MDP Student Conference
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Articles
518 Documents
<![CDATA[Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan FazNet Palembang ]]>
<![CDATA[Agustina, Agustina]]>;
<![CDATA[Cholid, Idham]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11144
<![CDATA[This study examines how price, product quality, and service quality affect customer satisfaction of Wifi FazNet Palembang City. This survey involved 393 Wifi FazNet Palembang City customers. Sampling was done purposively. This partial test finding indicated that price affects customer satisfaction, product quality does not affects customer satisfaction, and service quality does affects customer satisfaction. The result of the simultaneous test finding Price, product quality, and service quality also affect consumer satisfaction]]>
<![CDATA[Pengaruh ROE dan DER terhadap Harga Saham pada Perdagangan Eceran ]]>
<![CDATA[Angeli, Putri]]>;
<![CDATA[Meirisa, Faradila]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11145
<![CDATA[This research aims to evaluate the impact of Return On Equity and Debt To Equity Ratio on share prices within the retail trade sub-sector listed on the Indonesia Stock Exchange from 2019 - 2023. This study was conducted due to existing discrepancies with prior researchers. During the period from 2019 - 2023, the population consisted of 25 businesses listed on the Indonesia Stock Exchange within the retail trade sub-sector, using a purposive selection approach with a sample size of 125 companies. Processing data using the SPSS 26 program with the partial test results show that the ROE variable has a negative and has no significant influence on share price while the DER variable has a positive and has a significant influence on share price. Simultaneously ROE and DER have a significant effect to the share price that is equal to 5% while the rest 95% influenced by the other factor.]]>
<![CDATA[Rancang Bangun Sistem Palang Pintu Otomatis Berbasis Arduino Uno Dengan Teknologi RFID ]]>
<![CDATA[Dawasoka, Siti Milda Alkan]]>;
<![CDATA[Kautsar, M. Dimas]]>;
<![CDATA[Firizki, Muh]]>;
<![CDATA[Rahman, Abdul]]>
<![CDATA[ MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11150
<![CDATA[This research develops a prototype of an automatic gate barrier system based on Arduino Uno by implementing RFID technology. The system is designed to improve the efficiency of entry and exit access in parking areas, reduce vehicle queues, and provide greater convenience for users. It utilizes RFID technology to identify registered cards and automatically open the gate barrier if a valid card is detected. Additionally, the system is equipped with an infrared sensor to detect vehicles that have passed through the barrier. The automatic gate barrier system employs an Arduino Uno microcontroller as the central control unit for the entire system. This system is expected to address common issues encountered in manual parking systems. The testing results of the automatic gate barrier system include RFID tag reading capability, registered RFID verification, the distance between the RFID card and the RFID reader, as well as the infrared sensor functionality, all of which demonstrate that the system operates effectively.]]>
<![CDATA[Pengembangan Model Usaha Frosty Smoothies Dalam Rangka Keberlanjutan Usaha ]]>
<![CDATA[Angelica, Angelica]]>;
<![CDATA[Ballesta, Jordy]]>;
<![CDATA[Cholid, Idham]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11153
<![CDATA[Penelitian ini menganalisis strategi Frosty Smoothies dalam meningkatkan daya saing melalui inovasi produk, pemasaran digital, dan ekspansi bisnis. Penelitian ini menggunakan pendekatan deskriptif dengan data pemasaran dan keuangan. Hasilnya menunjukkan bahwa varian smoothies tanpa pengawet dan kemasan unik meningkatkan kepuasan pelanggan, sementara pemasaran digital melalui media sosial mendorong brand awareness dan penjualan. Ekspansi bisnis dengan layanan food delivery juga memperluas pasar. Kesimpulannya, strategi ini mendukung pertumbuhan bisnis, dan disarankan untuk memperkuat iklan, loyalitas pelanggan, serta efisiensi operasional.]]>
<![CDATA[Pengaruh CR, ROE, dan DER Terhadap Nilai Perusahaan pada Perusahaan Food & Beverage ]]>
<![CDATA[Gandi, Vinka Ameliya]]>;
<![CDATA[Apriyanti, Christina]]>;
<![CDATA[Kardinal, Kardinal]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i2.11155
<![CDATA[This study aims to assess the effect of CR, ROE, and DER on Firm Value (PBV) in Food and Beverage Sub-Sector Companies listed on the Indonesia Stock Exchange in 2019-2023. This study is quantitative. This study uses secondary data. The sample in this study consisted of 30 companies that met the requirements. This study applies purposive sampling as a sampling method. The findings of this study describe CR, ROE, and DER have a positive and significant effect on Firm Value (PBV). CR, ROE, and DER simultaneously affect Firm Value (PBV).]]>
<![CDATA[Pengaruh DER, PBV, dan EPS Terhadap Harga Saham pada Sektor Properti ]]>
