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Benefit : Journal of Bussiness, Economics, and Finance
Published by Yayasan Almahmudi Bin Dahlan
ISSN : -     EISSN : 2986545X     DOI : https://doi.org/10.37985
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Benefit: Journal of Business, Economics, and Finance aims to facilitate and promote the inquiry into and dissemination of research results on business, economy, and finance fields. The scope of our Journal Includes: Business Management, Business Economics, Digital Business, Public Economics, Industrial Economics, Development Economics, Sharia Economics, Economic Education, Financial Accounting, Cost Accounting, Auditing, Managerial Accounting, Accounting Information Systems, Economics Education and Learning.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 235 Documents
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Citra Destinasi, Kepuasan Wisatawan, dan Keinginan Berkunjung Kembali pada Destinasi Wisata Rohani Nilo, Maumere Elisabeth Adelia Merdekawati Gani; Maria Augustin Lopes Amaral; Engelbertus Gloria Christy Watu
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1842

Abstract

Destinasi wisata rohani memerlukan strategi pemasaran yang mampu memperkuat kepuasan dan niat berkunjung kembali. Penelitian ini bertujuan menganalisis pengaruh fasilitas wisata, citra destinasi, dan promosi terhadap keinginan berkunjung kembali dengan kepuasan wisatawan sebagai variabel intervening pada Patung Maria Bunda Segala Bangsa di Nilo, Maumere. Penelitian menggunakan pendekatan kuantitatif dengan 120 responden yang pernah berkunjung ke destinasi tersebut. Data dianalisis menggunakan statistik deskriptif dan pemodelan persamaan struktural berbasis SmartPLS. Hasil menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap kepuasan wisatawan, dan kepuasan wisatawan berpengaruh positif dan signifikan terhadap keinginan berkunjung kembali. Fasilitas wisata dan promosi tidak berpengaruh signifikan terhadap kepuasan. Kepuasan wisatawan hanya memediasi hubungan citra destinasi dan keinginan berkunjung kembali. Temuan ini menegaskan pentingnya citra spiritual dan pengalaman puas dalam pengelolaan wisata rohani.
Peran Fomo dan Shopping Lifestyle Terhadap Impulse Buying Dengan Gender Sebagai Moderasi Pada Generasi Z Pengguna E-Commerce Shopee Putri Anggita Mega Prameydia; Yeni Hilma Dwiyanti; Bahtyar Hardyansyah Syihab
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini dilakukan untuk mengkaji peran Fomo serta Shopping Lifestyle pada perilaku Impulse Buying dengan gender menjadi variabel moderasi generasi z pemakai e-commerce shopee di kecamatan rogojampi. Latar belakang penelitian ini didasarkan pada meningkatnya kecenderungan transaksi gegabah di komunitas generasi z yang aktif bertansaksi online, yang dipicu oleh gaya hidup konsumtif dan dorongan psikologis berupa rasa takut ketinggalan tren. Riset ini ialah explanatory research dengan strategi kuantitatif . Responden pada riset sebanyak 90 yang berstatus Generasi z pengguna shopee dengan menggunakan metode purposive sampling, alat kajian dibantu dengan platform SPSS versi 21. Perolehan riset yang dicapai fomo serta shopping lifestyle mempunyai peran positif serta substansial pada impulse buying. Tetapi, variabel gender tidak mempunyai peran substansial pada perilaku impulse buying serta tidak memoderasi keterikatan dari fomo serta shopping lifestyle dengan pembelian gegabah. Temuan menunjukkan bahwa aspek psikologis dan pola gaya hidup adalah faktor dominan untuk mendorong tidakan transaksi impulsif Gen-Z, tanpa dipengaruhi oleh perbedaan gender. Kata Kunci: Fear Of Missing Out, Shopping Lifestyle,Impulse Buying,Shopee E-Commerce, Generasi Z.
Marketing Mix Strategy on Authenticity Lab Using K Means Analysis with SPSS Antoni Irawan; Gamal Stia Putra; Nandi Andrian Kurnia Putra; Jerry Heikal
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1859

Abstract

Penelitian ini bertujuan untuk melakukan segmentasi konsumen untuk menentukan target market yang paling potensial untuk Authenticity Lab dan memberikan rekomendasi terhadap strategy partnership kolaborasi yang sesuai dengan kebutuhan target market. Penelitian ini menggunakan data primer hasil transaksi penjualan merchandise eksklusif hasil kolaborasi bersama Komikazer (komukus), The Upstairs (musisi) dan Stereoflow (wall painting artist) yang dijual di toko online Authenticity Lab periode Juni 2022 yang diolah menggunakan metode Algoritma K-Means Cluster di SPSS.Berdasarkan hasil klasterisasi menghasilkan 5 kluster dimana kluster 1 merupakan target market yang paling potensial dengan persona Young Adult Music Lover. Kemudian dilakukan perancangan strategi marketing dalam bentuk marketing mix 8P untuk mendapatkan atensi dari target market secara lebih optimal
Implementasi Work-Life Balance dan Pengaruhnya terhadap Produktivitas Karyawan Bank BPR di Bukittinggi Eka Febrianti; Andria Ningsih; Asnah Asnah
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1860

Abstract

This study aims to analyze the implementation of work-life balance and its impact on employee productivity at Bank BPR Bukittinggi. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to 125 respondents who are active employees. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS application version 4.0. The results of the study indicate that the implementation of work-life balance has a positive and significant impact on employee productivity. This indicates that the better the balance between work life and personal life is perceived by employees, the higher the resulting level of productivity. In addition, work-life balance dimensions such as flexible working hours, organizational support, and workload management have been shown to contribute significantly to improving employee performance. This study provides practical implications for the management of Bank BPR Bukittinggi to pay more attention to policies that support employee work-life balance in order to improve overall organizational productivity and performance.
Peran Orientasi Pasar dan Strategi Diferensiasi terhadap Loyalitas Pelanggan dan Kinerja Perusahaan Diah Permata; Sri Kemala
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1865

Abstract

The increasingly intense competition in the coffee shop industry requires companies to understand customer needs and create unique competitive advantages to ensure business sustainability. The objective of this study is to analyze the influence of market orientation and differentiation strategies on customer loyalty and company performance, as well as to test the mediating role of customer loyalty. The study employs a quantitative approach using a survey method targeting 250 coffee shop customers in West Sumatra, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that market orientation has a positive and significant effect on customer loyalty and company performance. Differentiation strategies also have a positive and significant effect on customer loyalty and company performance. Customer loyalty was found to have a positive effect on company performance and to mediate the relationship between market orientation and differentiation strategies on company performance. The study’s conclusion affirms that improved company performance can be achieved through strengthening market orientation, implementing effective differentiation strategies, and continuously building customer loyalty.

Page 24 of 24 | Total Record : 235

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