International Journal of Asian Business and Management (IJABM)
The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This international platform is aimed to provide a comprehensive resource for policymakers, government officials, academicians, and business practitioners. IJABM Journal publishes articles in February, April, June, August, October and December.
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<![CDATA[Elevating Success: The Impact of a High-Performance Work System and Job Satisfaction on Employee Performance at the Bank ]]>
<![CDATA[Rosyadi, Rafiq Zainur]]>;
<![CDATA[Hayati, Keumala]]>;
<![CDATA[Mardiana, Nova]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6338
<![CDATA[Human resources are crucial to a business. Human resources must be managed well to give the company an edge. Companies must consider high-performance work systems and job satisfaction because they affect employee performance. A high-performance work system shows employees that the company cares about their competence, motivation, contribution, and career growth, which improves performance. Job satisfaction is also essential because it improves performance. This causal, quantitative study examines how high-performance work systems and job satisfaction affect PT Bank Lampung Head Office employees' performance. Primary data for this study comes from a Likert scale questionnaire. This study used SPSS 26 to analyze 141 employees using multiple linear regression. Results showed that high-performance work systems significantly improved employee performance. Job satisfaction positively and significantly impacts employee performance, according to the study. This means this study supports the hypothesis. Companies should prioritize high-performance work systems and their implementation to improve employee mobility and promotion, job satisfaction, especially regarding compensation and career expansion, and sick leave rights]]>
<![CDATA[Informative Advertising and Attitudes Towards Advertising ]]>
<![CDATA[Cheung, Fanny]]>;
<![CDATA[Guo, Guoqing]]>;
<![CDATA[Leung, Wing-Fai]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.5466
<![CDATA[An Infotainment advertisement is a type of TV advertisement which begins with providing knowledge to the audience and the sponsor’s name is shown only at the end of the advertisement. One question is that whether Infotainment advertisements are effective compared with advertisements focusing on own product information. Self-referencing is a reason that infotainments may have more positive attitudes toward the advertisement and thus the product. We operated 2x2x2 experiments, 2 products (facial masks vs card debt consolidation loans) 2 media (TV vs print) and 2 types of advertisements (i.e. Infotainment ad vs self-product-focused ad). The results suggest that the Infotainment TV ads do have positive effects on the audience’s attitudes toward the advertisement and product as well as purchase intention. However, the effects are not significant for print ads. The results may provide managerial implication on creating advertisements]]>
<![CDATA[Antecedents and Consequences of State Civil Apparatus Performance at the Paser Regency Regional Secretariat ]]>
<![CDATA[Widiasie, Lynie]]>;
<![CDATA[Amir Fikri]]>;
<![CDATA[Geraldina, Ira]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.5609
<![CDATA[This study aims to analyze the factors that influence the performance of the State Civil Apparatus at the Regional Secretariat of Paser Regency. The type of research used is quantitative research. Data collection technique used is to use a questionnaire. The population in this study were all State Civil Apparatuses within the Regional Secretariat of Paser Regency, namely 168 people. The sampling technique used was Simple Random Sampling and succeeded in determining a total of 63 samples. The data analysis used was multiple linear regression data analysis using the Smart PLS (SEM) calculator. The results showed that discipline has a significant effect on performance, the path coefficient value is 0.884 and the P value is 0.000 (<0.05), incentives have a significant effect on discipline, the path coefficient value is -0.173 and the P value is 0.297 (> 0.05), the work environment has a significant effect on discipline, the path coefficient value is -0.168 and the P value is 0.401 (> 0.05), motivation has a significant effect on discipline performance, the path coefficient value is 0.024 and the P value is 0.706 (> 0.05), work stress has a significant effect on motivation, the path coefficient value is 0.101 and the P value is 0.612 (> 0.05), organizational culture has a significant effect on motivation, the path coefficient results are 0.509 and the P value is 0.000 (<0.05) and leadership style has a significant effect on motivation, with a path coefficient result of 0.148 and the P value is 0.380 (> 0.05). Therefore, it is hoped that the leadership of the Paser Regency Regional Secretariat will pay attention to various determinants of employee performance]]>
<![CDATA[Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International ]]>
<![CDATA[Panggabean, Helena Louise]]>;
<![CDATA[Widiyanto, Prima]]>;
<![CDATA[Yulihapsari, Ika Utami]]>;
<![CDATA[Perwitasari, Erni Pratiwi]]>;
<![CDATA[Maianto, Teguh]]>;
<![CDATA[Suryawan, Ryan Firdiansyah]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.5651
<![CDATA[This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular]]>
<![CDATA[Study of Affective, Continuance and Normative Commitment of Entrepreneurs in the Development of MSMEs in the Culinary Sector ]]>
<![CDATA[Tahir, Thamrin]]>;
<![CDATA[Hasan, Muhammad]]>;
<![CDATA[Tahir, Muhammad Ilyas Thamrin]]>;
<![CDATA[Nurjannah]]>;
<![CDATA[Arisah, Nur]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6132
<![CDATA[This study aims to determine and examine how the affective, continuance, and normative commitment of entrepreneurship in the development of MSMEs in the culinary sector. This research was conducted on micro, small and medium enterprises, precisely at the Mas Mud meatball stall located in Bontonompo sub-district, Gowa district. Qualitative research methods are used in this study. This study tries to provide a deeper understanding of the affective, continuance, and normative commitment of entrepreneurship in the development of SMEs. The study explores the important question of how the three components of commitment affect the development of MSMEs that are perceived differently by both owners and employees at the Mas Mud meatball stall. The findings of the study indicate that there is a contribution of affective, continuance, and normative commitment in their influence on entrepreneurs in developing their businesses. The encouragement of self-confidence in an entrepreneur makes him able and willing to change and develop all things and potential in his business]]>
