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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 689 Documents
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Current Ratio Dan Pertumbuhan Perusahaan Terhadap Kebijakan Dividen Pada JII Tahun 2020-2024 Jacksen, Michael; Juwita, Ratna
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15481

Abstract

This study aims to analyze the effect of the Current Ratio (CR) and firm growth (GTA) on dividend policy in companies included in the Jakarta Islamic Index (JII) during the 2020–2024 period. The study employs a quantitative approach using secondary data obtained from corporate financial statements published by the Indonesia Stock Exchange. The sampling technique used is purposive sampling, resulting in 80 research samples. The data analysis method applied is multiple linear regression analysis, with hypothesis testing conducted through t-tests (partial) and F-tests (simultaneous). The t-test results indicate that, partially, the Current Ratio (CR) has a negative and significant effect on dividend policy, with a t-value of −9.452 and a significance level of 0.000. Furthermore, firm growth (GTA) is also proven to have a negative and significant effect on dividend policy, with a t-value of −5.685 and a significance level of 0.000. The simultaneous test (F-test) shows that the Current Ratio (CR) and firm growth jointly have a significant effect on dividend policy, with an F-value of 65.228 and a significance level of 0.000. These findings indicate that liquidity levels and asset growth play an important role in determining dividend distribution policies in companies listed on the Jakarta Islamic Index.
Pengaruh ROE dan DOL Terhadap Struktur Modal Era Digitalisasi Sektor Consumer Non-Cyclicals Agustin, Marcella; Juwita, Ratna
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15487

Abstract

The purpose of this study is to determine the effect of Return on Equity (ROE) and Degree of Operating Leverage (DOL) on the Capital Structure of companies in the digitalization era of the Consumer Non-Cyclicals sector. Quantitative methods were used in this study with a research population of 131 companies. The research sample consisted of 77 companies selected using a purposive sampling method with a total sample of 462 samples. The results of the study indicate that partially Return on Equity (ROE) has a significant positive effect and Degree of Operating Leverage (DOL) has a significant negative effect on Capital Structure. Simultaneously, Return on Equity (ROE) and Degree of Operating Leverage (DOL) have a significant positive effect on Capital Structure.
Financial Performance and Dividend Policy for Economic Resilience : Evidence from LQ45 IDX Naomi, Livia; Juwita, Ratna
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15488

Abstract

This study aims to analyze the effect of profitability and company growth on dividend policy among companies included in the LQ45 Index listed on the Indonesia Stock Exchange during the period 2019–2024. The scope of this research focuses on firms with high liquidity and large market capitalization, representing leading companies in the Indonesian capital market. This study employs a quantitative method using secondary data obtained from annual financial statements, with sample selection conducted through purposive sampling, resulting in 120 observations. Multiple linear regression analysis is applied using SPSS Statistics 26 to test the proposed relationships. The results indicate that Return on Assets (ROA) and company growth have a significant effect on dividend policy, both partially and simultaneously. These findings suggest that data-based financial indicators can serve as a basis for investment decision-making and dividend policy formulation, contributing to corporate stability and capital market resilience amid evolving economic dynamics.
Sentiment Analysis of TikTok Reviews for Strengthening Digital Marketing Strategies in Culinary MSMEs Safira, Difa Anindya; Nur Anggraini, Amanda Devi; Marsally, Silvia Van; Mevadianti, Ersya
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15489

Abstract

This study aims to analyze the sentiment of TikTok user reviews as a basis for evaluating the digital marketing strategy of the culinary MSME Dapoer Barru. The scope of the study focuses on audience responses to three categories of TikTok content, namely product content, storytelling content, and humanized brand/BTS content. The method employed is lexicon-based sentiment analysis, incorporating text preprocessing stages. The data were obtained through comment scraping from three TikTok contents with the highest engagement levels, resulting in 3,235 comments, of which 491 units of text containing sentiment were further analyzed. The results indicate that negative sentiment is slightly more dominant than positive sentiment, with varying sentiment distributions across content categories. Storytelling content tends to generate higher positive sentiment, while humanized brand/BTS content is dominated by negative sentiment. These findings suggest that sentiment analysis can serve as an evaluative tool to support the strengthening of digital marketing strategies for culinary MSMEs based on audience responses.
EKOWISATA BERBASIS KONSERVASI DAN PEMBERDAYAAN LOKAL DI TAMAN WISATA PANBIL NATURE RESERVE Luis, Chelsea Yuni; Hariyanto, Oda I.B.; Anggraini, Dr. Ratih
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15491

Abstract

Batam relies on the Panbil Nature Reserve to balance its industrial environment. This study uses a qualitative approach to evaluate the reserve's ecotourism strategies and community impact based on visitor feedback. The results reveal a sharp contrast: visitors praised the infrastructure and educational paths for preserving the forest’s beauty, aligning perfectly with conservation goals. However, the economic side fell short. Visitors noted a distinct lack of local products and small businesses on-site, suggesting that while locals are hired as staff, they aren't yet empowered as independent entrepreneurs. The study concludes that to create a truly sustainable model, Panbil must bridge this gap. Future success depends on better integrating the community into the creative economy, ensuring locals are not just employees, but active beneficiaries of the tourism ecosystem.
Analisis Profitabilitas, Struktur Modal, dan Ukuran Perusahaan terhadap Nilai Perusahaan (Literature Review) Maslaka, Karisa
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15494