<![CDATA[Santoso, Dewi Fortuna]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11164
<![CDATA[The purpose of this study is to determine the effect of Debt to Equity Ratio, Price Book Value and Earnings Per Share on stock prices in property & real estate companies for the period 2015 - 2023 listed on the Indonesia Stock Exchange. The research method used in this study is a quantitative method. The sampling technique used in this study is purposive sampling and the data needed in this study were taken from the financial statements of each company with a population of 89 companies. There are 17 companies that meet the sampling criteria. The results of this study, it shows that Debt to Equity Ratio, Price Book Value and Earnings Per Share have a significant effect on stock prices]]>
<![CDATA[Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Sektor Makanan dan Minuman ]]>
<![CDATA[Putri, Mifta Wardhani]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11166
<![CDATA[Research was conducted to evaluate the influence of financial performance, measured by Return on Assets (ROA) and Return on Equity (ROE), on company value in the food and beverage industry in the 2020-2023 period. Research data was obtained through annual reports of companies that met the criteria, with purposive sampling techniques used to select 76 samples over a period of four years. The data was processed using SPSS version 30 software. The research results explain that financial performance plays a significant role in determining company value in the food and beverage sector, with ROA as the main factor that has a significant impact.]]>
<![CDATA[Event Study: Pengaruh (PP) Nomor 10 Tahun 2025 Terhadap Reaksi Pasar Saham ]]>
<![CDATA[Ningtyas, Fatmala Yulia Putri Utami]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11167
<![CDATA[The inauguration of policy (PP) Number 10 of 2025 concerning the Establishment of BPI Danantara in the management of BUMN company investments. The research approach is quantitative event study method with an observation period of 10 days, namely 5 days before and after the inauguration of the policy through the research variables of abnormal return and trading volume activity. The selection of samples from secondary data of 36 BUMN companies with purposive sampling techniques was obtained from the official website of the Indonesia Stock Exchange (IDX). The normality test uses the Kolmogorov-Smirnov test and parametric hypothesis testing (Paired t-test). The results of the hypothesis test show that there is no significant difference in abnormal return and trading volume activity before and after the inauguration of the policy. This is the influence of negative information related to investor concerns in the management of BUMN company investments has not occurred]]>
<![CDATA[Pengaruh Kelompok Referensi, Sikap, dan Kepercayaan Terhadap Keputusan Pembelian Pempek Candy Sukamto ]]>
<![CDATA[Divandra, Marvela]]>;
<![CDATA[Kardinal, Kardinal]]>
<![CDATA[ MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11169
<![CDATA[This study aims to analyze the influence of reference groups, attitudes, and trust on purchase decisions at Pempek Candy Sukamto. The research method used is quantitative with a descriptive associative approach. Data was collected through questionnaires distributed to 386 respondents, determined using Slovin’s formula. The data analysis technique employed multiple linear regression with the assistance of SPSS 26 software. The results, both partially and simultaneously, indicate that reference groups, attitudes, and trust have a positive and significant influence on purchase decisions.]]>
<![CDATA[Implementasi Google Maps API pada Sistem Informasi Geografis Pemetaan Sekolah Dasar ]]>
<![CDATA[Brandon, Brandon]]>;
<![CDATA[Antonius, Antonius]]>;
<![CDATA[Willay, Thommy]]>
<![CDATA[ MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v4i1.11172
<![CDATA[This research discusses the importance of a web-based geographic information system (GIS) in supporting the provision of complete and integrated information for elementary schools in Pontianak City District. The goal of this system is to create an interactive and user-friendly platform to present data on school locations, profiles, facilities, and other relevant information. This study uses Unified Modeling Language (UML) as the technique for system analysis and design, and the waterfall model as the system development approach. The system includes features such as interactive maps, data required to support decision-making regarding elementary schools, comparisons based on criteria, and the integration of geographic data managed through a secure database management system. The research develops and implements a web-based information system designed to map the locations of elementary schools in the area. The results of this study are expected to improve the efficiency of mapping and provide valuable information for the community and stakeholders in planning educational policies, as well as developing a responsive and effective system.]]>
