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Jurnal Manajemen Kreatif dan Inovasi
Published by Universitas Katolik Widya Karya Malang
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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Pengaruh Beban Kerja, Stres Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Kantor BPJS Kesehatan Cabang Magelang Novita Widiastuti; Nur Wening
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2963

Abstract

In order to achieve effective and efficient organizational goals, it is necessary to improve employee performance at BPJS Health Magelang Branch. Suitability of workload for each employee is an important factor in creating good conditions for each employee. Apart from that, the condition of employees with low stress and high satisfaction with the organization is a key variable in realizing increased employee performance. This research aims to determine the influence of these three variables on employee performance. The method and analysis used in the research is a quantitative method with multiple regression analysis. The data collection technique used was a questionnaire to all permanent employees at BPJS Health Magelang Branch with a total of 48 respondents. The results of this research show that first, there is a significant and negative influence of workload on employee performance as evidenced by the calculated t value of -3.096 and a significance of 0.003. Second, work stress has a significant and negative influence on employee performance as evidenced by the calculated t value of -2.642 and a significance of 0.011. Third, job satisfaction also has a significant and positive influence on employee performance as evidenced by the calculated t value of 2.641 and a significance of 0.018. Fourth, from the results of calculating the coefficient of determination it can be concluded that workload, work stress and job satisfaction together have an influence on employee performance was 56.5%.
Pengaruh Motivasi Kerja, Keterikatan Kerja Dan Budaya Organisasi Terhadap Kesiapan Berubah Karyawan BPJS Kesehatan Magelang Mochamad Syarifudin; Nur Wening
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2964

Abstract

The objectives of this study include: (1) Analyzing the effect of work motivation on employee readiness to change at BPJS Kesehatan Magelang; (2) Analyzing the effect of work attachment on employee readiness to change at BPJS Kesehatan Magelang; and (3) Analyzing the effect of organizational culture on employee readiness to change at BPJS Kesehatan Magelang. This research uses quantitative descriptive method. Data were collected using a questionnaire given to all permanent employees at BPJS Kesehatan Magelang as many as 48 people. Based on the results of the study, the following conclusions were obtained: (1) There is an influence of work motivation on employee readiness to change; (2) There is an influence of work attachment on employee readiness to change; and (3) There is an influence of organizational culture on employee readiness to change. As an improvement effort, it is recommended to BPJS health to maintain the work motivation of its employees and maintain the organizational culture that has been implemented at this time.
Pengaruh Persepsi Dukungan Organisasi Dan Keterikatan Kerja Terhadap Perilaku Inovatif Karyawan BPJS Kesehatan Cabang Magelang Rieka Estuningtyas; Nur Wening
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2965

Abstract

Achieving organizational targets is a major goal in an organization, including BPJS Health. With changing conditions towards digitalization, innovative behavior by employees is very necessary to make it easier to complete work. Organizational support in the form of attention and concern is an important factor in realizing innovative employee behavior. Another factor that also greatly influences employee innovative behavior is work engagement, where with this engagement employees will have passion for their work. This research aims to determine the influence of these two variables on employee innovative behavior. The method and analysis used in the research is a quantitative method with multiple regression analysis. The data collection technique used was a questionnaire to all permanent and contract employees at BPJS Health Magelang Branch with a total of 65 respondents. The results of this research show that first, there is a significant and positive influence of perceived organizational support on employee innovative behavior as evidenced by the t value of 3.357 and a significance of 0.001. Second, work engagement has a significant and positive influence on employee innovative behavior as evidenced by the t value of 5.605 and a significance of 0.000. Third, from the results of calculating the coefficient of determination it can be concluded that perceptions of organizational support and work engagement together have an influence on employee innovative behavior by 53%.
Pengaruh Beban Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai BPBD Kota Tasikmalaya Dhea Ananda Kusnandar; Arga Sutrisna; Ai Kusmiati Asyiah
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2966

