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I Made Trisna Semara
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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 435 Documents
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Tourism Resource Utilization and Recreational Innovation in a Geopark-Based Tourism Village Arini Shofi Elmia; Endah Trihayuningtyas; Zulhelfa; Alexander Reyaan
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.522

Abstract

The purpose of this research is to analyze and provide recommendations related to the development of recreational activities that can be developed in Karangsambung Tourism Village based on the potential of available tourism resources. Karangsambung Village still faces challenges in the utilization and management of its tourism resources, so the value of the benefits obtained is still limited.  The research was conducted using a qualitative method with in-depth interviews with stakeholders. The collected data were tabulated and analyzed using the SWOT analysis deepening by IFAS and EFAS method. It is concluded that Karangsambung Village has tourism potential that can enable the tourism village enterprises to develop tourism products that can reach different market segments: family tourism, adventure seekers, and geotourism markets.  Collaboration with BRIN is needed to strengthen the potential of Karangsambung Village as part of the UNESCO Global Geopark.
Understanding Tourist Experiences at Prambanan Temple Through User-Generated Content Fondina Gusriza; Tri Kuntoro Priyambodo; Khabib Mustofa; Dyah Mutiarin
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.537

Abstract

In the digital era, tourists share their travel experiences through social media, generating digital footprints. These footprints provide a valuable source of data for exploring tourists experiences spontaneously, including at cultural heritage sites such as Prambanan Temple. This study analyzed the digital footprint of tourist from TripAdvisor's User Generated Content (UGC) data source.  Natural Language Processing (NLP) based on Large Language Models (LLMs) is used to process the comments of tourists left on the source of the Prambanan Temple's virtual space. The Theory of Experience Economics is used to analyze experiences based on the passive and active dimensions of tourist. These findings suggest that LLMs effectively identifies the dimension of the tourist experience at Prambanan Temple, where passive experiences are visual elements such as architectural beauty and landscapes, while active experiences through educational involvement. These findings demonstrate the capacity of LLMs to extract textual meaning from large-scale textual data in complex cultural contexts, contributing new insights to the study of digital tourist behaviors.
Mapping Strategic Development Of Sustainable Rural Tourism In Indonesia: A Swot Analysis Andy Mulyana; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri; Yulita Suryantari; Fondina Gusriza
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.542

Abstract

Sustainable rural tourism has become an important strategy for promoting local economic development while preserving environmental and socio-cultural resources. This study aims to identify strategic sustainable tourism development in Indonesia through a case analysis of four tourist villages: Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu), which represent diverse rural tourism contexts. Using a SWOT (Strengths, Weaknesses, Opportunities, Threats) framework, the study analyzes internal and external factors influencing tourism development. Primary data were obtained through in-depth interviews with key stakeholders, including village tourism managers, local government authorities, and local community members. The results indicate that the villages are positioned in the First Quadrant, reflecting strong internal resources and favorable external opportunities for sustainable growth. Nevertheless, several internal limitations and external risks persist, particularly in institutional capacity and long-term management. This study contributes empirically by integrating sustainability dimensions into SWOT-based strategic planning across diverse tourism village contexts and provides practical guidance for policymakers and local stakeholders in developing collaborative and resilient rural tourism strategies in Indonesia.
The Transformation Of Balinese Arak: A Strategic Roadmap From Sacred Rituals To Global Premium Souvenirs Dewa Ayu Diyah Sri Widari; Dewa Putu Oka Prasiasa; I Made Trisna Semara
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.543

