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Jurnal Ilmu Sosial dan Politik (JISPOL)
Published by Universitas HKBP Nommensen
ISSN : 27985024     EISSN : 27984613     DOI : 10.51622
Core Subject : Humanities,
Humanities
Jurnal Ilmu Sosial dan Ilmu Politik (JISPOL) adalah Jurnal tinjauan sejawat (peer-reviewed) yang diterbitkan oleh fakultas Ilmu Sosial dan Politik, Universitas HKBP Nommensen. Jurnal ini akan berisikan berbagai artikel ilmiah dari para akademisi, peneliti dan atau praktisi yang membahas temuan teoretis dan empiris, serta perkembangan terkini fenomena sosio-politik kontemporer dalam lingkup lokal, nasional, regional, dan global; Kebijakan publik, kesejahteraan, pengembangan, inovasi, dan masyarakat digital, politik dan keamanan, ketahanan nasional, Kepemimpinan, demokrasi, politik dan identitas, radikalisme, terorisme, demokrasi, pergerakan masyarakat sipil, media baru, dan pemerintahan dan pemilihan umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 87 Documents
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Strategi Komunikasi Bisnis Yang Efektif Dalam Membangun Hubungan Dengan Klien Gultom, Lola Astrid; Sinaga, Fretty Hizkia; Zalukhu, Gracsela; Maeisa, Ica; Sidebang, Johan Untung; Sihombing, Suryani; P, Lampola Sitorus; Hutasoit, Dio Aprinus Parluhutan
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3101

Abstract

Effective business communication determines a company's success amid fierce competition and technological advances. This communication builds lasting relationships and client trust, enhancing image and loyalty. Address cultural challenges and interpersonal skills in the digital age through an open culture, communication training, and feedback. The keys to success: analyzing client behavior, maintaining consistent transparency, and balancing digital and personal communication to build emotional connections and competitive advantage.
Konsekuensi Penerapan Konsep Komunikasi Dalam Pelaksanaan Bisnis Kristin Hutabarat, Yohana; Sitorus P, Lampola; Simbolon, Desmon; Febryola Hutapea, Dhea; Teguh Zega, Sepman; Tambunan, Naomi; Sun Bower Silalahi, Jeges; Tobing, Cindy
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3104

Abstract

Business communication is a strategic process in conveying information, ideas, and ideas to achieve a common understanding and support the achievement of organizational goals. This research aims to analyze the concept, form, purpose, and type of business communication based on theoretical studies. The research method The research was conducted using a qualitative approach involving a literature review of related sources.the results show that business communication includes verbal and nonverbal communication with an upward, down, lateral, and external communication flow. The effectiveness of business communication is influenced by perception, clarity of message, communicator credibility, control, and harmony of working relationships. Effective business communication contributes to increased productivity and organizational success.
Peran Komunikasi Bisnis Mie Gacoan Indonesia Dalam Meningkatkan Minat Beli Konsumen Putri Sihombing, Hany; Sitorus P, Lampola; Oraet Sihombing, Axido; Jelita Dabukke, Gita; Marpaung, Rossy; Nadeak, Ratyh; Sinaga, Rahel; Simbolon, Suhardino
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3107

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis peran komunikasi bisnis Mie Gacoan Indonesia dalam meningkatkan minat beli konsumen. Komunikasi bisnis meliputi penyampaian informasi produk, strategi promosi, penggunaan media sosial, serta kualitas pelayanan kepada konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada konsumen Mie Gacoan. Data yang diperoleh dianalisis menggunakan statistik deskriptif dan inferensial untuk melihat hubungan antara komunikasi bisnis dan Hasil penelitian menunjukkan bahwa komunikasi bisnis Mie Gacoan Indonesia berperan minat beli. positif dan signifikan dalam meningkatkan minat beli konsumen. Kejelasan informasi, daya tarik promosi, dan pelayanan yang baik mampu mendorong ketertarikan serta keinginan konsumen untuk melakukan pembelian dan pembelian ulang. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha kuliner dalam merancang strategi komunikasi bisnis yang lebih efektif.  
Tantangan Dan Peluang Digital Marketing Bagi UMKM Berbasis E-Commerce di Kepulauan Nias Nov Elhan Gea
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3162

