cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
garuda@apji.org
Phone
+6285727710290
Journal Mail Official
teguh_wiyono@apji.org
Editorial Address
Jl. Pulo Gebang No.107, RW.4, Pulo Gebang, Kec. Cakung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13950
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
 9   10   11   12   13 
Digital Public Relations Dalam Pemanfaatan Program Keluarga Harapan (PKH) Kementerian Sosial RI Ahmad Haikal Kahfi; Winda Dwi Astuti Zebua
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.916

Abstract

As an agent to serve the needs of the community, the Ministry of Social Affairs is expected and required to have good work productivity in serving the community so that the continuity of an institution/organization must maintain its trust. To support the Ministry of Social Affairs in its communication services, it must be able to achieve unidirectional or effective communication by using the digital public relations communication model to achieve its targets directly. The Ministry of Social Affairs provides social assistance called the family hope program. This program aims to alleviate poverty in Indonesian society, in various categories of social assistance. This type of research is field research with a qualitative descriptive method. Determining subjects used non-probability sampling with purposeful sampling. The number of informants was 4 people, namely staff from the Ministry of Social Affairs, practitioners of the Indonesian Ministry of Social Affairs' Family Hope Program and Digital Public Relations Lecturers. Data collection techniques used interviews and documentation. The results of the interviews revealed that the Ministry of Social Affairs' digital utilization method in the family hope program built by the Ministry of Social Affairs had been well developed. However, there are several things that must be addressed in order to strengthen public trust in the content presented by the Ministry of Social Affairs.customers.
Pelaksanaan Program Keluarga Harapan (PKH) Dalam Meningkatkan Kesejahteraan Keluarga Di Kelurahan Kenanga Kota Tangerang Anggun Nurul Chasanah; Almisar Hamid
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.917

Abstract

Individuals or groups are said to be poor if they cannot fulfill basic needs, access health and education services so that their lives are said to be less prosperous. As a form of attention from the Tangerang City government, efforts have been made to create a special program to accelerate poverty alleviation through the Family Hope Program (PKH). This research aims to describe the implementation of PKH in improving family welfare, as well as finding out the obstacles in implementing data validation and verifying the commitment of Beneficiary Families (KPM) in Kenanga Village, Tangerang City. This research uses descriptive qualitative research methods. Data collection was carried out by means of observation, interviews and documentation with informants who had been selected using pursive sampling. The research results show that the implementation of PKH in improving family welfare in Kenanga Village, Tangerang City has gone well but is not yet optimal. This is due to changes to the new system which is directly connected to DAPODIK and DUKCAPIL in the implementation process and is not based on the existing PKH implementation guidelines. The welfare level of KPM is in the Prosperous Family III category. There were problems with the absence of an initial meeting and validation for prospective KPM first by PKH assistants
Strategi Perempuan Kepala Keluarga Dalam Menghadapi Tantangan Ekonomi Di Kelurahan Kukusan Kota Depok Nurul Azizah; Wa Ode Asmawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.918

Abstract

A female head of household is a woman who has full responsibility in assuming the role of family leader, which means being the backbone of the family to support her family. In addition to bearing the economic burden for the family, women family heads also carry the domestic burden as housekeepers and child caregivers. Therefore, this study will describe the strategies applied by female heads of households in Kukusan, Depok City in facing economic challenges. Economic challenges include women's poverty, women's discrimination, and women's double burden. Through descriptive qualitative research methods, it can be concluded that women family heads in Kukusan, apply three strategies to face economic challenges, these strategies are in the form of a network strategy, which is a form of utilizing social assistance programs and informal relationships with the surrounding environment to activate their respective jobs. The second strategy is an active strategy that can be more optimal if the family has a higher initiative to optimize the potential of themselves and their families in earning a living. And the third strategy is a passive strategy, namely a preventive strategy to manage finances with a priority scale at certain times has been implemented as well as possible.
Analisis Produksi Program Kabar Misteri Jakarta Televisi (JAKTV) Fadhil Muhammad Tanjung; Mulkan Habibi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.922

Abstract

This research aims to analyze how the production process of the Kabar Misteri program is carried out, starting from the pre-production to post-production stages, using the Television Program Production Theory as an analytical framework. A qualitative approach method with descriptive research type is used to achieve this goal, by conducting literature studies and interviews as data sources. The results showed that the pre-production stage of the Kabar Misteri program involved three main steps, namely idea discovery, planning, and preparation. Furthermore, in the production stage, the program follows the production plan that has been prepared, with good production teamwork and a smooth shooting or video process. In the post-production stage, several steps are followed, including offline editing, online editing, and mixing. This process usually takes three days to complete one episode, which consists of four segments in a month.
Fenomena Job Hopping Pada Gen Z Dalam Bidang Komunikasi Geraldine Salma Sabila; Kismiyati El Karimah; Frila Nurfadila
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.923

Abstract

This research explores the phenomenon of job hopping among Gen Z in the field of communication with the aim of identifying the motives behind Gen Z's job hopping and the implications experienced by Gen Z after job hopping. The study employs a qualitative approach with the phenomenological research method. Data were collected through in-depth interviews with Gen Z individuals who have experience in job hopping in the field of communication. Additionally, interviews with human resource management experts were conducted, and literature studies were utilized to ensure data validity. The results of this study indicate that Gen Z individuals have different motives for job hopping to meet their expectations while accepting the implications of job hopping. These findings were also analyzed using Herzberg's Motivation Theory to determine the motives based on Gen Z's experiences in job hopping.
Strategi Pengelolaan Akun Tiktok Edukatif: Studi Kasus Pada Akun Tiktok @Buiramira Ananda Maharani; Asep Suryana; Teddy Kurnia Wirakusumah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.924

