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DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Published by Institut Bakti Nusantara
ISSN : 24603643     EISSN : 27757439     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan merupakan jurnal yang diterbitkan pada tahun 2015 oleh STIE Lampung Timur Way Jepara. Setelah adanya perubahan bentuk Perguruan Tinggi Dari STIE Lampung Timur Menjadi Institut Bakti Nusantara Jurnal Dinamika di kelola dan diterbitkan Fakultas Ekonomi dan Bisnis, Institut Bakti Nusantara dengan Fokus dan pada tema entrepreneurship, electronic markets; Services, strategic alliances; Microeconomics; Behavioural and health economics; Government regulation, taxation, law issues; Macroeconomics; Financial markets, investment theories, banking; International economics, FDI; Economic development, system dynamics; Environmental studies, urban issues, emerging markets; Empirical studies, quantitative/experimental methods
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN CCTV PADA ZONA CCTV Suwandi Suwandi; Saniatur Rizki; Faisal Akbar
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 1 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

This research was conducted in the Zona CCTV Cirebon with the aim of knowing the quality of service on CCTV purchasing decisions in the Zona CCTV. The number of samples in this study were 95 respondents with random sampling. The researcher uses descriptive research method with quantitative approach using regression method. The results showed that service quality had an effect on purchasing decisions for CCTV in the Zona CCTV , in accordance with the results of hypothesis testing using t-test results obtained from tcount and ttable (13,227>1,986) and P value (13,227>1,986). 0.000 < 0.05), H0 is rejected and Ha is accepted, with a contribution of 65.3%, while the remaining 34.7% is the influence of variables outside of this study.
OPTIMASI PENUGASAN KARYAWAN PADA CV. MULIA ABADI DENGAN METODE HUNGARIAN Tiar Mirnasari; Wulandari Wulandari; M. Chandra Leka
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 1 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

Abstract This study aims to determine the optimal allocation of labor and minimum labor assignment costs. Research objects in this research are employees of PT. Mulia Abadi. This type of research in this research is using qualitative descriptive with data methods using primary and secondary data. The data technique uses observation, interviews, documentation and literature. The sample technique used in the study was population technique. From the results of the research workforce assignment, the calculation results that have been optimal, namely: machine regulation by labor No. 5, the machine record on the labor No. 4, the printing press at work force No. 8, machine cut labor line No. 2 compiler machines with labor No. 6, the binding machine on the labor No. 3, machine trim on labor No. 4 and packing with labor No. 7. Changes in the workforce assignment made can reduce the cost of the assignment that must be borne by the company. The cost of a new assignment for existing workers is Rp. 5,362.92, which means a reduction in costs of Rp. 2,006.25 less and the cost of the assignment so far is Rp. 7,369.17 (Attachment 2) and lower Rp. 1,487.08 and the cost that has been planned so far is Rp. 6,850.00.
PENGARUH PELATIHAN SUMBER DAYA MANUSIA DAN MOTIVASI KERJA KARYAWAN TERHADAP KREATIVITAS KARYAWAN UMKM PADA SAAT PANDEMI COVID-19 DI KABUPATEN KARAWANG Ery Rosmawati; Wike Pertiwi
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive businesses that are individuals or business entities that have met the criteria as micro-enterprises, as regulated in legislation no. 20 of 2008. The relation with MSMEs, especially MSMEs in Karawang Regency which currently finds ± 87,574 (Ministry of UMKM and Cooperatives of Karawang Regency 2020), of the number of MSMEs 86% are engaged in food processing and only 14% are engaged in handicrafts . To make MSMEs have a product or service that has an appeal, a creativity that is owned by the leadership and employees. Especially in times of crisis, such as the Covid-19 pandemic. To foster high creativity in employees, training is needed to improve HR for MSME employees. In addition, to bring out creativity is training motivation. Motivation is an impulse that arises from within an individual to do the assigned task. The purpose of this study is to determine and explain the effect of human resource training and work motivation on the creativity of MSME employees. This study uses a quantitative approach. Respondents' data collection methods use literature studies and field surveys that have certain information on respondents so as to enable researchers to solve problems. This research has a high research urgency, especially in the field of Human Resources. Emphasizing on training and motivation where these variables are very supportive in increasing employee creativity. In this study, we found that Human Resource Training and Motivation had a positive and significant effect on Employee Creativity. It is evident from the two hypotheses that we accept, the results are accepted/supported. This means that it is important to conduct regular training for each employee, besides that employee creativity from the leadership also needs to be maintained so that employees are encouraged to increase creativity.
IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Anggita Syafni Aulia
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

