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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
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Strategi Content Marketing Pada Media Sosial Tiktok Gebcell Nisa Alifah Zahra
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.939

Abstract

The research entitled "CONTENT MARKETING STRATEGY ON TIKTOK GEBCELL SOCIAL MEDIA ACCOUNTS" aims to find out planning, organizing, actuacting, and controlling in content marketing strategies on Gebcell's tiktok social media accounts. The method used is qualitative study using field research and descriptive research types. In this study, the research techniques used were interviews, observations and documentation. The research respondents consisted of 10 students as core informants and 1 academic respondent as expert informants. The results of the study revealed that.
Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric Alya Rana Megananda; Dadang Sugiana; Ilham Gemiharto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.940

Abstract

This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the Multiple Linear Regression analysis to find out the influence of 3 independent variables towards the dependent variable in this study. The results shows that there is indeed a positive and significant influence of Generation Z's beliefs and attitude green purchase intention for GoRide Electric service. It is found that Generation Z's attitude towards green purchase has a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Apart from that, it is also known that Generation Z subjective norms have a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Another positive influence occurs between Generation Z's perceived behavioral control on Green Purchase Intention for GoRide Electric service in South Jakarta. The more positive beliefs and attitude that Generation Z has regarding green purchases, the green purchase intention for GoRide Electric service will also increase.
Upaya Pencegahan Untuk Mengurangi Kasus Cyberbullying Di Kalangan Remaja Evelin Evelita Palilingan; Rachel Dina Olivia Hutabarat; Rick Kevin Pramigoro
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.945

Abstract

Cyberbullying has become a major concern in the digital environment of adolescents. This article discusses various preventive measures that can be implemented to reduce cases of cyberbullying among teenagers. Factors such as lack of parental supervision, social pressures, and lack of awareness of its impacts are the primary focus in these prevention efforts. Several preventive steps that can be taken include education and awareness about the dangers of cyberbullying, parental involvement in monitoring children's online activities. Collaboration among various stakeholders such as parents, schools, communities, and social media platforms is crucial in creating a safe and supportive online environment for adolescents.
Ketergantungan Mahasiswa Dalam Penggunaan Instagram Guna Mencari Informasi Roberto Maradutua; Tesalonika Manalu; Tiara Dharma
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.947

Abstract

The widespread use of social media particularly Instagram among university students has significantly impacted various aspects of their lives. This study aims to analyze the patterns of Instagram usage as a source of information among students and its implications on digital dependency. The research methodology employed an online survey with participants from various students at the Indonesian Christian University. Data collection involved questionnaires assessing the frequency of Instagram usage for information-seeking purposes, the types of content sought, and the level of digital dependency. Descriptive and inferential statistical analyses were conducted to interpret the data. The primary findings indicate most students actively utilize Instagram as a source of information, particularly for non-academic content such as lifestyle and entertainment. Furthermore, a significant correlation was observed between Instagram usage patterns and students' levels of digital dependency. These findings underscore the importance of a deeper understanding of students' social media usage and the necessity of interventions to manage their digital dependencies effectively. The study contributes to the development of policies and intervention strategies aimed at addressing digital dependency issues among university students.
Analisis Desain Produk Sereal Froot Loops Dewi Insanah; Seanyca Putri; Lawrend Friscyliana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.950

Abstract

Design of a Froot Loops cereal product, with the primary objective of identifying and resolving any problems in the design that may exist. The methods used included visual, sensory and ergonomic evaluation, with data collected from users and related market research. From the analyses, conclusions were drawn that design improvements can enhance the appeal of the product as well as the consumer experience, focusing on aesthetic aspects, consumption convenience, and product sustainability.
Peran Influencer Dalam Belanja Online Di Media Sosial TikTok Rafael Danendra; Kevin Kennedy; Allvine Christian; Marogunawan Marogunawan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.951

Abstract

This journal explains how much interest the general public has in shopping online, especially via TikTok. In this journal we also use a qualitative approach method. We use this approach because it has its own relevance in this journal. The choice of TikTok in this research is because TikTok is a social media with quite a large number of users in Indonesia. This is the benchmark for our research. How impactful are TikTok influencers in influencing the opinions of buyers and potential buyers, whether they will have an impact on purchasing power or not
Upaya Public Relations Melalui Customers Relations Managament Mitsubishi Suryopranoto Putri Azzahra Fitriani; Syifa Astasia Utari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.953

