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Journal of Economics and Business (JECOMBI)
Published by SEAN INSTITUTE
ISSN : -     EISSN : 27468887     DOI : -
Core Subject : Economy, Science,
Chemistry Economics, Econometrics & Finance
Journal of Economics and Business (JECOMBI) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by SEAN Institute
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 152 Documents
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Optimization of White Bread Distribution at Sejahtera Bread Factory in Kebun Jeruk District Using the Transportation Method Rani, Rani; Rini, Ratih Setyo; Syahrir, Syahrir; Azizah, Ayu
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.120

Abstract

This study aims to optimize the distribution of white bread products from Sejahtera Bread Factory in Kebun Jeruk District by applying the transportation method within the framework of linear programming. Utilizing data on factory capacity, distribution demand, and transportation costs, this research implements several optimization techniques, including the North West Corner (NWC), Least Cost, Vogel’s Approximation Method (VAM), and Stepping Stone method. The findings reveal that while the conventional distribution cost stands at IDR 420,500, the application of the Least Cost and VAM methods successfully reduces this to IDR 340,000, generating savings of IDR 80,500. Conversely, the NWC method results in an increased cost of IDR 450,000, and further optimization using the Stepping Stone method confirms the initial solution's optimality, maintaining the cost at IDR 340,000. These results demonstrate that the Least Cost method is the most effective strategy for minimizing distribution expenses. The study provides practical insights for small-scale bakery businesses to enhance operational efficiency and recommends further exploration of distribution strategies should new routes or market expansions occur in the future.
The Impact of Product Quality, Price Perception, and Promotion on Consumer Purchase Decision at Esperto Rikky Alfadilah; Aris Budiono
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.122

Abstract

This study aims to examine the impact of three key factors product quality, price perception, and promotion on consumer purchasing decisions at Esperto Coffeeshop. The research addresses the critical problem of understanding how these factors influence consumer behavior, particularly in the competitive coffee industry. A quantitative approach was used, with data collected from 150 respondents who have previously purchased products from Esperto. The primary objective of the study is to analyze the relative impact of these three factors on purchase decisions, with a focus on identifying which variable has the most significant influence on consumer choices. The results of the statistical analysis, including multiple regression, F-test, and R-squared calculations, reveal that price perception and promotion have a more substantial effect on consumer purchase decisions than product quality. The regression model explains 41.6% of the variation in purchase decisions, indicating that these three factors collectively influence consumer behavior, but other factors outside the study also contribute to purchase decisions. This study underscores the importance of integrating product quality, competitive pricing, and effective promotional strategies to enhance consumer decision-making at Esperto Coffeeshop. Based on these findings, it is recommended that Esperto develops a marketing strategy that optimally combines these three factors to strengthen its market position and attract more customers.
The Role of Influencers in Shaping Consumer Interest in Purchasing Online Shop Products (Case Study of Binjai District, Langkat Regency) Siti Nurhaliza; Raja Sakti Putra Harahap
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

This study aims to understand the role of influencers in shaping consumer interest in purchasing products from on line shops in Binjai District , Langkat Regency. Along with the development of technology and social media, influencers have become an essential elements in marketing strategies . This research uses a qualitative method with in- depth interviews conducted with two influencers , several on line sellers , and consumers . The results show that influencers play a significant role in building trust , educate , and inspiring their audience . The success of promotions heavily depends on the quality of content created by influencers and their interactions with the audience . It is recommended for companies and brands to choose influencers who have credibility and an audience that align with the promoted products , and for influencers to maintain an authentic relationship with their followers to make the promotion more effective.
Enhancing Job Satisfaction through Career Development and Organizational Climate: A Study on Non-ASN Employees in Kolaka Anhar, Musyrifah; Kartomo, Kartomo; Rundu Wonua, Almansyah
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

This study investigates the influence of career development and organizational climate on job satisfaction among non-permanent (non-ASN) employees at the Secretariat Office of the Regional People's Representative Council (DPRD) in Kolaka. Human resources are critical to organizational success, and job satisfaction plays a vital role in enhancing employee motivation and performance. Drawing from a quantitative explanatory research design, this study utilized a census sampling method involving 50 non-ASN employees, with data collected through structured questionnaires, interviews, documentation, and observation. The data were analyzed using SPSS 26.0 for instrument validity and reliability testing, and SmartPLS 3.0 for Structural Equation Modeling (SEM) to evaluate causal relationships. The findings reveal that both career development and organizational climate have a positive and significant effect on job satisfaction. Employees emphasized the importance of fair promotion opportunities, leadership support, and structural clarity in shaping their job satisfaction. However, the results also highlight a critical challenge: wage disparities and employment instability among non-ASN staff significantly undermine satisfaction levels. These findings suggest that while organizational and developmental factors are important, financial fairness and job security must be prioritized to sustain motivation and commitment. The study offers valuable implications for public sector policy, recommending an integrated approach that combines structural improvements, career growth initiatives, and equitable compensation to enhance employee satisfaction and organizational effectiveness.
How Government and Digital Innovation Enhance MSMEs' Income A Study of Kolaka Regency Adinda Anggraini Ayustira; Fitri Kumalasari; Andry Stepahnie Titing
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

