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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
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Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Kreativitas Mahasiswa Fisip Universitas Pancasakti Tegal Aulia Qurota A’yun; Sarwo Edy; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.974

Abstract

The development of communication science and technology is advancing rapidly in the current era of globalization. Various innovations and technologies have been utilized to facilitate human activities through social media. Communication has become a vital necessity for all individuals, regardless of age, gender, occupation, or social status. Post the industrialization era, we are now entering the information age. This research aims to evaluate the influence of Instagram social media usage intensity on the creativity of students at the Faculty of Social and Political Sciences, Pancasakti University, Tegal. The study adopts the New Media theory with a quantitative approach. The research population consists of students from the 2017 and 2018 cohorts, with a sample of 75 respondents selected using purposive sampling techniques. Data collection was conducted through questionnaires. The research findings indicate a positive relationship between Instagram social media usage intensity and student creativity, as evidenced by the calculation of t-test > t-table (12.265 > 1.999). The influence of social media usage intensity in this study is 67.3%, while the remaining 32.7% is influenced by other factors.
Konsep Alam Coffee Shop Pikaco Dan Watu Sangan Di Pemalang Sebagai Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Image Nanda Tyas Prayoga; Ike Desi Florina; Sarwo Edy
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.975

Abstract

The natural concept of Pikako Coffee Shop and Watu Sangan Coffee Shop is based on natural conditions, without using luxurious buildings. Both carry the Dupont House concept, the seating is made of wood, and although it cannot be called luxurious, the views and surroundings are comparable to an urban cafe. The nature of the Komal River has its own attraction for tourists, especially those from outside the city. This research examines how the natural concept used in two cafes in Pemalang Regency, Pikaco and Watu Sangan, is used as a marketing communication strategy to improve brand image by using interviews as a data collection technique. The results of this research are the natural concept used in Pikako and Watu Sangan coffee shops, product supporting theory, price, location, promotion, and brand image, three factors to increase the popularity of Brand Association Benefits. Brand Association Strength Brand Association Uniqueness Using descriptive qualitative research methods and interview techniques, obtain data to improve brand image.
Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Tingkat Kepercayaan Diri Rizqi Oktaviani; Didi Permadi; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.976

Abstract

English translation. Instagram is one of the social media in Indonesia that is very popular and widely used by people from various circles. Instagram users in Indonesia by gender are dominated by women, which is 52.6%. While in terms of age, the age group of 18-24 years is the largest user group of 32 million users. Instagram has various advantages in terms of features and appearance that make users feel comfortable and at home for a long time playing Instagram. As a photo and video-based social media, it allows Instagram users, especially women, to compare themselves with others who seem superior to them on Instagram. If this is done continuously, it allows Instagram users to experience mental health disorders such as loss of confidence. This study discusses the effect of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University using quantitative methods. The research approach in this study is a quantitative approach with survey methods. The population in this study was all FISIP female students who used Instagram, while the number of research samples was 74 female students. Data acquisition is obtained through the distribution of questionnaires. Questionnaire questions refer to research indicators and uses and effect theory. The results obtained in this study are that the working hypothesis (H1) is accepted and the null hypothesis (H0) is rejected, because there is an influence of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University. The resulting effect was 23.6% with a degree of relationship between moderately correlated variables.
Representasi Masyarakat Kabupaten Tegal Pada Lirik Lagu Galawi Gubahan Agus Riyanto Karya Imam Joend Arsy Mulana Zulfa; Diryo Suparto; Ike Desi Florina
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.977

Abstract

This study discusses the Tegalan song entitled Galawi by Imam Joend, through markers and markers to prove the representation of the people of Tegal Regency from the Galawi song. As a scalpel using Ferdinand de Sausure's semiotic theory, in this theory there is a sign is the song Galawi, signifier is song lyrics and signified is a social condition. In this study using descriptive qualitative research methods, by directly interviewing the main sources, namely songwriters and supported by cultural figures to find out the social conditions associated with the lyrics of the song Galawi. Based on the research conducted, it was found the song Galawi. The people of Tegal Regency are stated in the lyrics of the Galawi song, seen from regional identity, social interaction, livelihood, education as well as traditions and culture. The people of Tegal Regency have a fairly good personality, are polite, welcome and entertain guests from outside well and a peaceful and peaceful society. Many people in Tegal Regency still carry out ancestral cultural traditions as a form of gratitude to God Almighty.
Konstruksi Feminisme dalam Film Little Women : (Sebuah Studi Komunikasi) Clara Yunita Afdiani; Oemi Hartati; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.978

Abstract

This research investigates the construction of feminism in the film Little Women and its signs. Using descriptive qualitative methods and data collection techniques, the author uses Charles Sander Pierce's semiotic analysis and Mc Call's inter-categorical intersectional approach to group scenes and captures. The study reveals 19 scenes and 73 images containing feminism. The first concept of feminism, Stereotype classification, which forms individual opinions (Labelling), has the most sub-classifications, with seven. The research reveals that society created numerous labels for women, covering various aspects of life, including attitudes, behavior, politeness, appearance, and rights. These stereotypes reflect helplessness and perceived injustice, as perceived injustice comes from society itself. The research concludes that feminism in Little Women is a complex concept with multiple sub-classifications.
Implementasi Nilai Nilai Pancasila dalam Kehidupan Kampus Ajeng Nafisya Raihan Malik; Junika Ferdila; Charel Zhalsadilla Haqni; Intan Nur Fadila; Anastasia Pratama Putri
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.983