Abstract

The development of digital marketing and e-commerce has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance competitiveness. However, the adoption of digital marketing by MSMEs in island regions still faces various challenges, particularly related to geographical conditions, digital infrastructure, and human resource capacity. This study aims to analyze the level of digital marketing adoption based on e-commerce, identify the challenges faced, and examine potential opportunities for digital marketing development among MSMEs in the Nias Islands, covering Gunungsitoli City, South Nias Regency, West Nias Regency, Nias Regency, and North Nias Regency. This research employs a qualitative descriptive approach using secondary data collected through literature review and document analysis, including publications from Statistics Indonesia, government reports, and relevant previous studies. The findings indicate that the main challenges of digital marketing adoption among MSMEs in the Nias Islands include technical and internet infrastructure constraints, limited digital literacy and human resource capabilities, as well as capital and technology limitations, with varying levels of dominance across regions. On the other hand, significant opportunities were identified, such as the growing digital market potential, the utilization of social media and e-commerce marketplaces as primary marketing channels, and the support of the digital ecosystem provided by government initiatives and digital platforms. This study concludes that the development of e-commerce-based MSMEs in the Nias Islands largely depends on the ability to reduce digital marketing challenges while optimizing available opportunities in a contextual and sustainable manner. The results are expected to serve as a basis for formulating digital marketing strategies and MSME empowerment policies that are aligned with the characteristics of island regions.
Strategi Public Relations dalam Mengatasi Reputasi Negatif Perusahaan Umum Daerah Tirta Musi Palembang Brillian Akbar Algiffari; Taufik Akhyar; Sonia Nurprameswari
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3250

Abstract

Perumda Tirta Musi Palembang is facing a reputation crisis triggered by repeated disruptions in the clean water distribution, resulting in more than 268,950 customer complaints in one month as well as massive negative coverage in mass media and social media. This situation demands the implementation of a systematic public relations strategy to restore public trust. This study aims to analyze Perumda Tirta Musi Palembang's public relations strategy in addressing negative reputation in the community and to describe the public relations challenges faced by Perumda Tirta Musi Palembang in managing negative issues in the community. This study uses Howard Chase's Issue Management Theory as the main analytical framework. The research method used is qualitative with a case study approach. The research results show that Perumda Tirta Musi's public relations strategy is carried out through five integrated stages of the Issue Management Theory, namely issue identification through daily social media monitoring and call center data classification, issue analysis through internal cross-division verification, strategy selection in the form of a maximum 15-minute response, educational content, press releases, field documentation, tanker water distribution, and dissemination of information through RT/RW networks, implementation with a standard resolution of 1x24 hours for distribution disruptions and three days for general complaints, and evaluation through sentiment monitoring and annual customer satisfaction surveys. The main challenges include limitations in human resources, internal coordination obstacles, discrepancies between estimated normalization times and field realities, as well as limitations in communication technology infrastructure. Although the implemented strategy has been running as a fully integrated cycle, Long-term restoration of public trust remains a major challenge that requires consistent performance and ongoing communication.
Pemanfaatan Instagram sebagai Saluran Komunikasi Pelanggan pada Humas PERUMDA Tirta Musi Palembang M. Shaka Hidayatullah; Sepriadi Saputra; Sonia Nurprameswari
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3251

Abstract

This study aims to analyze the utilization of Instagram as a customer communication channel by the Public Relations division of PERUMDA Tirta Musi Palembang. The development of digital communication has encouraged public service institutions to utilize social media as a medium for delivering information while also building interaction with the community. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews with social media managers, public relations staff, and customers of PERUMDA Tirta Musi. In addition, observations of activities on the official Instagram account and documentation of digital content were conducted to strengthen the research findings. The analysis of this study applies dialogic communication theory which includes the principles of mutuality, propinquity, empathy, risk, and commitment. The results show that Instagram is utilized as a public service communication medium to disseminate information such as announcements of water service disruptions, payment information, and water usage education. Instagram also enables interaction between customers and the organization through the direct message feature. However, the utilization of Instagram still faces several challenges, including limited human resources in managing social media, the potential for misinformation, and the lack of optimal two-way communication due to limited space for public dialogue. Therefore, the management of digital communication through Instagram needs to be optimized so that communication between the organization and its customers can become more effective and responsive.
Komunikasi Interpersonal Penyandang Tunadaksa dalam Menghadapi Stigma Sosial Masyarakat di Kota Palembang M Nur Qudri; Kun Budianto; Badarudin Azarkasyi
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3252

Abstract

People with physical disabilities are a group of people with disabilities who often face various social barriers, one of which is negative stigma from society. This stigma appears in the form of stereotypes, discrimination, and demeaning treatment that can affect their self-confidence and ability to interact socially. This condition shows that interpersonal communication plays a crucial role in helping people with physical disabilities build better social relationships and reduce the stigma that develops in society. This study aims to analyze how interpersonal communication is carried out by people with physical disabilities in dealing with social stigma in Palembang City and identify communication strategies used to overcome this stigma. This study uses a qualitative approach with descriptive methods. Data were obtained through observation, in-depth interviews, and documentation of six informants with physical disabilities in Palembang City. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. This study uses the Fundamental Interpersonal Relations Orientation theory which emphasizes three basic needs for interpersonal relationships: inclusion, control, and affection. The results show that interpersonal communication of people with physical disabilities in dealing with social stigma is carried out through efforts to build social involvement, demonstrate independence in interactions, and create positive emotional relationships with the social environment. Communication strategies used include self-disclosure, participation in social activities, and building a positive self-image to demonstrate ability and independence. These strategies can gradually reduce social stigma and increase public acceptance of people with disabilities..

Page 9 of 9 | Total Record : 87

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