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GENESIS SEMBIRING DEPARI
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INDONESIA
International Journal of Asian Business and Management (IJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29643651     DOI : https://doi.org/10.55927/ijabm.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This international platform is aimed to provide a comprehensive resource for policymakers, government officials, academicians, and business practitioners. IJABM Journal publishes articles in February, April, June, August, October and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 144 Documents
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Managing Project Boundaries: Best Practices, Challenges, and Tools for Successful Implementation Bambang Ermansyah Saragih; Dewi Listiorini
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.12762

Abstract

Managing project boundaries is critical to ensuring that projects are completed on time, within budget, and according to stakeholder expectations. This research investigates key methodologies and tools for managing project boundaries, with a focus on best practices, challenges, and technology. Case studies, qualitative interviews, and quantitative analysis explore the consequences of mismanagement, such as scope creep and resource misallocation. Findings suggest that clear documentation, stakeholder alignment, and modern project management tools reduce these risks and lead to successful project outcomes. Practical recommendations for improving boundary management practices are provided
Effective Management Practices: A Comprehensive Approach to Organizational Success Feriandy; Nurwulan Kusuma Devi; Ifah Masrifah
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.12765

Abstract

Effective management practices are critical in driving organizational performance and ensuring long-term success. This study explores the relationship between management techniques and organizational outcomes. By examining existing literature, this research identifies key management practices that contribute to improving efficiency, employee satisfaction, and financial performance. Through a qualitative approach, this paper presents case studies from various industries to understand how these practices are applied and their impact. The findings highlight the importance of leadership, communication, and strategic planning in fostering organizational growth and sustainability
The Role of Celebrity Endorsement and Brand Awareness in Forming Purchase Intention: The Influence of Brand Image as an Intervening Variable Chicha Fahriana; Heri Pratikto; Titis Shinta Dhewi
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.12858

Abstract

This study aims to explore the influence of celebrity endorsement and brand awareness on consumers' purchase intentions, with brand image acting as a mediating variable. The importance of this research stems from addressing a gap identified in existing literature. A quantitative approach was employed, utilizing purposive sampling as the non-probability technique for participant selection. Data were collected through surveys using a 5-point Likert scale, and the final sample included 385 respondents. The data analysis was conducted with the SmartPLS (Partial Least Squares) method. The results indicate that both celebrity endorsement and brand awareness positively and significantly affect purchase intention. Additionally, both factors also positively influence brand image. However, brand image does not act as a mediator between celebrity endorsement, brand awareness, and purchase intention, contrary to the initial hypothesis
Empirical Exploration of TPB Extention on Savings Adoption by Indonesian Gen-Z in Sharia Banking Ali Hanafiah; Dwyliego septo wicaksono; Fauziah Sh. Ahmad; Dudi Permana; Mas Wahyu Wibowo
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.13133

Abstract

Indonesia operates a dual financial system comprising conventional and sharia finance. As the world's largest Muslim-majority country, the demand for sharia-compliant banking services is rising, driven by the prohibition of riba and the principles of Islamic finance. The establishment of Bank Syariah Indonesia (BSI) in 2021, following a merger of three state-owned sharia banks, underscores the nation's commitment to expanding sharia banking. This study investigates the influence of electronic word of mouth (eWOM) and religiosity on saving intentions among Generation Z customers at BSI. Data were collected from 231 respondents using an online questionnaire with screening questions. The findings reveal that EWOM significantly impacts saving intentions, highlighting the importance of digital interactions in influencing consumer behavior. While religiosity was positively correlated with saving intentions, it was not a significant determinant, suggesting that practical factors such as service quality and trust may outweigh religious considerations. These results contribute to the literature on consumer behavior in sharia banking and provide actionable insights for developing targeted marketing strategies to enhance savings adoption among younger demographics in Indonesia. This research highlights the evolving dynamics of consumer behavior of GenZ in the context of sharia banking’s growing digital transformation

Page 15 of 15 | Total Record : 144

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