This study investigates the influence of government support and digital innovation on the income of micro, small, and medium enterprises (MSMEs) in Kolaka Regency, Indonesia. Amidst the rapid evolution of the digital economy, MSMEs face both opportunities and challenges in adopting technology to enhance competitiveness and market access. Utilizing a quantitative research approach, data were collected through questionnaires distributed to 65 MSME actors selected via the Slovin formula. The research employed Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method for data analysis. The results indicate that both government roles—encompassing facilitation, mobilization, and regulation—and digital innovation—through design changes, technical innovation, and product development—positively and significantly affect MSME income levels. The study highlights that technological adoption improves business efficiency, market outreach, and revenue performance. However, constraints such as limited digital literacy and inadequate infrastructure remain. The findings emphasize the importance of collaborative efforts among governments, private sectors, and educational institutions to provide training, technology access, and policy support. This integrated approach is essential to accelerating digital transformation and fostering sustainable economic growth through empowered MSMEs.
The Effect of Workload, Emotional Intelligence, and Work Communication on Employee Performance at the Secretariat of The Directorate General of Health Personnel of the Republic of Indonesia Astuti, Widi; Zurnali, Cut
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

Employee performance plays a crucial role in supporting the effectiveness of government institutions, especially in the public health sector. Recognizing the importance of maintaining high employee performance, this study aims to examine the influence of workload, emotional intelligence, and work communication on employee performance at the Secretariat of the Directorate General of Health Personnel of the Republic of Indonesia. Employing a quantitative method with saturated sampling involving 125 employees, data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The results show that workload (β = 0.220, p = 0.017), emotional intelligence (β = 0.230, p = 0.020), and work communication (β = 0.251, p = 0.010) each have a positive and significant effect on employee performance. Furthermore, the model explains 34.4% of the variation in performance (R² = 0.344). These findings suggest that managing workload balance, strengthening emotional intelligence, and enhancing communication systems are strategic approaches to improving employee performance. This research provides practical insights for public sector human resource development and highlights the need for future studies to explore additional influencing factors such as leadership style, motivation, and organizational culture.
The Influence of Word of Mouth and Social Media Marketing on Students' Decision to Choose a University With Brand Image as a Mediating Variable (Case Study at Darunnajah University) Arief, Zakiyanto; Brabo, Nora Andira
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.140

Abstract

The increasing competition among higher education institutions requires universities to develop effective marketing strategies to attract prospective students. This study aims to examine the influence of Word of Mouth and Social Media Marketing on students’ decisions to choose a university, with Brand Image serving as a mediating variable. A quantitative survey was conducted with 222 active students at Universitas Darunnajah, and the data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The findings reveal that Word of Mouth significantly affects Brand Image (T-statistic = 2.671, p < 0.05) and student decision-making (T-statistic = 3.512, p < 0.05), while Social Media Marketing also significantly impacts Brand Image (T-statistic = 4.205, p < 0.05) and student decisions (T-statistic = 5.027, p < 0.05). Furthermore, Brand Image significantly mediates the relationship between both communication strategies and student decision-making. This study contributes strategic insights for universities by emphasizing the importance of enhancing brand image through digital engagement and positive interpersonal communication to improve student enrollment outcomes.
Evolution or Elimination! The Influence of Market Orientation and Innovation in Private Higher Education Institutions Yulianti, Yulianti; Ferry Bakti
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.145

Abstract

Private higher education institutions face intense competition amid shifting student preferences, digital transformation, and evolving industry needs. This study investigates how market orientation and product innovation affect competitive advantage and institutional performance at ISB Atma Luhur Pangkalpinang. The research responds to the limited understanding of how market orientation, innovation, digital adaptability, and institutional image integrate to create sustainable competitive advantage. Using a quantitative approach, data were collected from 281 students out of 940 and analyzed using Partial Least Squares Structural Equation Modeling. Results show that market orientation has the strongest influence on competitive advantage (0.794), followed by product innovation (0.585) and institutional image (0.353), while digital adaptability shows no significant effect. Competitive advantage significantly affects institutional performance (0.804; R² = 0.875). The institution faces real challenges, including weak coordination across units, limited curriculum innovation, and gaps in digital readiness. This research contributes to the development of Resource Based View and Value Based Adoption Model in the context of private higher education, and offers practical insights for improving competitiveness through market oriented strategies, innovation, and institutional branding.
Effectiveness of CSR Program in Social and Economic Development of the Community (Case Study at PT BSI Binjai Branch) Dita Maharani; Raja Sakti Putra Harahap
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.146

Abstract

Corporate Social Responsibility (CSR) plays a vital role in supporting community welfare and enhancing corporate image, yet its implementation often faces various challenges. This study aims to specifically examine the obstacles, solutions, and effectiveness of the CSR program at PT. Bank Syariah Indonesia (BSI) Binjai Branch. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation, then analyzed thematically. The findings reveal key challenges such as limited budgets, difficulty identifying community needs, weak stakeholder coordination, and low public participation. Solutions include prioritizing needs-based programs, conducting in-depth surveys, engaging stakeholders, and improving evaluation systems. These efforts have improved program effectiveness and encouraged greater community involvement. The results highlight the importance of participatory and transparent approaches in achieving sustainable CSR outcomes.
The Effect of Institutional Ownership and Foreign Ownership on Company Performance Mohammad Syafik
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.147

Abstract

Recently, the performance of mining companies has been sluggish, so it is necessary to know the cause of the decline in performance. The presence of ownership types is believed to play an important role in improving company performance. So this study aims to test the effect of institutional ownership and foreign ownership on company performance. The formulation of the research problem is (1) does institutional ownership have a positive effect on company performance? (2) does foreign ownership have a positive effect on company performance? The population used in this study is mining companies listed on the Indonesia Stock Exchange (IDX). The samples taken are mining companies listed on the IDX during the period 2016 to 2022. The total research sample is 253 observations determined through purposive sampling. The analysis method of this study uses multiple regression analysis techniques. Based on the results of the analysis, it can be concluded that institutional ownership has a positive effect on company performance with a significance value of 0.097, but foreign ownership has a significance value of 0.545 so that it does not affect company performance. This study can improve further research literature studies and can be used by company management in considering the right type of ownership in order to maximize company performance.

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