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INDONESIA
Journal of Economics and Business (JECOMBI)
Published by SEAN INSTITUTE
ISSN : -     EISSN : 27468887     DOI : -
Core Subject : Economy, Science,
Chemistry Economics, Econometrics & Finance
Journal of Economics and Business (JECOMBI) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by SEAN Institute
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 152 Documents
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Financial Management and Implementation of Catur Purusa Artha Teachings in Ayu Rahayu MSMEs: an Ethnographic Study Rahayu, Ni Made Astini; Willdahlia, Ayu Gede; Sudianti, Ni Made; Maisusanto, Eko
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.149

Abstract

In Bali, economic growth has encouraged local communities to develop micro, small, and medium enterprises (MSMEs), especially in trade and services related to Hindu religious ceremonies. However, the pursuit of profit-oriented business practices frequently encounters tensions with the preservation of religious and spiritual values. This dynamic highlights a fundamental disjunction between the maximization of economic gain and the philosophical tenets of Hinduism, particularly Catur Purusa Artha. This research aims to understand the meaning of the serati banten profession in the context of Balinese culture through an ethnographic approach, using the conceptual framework of Catur Purusa Artha which includes aspects of Dharma, Artha, Kama, and Moksa. The urgency of this research problem lies in the need to bridge the gap between business practices and the application of religious values in the management of MSMEs, particularly those operating in the field of religious services, such as the Ayu Rahayu MSME.The qualitative ethnographic approach was used to explore the experiences and views of informants in depth, with data collection techniques through participatory observation, in-depth interviews, and documentation. The results showed that the profession of serati banten is not only positioned as an economic activity, but as a form of spiritual devotion based on the value of sincerity in carrying out yadnya. Material gain (Artha) is understood as the result of work based on Dharma, while the fulfillment of life needs (Kama) is more oriented towards family welfare. In addition, an attitude of resignation, tolerance, and not being attached to worldly gains reflects the achievement of Moksa values. These findings indicate that traditional economic activities in Balinese society have a strong religious dimension, and spiritual values remain the foundation of business management. This research contributes to the understanding of culture and spirituality-based economic practices within the Balinese Hindu framework.
Analysis Application of Average Effective Rate (TER) In Regulation No. 58 of 2023 and its Implications Indah Kurniyawati
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i02.150

Abstract

The Indonesian government issued Government Regulation No. 58 of 2023 as a form of updating the mechanism for deducting Income Tax (PPh) Article 21 through the application of the Average Effective Rate (TER). This study aims to analyze the advantages and implications of applying TER on simplifying tax administration and increasing taxpayer compliance. The methods used are descriptive and explanatory qualitative, with data collection techniques including literature review and simulation of PPh 21 calculations based on PTKP categories. The results of the study indicate that the TER scheme can provide certainty and stability in monthly tax withholding, as well as reduce the burden of annual reconciliation. Additionally, first-quarter 2024 data shows a significant increase in PPh 21 revenue, reflecting the positive impact of this policy on compliance. However, challenges remain, particularly in tax literacy and system adaptation in the informal sector. Therefore, broader education and technological support are needed to ensure the equitable and optimal implementation of TER.
Quality of Customer Service: Service Satisfaction as a Key at KCP Bank Sumut Syariah: Hotma Rizky Putri Lubis; Sarinah br. Hasibuan; Kanaya Tri Nazwa; Sari Wulandari; Muhammad Rahmat
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.151

