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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 518 Documents
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Pengaruh Motivasi, Persepsi, Sikap terhadap Keputusan Pembelian Ban di Toko Sumber Ban Susanto, Jenny; Juwita, Ratna
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11071

Abstract

This study aims to determine and analyze the influence of motivation, perception and attitude on tire purchasing decisions at Toko Sumber Ban Km 3.5. The analysis technique applied in this study is multiple linear regression. Based on the findings of the study, it is explained that the motivation and attitude variables have a significant partial effect on purchasing decisions at Toko Sumber Ban, while the perception variable does not have a significant partial effect on purchasing decisions at Toko Sumber Ban. The motivation, perception, and attitude variables have a significant effect in the simultaneous context on purchasing decisions at Toko Sumber Ban.
Pengaruh Free Shipping dan Shopping Lifestyle Terhadap Impulse Buying pada Tiktok Shop Alpya, Novella; Pramuditha, Charisma Ayu
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11073

Abstract

This study aims to analyze the effect of free shipping and shopping lifestyle on impulse buying among TikTok Shop platform users. The research employs a quantitative method with a purposive sampling technique, using the Slovin formula to determine the sample size, involving 400 respondents from Generation Z and Millennials in Palembang City. Hypothesis testing was conducted using multiple linear regression analysis with SPSS 26. The results indicate that free shipping has a positive and significant effect on impulse buying, suggesting that waived shipping fees can encourage impulsive purchases. Additionally, shopping lifestyle also has a positive and significant effect on impulse buying, implying that a person's consumption patterns and shopping habits contribute to unplanned purchasing decisions. In conclusion, free shipping and a high shopping lifestyle tendency can increase the likelihood of impulse buying on the TikTok Shop platform.
Perencanaan Strategis SI Menggunakan Metode Ward & Peppard pada PT Pulau Subur Ishak, Reven Rudy; Pratama, Dicky
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11078

Abstract

The strategic plan of information systems at PT Pulau Subur aims to improve operational efficiency and competitiveness of the company in the palm oil plantation sector. In facing the challenges of rapid development of information technology, the company realizes the need to implement an integrated information system to support faster and more accurate decision making. The analysis was conducted using the SWOT method to identify the strengths, weaknesses, opportunities, and threats faced by the company. The results of the study indicate that the implementation of the right information system can optimize business processes from the office to the plantation. An integrated information system allows the company to manage inventory, production, and distribution data in real-time, thereby minimizing errors. This study also identified the need for human resource training for smooth system implementation. The use of cloud computing technology is recommended to improve data accessibility and support sustainable and measurable system integration. With recommendations for effective information system implementation, it is hoped that PT Pulau Subur can adapt to market changes and improve its overall operational performance.
Pengaruh Iklan dan Kelompok Acuan Terhadap Minat Beli Konsumen di Erafone Megastore Navira, Fitri; Lestari, Retno Budi
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11087

Abstract

This study aims to analyze the effect of Advertising and Reference Group on Consumer Buying Interest at Erafone Megastore Palembang Square. The population in this study were potential consumers who were interested in Erafone Megastore Palembang Square. Sampling was carried out using Nonprobability Sampling with Purposive Sampling type, with the criteria that consumers who have heard about Erafone Megastore Palembang Square, but have never made a transaction, and are at least 17 years old. The sample used was 210 respondents. The results showed that the partial test of the Advertising and Reference Group variables had a positive and significant effect on the Consumer Buying Interest variable. The simultaneous test proves that the variables of Advertising and Reference Group have a positive and significant effect on the Consumer Buying Interest variable.
Pengaruh Kepercayaan dan Nilai Dirasakan Terhadap Loyalitas Pelanggan pada Pempek Selendang Mayang Maharani, Delisti; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11091

Abstract

This study aims to analyze the influence of trust and perceived value on customer loyalty to Pempek Selendang Mayang, both partially and simultaneously. Using a descriptive quantitative method with a Likert scale questionnaire, the study involved 161 respondents selected using the Slovin method and analyzed with SPSS. The results indicate that trust and perceived value have a positive and significant effect on customer loyalty to Pempek Selendang Mayang.
Perancangan Ulang User Interface Aplikasi ERP Berdasarkan User Experience Menggunakan Design Thinking Wijaya, Husaini; Pibriana, Desi
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11094