Abstract

The formulation of the problem in this research is How do workload and work facilities influence the employees performance at Regional Disaster Management Agency (BPBD) of Tasikmalaya City. The purpose of this study is to determine the effect of workload and work facilities on employee performance. The method used in this study is quantitative with a census approach. The sampling technique used was saturated sampling with samples taken as many as 47 respondents. Data collection techniques used were observation, interviews, questionnaires and study literature. The analytical tool used in this research is multiple linear regression using the SPSS version 25. The result showed that Workload and Work Facilities simultaneously have a significant influence on Employee Performance. Workload partially has a significant influence on Employee Performance. Work facilities partially has a significant influence on Employee Performance.
Globalizing Small Businesses: Harnessing Human Capital for Digital Marketing Success Choirul Anam; Iva Khoiril Mala; Imam Mukhlis; F. Danardana Murwani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2967

Abstract

In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expansion. The main results show that investment in human capital development and digital capability enhancement are key factors in the successful internationalisation of SMEs. The findings provide an in-depth understanding of how SMEs can effectively utilise their human capital in the face of increasingly complex global market challenges. Overall, this article concludes that the integration of strong human capital with digital marketing strategies can contribute significantly to the successful internationalisation of SMEs and has important implications for the future development of SMEs in an era of globalization.
Pengaruh Reward Dan Job Description Terhadap Kinerja Karyawan PT. Pegadaian Syariah Cabang Pasar Ginte Sulistyo Utami; Rahmatia Rahmatia; Firmansyah Kusumayadi
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2968

Abstract

This research aims to determine the effect of rewards and job descriptions on the performance of PT employees. Sharia Pawnshop Ginte Market Branch. The population in this study was 30 employees, consisting of 20 permanent employees and 10 contract employees at PT. Sharia Pawnshop Ginte Market Branch. The sample in this study was 30 employees of PT. Sharia Pegadaian Pasar Ginte Branch uses a saturated sampling technique so that the entire population is used as a sample in this research. Data collection techniques use observation, questionnaires and literature study, data analysis techniques use multiple linear regression. The research results show that partially and simultaneously rewards and job descriptions have a significant effect on the performance of PT employees. Sharia Pawnshop Ginte Market Branch.
Pengaruh Disiplin Kerja dan Pengalaman Kerja terhadap Kinerja Karyawan Danil Prabowo; Suci Putri Lestari; Ari Arisman
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2974

Abstract

This research was conducted with the aim of determining the influence of work discipline and work experience on the performance of SPBE PT employees. Mitra Buana Energi Raya. The method used in this research is a survey method using data obtained directly through questionnaires distributed to 45 respondents who are employees of SPBE PT. Mitra Buana Energi Raya. The technique used in this research is multiple regression analysis. Based on research results, it is known that work discipline and work experience simultaneously have a significant effect on the performance of SPBE PT employees. Mitra Buana Energi Raya. Work Discipline partially has a significant effect on the Performance of SPBE PT Employees. Mitra Buana Energi Raya. Work experience partially has a significant effect on the performance of SPBE PT employees. Mitra Buana Energi Raya.
Perencanaan Dan Pengembangan Bisnis Dalam Era Transformasi Digital Bimo Dwi Pasa; Farrel Apta Kassuma Putra; Naufal Arsyad; Maharani Ikaningtyas; Rusdi Hidayat
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2987

Abstract

In the midst of the rapid flow of globalization, there is one sector that continues to follow the flow, namely the economic sector. Economic development that expands into a global scale is directly under the development of digital technology which directly impacts changes in business implementation, the company's ability to improve the quality of performance, and encourage company performance in innovating in business, the method used by the author is descriptive with qualitative techniques.
Analisis Strategis dalam Pemasaran Digital: Menggunakan VIKOR untuk Menentukan Platform Iklan Terbaik Soetam Rizky Wicaksono
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.2989

Abstract

Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi​ untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.
Assessing the Influence of Public Relation Strategy, Digital Marketing, and Brand Awareness on Customer Loyalty Sabrina Dwi Aprilia; Elsa Herliyana; Nur Syifa Karimah
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.2994

Abstract

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.

Page 19 of 23 | Total Record : 228

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