Abstract

This study aims to analyze the quality of Customer Service (CS) at KCP Bank Sumut Syariah and its impact on customer satisfaction levels. In this study, the author uses a quantitative approach with a survey method to collect data from respondents consisting of KCP Bank Sumut Syariah customers. The data obtained were then analyzed using descriptive and inferential statistical analysis techniques to see the relationship between service quality and customer satisfaction. The results of the study indicate that the quality of Customer Service at Bank Sumut Syariah plays a significant role in increasing customer satisfaction. The three main aspects that influence are speed of service, friendliness of CS, and accuracy in providing information. Although most customers expressed satisfaction with the services provided, there were still some complaints about the response time which was considered slow and the unclear information provided in some cases. Therefore, efforts to improve service quality such as routine training and utilization of information technology are needed to minimize the gap between expectations and reality felt by customers. The conclusion that can be drawn is that optimal Customer Service quality can increase customer satisfaction and build long-term loyalty. For that, Bank Sumut Syariah needs to continue to make improvements and innovations in service, both in terms of improving the quality of human resources through training and utilizing technology to speed up the service process. Strengthening an organizational culture that is oriented towards customer satisfaction is also very important to support continuous improvement in service quality.
The Effect of Social Media and Price on Purchasing Decisions on Solo Tea Drinks in Jakarta City Evan Justin; Iyus Wiadi
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.152

Abstract

There has been a significant increase in tea production in West Java Province, where data from the Central Bureau of Statistics shows that West Java has become the largest tea producing province, with a production volume of 82,100 tons, equivalent to 66.92% of total tea production in Indonesia. In addition to being the largest tea producer, West Java also has the largest tea plantation, covering an area of 78,500 hectares. Seeing this phenomenon, this study aims to determine the effect of social media and price on purchasing decisions for “Solo Tea” tea drinks in Jakarta City. The method used in this research is a quantitative approach, where questionnaires will be distributed to residents of Jakarta City. Based on this, the data used in this study is primary data, which will be processed using SPSS Version 26 and analyzed using multiple linear regression tests to determine the effect of each variable. The results of this study indicate that social media variables have a significant influence on purchasing decisions, and price variables also have a significant effect on purchasing decisions. Furthermore, when viewed simultaneously, social media and price variables have a significant effect on purchasing decisions for “Solo Tea” tea drinks in Jakarta City.
State Vigilante Services and Crime Reduction in Anambra State Nigeria (2014-2022) Gideon Chinedu Okafor; Nonso Sunday Okoye*; Fidelia Nzekwe-Chinwuko; Uchenna Emmanuel Umeagugesi
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.158

Abstract

Crime poses a serious threat to human security and development in Nigeria, including Anambra State. To combat this, the Anambra State government established the Anambra State Vigilante Services (AVS) to support the Nigeria Police and other security agencies. This study examined the role of AVS in crime reduction in Anambra State from 2014 to 2022, focusing on its collaboration with other security agencies in curbing armed robbery and kidnapping. Guided by one research question and hypothesis, the study was anchored on the Broken Windows Theory by Wilson and Kelling (1982). A descriptive research design was adopted. The entire population of 340 was studied using judgmental sampling. Data were collected using a structured Likert-type questionnaire, validated by experts and found reliable with a Cronbach alpha of 0.80. Descriptive statistics and Pearson Product-Moment Correlation were used for analysis. Findings revealed that collaboration between AVS and other agencies significantly reduced armed robbery and kidnapping. The study concludes that AVS, through community-based intelligence and partnerships, plays a vital role in crime reduction. It recommends that the government and security agencies should sustain and strengthen collaboration with AVS to enhance safety and development across communities in Anambra State.
Gamification in Marketing Strategy: A New Way to Build Customer Engagement Gunawan Gunawan
Journal of Economics and Business (JECOMBI) Vol. 4 No. 01 (2023): Journal of Economics and Business (JECOMBI) : September 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the application of gamification as an innovative marketing strategy to build customer engagement. With increasing market competition and changes in consumer behavior that are more interactive and digitally savvy, companies are required to create engaging marketing experiences that enhance customer loyalty. Gamification, which is the use of game elements in non-game contexts, offers a new and effective approach to increasing customer interaction, motivation, and participation. The research method used is qualitative with a descriptive-analytical approach, examining various case studies and related literature on the implementation of gamification in the marketing world. The results show that gamification is an effective marketing strategy to increase customer engagement and loyalty. By incorporating game elements such as points, challenges, rewards, and leaderboards into apps, websites, or social media platforms, companies can create enjoyable and motivating experiences. This makes customers more interested, more likely to interact frequently with the brand, and more loyal in the long run. Gamification also helps companies voluntarily collect user behavior data to develop more targeted marketing strategies. Amidst intense market competition, this approach becomes a creative solution to build strong consumer relationships and drive sustainable business growth.
Brand Engagement Strategy on Social Media in Shaping Consumer Behavior Ian Zulfikar
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