Abstract

A campus or higher education institution serves as an environment where students can acquire the knowledge, skills and experiences needed to grow and develop into competent individuals and make positive contributions to society. By applying the principles of Pancasila on campus, higher education institutions can create an environment that is welcoming, fair, and focused on building excellent student character. This can be done through the practice of gotong royong, democratic participation, respecting diversity, empowering communities, and upholding strong morality. Thus, the campus is not only a place to learn, but also a means to shape future generations who have integrity, tolerance, and high social awareness. The research aims to find out how the values of Pancasila are applied and implemented in various aspects of life on campus. The descriptive qualitative research method with a literature approach can also be understood as an approach in which researchers use written sources to describe and understand the phenomenon under study. The result of this research is that Pancasila values become an important foundation in shaping the character and attitude of students in the college environment.
Analisis Opini Publik Terhadap Pemilu 2024 Pada Media Sosial X Tafana Destiana Larassetya; Arfian Suryasuciramdhan; Nuril Ulia Salsa; Ira Safaat Aeni
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.994

Abstract

The 2024 general election in Indonesia has become a global concern, with social media acting as the main platform for political interaction and political communication. This research aims to analyze public opinion regarding the 2024 elections in Indonesia expressed through Social Media X. Using content analysis and sentiment analysis methods, this research explores people's views, concerns and hopes regarding the upcoming elections. The research results show that there is significant polarization among Social Media X users in the election. These findings highlight the important role of social media in shaping public opinion and provide valuable insights for candidates and political parties in developing effective campaign strategies.
Fungsi Kehumasan Yang Dilakukan Oleh Pusinafis Bareskrim Polri Dalam Upaya Untuk Mendapatkan Reputasi Wilayah Bebas Korupsi (WBK) Di Zona Integritas Naura Putri Andadari; Anwar Sani
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.1006

Abstract

Government public relations (Ruslan 2010: Bernay, 1952), has 3 main roles, namely: a) Provide information to the public. b) Conduct persuasion to change attitudes and actions of the community directly. c) Strive to integrate the attitudes and actions of an agency or institution in accordance with the attitudes and actions of the community or vice versa. This year, the Public Relations of Pusinafis Bareskrim Polri has the opportunity to get the title of Corruption Free Zone (WBK) in the Integrity Zone. This predicate is used as an effort to improve the reputation of Pusinafis Bareskrim Polri. The purpose of this study was to determine the role of Pusinafis Bareskrim Polri's public relations in an effort to improve the reputation of the Corruption Free Zone (WBK) in the Integrity Zone. This research uses descriptive qualitative research analysis that seeks to describe all existing symptoms or circumstances. Data collection techniques are used with interviews and observations. The result is that in an effort to get the WBK title, Pusinafis Public Relations managed to get a very good percentage in terms of services (72.67%) and anti-corruption perceptions (86.92%). Although very good, this research is limited to August 2023, while the WBK predicate will still run until the end of the year.
Analisis Perubahan Representasi Gender Dalam Iklan Televisi Di Indonesia Arfian Suryasuciramdhan; Lapina Lena; Khansa Luqyana Meida; Yesya Vatria Barasa
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1010

Abstract

Utilizing a qualitative descriptive methodology, this study investigates the Change in Gender Representation in Television Advertisements in Indonesia. The analysis we have conducted reveals how social constructions of gender are reflected and influenced by television advertisements through the semiotic lens of Roland Barthes. The results of this study indicate that gender representation in television advertisements has shifted from traditional stereotypes to more balanced and realistic roles, reflecting changes in the way society views gender. Advertisements serve not only as a communication tool but also influence societal understanding of gender equality. The findings suggest that mass media plays a significant role in shaping and conveying messages about gender. Thus, television advertisements can assist the audience in understanding gender roles in society in a more inclusive and autonomous manner.
Strategi Marketing Public Relations Auto2000 Nurul Fadillah; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1015

Abstract

The business competition in the current era of digitalization is increasingly fierce, so companies need to adapt and are required to have good and innovative strategies. This research aims to analyze and describe the sustainability of Marketing Public Relations strategies at Auto2000 PT. Astra International Tbk. The theory used in this study is the Marketing Public Relations theory proposed by Kotler & Armstrong, which includes 9 tools of Marketing Public Relations: Publications, Events, Identity Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, and Product and Brand Publicity. This study uses a qualitative descriptive method, which is a problem-solving procedure investigated by describing the state of the research object based on existing facts. The data collection method employed was through interviews. The Publications involved creating persuasive, informative, and educational content to attract customers using social media. The Events activities included organizing a series of events aimed at introducing new products and sustaining various campaigns to increase brand awareness. For Identity Media, Auto2000 emphasized the characteristics of the logo and the use of dominant colors for each published content. In the News activities, Auto2000 utilized the website and made efforts to obtain organic news from mass media. For Speeches, a company spokesperson was appointed to deliver credible information and clarify issues. The Public Service Activities involved social initiatives as a form of responsive services and social assistance. Sponsorships supported events relevant to the company. Press Relations efforts were made to build good relationships with the media. For Product and Brand Publicity, Auto2000 ensured the quality of services and products, complemented by high publicity.

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