The purpose is to identify purchasing decisions on marketplace applications during the Covid 19 pandemic through online customer reviews, online customer ratings and online vlogger reviews. This type of research is quantitative with purposive sampling and accidental sampling techniques and multiple linear regression data analysis techniques. The results of this study indicate that online customer review (X1) has a positive influence on purchasing decisions. Where online customer review (X1) can be used as a benchmark for respondents to make purchasing decisions. In addition, online customer rating (X2) has a positive influence on purchasing decisions. Where online customer rating (X2) can be used as a benchmark for respondents to make purchasing decisions. The online vlogger review variable (X3) has a positive influence on purchasing decisions. Where online vlogger review (X3) can be used as a benchmark for respondents to make purchasing decisions. Simultaneously shows that the independent variables online customer review (X1), online customer rating (X2) and online vlogger review (X3) affect the dependent variable on purchasing decisions (Y) on marketplace applications during the Covid-19 pandemic.
PENGARUH KONTEN MARKETING TERHADAP CUSTOMER ENGAGEMENT (Instagram Online Shop Produk Tas Segmen Middle Brand “@Shopashopishop”) Dexi Triadinda; Dini Yani
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

The bag industry in the middle brand segment is currently being favored by most women. The growing industry in the digital era 4.0 has an impact on the way entrepreneurs market their products. By utilizing social media as a tool in promoting products, one of them is by sharing interesting content through Instagram. This study aims to analyze the effect of content marketing on customer engagement on Instagram accounts that sell @Shopashopishop_authentic middle brand bags. This research was carried out by distributing questionnaires to 96 respondents, namely followers of the Instagram account @Shopashopishop via Instagram direct messages. The research method used is quantitative with Simple Linear Regression Analysis Techniques. The results of the study indicate that content marketing has a significant influence on customer engagement. The influence of the independent variable of marketing content on the dependent variable of customer engagement is 73.3%
PENGARUH SOLVABILITAS, PROFITABILITAS, DAN KEPEMILIKAN MANAJERIAL TERHADAP RETURN SAHAM Wildan Army Abdillah; Muhammad Iqbal Nurfauzan; Rengga Madya Pranata
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

This study aims to examine and analyze the effect of Solvency, Profitability, and managerial ownership on Stock Returns in non-BUMN basic and chemical industrial companies listed on the Indonesia Stock Exchange during the 2010-2019 period. The population in this study are basic and chemical industrial companies listed on the Indonesia Stock Exchange. A sample of 41 companies was taken using purposive sampling technique. Multiple regression analysis was used to test the hypothesis with the help of Eviews software version 9. The results showed that profitability partially had a positive and significant effect. Meanwhile, solvency and managerial ownership have no effect on stock returns of non-BUMN basic and chemical industrial companies listed on the Indonesia Stock Exchange. These results do not support the signaling theory where the disclosure of financial statements is able to provide a good signal to investors and potential investors. And the results of this study have not been able to support agency theory as a link between managerial ownership and stock returns.
RASIO KEUANGAN DAN HARGA SAHAM SYARIAH PADA JAKARTA ISLAMIC INDEX Wildan Army Abdillah; Rengga Madya Pranata; Syarif Alamsyah
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