This study aims to analyze brand engagement strategies on social media and their influence on shaping consumer behavior. In the digital era, social media has become a primary communication channel for companies to build interactive relationships with their consumers. This study used a qualitative approach with descriptive methods. The results show that brand engagement strategies on social media, such as interactive content, storytelling, collaboration with influencers, live streaming, and loyalty programs, can increase consumer engagement and shape positive attitudes toward the brand. Consumers who actively engage with brand content demonstrate higher levels of loyalty and interest, and are more likely to respond positively to the product. However, the effectiveness of this strategy is influenced by the company's ability to build trust, maintain data transparency, manage budgets, address negative content, and adapt to constantly changing social media trends and algorithms.
Exploring Green Consumer Behavior in Choosing Environmentally Friendly Products in Bandung City Ian Zulfikar
Journal of Economics and Business (JECOMBI) Vol. 6 No. 01 (2025): Journal of Economics and Business (JECOMBI), January 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable consumption has become a critical issue as pressure on the environment increases due to modern consumption patterns. Green consumers are defined as individuals who consider environmental impacts in every purchasing decision, not only at the selection stage but also during product use and disposal. This study aims to explore the behavior of green consumers in selecting environmentally friendly products in Bandung City. This study used a qualitative method with a descriptive approach, where data was obtained through in-depth interviews and observations of consumers who had purchased environmentally friendly products, such as organic products, recycled packaging, and environmentally friendly household products. The results indicate that internal factors, such as personality, personal values, attitudes, and environmental awareness, play a significant role in influencing consumers' decisions to choose green products. Consumers with a high level of concern for health and the environment are more consistent in integrating environmentally friendly products into their daily lifestyles. Furthermore, external factors also play a role, including family support, peer influence, marketing campaigns, and the role of the community and media in shaping consumers' positive perceptions of green products. However, this study also identified several challenges, including relatively higher product prices, limited availability, a lack of transparent information, and skepticism about environmentally friendly claims due to the phenomenon of greenwashing. The conclusion of this study confirms that green consumer behavior in Bandung City is the result of an interaction between internal motivation and external influences. However, it requires more comprehensive educational, distribution, and policy support for broader and more sustainable development.
The Effect of Service Quality Customer Satisfaction at Galang Post Office Sinaga, Chatarine Sela
Journal of Economics and Business (JECOMBI) Vol. 2 No. 03 (2022): Journal of Economics and Business (JECOMBI) : May 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v2i03.2

Abstract

This study aims to find out the Effect of Service Quality on Customer Satisfaction at Galang Post Office. The samples used in this study were customers of Galang Post Office, aged 16 years to 69 years, had used the services of Galang Post Office. The number of samples used based on the size of the population, then the number of samples can be as many as 55 people. The results of this study showed that free variables, namely Service Quality (X), affect Customer Satisfaction (Y) thatuses n Galang Post Office services. The results of this study showed that Quality of Service has an influence of 68.2%on Customer Satisfaction of Galang Post Office.
The Influence of Business Locations on Sales Volume Paramitha, Dhea
Journal of Economics and Business (JECOMBI) Vol. 3 No. 01 (2022): Journal of Economics and Business (JECOMBI) : September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i01.3

Abstract

This study aims to find out the Factors That Affect the Sales Volume of Traders in Tanjung Morawa Market. The samples used in this study were Tanjung Morawa Market Traders, aged 17 years or older, and were traders who owned businesses in tanjung morawa market. The number of samples is calculated using the formula slovin then obtained the number of samples as many as 244 people. The results of this study showed that free variables, namely Business Location, have a positive and significant effect on the Sales Volume of Tanjung Morawa market traders.

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