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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 1,223 Documents
Digital transformation and public service effectiveness: The role of public trust mediation in Garut Hebat Super Apps Lia Juliasih; Chika Milano
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2139

Abstract

This study examines the effects of digital transformation on public service effectiveness and public trust, and tests the mediating role of public trust in Garut Hebat Super Apps. A quantitative explanatory survey with a cross-sectional design involved 100 users selected through purposive sampling method. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Digital transformation has significantly affected public service effectiveness and trust. Public trust significantly affects service effectiveness and mediates the relationship between digital transformation and public service effectiveness. The model explained 72.8% of the variance in the public service effectiveness. The findings indicate that digital government innovation becomes more effective when technological improvement is accompanied by institutional credibility, data security, responsiveness, and reliable service experiences.
"Just a vibe, not a life": Impression management, self-expression, and the negotiation of privacy on Instagram's layered accounts. Farah Fajriyah
Priviet Social Sciences Journal Vol. 6 No. 9 (2026): September, 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i9.2149

Abstract

Instagram is no longer just a space for sharing experiences, but also an arena for users to build, maintain, and negotiate digital identities amidst a culture of visibility and personal branding practices. This condition encourages users to create multi-layered communication spaces through real Instagram accounts (Rinsta), fake Instagram accounts (Finsta), and the Close Friends feature as strategies to manage audiences, showcase self-performance, and maintain privacy boundaries. This study aims to analyze how Instagram users engage in impression management, self-expression, and privacy negotiation through the use of multi-layered accounts. The study used a qualitative approach with a case study method of Instagram users who actively use Rinsta and Finsta. Informants were selected using purposive sampling, while data were collected through in-depth interviews. The research analysis utilized the perspectives of Goffman's dramaturgy, Communication Privacy Management, and the concept of identity synchronization to understand how users construct self-representations in the digital space. The results show that the use of multi-layered accounts not only functions as a privacy protection mechanism but also serves as a strategy for audience segmentation, identity synchronization, and impression management, allowing users to present different versions of themselves according to the context of interaction. This research extends the study of digital identity by showing that the negotiation of privacy on Instagram is no longer realized solely through the management of account visibility, but through the construction of multiple layers of identity that balance the needs for visibility, self-expression, and private space in the contemporary social media ecosystem.
Visual branding and institutional identity on TikTok: A quantitative content analysis of Politeknik Indonusa Surakarta Markus Utomo Sukendar; Agustyarum Pradiska Budi
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2151

Abstract

The increasing use of TikTok as a strategic communication platform has transformed the branding of higher education institutions. However, empirical evidence on how institutional visual identity is systematically represented through short-form video content remains limited, particularly in higher vocational education. This study examined the characteristics of visual branding and the extent to which core institutional visual identity elements were integrated into the official TikTok content of Politeknik Indonusa Surakarta. A Quantitative Content Analysis (QCA) approach was employed to analyze all 50 promotional videos published between January 1 to July 10, 2026. A structured coding instrument comprising four dimensions, Institutional Visual Identity, Visual Communication, Communication Strategy, and Brand Value Representation, was applied through manual coding by two independent coders. Intercoder reliability was assessed using Cohen's Kappa for nominal variables and linear weighted Cohen's Kappa for the ordinal Overall Visual Identity variable. The findings reveal a recurring digital branding pattern characterized by the frequent use of branded hashtags, professionalism, dynamic visual communication, informative captions, and student-centered representation. Nevertheless, the complete integration of core institutional visual identity elements was observed in only a minority of the videos analyzed. These findings indicate that the analyzed content exhibits varying levels of visual identity integration. The study provides a multidimensional framework for describing institutional visual branding and contributes contextual evidence to research on digital branding practices in higher education institutions.
Communication, physical work environment, work facilities, and job satisfaction: An exploratory single-agency case study in Indonesia Suyeni Suyeni; Surya Bakti
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2166

