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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PENGARUH SOCIAL MEDIA PROMOTION, PRICE DISCOUNT, DAN SERVICE QUALITY TERHADAP LOYALITY MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA UMKM LALABEADS DI BONDOWOSO Yuliana, Feby Eka Nur; Wahyuni, Ika; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7028

Abstract

This study aims to analyze the influence of social media promotion, Price Discounts, and Service Quality on Loyalty with Purchase decisions as intervening variables at LALABEADS UMKM in Bondowoso. This study uses a quantitative approach with a survey method by distributing questionnaires to LALABEADS consumers. The data analysis was carried out using the Partial Least Square (PLS) method. The results showed that social media promotion had a negative but not significant effect on purchase decisions. The price discounts and service quality had a significant negative effect on Purchase Decisions. In addition, social media promotion also had a negative but not significant effect on Loyalty. In the indirect path, Social media promotion and price discounts have a negative but insignificant effect on Loyalty through Purchase Decisions. Conversely, Service quality has a significant positive effect on Loyalty through Purchase Decisions. This finding indicates that service quality has an important role in driving Loyalty through Purchase Decisions, while Social media promotion and price discounts have not provided an optimal effect.
ANALISIS PENGARUH PROFITABILITAS, LIKUIDITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS LABA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2020-2023 Rifki, Mohammad Fais Fadilatul; Subaida, Ida; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7092

Abstract

Banking institutions play a central role in supporting economic stability and growth, particularly by acting as intermediaries between surplus fund holders and those in need of funds. Firm value in the banking sector serves as a key indicator for investors to assess the company’s prospects and financial health. This study aims to analyze the effect of profitability, liquidity, and capital structure on firm value, with earnings quality as an intervening variable, in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. The research employs a quantitative method with a descriptive approach. The sampling technique used is purposive sampling, with a population of 47 banking companies, of which 10 companies met the specified criteria. Data were analyzed using Path Analysis with the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results of direct influence hypothesis testing show that profitability and capital structure have a statistically significant positive influence on earnings quality. However, liquidity has an insignificant negative effect on earnings quality. On the other hand, profitability and capital structure do not have a significant influence on company value. In fact, earnings quality has a significant negative influence on company value. Furthermore, earnings quality shows a negative but significant influence on company value. In addition, in testing the indirect influence hypothesis, it shows that Profitability, Liquidity and Capital Structure do not significantly influence company value through earnings quality as an intervening variable.
HUBUNGAN DISIPLIN KERJA, LINGKUNGAN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN DI PT. TAMBAK GELUNG WINDU KENCANA SAKTI SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Wahyudi, Wahyudi; Sari, Lita Permata; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6970

Abstract

Human resources are the most important factor in a company's goal achievement. Without organized human resources, a company or agency cannot operate effectively and achieve its goals. The purpose of this study is to analyze the influence of Work Discipline, Work Environment, and Work Culture on Performance with Job Satisfaction as an intervening variable. This research is an explanatory study. The population in this study were employees of PT. Tambak Gelung Windu Kencana Sakti Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Work Discipline has a significant effect on Job Satisfaction, Work Environment has no significant effect on Job Satisfaction, Work Culture has a significant effect on Job Satisfaction, Work Discipline has a significant effect on Performance, Work Environment has no significant effect on Performance, Work Culture has a significant effect on Performance, Job satisfaction has no significant effect on Performance. The results of the indirect influence hypothesis test show that the variable Work Discipline on Performance through Job Satisfaction has a positive but insignificant effect, Work Environment on Performance through Job Satisfaction has a positive but insignificant effect, Work Culture on Performance through Job Satisfaction has a positive but insignificant effect.
PENGARUH VARIASI PRODUK, SALES PROMOTION DAN HARGA TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO EO COFFEE ARJASA SITUBONDO Hidayat, Bagus Rahmat; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6839

Abstract

The purpose of this study is to determine the Effect of Product Variation, Sales Promotion and Price on Consumer Satisfaction with Purchasing Decisions as Intervening Variables at the EO Coffee Arjasa Situbondo Store. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that Product variation has a positive and significant effect on Purchasing Decisions, Sales promotion has a significant effect on Purchasing Decisions, Price has a positive but not significant effect on Purchasing Decisions, Product variation has a negative but significant effect on Consumer Satisfaction, Sales promotion has a positive and significant effect on Consumer Satisfaction, Price has a positive but not significant effect on Purchasing Decisions, Purchasing Decision has a positive and significant effect on Consumer Satisfaction, Product variation has a positive and significant effect on Consumer Satisfaction through Purchasing Decisions, Sales promotion has a positive and significant effect on Consumer Satisfaction through Purchasing Decisions purchase, Price has a positive but significant effect on Consumer Satisfaction through Purchasing Decisions.
ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SHOPEE MERCHANDISE K-POP (Studi Kasus Pada Pengguna Aplikasi Shopee Mahasiswa Fakulta Salimah, Kiswatus; Wahyuni, Ika; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6936

