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I Made Trisna Semara
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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 435 Documents
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Sustainable Business Performance In Tourism Smes: The Role Of Entrepreneurial Competency, Sustainable Competitive Advantage, And Ecosystem Support Reagan Brian; Diena M Lemy; Henricus Kurniawan Elang Kusumo
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.558

Abstract

Tourism SMEs in developing economies face unique pressures: resource constraints, institutional gaps, and growing demands for environmental and social accountability that larger firms can absorb but small operators must actively navigate. This study examines how entrepreneurial competency drives sustainable business performance in tourism SMEs, using competitive sustainability as a mediating mechanism and entrepreneurial ecosystem support as a moderating condition. Drawing on the Resource-Based View and Institutional Theory, a moderated mediation model was tested on survey data from 230 tourism SME owners and managers, analyzed via PLS-SEM. Entrepreneurial competency positively influences both competitive sustainability and sustainable business performance, while competitive sustainability partially mediates that relationship. Ecosystem support significantly strengthens these effects, amplifying the capacity of entrepreneurs to convert internal capabilities into sustained outcomes. The findings offer an integrated framework that positions sustainable performance as the product of aligned entrepreneurial capability, competitive strategy, and ecosystem conditions.
Social Media Marketing Activities And Travel Package Choice: The Mediating Effects Of Customer Engagement And Trust Among Generation Z Nuri Purwanto; Amelia; Darmanto
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.563

Abstract

The post-pandemic recovery of the tourism industry has accelerated digital transformation and intensified the role of social media in shaping consumer behavior. However, limited research has examined how Social Media Marketing Activities (SMMA) influence actual travel package choice among Generation Z in emerging markets. Drawing on the Stimulus–Organism–Response (S-O-R) framework, this study analyzes the effect of SMMA on travel package choice through customer engagement and trust as mediating variables. A quantitative approach was employed through an online survey of 300 Generation Z respondents domiciled in three selected cities in East Java, Indonesia, namely Malang, Surabaya, and Kediri. The respondents had travelled to Bali and had been exposed to travel package promotions on social media. Data were analyzed using SmartPLS 4. The findings reveal that SMMA positively and significantly influences customer engagement and trust. Customer engagement and trust also significantly affect travel package choice and partially mediate the relationship between SMMA and travel package choice. These findings extend the S-O-R framework by showing that social media marketing builds engagement and trust to convert digital audiences into travel package customers.
Leader Support and High-Performance Work Systems in International Chain Hotel I Made Suwitra Wirya; Luh Putu Mahyuni; Agus Fredy Maradona
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.577

Abstract

The COVID-19 pandemic severely disrupted the global hospitality industry. In response, international chain hotels increasingly adopted High-Performance Work Systems (HPWS) to strengthen organizational resilience and sustain operational performance. This study investigates how leadership support shapes the adoption and sustenance of HPWS within international chain hotels in the aftermath of the pandemic crisis. Using a qualitative exploratory design, semi-structured interviews were conducted with ten managerial and frontline employees across international chain hotels in Bali, Indonesia. Thematic analysis, facilitated through ATLAS.ti 7, yielded four principal themes: strategic leadership alignment, crisis-driven adaptability, employee-centric leadership, and systemic sustainability barriers. The findings indicate that leaders who purposefully integrated HPWS into post-pandemic recovery frameworks, exercised adaptive decision-making, and sustained employee well-being were instrumental to system-level success. The study is geographically bounded to Bali and relies exclusively on qualitative data, which constrains broad generalizability. Future investigations are encouraged to employ mixed-method designs and to examine cross-cultural variations in HPWS adoption across diverse hospitality markets. This study contributes an empirically grounded perspective on the intersection of leadership support, crisis management, and HPWS within hospitality human resource management, with actionable implications for enhancing workforce engagement and operational efficiency in international hotel environments.
Evaluating Destination Management Performance in Emerging Coastal Tourism: A Case Study of Al Fath Stira Paradise Beach, Indonesia Darwis; Firdhanur Hedar; Sudarmi; I Nyoman Siryayasa; Masri Ridwan
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.596

Abstract

This study aims to evaluate destination management practices at Al Fath Stira Paradise Beach, an emerging coastal tourism destination in Pinrang Regency, Indonesia. A descriptive quantitative approach was employed, involving 105 respondents consisting of visitors, tourism business actors, and destination managers. Data were collected through structured questionnaires, field observations, and supporting documents, and analyzed using descriptive statistical techniques. The findings reveal that overall destination management performance is categorized as good, particularly in promotion (85.7%), cleanliness (up to 83.8%), and service quality, including staff friendliness (82.9%) and professionalism (81.0%). However, several key weaknesses remain, particularly in attraction innovation (62.9%), stakeholder communication (65.7%), and consistency of facility maintenance. The planning dimension demonstrates a relatively strong foundation, especially in data-based decision-making (83.8%), but lacks optimal stakeholder involvement. In addition, the results indicate that while social media promotion is effective, collaboration with external partners is still limited. This study contributes both theoretically and practically by providing empirical evidence on the implementation of destination management in a local coastal context. The findings highlight the need for more structured planning, stronger stakeholder coordination, continuous attraction development, and integrated promotion strategies to enhance destination competitiveness and sustainability. The study offers practical recommendations for policymakers and destination managers to improve tourism management in emerging coastal destinations
AI- Driven Gamified Wellness System As A Strategic Differentiation In Smart Boutique Hotels Dwi Novita Cahyaningtyas Permatasari; Innocentius Dwijaya Lestari; Vivi; Dinar Sukma Pramesti; Bryant Kim An
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.603

Abstract

The rapid integration of artificial intelligence (AI) in hospitality has shifted hotels from accommodation providers to holistic experience facilitators. At the same time, wellness tourism continues to grow globally, yet most hotel wellness services remain passive and non-personalized. This study aims to examine how the AI-driven gamified wellness system, ATHERIA ASCLEPIUS, was developed in this study to enhance guest experience and create strategic differentiation for boutique hotels. Using a qualitative case-study approach, data were collected through prototype testing, semi-structured interviews with hotel managers, and user simulations. The findings indicate that AI-based personalization combined with gamification increases guest engagement, perceived value, and potential length of stay. The study contributes to smart hospitality literature by introducing a non-medical, preventive AI wellness framework integrated into hotel ecosystems and offers practical implications for boutique hotel operators seeking technology-driven differentiation.

Page 44 of 44 | Total Record : 435

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