The purpose of this study is to analyze the effect of Current ratio, Return on Assets, and Debt to equity ratio on Islamic stock prices in companies listed on the Jakarta Islamic Index 2015-2020, either partially or simultaneously. The type of research used is verification with the Explanatory Survey method. The type of data used is quantitative data with a sampling method, namely Purposive Sampling. The data analysis method used is Panel Data Regression Analysis, t-test, F-test, and Coefficient of Determination Test. The results showed that partially Current ratio and Debt to Equity ratio had no significant effect on Islamic stock prices. Meanwhile, return on assets has a positive and significant effect on stock prices. Then, simultaneously Current ratio, Return on Assets, and Debt to equity ratio affect stock prices. The Adjusted-Square value in the study is 0.123729, this means that the variables Current ratio, Return on Assets, and Debt to equity ratio only contribute 12.37% influence on stock prices and the remaining 87.63% is influenced by other variables. outside the research model.
ANALISIS FORWARD CONTRACT HEDGING, MONEY MARKET HEDGING DAN OPEN POSITION DALAM MENGHADAPI EKSPOSUR VALUTA ASING DI MASA COVID-19 Syarif Alamsyah; Rengga Madya Pranata; Wildan Army Abdillah
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

Multinational companies around the world will always be faced with risks due to international transactions. One of the risks that will be faced by multinational companies is transaction exposure that arises due to currency fluctuations which can affect the company's cash flows in the future and is influenced by the presence of the COVID-19 virus pandemic resulting in economic disruption, especially in Indonesia, one aspect that is significantly disrupted namely, the Indonesian currency exchange rate. This study aims to compare the forward contract hedging method, money market hedging with the open position method conducted by PT. Unilever Indonesia, Tbk in an effort to reduce the risk of transaction exposure during the pandemic. The main object of this research is derivative transactions contained in the company's financial statements. This research is a descriptive research with a qualitative approach. Sources of data used are secondary data obtained from the annual financial statements of PT. Unilever Indonesia, Tbk in 2019 Quarter IV – 2020 Quarter III.
PENGARUH PENDAPATAN ASLI DAERAH, PENGELUARAN DAERAH, DAN JUMLAH PENDUDUK TERHADAP PERTUMBUHAN EKONOMI: Studi Empiris Pada Pemerintah Kabupaten/Kota Di Lingkungan Provinsi Jawa Tengah Tahun 2018-2020 Aris Munandar
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 9 No. 1 (2023): DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Publisher : FEB Institut Bakti Nusantara

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Abstract

This research aims to analyze the effect of regional original income, regional expenditure, and population on economic growth in Regency/City Governments in the Province of Central Java. Central Java Province is experiencing fluctuating economic growth but its growth rate is relatively low compared to other provinces in Java Island. This research is a descriptive statistical-research. The research was conducted in 35 regencies/cities in Central Java Province using time series secondary data from 2018 – 2020 supported by library research. The data analysis technique in this study was multiple linear regression which was processed using SPSS 22 software. The results of the research show that there is no effect of regional original income on economic growth. Meanwhile, government spending in the form of direct spending and indirect spending as well as population shows a positive and significant impact on economic growth
PENGARUH STRATEGI DIGITAL MARKETING, DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN DI KOPI SHEO Halizahra, Rizka Irpat; Yogaswari, Tasya Patriot
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 11 No. 1 (2025): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

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Abstract

The intense competition in the coffee industry requires coffee shops to continuously innovate and build customer loyalty. Kopi SEO, as one of the local coffee shops, faces challenges in retaining its customers amid the proliferation of new coffee shops. This research aims to analyze the role of digital marketing strategies and customer experience in enhancing customer loyalty. By using a qualitative descriptive approach through interviews, observations, and SWOT analysis, this study identifies the internal and external factors that influence customer loyalty at Kopi SEO. The findings show that optimizing digital content, personalizing customer experiences, and having effective loyalty programs are crucial for regaining and growing market share. This research provides actionable recommendations to improve the sustainability and competitiveness of Kopi SEO.

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