Abstract

Local technical agencies deliver most frontline public services in decentralised Indonesia, yet their managers hold almost no discretion over pay, which is fixed nationally by grade, so non-pecuniary job resources carry an unusually heavy attitudinal burden. Drawing on job demands–resources theory and social exchange reasoning, this study examined whether communication (a social resource), the physical work environment, and work facilities (contextual resources) predict civil-servant job satisfaction. A cross-sectional census of all 30 permanent civil servants at the District Fisheries Agency of Asahan Regency, North Sumatra, supplied complete responses to a 20-item, five-point instrument. Ordinary least squares regression showed positive coefficients for all three resources: communication, b = 0.307, β = .228, p = .006; physical work environment, b = 0.528, β = .418, p = .002; work facilities, b = 0.648, β = .386, p = .003. The model was jointly significant, F(3, 26) = 121.728, p < .001, R² = .934, adjusted R² = .926. The resource field observation identified as already adequate — communication — contributed least at the margin, consistent with diminishing returns to abundant resources. The explained variance is interrogated rather than celebrated: predictor intercorrelations up to .895, unique variance contributions summing to 8.3 percentage points, and demonstrable predictor–criterion item overlap indicate substantial common method inflation. The study contributes a resource-scarcity refinement to job demands–resources theory and a diagnostic template for small-sample public-sector research.
Work motivation, work environment, and workload-competence fit as correlates of employee performance in an Indonesian District Health Office Syaharani Irawan; Surya Bakti
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2167

Abstract

Public health administration in decentralised systems depends on the productivity of district-level civil servants who translate national policy into local service delivery, yet the antecedents of their performance remain under-examined outside Western corporate settings. This study tested work motivation, work environment, and workload as simultaneous predictors of employee performance in a district health authority in North Sumatra, Indonesia, using Job Demands–Resources theory as the organising framework. A census of the entire civil-service establishment produced complete responses from 70 employees on a 23-item Likert instrument. Ordinary least squares regression showed that the predictors jointly explained a substantial share of performance variance, F(3, 66) = 15.521, p < .001, R² = .414, adjusted R² = .387. At a two-tailed α = .05, however, only work motivation reached significance (b = 0.409, β = .301, t = 2.793, p = .007). Work environment (b = 0.339, β = .275, p = .076) and workload (b = 0.366, β = .192, p = .081) were positive but not significant, each uniquely explaining under 3% of variance while sharing substantial variance with one another (tolerance = .382 and .389). The findings indicate that in a rule-bound bureaucracy with homogeneous physical conditions and secure tenure, individual motivational states carry more explanatory weight than ambient job context, and that a workload calibrated to employee competence behaves as a challenge rather than a hindrance demand. Managerial effort is therefore better directed at recognition and career architecture than at facility investment.
Brand image, trust, satisfaction, and loyalty among Shopee-using economics students in North Sumatra Sahara Sahara; Tengku Syarifah
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2168

Abstract

Customer-based brand equity theory treats a strong brand image as a dependable driver of loyalty, and marketplace platforms invest accordingly. This study tests that premise where its assumptions may not hold: Indonesian e-commerce, where consumers hold several marketplace applications at once and reallocate each transaction at near-zero switching cost. Survey data were collected from 96 Shopee-using students of the Faculty of Economics, Universitas Asahan, North Sumatra, sampled accidentally, with size set by the Lemeshow formula for an unknown population. Ordinary least squares regression of summed five-point Likert scales showed that brand image, trust, and customer satisfaction jointly explained a large share of loyalty variance, F(3, 92) = 44.436, p < .001, R² = .592, adjusted R² = .578. Satisfaction dominated (b = 0.599, β = .576, t = 7.061, p < .001) and trust contributed modestly (b = 0.168, β = .199, t = 2.436, p = .017), but brand image was not significant (b = 0.118, β = .120, t = 1.512, p = .134) despite a substantial zero-order correlation with loyalty; its unique contribution was 1.0% of variance. The null is theorised as a boundary condition on customer-based brand equity: where symbolic associations converge across competing platforms, they shape the consideration set rather than choice within it, and experiential constructs absorb their explanatory weight. Marginal investment in fulfilment reliability and price-promise accuracy should therefore outperform investment in brand salience.
Asset turnover and firm value in Indonesian telecommunications: Panel evidence and robustness tests in 2021-2024 Arrohmah Qurniawati Husna Putri; Nisfu Fhitri
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2169

Abstract

This study re-examines the association between total asset turnover and firm value in Indonesian telecommunications after accounting for the panel structure, business-model heterogeneity, leverage, outliers, and temporal ordering. The revision replaces the complete-case design with an unbalanced panel covering 20 of the 22 firms in the Indonesian telecommunications population. The primary Price-to-Book Value (PBV) panel contains 72 firm-year observations for 2021-2024; firm-years with non-positive book equity are omitted only where PBV is not economically interpretable. Pooled OLS with year and business-category effects, firm fixed effects, random effects, and a Mundlak correlated-random-effects specification are compared. HC3 inference, a firm-block bootstrap, winsorisation, lagged ratios, leave-one-firm-out tests, and alternative profitability and valuation measures are reported. The first-submission negative turnover coefficient is not robust across PBV panel specifications: the pooled HC3 estimate is b = -0.101 (p = .879), while fixed- and random-effects estimates are also imprecise. A negative association is stronger for enterprise-value-to-sales, but this does not establish that low turnover is a growth signal. The revised conclusion is therefore limited to specification-dependent conditional associations rather than causal market preferences or investment returns.
Workload as a hindrance demand: Resource depletion, competence, and employee performance in Indonesian Treasury Agency Fadli Ansari Harahap; Neni Triastuti
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2170