Abstract

The design of an effective User Interface (UI) is a key factor in supporting the implementation of an Enterprise Resource Planning (ERP) system. PT Duta Abadi Primantara is one of the companies that use ERP in its operational activities. However, users have reported complaints regarding complex navigation, inappropriate color selection, and the absence of error notifications. Therefore, this study aims to redesign the user interface of the ERP application using the Design Thinking method. The Design Thinking method consists of five stages: Empathize, Define, Ideate, Prototype, and Test. In this study, data were collected through interviews, observations, and the distribution of the User Experience Questionnaire (UEQ). The design prototype was created using Figma and tested through UEQ analysis to assess improvements in user experience. The test results showed significant improvements in attractiveness, efficiency, clarity, accuracy, and stimulation, while the novelty aspect did not experience a significant increase. Based on the UEQ testing results, the redesigned UI of the ERP application provides a better user experience, making navigation more intuitive and optimizing the application's visual appearance to enhance user productivity.
Analisis Pola Pembelian Pelanggan dengan Algoritma Apriori pada Perusahaan Distributor Besi Jesisca, Jesisca; Dafid, Dafid
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11095

Abstract

In the digital era, transaction data analysis has become crucial for enhancing business competitiveness. PT XYZ, a steel distributor in Palembang City, faces challenges in understanding customer purchasing patterns, which impacts the optimization of marketing strategies and sales volume. This study aims to analyze customer purchasing patterns using the Apriori algorithm to develop more effective marketing strategies. The research follows the CRISP-DM methodology, which includes data collection, cleaning, analysis, and visualization through an interactive dashboard. Sales transaction data from August 2023 to August 2024 is analyzed to identify frequently purchased product combinations. The results indicate that the Apriori algorithm generates association rules that can be leveraged to design bundling packages that align with customer preferences. With the interactive dashboard, the analysis results can be visually presented, supporting faster and more accurate business decision-making. This study offers a data-driven strategy to improve operational efficiency, optimize sales, and strengthen the company's competitiveness.
Pengaruh Pertumbuhan Laba dan Ukuran Perusahaan Terhadap Nilai Perusahaan Indeks LQ45 Ubaidillah, Adeknya; Meirisa, Faradila
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11097

Abstract

The. LQ45 Inde.x is one. of the. major stock indice.s on the. Indone.sia Stock E.xchange.. The. companie.s include.d in this inde.x are. se.le.cte.d base.d on pre.de.te.rmine.d crite.ria. This study aims to e.xamine. the. e.ffe.ct of E.arnings Growth and Firm Size. on Firm Value.. The. data use.d in this re.se.arch come.s from the. financial state.me.nts of LQ45 companie.s for the. pe.riod 2019-2023. The. sampling me.thod use.d in this study is purposive. sampling. The. population of this study consists of 62 companie.s, while. the. sample. include.s 23 companie.s. The. hypothe.sis te.sting in this study use.s multiple. line.ar re.gre.ssion analysis with SPSS 26 software.. The. re.sults of the. partial te.st (t-te.st) indicate. that E.arnings Growth and Firm Size. have. a positive. and significant impact on Firm Value.. Base.d on the. simultane.ous te.st (F-te.st), it shows that the. E.arnings Growth and Firm Size. have. a simultane.ous e.ffe.ct on Firm Value..
Klasifikasi Penyakit Daun Padi Menggunakan Convolutional Neural Network dengan Arsitektur AlexNet Niko Pirnando, Hendra Nata; Petrus, Johannes; Tinaliah, Tinaliah
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11099

Abstract

Rice is a major food crop crucial for global food security, but its growth faces challenges such as leaf diseases caused by bacteria and fungi. Manual classification of rice leaf diseases by farmers in the field has limitations in accuracy and efficiency. This study aims to classify rice leaf diseases to provide fast and accurate classification results for early treatment. A convolutional neural network (CNN) with the AlexNet architecture will be used with the rice leaf dataset. The dataset consists of 2000 images divided into four classes: Healthy, Brown Spot, Hispa, and Leaf Blast, with an 80:10:10 split ratio. Testing compares the Adam and SGD optimizers with batch sizes of 16, 32, and epochs of 10, 20, and 25. The highest classification accuracy achieved was 80% using the Adam optimizer weight, improving model performance.
Implementasi Node-RED pada Sistem Pemantauan Suhu dan Kelembapan Tanah dalam Pengelolaan Tanaman Sari, Mey; Ramadhan, Rauf; Ridwan, A; Rahman, Abdul
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11100

Abstract

Soil temperature and humidity monitoring technology plays an important role in improving the efficiency of crop management. This study develops an Internet of Things (IoT)-based monitoring system using WeMos ESP8266 integrated with DHT22 sensor and Soil Moisture Hygrometer. Data is sent in real-time via MQTT or HTTP protocol to the Node-RED platform, which provides interactive visualization. This system allows for accurate monitoring of soil conditions in the event of an imbalance in humidity or temperature. Test results show that the system is able to detect three categories of soil moisture: dry, moist and wet, and improve water use efficiency. With the combination of MQTT and Node-RED, this system is more reliable and easier to use than conventional methods. The use of this technology has the potential to be further developed with watering automation features.

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