Abstract

Maintaining good relationships with customers is a successful way for companies to retain customers, in this case it is important to pay attention to customers and know potential long-term needs so that customers remain loyal to the company. This research aims to find out how Public Relations Efforts through Mitsubishi Suryopranoto's Customer Relations Management are the focus of the research. This research uses a qualitative descriptive method. The theories used in this research are Public Relations theory, Two way symmetric model, Customer Relations Management theory. Data collection techniques through interviews and documentation. The validity technique used is source triangulation. The results of this research indicate that the Customer Relations Management activities carried out by Mitsubishi Suryopranoto were successful in retaining customers through implementing special programs, improving service quality, and handling customer complaints. These activities produce customer satisfaction so that they can retain customers.
Pengaruh Special Event “One Memorable Day With Oh Sehun” Terhadap Brand Image Skincare Whitelab (Survey Pada Pengunjung Special Event “One Memorable Day With Oh Sehun”) Winda Krisnawati; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.954

Abstract

One of the efforts made by the beauty company Whitelab to get consumers' attention is by attracting an actor from South Korea named Oh Sehun. The Whitelab company held a special event "One Memorable with Oh Sehun" as a way to improve its brand image and increase product sales. The aim of this research is to measure the influence of the special event "One Memorable Day with Oh Sehun" on the Whitelab skincare brand image. This research is quantitative research with a survey method and the data collection technique used is using a questionnaire. The sample data collection technique in this study used random sampling. The results of this research show that there is an influence between the special event "One memorable day with Oh Sehun" on the Whitelab skincare brand image on @Whitelab_id followers. This can be seen from the correlation coefficient value of 0.779 and the R Square value of 0.607 or 77.9%, this figure means that Whitelab's brand image was influenced by the special event "One Memorable Day with Oh Sehun", while the remaining 22.1% influenced by other variables not examined in this research.
Representasi Pelecehan Seksual Dalam Konsep Film Horor Religi Pada Film Qorin (2022) Rivanda Daffauzan Thaufani; Sa'idah, Zahrotus
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.969

Abstract

The development of horror films in Indonesia continues to demonstrate innovation over time. One significant example is the film "Qorin" (2022), which introduces Islamic nuances with its storyline about mischievous jinn resembling humans. This research employs a qualitative approach to depict the social phenomena presented in the film, focusing on the levels of reality, representation, and ideology within scenes of harassment. Data collection methods involve observation, literature review, and documentation. The analysis, using John Fiske's semiotics, reveals reflective representations in the depiction of symbols conveying meaning. Horror films, including "Qorin," often depict supernatural elements, death, or mental illness, with antagonistic characters representing evil. With a duration of 109 minutes, "Qorin" provides audiences with an opportunity to comprehend that sexual harassment can occur in various situations and to anyone. Through this film, society is made aware of the diverse forms of sexual harassment, which may not have been recognized previously. Thus, horror films like "Qorin" serve not only as entertainment but also as a means to convey important social messages.
Pentingnya Pemahaman Logika dalam Berpikir kiritis Patrisius Liber; Loris Loris; Joni Joni; Mozes Lawalata
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.973

Abstract

The purpose of this studay is to know how important understanding logic is in critical thingking. Logic teaches us how a person can think precisely and ordely. As a human being, he should have the abilitiy to think to obtain and know all scientific information. Every human being is given reason to be able to remember, respond, argue, think and know new things. In today’s modern era, the importance of understanding logic in critical thinking is very important in making the right decision to take action. Critical thinking include logical thingking and use of reasoning, includes the skills to compare, analyze, classify, do, relate, cause and effect, describe thinking patterns, make analogies, arrange series, give reasons deductively and inductively, critical thinking includes includes determining the meaning and importance of what is seen or stated in the assessment of arguments, considering conclusions drawn based on supporting evidence which is valid and adequate. Critical thinking is a deep thinking activity that connects various kinds of reasoning principles, critical thinking as an ability needed to acquire knowledge.

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