Abstract

This study examines the transformation of Balinese Arak from a socio-religious ritual instrument into a premium global souvenir. Despite its cultural significance, traditional artisans face industrial dualism, including legal barriers and non-standardized packaging. Using a qualitative descriptive approach, the research employs case studies and in-depth interviews with traditional producers in Karangasem and Buleleng, alongside premium industrial players. This research is critically important as it addresses the widening gap between celebratory heritage policies and the economic precariousness of indigenous producers. Findings reveal that repositioning arak as a world-class souvenir is driven by branding professionalization and diplomatic recognition at the 2022 G20 Summit. However, a structural paradox is identified where Governor Regulation Number 1 of 2020 inadvertently creates economic disparities between established downstream industries and constrained upstream artisans. By highlighting this disparity, the study provides a necessary intervention in the discourse of cultural commodification, ensuring that global premiumization does not come at the cost of local artisan marginalization. Theoretically, this study enriches literature on commodifying sacred objects while maintaining authenticity. Practically, it provides a strategic roadmap for local artisans and inclusive policy recommendations to bridge the gap between micro-producers and premium tourism markets.
From Work Readiness To Future Competence Ai Mindset, Digital Curiosity, And Learning Agility In Indonesian Tourism Graduates Henricus Kurniawan Elang Kusumo; Diena Mutiara Lemy; Reagan Brian
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.544

Abstract

This study examines the influence of AI use, digital curiosity, and learning agility on the future competencies of final-year tourism students in Indonesia, using digital self-efficacy as a mediating variable. Using a quantitative approach, data was collected from 250 students through a structured questionnaire and analyzed using SEM-PLS. The results of this study indicate that the determinants have a positive and significant influence on future competencies. Digital self-efficacy, as a mediator, fully mediated the effect of learning agility, while the other two variables had partial effects. This study contributes to tourism education by confirming the importance of a digital mindset, technological curiosity, and adaptive learning through a more reflective and experiential curriculum in preparing graduates for a future capable of utilizing AI.
Participation Without Consensus: Community Heterogeneity In Tingkir Lor Tourism Village, Indonesia Aldi Herindra Lasso; Virli Amelia Ika; Rini Kartika Hudiono
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.546

Abstract

Community-Based Tourism (CBT) is often promoted as a participatory approach to achieve sustainable local development, yet it assumes community cohesion. Using qualitative approach, this study examines how internal heterogeneity shapes CBT in Tingkir Lor, Salatiga, Central Java. During six months fieldwork, data are collected via semi-structured interviews and participant observation, involving youth-led Pokdarwis, SME actors, and local leaders. Thematic analysis reveals conflicting stakeholder perspectives. Youth activists pursue integrated tour packages linking pilgrimage, landscape, culture, and SMEs; SMEs businesspeople respond pragmatically depending on market ties; elders prioritize religious integrity and prefer pilgrimage-focused tourism. These competing priorities produce a fragmented destination identity and constrain coherent tourism development. The research argues that broad participation alone does not ensure consensus, thus, effective CBT requires structured deliberative forums, facilitation, and benefit-sharing mechanisms to manage heterogeneity and power asymmetries. Policy implications include investment in inclusive governance, capacity building, and negotiation to translate participation into equitable tourism trajectories.
Generation Z Employee Well-Being in Tourism: Mapping Trends and Insights through Systematic Literature Review and Bibliometric Analysis Yustisia Kristiana; Theodosia C Nathalia; Vasco A. H. Goeltom
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.547

Abstract

Generation Z is emerging as the dominant workforce in the tourism industry, characterized by high digital literacy, preference for flexible work arrangements, and a strong demand for meaningful work experiences. These characteristics have increased scholarly attention toward employee well-being in tourism and hospitality contexts. However, limited studies have systematically mapped the development of this research area. This study aims to examine the trends, dominant themes, and evolution of Generation Z employee well-being research in the tourism industry during 2015-2025. Using a systematic literature review and bibliometric analysis, the study identifies publication patterns and emerging research directions. The findings reveal a significant increase in publications, particularly in the post-pandemic period, indicating growing academic concern regarding Generation Z workforce well-being. Employee well-being is strongly associated with work-life balance, work stress, motivation, employee engagement, and organizational support. The findings also suggest that tourism organizations should adopt flexible work policies, strengthen organizational support, and integrate technology effectively to improve employee satisfaction, engagement, and workforce retention. This study contributes to the literature by providing a comprehensive mapping of research development and identifying emerging directions for future studies on Generation Z employee well-being in tourism.
Livelihood Diversification And Vulnerability : The Case Study Of Hotel Workers In Dili, Timor-Leste Titi Susilowati Prabawa; Janio Madeira Abilio Soares
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.548