Abstract

The growth of e-commerce and the rising popularity of Korean pop culture (K-pop) have driven increased consumption of merchandise through online platforms, particularly Shopee. This study aims to analyze the influence of online customer reviews, product quality, and product variety on purchase decisions, with purchase intention as an intervening variable. Employing a quantitative approach, the study targets students of the Faculty of Economics and Business at Abdurachman Saleh University, Situbondo. The sample was determined using simple random sampling and the Slovin formula, yielding 88 respondents. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 software. The results indicate that online customer reviews and product quality have a positive, albeit statistically insignificant, influence on purchase intention, while product variety has a significant influence. All three independent variables have a significant impact on purchase decisions. However, purchase intention does not significantly affect purchase decisions and does not mediate the relationship between the independent variables and purchase decisions. These findings offer valuable insights for K-pop merchandise sellers on e-commerce platforms, informing the formulation of more effective marketing strategies.
PERANAN MINAT BELI DALAM MEMEDIASI KESADARAN MEREK LAYANAN CASH ON DELIVERY DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSA PEMBELIAN PADA LIVE TIKTOK HIKMAH_STORE Hikmah, Hotijah Husnul; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6984

Abstract

Hotijah Husnul Hikmah. Student ID 202113272. "The Role of Purchase Intention in Mediating Brand Awareness, Cash on Delivery Service, and Experiential Marketing toward Purchase Decision of Handmade Products on TikTok Live Hikmah_Store" This study aims to examine the role of purchase intention in mediating the influence of brand awareness, Cash on Delivery (COD) service, and experiential marketing on purchase decisions of handmade products during TikTok Live sessions at Hikmah_Store. The sampling technique used in this study is simple random sampling (SRS) with a total of 200 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling - Partial Least Squares (PLS-SEM) approach. The results show that brand awareness has a negative and insignificant effect on purchase intention. Cash on Delivery service has a positive but insignificant effect on purchase intention. Experiential marketing also has a positive but insignificant effect on purchase intention. However, brand awareness, Cash on Delivery service, and experiential marketing have positive and significant effects on purchase decisions. Meanwhile, purchase intention has a positive but insignificant effect on purchase decisions. Additionally, the indirect effect of brand awareness, Cash on Delivery service, and experiential marketing on purchase decisions through purchase intention is not significant.
PENGARUH CELEBRITY ENDORSEMENT, CITRA MEREK, KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SOMAYA SKINCARE KOSMETIK DI SITUBONDO Mala, Yunita Kadi; Widaninggar, Nanda; Rachman, Riza
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7036

Abstract

Somaya is a cosmetic or beauty shop, located in Situbondo Regency, has become a comfortable skincare and make-up center not only for teenagers but also for adults. Somaya provides a variety of the most complete products and is very viral on social media. Somaya cosmetic shop is the secret dream of a clean, clear, glowing face for women to appear healthier, safer and already has a permit from the Food and Drug Supervisory Agency (BPOM). The purpose of this study was to analyze the Influence of Celebrity Endorsement, Brand Image, Trust on Consumer Purchase Interest with Consumer Satisfaction as an Intervening Variable on Somaya Skincare Cosmetics in Situbondo. The number of samples used in this study was 96 respondents of Somaya Skincare cosmetics in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that Celebrity endorsement has a significant positive effect on Consumer Satisfaction, Brand image has a negative but insignificant effect on Consumer Satisfaction, Trust has a significant positive effect on Consumer Satisfaction, Celebrity endorsement has a positive but insignificant effect on Purchase Intention, Brand image has a negative but insignificant effect on Purchase Intention, Trust has a positive but insignificant effect on Purchase Intention, Consumer satisfaction has a significant positive effect on Purchase Intention, Celebrity endorsement has a positive but insignificant effect on Purchase Intention through Consumer Satisfaction, Brand image has a negative but insignificant effect on Purchase Intention through Consumer Satisfaction, Trust has a significant positive effect on Purchase Intention through Consumer Satisfaction. Keywords: Celebrity Endorsement, Brand Image, Trust, Purchase Intention, and Consumer Satisfaction.
PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA CV.MUSA’ADAH P2S2 DI KABUPATEN SITUBONDO Afifah, Kuni; Tulhusnah, Lusiana; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6952