<![CDATA[Covid-19 Pandemic and Financial System Stability in Indonesia ]]>
<![CDATA[Irwandi]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6288
<![CDATA[This study aims to determine how the impact of the covid-19 pandemic on financial system stability in Indonesia. The quantitative data analysis method is used to look at the causes of a phenomenon by explaining the differences between two or more problem topics that are suspected to be interrelated. The results showed that the corona virus or Covid 19 resulted in the government having to issue several policies, namely through work from home (PSBB) which reduced economic activity, resulting in inequality in the economic sector which was far below the optimal business and financial turnover. On the other hand, economic growth in 2020 is predicted to weaken sharply from 5.02% (yoy) in 2019 to the range of -2% to -1% (yoy). Pressure also occurred on price stability in the first semester of 2020 due to the high uncertainty of global financial markets, both due to the spread of COVID-19 and the prospect of a weakening world economy. Likewise, inflationary pressures resulted in weak domestic demand. However, on the financial institution side, banks are still experiencing fairly good conditions during the pandemic. Financial institutions remain in the resilience of the financial system that is running. This can be seen from the capital actors, the amount of credit, and healthy liquidity]]>
<![CDATA[Implementation Liquidity and Bankrupt Effect Inflation ]]>
<![CDATA[Hernawan, Moch Arif]]>;
<![CDATA[Sjarifudin, Didin]]>;
<![CDATA[Soepriyadi, Irzan]]>;
<![CDATA[Sujarminto, Yos]]>;
<![CDATA[Adistie, Gisti Riza]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6321
<![CDATA[The purpose in this paper is to see whether the implementation of liquidity, and Inflation with the impact of bankrupt banks in various literatures in the paper with the findings of the corresponding results. Research with qualitative methods by examining literature from papers related to the implementation of liquidity and the effects of bankrupt banks with inflation. Literature comes from existing journals from google scholar, and others. The gap in this paper as a form of contribution to research with the existence of overarching policies, as well as information for the community or customers, is expected to be used in the future by other research to develop as a result of research. In future papers by other researchers, it is hoped that there will be gaps or other variables that can be used by other researchers for other research results in the future]]>
<![CDATA[The Infleunce of Customer Experience, Customer Satisfaction & Customer Loyalty Towards Brand Power (Study on Go-Ride Service by Gojek in Bandar Lampung) ]]>
<![CDATA[Syauqi, Muhammad Ryan]]>;
<![CDATA[Pandjaitan, Dorothy Rouly Haratua]]>;
<![CDATA[Nabila, Nuzul Inas]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6371
<![CDATA[Amid intensifying competition within the ride-hailing sector, characterized by increased tightness and difficulty, maintaining a long-term competitive edge becomes crucial for a company's survival. Numerous scholars and industry professionals advocate that achieving competitive advantage as a firm entails prioritizing customer-centric strategies aimed at surpassing competitors through superior and expedited fulfillment of client wants. This study examines the impact of customer experience, customer satisfaction, and loyalty on the brand power of the Go-Ride service provided by Gojek. The study questionnaire was administered to a sample population consisting of 177 clients of Gojek, from whose data was collected. This inquiry pertains to using questionnaires as a means of data gathering, specifically focusing on those procedures that have undergone rigorous testing to establish their validity and reliability. The study's findings indicate that customer experience shapes customer satisfaction. Moreover, customer satisfaction has a favorable impact on brand power. Additionally, customer satisfaction influences customer loyalty, affecting brand power. However, the statistical findings did not provide evidence to support the notion that customer experience has a beneficial impact on brand power and customer loyalty]]>
<![CDATA[The Role of Business Communication Through Online Shop Media in Increasing Consumer Buying Interest (Case Study of Makassar State University Students) ]]>
<![CDATA[Mustari]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6444
<![CDATA[There are several approaches to business communication, including; management, economics, administrative science, communication science, or business science itself. As the use of the internet becomes more popular, so does the use of online media for marketing. The aim of this research is to study how the role of online shop media in business communication influences consumer buying interest. This kind of exploration utilizes an illustrative subjective methodology. Interviews and observations were used as data collection methods. Using a purposive sampling strategy in Makassar City, data was collected from four student informants who run online shops. According to research findings, students who operate online stores are very adept at carrying out business communications to increase consumer buying interest]]>
<![CDATA[The Role of Instagram Social Media in Marketing Mahamerujaya Travel Products, Malang City ]]>
<![CDATA[Selviasari, Rike]]>;
<![CDATA[Mukhlis, Imam]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v2i5.6447
<![CDATA[This research aims to determine how developments in information technology have changed the landscape of the marketing world in recent years. Marketing, which was originally traditional and conventional, has now really developed into the digital realm. One example of the use of social media Instagram as a digital marketing medium used by Mahameru Jaya Tour and Travel in marketing its general and religious tourism products. One way to optimize the use of Instagram social media in digital marketing of tourism products on this trip is how to manage the marketing system using Instagram social media, and also knowing the obstacles to using Instagram social media as a digital marketing medium. The method used in this research is a qualitative method which produces descriptive data in the form of oral and written expressions from the subjects studied. In this case, the researcher conducted interviews with the parties concerned, especially in the field of marketing Mahameru Jaya Tour and Travel products in the city of Malang. The results show that the existence of Instagram as a social media provides innovation related to marketing digitalization and corporate form to increase consumer interest in using this travel service]]>