Abstract

Developing countries increasingly attract Foreign Direct Investment (FDI) in tourism and hospitality to generate employment and reduce poverty. Yet wages in foreign-owned hotels often fall short of workers' livelihood needs, and how workers cope remains poorly understood. Drawing on the Sustainable Livelihoods Approach, this article examines the livelihood diversification strategies of workers in two foreign-owned hotels in Dili, Timor-Leste, using qualitative data from 16 workers in varied positions. The findings reveal two strategies. First, workers pursue subsistence entrepreneurship, leveraging hospitality skills, savings, household space, and social networks to establish small informal businesses. Second, migrant workers maintain urban–rural linkages that provide agricultural land and food from their home villages, functioning as social safety nets. The study extends the Sustainable Livelihoods Approach by framing foreign-owned hotels as transforming structures whose livelihood impacts are conditional, contributing to sustainable development only alongside decent wages.
The Impact Of Product Quality On Revisit Decision Through Price Quality In Jakarta's Top Tourist Destinations Candra Hidayat; Robiatul Adawiyah; Amrullah; Braja Eka Sukma; Yi Zeng
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.550

Abstract

Competition among leading tourist destinations in Jakarta demands that managers not only attract initial visitors but also increase repeat visits. This study aims to analyze the influence of product quality on revisit decisions and examine the mediating role of price quality in TMII, Ancol, Monas, and Kota Tua. This study used a quantitative approach with a Likert-scale questionnaire survey of 300 respondents and analyzed using SEM-PLS (SmartPLS 4). The results indicate that product quality has a significant influence on price quality and revisit decisions, while price quality has a significant and strongest influence on revisit decisions. The mediation test confirmed that price quality partially mediates the relationship between product quality and revisit decisions. These findings emphasize the importance of value-based destination management through improving service quality and creating fair and equitable price perceptions.
Thematic Educational Tourism As An Integrative Heritage Model For Socio-Cultural Unity In Bali Aga Villages Nyoman Dini Andiani; Arina Zaida Ilma; Kadek Gopala Sai Wiswadara Arista; Andris Adhitra; Miklos Banhidi
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.552

Abstract

The Bali Aga rural region in Buleleng Regency possesses rich cultural heritage but faces challenges related to social fragmentation and an unintegrated tourism image among its villages. The five villages within the SCTPB cluster (Sidetapa, Cempaga, Tigawasa, Pedawa, dan Banyuseri) tend to emphasize their own identities, resulting in weak synergy and the absence of a collective brand as a harmonious cultural tourism destination. This study aims to formulate a priority model of thematic educational tourism that integrates the cultural potential of the five villages through a participatory and value-based approach. The method employed is the Analytical Hierarchy Process, supported by the framework of integrated tourism planning and the concept of attraction, accessibility, amenities, ancillary services, and image. Data were collected through interviews and questionnaires with eleven expert informants representing the pentahelix elements of academia, government, community, business actors, and media. The analysis shows that the Cultural Icon of Bali Aga Heritage model is the top priority with a consistency value below 0.1. This model is considered the most effective in unifying cultural icons such as traditional houses, weaving, bamboo crafts, rituals, and the communal system into an educational tourism narrative that promotes social harmony. Theoretically, the study demonstrates that fragmented tourism identity can be addressed through thematic educational tourism rooted in local values. Practically, the resulting model serves as a branding strategy and strengthens the tourism image of the Bali Aga rural region.

Page 43 of 44 | Total Record : 435

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