Abstract

Human resource management is a branch of management that focuses on managing human elements. In an organization, humans are considered the main asset because their role is very important in achieving predetermined goals. The effectiveness of human resource utilization is the main indicator in assessing the success of management in an organization. CV.Musa'adah P2S2 (Pondok Pesantren Salafiyah Syafi'iyah) is a company that produces packaged drinking water (AMDK). The AMDK produced is named Syifa P2S2 drinking water CV. Musa'adah P2S2 has several goals to increase production and quality in its mineral water products. To fulfill a company's goals, of course CV.Musa'adah P2S2 must be able to manage human resources well and with quality. To achieve optimal work results, employees are entitled to get results from work in the form of compensation from the company. The purpose of this study is to analyze and test the Effect of Work Discipline, Compensation and Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable at CV. Musa'adah P2S2 in Situbondo Regency. This research is a quantitative study. The population used in this study was 75 employees. The sampling technique used simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, showed that Work Discipline has a positive and significant effect on Job Satisfaction, Compensation has a positive and significant effect on Job Satisfaction, Work Environment has a positive and significant effect on Job Satisfaction, Work Discipline has a positive and significant effect on Employee Performance, Compensation has a positive and significant effect on Employee Performance, Work Environment has a positive and significant effect on Employee Performance, Consumer satisfaction has a positive and significant effect on Employee Performance. The results of the indirect influence hypothesis test show that the variable Work discipline on employee performance through Job satisfaction has a positive and significant effect, Compensation on employee performance through Job satisfaction has a positive and significant effect, Work environment on employee performance through Job satisfaction has a positive and significant effect.
PENGARUH WORD OF MOUTH, PRICE DISCOUNT DAN CITRA RASA TERHADAP LOYALITAS KONSUMEN MANDA CATERING SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Crisyanti, Veny Manda; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7064

Abstract

Marketing is an activity, a series of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, clients, partners, and society as a whole. This study aims to analyze and examine the effect of word of mouth, price discount, and taste on consumer loyalty at Manda Catering Situbondo, with consumer satisfaction as an intervening variable. The population in this study consists of Manda Catering consumers in Situbondo. The sample was selected using random sampling techniques. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling – Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using Smart PLS 3.0 indicate that word of mouth has a positive but insignificant effect on consumer satisfaction, price discount also has a positive but insignificant effect on consumer satisfaction, and taste has a significant positive effect on consumer satisfaction. Furthermore, word of mouth and price discounts have a positive but not statistically significant effect on consumer loyalty, while taste has a statistically significant positive effect on consumer loyalty. Consumer satisfaction is found to have a significant positive effect on consumer loyalty.
PENGARUH KUALITAS LAYANAN LOYALITAS PELANGGAN DAN HARGA TERHADAP MINAT BELI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEENING PADA TOKO AIR MINUM ADINDA JAYA DI SITUBONDO Lolo, Agustinus Weri; Pramesthi, Riska Ayu; Rachman, Riza
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7032

Abstract

The development of the business world today is very promising and at the same time presents new business challenges for companies operating in Indonesia. Each company is competing to expand its product market to gain profit, which ultimately triggers competition between companies. Business development is an important factor for companies in facing competition in order to remain in existence in Indonesia and be able to control market share and survive from competitor pressure. The main thing that underlies a company in maintaining the existence of its products is the right strategy in facing the dynamics of competition. The purpose of this study is to analyze and test the Influence of Service Quality, Customer Loyalty and Price on Purchase Intention with Consumer Satisfaction as an Intervening Variable. Analysis and hypothesis testing in this study using the Partial Least Square Structure Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 Application, Service quality has a positive but insignificant effect on Consumer Satisfaction, Customer loyalty has a positive but insignificant effect on Consumer Satisfaction, Price has a significant positive effect on Consumer Satisfaction, Service quality has a significant positive effect on Purchase Intention, Customer loyalty has a positive but insignificant effect on Purchase Intention, Price has a significant positive effect on Purchase Intention, Consumer satisfaction has a significant positive effect on Purchase Intention, Service quality has a negative but insignificant effect on Purchase Intention through Consumer Satisfaction, Customer loyalty has a negative but insignificant effect on Purchase Intention through Consumer Satisfaction, Price has a significant positive effect on Purchase Intention through Consumer Satisfaction,

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