Abstract

Fiscal decentralisation has placed the execution of substantial public budgets in the hands of small district-level treasury agencies, yet the determinants of performance in these units remain largely unexamined. This study estimated workload, work environment, and competence as simultaneous predictors of employee performance in the regional financial and asset management agency of a palm-oil producing regency in North Sumatra, Indonesia, using Job Demands–Resources and Conservation of Resources theory as the organising lens. A census of the agency’s civil-service establishment yielded complete responses from 32 employees on an 18-item Likert instrument. Ordinary least squares regression showed that the three predictors jointly explained substantial variance in performance, F(3, 28) = 22.045, p < .001, R² = .703, adjusted R² = .671. Workload carried the largest standardised coefficient and its sign was negative (b = −0.434, 95% CI [−0.811, −0.057], β = −.368, t = −2.357, p = .026), while work environment (β = .287, p = .033) and competence (β = .295, p < .001) were positive. The negative estimate contradicts the challenge-demand reading common in applied research: in error-intolerant, statutorily deadlined, audit-exposed work, quantitative load operates as a hindrance demand that depletes rather than mobilises. Managerially, the results favour redistributing peak-period load and rebuilding regulatory competence over incremental improvements to physical facilities. Estimates are reported with explicit attention to the precision limits of a 32-observation design.
Competence, work ethic, and supervision in a dual-principal bureaucracy: Determinants of employee performance in an Indonesian Legislative Secretariat Amanda Devina; Normansyah Normansyah
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2171

Abstract

Public bureaucracies serving elected assemblies occupy an unusual accountability position: their staff are recruited and promoted through a career civil service, yet the immediate consumers of their work are politicians whose composition changes at every electoral cycle. This study examines how competence, work ethic, and supervision relate to employee performance in one such body, the secretariat of the district legislature of Asahan Regency, North Sumatra, Indonesia, where two of five statutory performance indicators went unmet in 2025. Saturated sampling of the secretariat’s 62 staff yielded 44 usable questionnaires (71.0% response). Ordinary least squares regression on summed five-point Likert scales showed that the three predictors jointly accounted for a substantial share of variance in performance, F(3, 40) = 30.148, p < .001, R² = .693, adjusted R² = .670. Each predictor was positive and significant: competence (b = 0.866, β = .715, t = 4.751, p < .001), work ethic (b = 0.349, β = .065, t = 2.549, p = .004), and supervision (b = 0.394, β = .091, t = 2.272, p = .009). Collinearity was substantial (tolerance .303–.542; VIF 1.846–3.304), and the three unique contributions summed to 26.3 percentage points of the 69.3% explained, so the relative-importance ranking is reported as provisional and dominance analysis recommended for replication. Managerially, the findings direct development resources toward organisation-specific competence in an ageing workforce approaching mass retirement.
The role of Layanan Terpadu Satu Atap in fulfilling the rights of Indonesian migrant workers Dwi Mulyah; Muh. Akbar Fhad Syahril; Wiwin Wiwin; Muhammad Darwis; Kairuddin Kairuddin
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2183

Abstract

This study examines the legal certainty of the arrangement of Layanan Terpadu Satu Atap (LTSA) in fulfilling the rights of Indonesian Migrant Workers (PMI) at the stages of placement agreements and employment contracts, as well as civil liability for losses suffered by PMI in the implementation of LTSA. This is a legal study employing statutory and conceptual approaches, with primary, secondary, and tertiary legal materials. The findings indicate that LTSA has been designed as an integrated service instrument to ensure the orderly placement of PMI from the pre-placement stage. However, this certainty has not yet been fully optimized, as it still depends on inter-agency coordination, careful document verification, and supervision of the contents of the agreements. On the other hand, the losses experienced by PMI cannot be viewed merely as administrative matters; rather, they must be understood as civil issues that give rise to legal consequences for parties who are negligent or who breach their obligations. Therefore, strengthening LTSA is necessary so that it functions not only as a service facility, but also as a legal protection mechanism capable of preventing breach of contract, closing gaps that may cause losses, and ensuring effective restitution of PMI’s rights

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