Abstract

This research aims to investigate the management strategies of the educational TikTok account @buiramira from the planning, implementation and activation stages, to the optimization of the management of the educational TikTok account @buiramira. This study is a qualitative research employing a descriptive case study method. The results of this research are to determine the social media management strategy carried out by the educational TikTok account @buiramira. There are three strategies involved in the process. First, in the planning stage, Mrs Ira identifies target audiences, analyzes their needs and interests, and sets goals for content creation. Next, in the activation and monitoring stage, Mrs Ira prepares equipment for content creation, followed by editing processes, ensuring the quality of content, and evaluating the production results, culminating in scheduling content publication. Finally, in the evaluation stage, Mrs Ira assesses the production results again, and upon uploading content, evaluates its performance.
Pengaruh Kredibilitas Social Media Influencer Generasi Z Terhadap Minat Beli Kebaya Pada Followers Tiktok @raniaayamin Muthia Kalita Putri; Rd. Funny Mustikasari Elita; Putri Trulline
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.925

Abstract

Hadirnya internet telah membawa kemudahan luar biasa bagi masyarakat modern dalam menjalani aktivitas. Salah satu yang terdampak dari keberadaan internet adalah penggunaan media sosial. Adopsi media sosial yang masif menarik para pemasar untuk memanfaatkannya sebagai alat pemasaran melalui Influencer atau Social Media Influencer. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kredibilitas kredibilitas Rania Yamin sebagai social media influencer terhadap minat beli beli kebaya pada pengikut aktif akun Tiktok @raniaayamin dengan Teori Kredibilitas Sumber yang dikemukakan oleh Carl Hovland, Janis, dan Kelly pada tahun 1953. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 97 sampel penelitian secara online dalam bentuk Google Form. Kemudian data dianalisi menggunakan analisis deskriptif dan analisis inferensial dengan IBM SPSS Statistic 29. Hasil penelitian ini menunjukkan bahwa kredibilitas Rania Yamin sebagai social media influencer, meliputi expertise, trustworthiness, dan attractiveness, berpengaruh secara signifikan terhadap minat beli kebaya oleh para followers.
Analisis Minat Penggunaan Aplikasi PLN Mobile Pada Generasi Milenial: Studi Kasus Mahasiswa Fakultas Syariah dan Dakwah IAIN Sorong Efa Rubawati Syaifuddin; Muhammad Husen; Rahmawati Sukma Lestari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.931

Abstract

PT PLN (Persero) has developed and adopted a digital application platform which aims to make things easier for the public through the synergy of PLN services to customers through digital-based applications. This research aims to find out how much influence or positive impact is provided by BUMN through the PLN mobile application to the community, especially the millennial generation. This research explains the usability level of the PLN mobile application through a quantitative approach using descriptive analysis. Obtained data Using systematic random sampling data collection techniques from 100 respondents and 60% of respondents who knew the PLN Mobile application, the results showed that KPI and Economics study program students were the ones who knew the most about the PLN Mobile application and 40 people (40%) answered " don't know about the PLN mobile application.
Implementasi Social Media Marketing Indihome Tangerang Dalam Membangun Brand Awareness: Studi Pada PT. Telkom Indonesia WITEL Tangerang Satrio Pambudi; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.932

Abstract

Indonesia is experiencing growth in the use of social media with a total of 167 million active social media users who are accessed via mobile phones and various kinds of usage processes that mean Indonesia is experiencing very rapid growth in the use of social media. The research entitled "Implementation of IndiHome Tangerang Social Media Marketing in Building Brand Awareness (Study at PT. Telkom Indonesia WITEL Tangerang) aims to find out how to implement social media marketing and how to build IndiHome brand awareness at PT. Telkom Indonesia WITEL Tangerang. The theories used in the research are marketing communications, marketing communications mix, social media marketing and brand awareness, where this research uses qualitative descriptive methods with data collection techniques using unstructured interviews and observation. Then the data that has been obtained and collected comprehensively is then analyzed using data reduction, data presentation and verification or re-checking. From the research stages carried out, the results of the research can show that the social media marketing carried out by PT. Telkom Indonesia WITEL Tangerang in building brand awareness is building positive relationships through social media with consumers through the content that is distributed, this content is in the form of entertainment content, product promotions and product information, this content is distributed through several social media including TikTok, Youtube, Instagram and Twitter , with the content created and several social media platforms which will certainly have a big influence in building brand awareness of the product.
Analisis Besar Potongan Harga Discount Treatment Melalui Bauran Komunikasi Pemasaran di Klinik Kecantikan the Alfein Alya Siti Dwi Julia; Agustini Agustini; Muhammad Lutfie
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.933

Abstract

The beauty industry continues to grow rapidly throughout the world, triggering increasingly fierce competition among beauty clinics. Promotional strategies, especially offering treatment discounts, are key in maintaining and increasing market share. This research investigates the major price discount strategy through the marketing communications mix at The Alfein Beauty Clinic in Bogor City. Qualitative research methods were used through in-depth interviews and direct observation. The results show that the size of the price discount, the promotional period, and the type of product offered influence the success of the promotional strategy. Social, cultural, individual, and psychological factors also play a role in consumer purchasing behavior. In conclusion, a deep understanding of these dynamics is important in developing effective marketing strategies. The size of the discount, the promotional period, and the type of product must be considered carefully. Understanding social, cultural, individual, and psychological factors helps design responsive promotions. This research provides valuable insights for the beauty industry in facing competition and increasing consumer satisfaction.

Page 11 of 26 | Total Record : 254

 9   10   11   12   13 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS) Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN Vol. 1 No. 1 (2023): Februari: TUTURAN More Issue