Abstract

This study aims to explain the influence of profitability, debt policy, and company size on company value through a literature review approach. Company value is proxied by Price to Book Value (PBV), which reflects market perception of the company's performance and prospects. The method used is qualitative, analyzing various studies from national scientific journals. The results of the study indicate that profitability tends to have a positive effect on company value because it indicates the ability to generate profits and increase investor confidence. Debt policy can reduce company value when the level of leverage is high due to increased financial risk. Meanwhile, company size shows mixed findings and is therefore not always the primary basis for investment decisions. These findings highlight the importance of effective financial management in shaping market valuations.
Dampak Penggunaan Teknologi Keuangan dan Literasi Keuangan Digital terhadap Kinerja Keuangan UMKM dengan Kompetensi Digital sebagai Variabel Moderasi HIDAYAT, CHUSNUL MAULIDINA; Tirta, Alexandro Damar; Sumunar, Kurnia Indah
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15504

Abstract

The development of digital technology encourages the use of Financial Technology (FinTech) as a strategy to improve the financial performance of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the effect of the use of Financial Technology and digital financial literacy on the financial performance of MSMEs with digital competence as a moderating variable. This study uses a quantitative approach with a survey method on MSMEs that have used FinTech services. Data were collected through a structured questionnaire using a Likert scale and analyzed using multiple linear regression analysis. The results show that the use of Financial Technology has a positive and significant influence on the financial performance of MSMEs. Conversely, digital financial literacy does not significantly influence the financial performance of MSMEs. Digital competence is not proven to moderate the influence of the use of Financial Technology or digital financial literacy on the financial performance of MSMEs, but has a positive and significant direct influence on the financial performance of MSMEs. This study emphasizes the importance of utilizing FinTech and strengthening practical digital competence in improving the financial performance of MSMEs in the digital economy era.
Kesenjangan Konsep dan Praktik Akad Mudharabah pada Pembiayaan Mikro: Peran Transformasi Digital di Bank Syariah Indonesia Mawadah, Badriatul; Sabila, Chen Chen Aprilia
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15505

Abstract

This study aims to examine the gap between the normative concept and operational practice of mudharabah contracts in microfinance at Bank Syariah Indonesia (BSI), as well as to analyze the role of digital transformation and sharia supervision in supporting their implementation. A qualitative descriptive approach was employed using a literature-based method, drawing on BSI annual reports (2024–2025), Islamic banking statistics from the Financial Services Authority (OJK), DSN–MUI fatwas, and relevant scholarly articles published between 2020 and 2025. The findings indicate that mudharabah funds at BSI are predominantly utilized for fund mobilization, particularly through mudharabah deposits, while their application in microfinance remains limited. Operationally, BSI’s microfinance products are largely dominated by murabahah and ijarah contracts due to risk mitigation and payment certainty considerations. Digital transformation—through online financing applications, digital profiling, real-time reporting, and early warning systems—has the potential to enhance transparency and reduce moral hazard risks. The role of the Sharia Supervisory Board (SSB) becomes increasingly strategic in ensuring sharia compliance in the digital era. This study highlights the importance of strengthening digital infrastructure and financial literacy to optimize mudharabah-based microfinance.
Analisis Determinan Kepuasan Pelanggan Pada Hotel Wyndham OPI Palembang Yohanes, Andre; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15506

Abstract

This study aims to analyze the determinants of customer satisfaction at Wyndham OPI Palembang Hotel involving four factors, namely service quality, price, brand image, and customer experience. A quantitative approach was employed using a questionnaire based survey. Data were collected from 220 hotel guests who had stayed at least twice through purposive sampling. The data were analyzed using multiple linear regression. The results indicate that service quality, price, and customer experience have a positive and significant effect on customer satisfaction, while brand image has no significant effect. Simultaneously, all independent variables have a significant effect on customer satisfaction. These findings suggest that customer satisfaction in star-rated hotels is influenced by service related aspects, pricing, and overall customer experience.
The Understanding Public Perception of Low-Cost Broadband Services Through Social Media Text Mining: Evidence from TikTok Nurwahid, Rendi; Dwiani S, Yosita; Nuraeni, Intan
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15508

Abstract

Di era transformasi digital, akses internet berkecepatan tinggi telah bergeser dari kebutuhan sekunder menjadi kebutuhan primer di Indonesia. Munculnya layanan "Internet Rakyat" yang menawarkan 100 Mbps dengan harga Rp100.000 per bulan telah memicu wacana publik yang signifikan dan sentimen yang terpolarisasi di TikTok. Studi ini bertujuan untuk mengidentifikasi persepsi publik dan mengevaluasi kelayakan produk menggunakan pendekatan Analisis Bisnis berbasis penambangan teks. Secara metodologis, studi ini menggunakan pelabelan sentimen berbasis leksikon (InSet) dan algoritma Pembelajaran Mesin (Random Forest, Regresi Logistik, dan K-Nearest Neighbor) untuk menganalisis 393 komentar TikTok. Hasil menunjukkan sentimen netral mendominasi sebesar 53,08%, diikuti oleh sentimen positif (23,85%) dan negatif (23,08%). Dalam pemodelan, Random Forest mencapai akurasi tertinggi sebesar 74,36% dan skor F1 sebesar 0,7257. Temuan ini menunjukkan bahwa meskipun terdapat antusiasme yang tinggi, skeptisisme mengenai stabilitas jaringan masih tetap ada. Penelitian ini memberikan wawasan strategis untuk pemantauan merek dan peningkatan layanan di industri telekomunikasi.

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