rather than random chance. EViews 12 then handled the panel-data regression, and the output was clear enough: richer climate disclosures buoyed prices, while the Islamic governance score sat on the sideline, glaring, but statistically mute. A final test tried pairing the two variables to see if the interaction sparked any life, yet the cross-term also landed with an insignificant p-value.

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