cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Randika Fandiyanto
Contact Email
jementrepreneurship@gmail.com
Phone
+6285746814826
Journal Mail Official
jementrepreneurship@gmail.com
Editorial Address
Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312
Location
Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 726 Documents
 68   69   70   71   72 
STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO Novia, Rozana Putri; Rachman, Riza; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; H.R.M, Farukh Abdullah; Rahman, Ervina Adita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4231

Abstract

Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA TERHADAP MINAT BELI ULANG, MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO AIR MINERAL PRIM-A DI SITUBONDO Bata, Stefania Goreti; Syahputra, Hendra; Arief, Mohammad Yahya
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6835

Abstract

This study aims to investigate the effect of service quality, location, and price on repurchase intention, with customer satisfaction serving as an intervening variable, at the Prim-A Mineral Water Store in Situbondo, Indonesia. The study population consists of customers of the Prim-A store. A simple random sampling technique was employed, resulting in 98 valid respondents included in the data analysis. Data analysis and hypothesis testing in this study were conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using the PLS 3.0 application indicate the following: Service quality has a negative and insignificant effect on customer satisfaction at the Prim-A mineral water store in Situbondo Regency. Location also shows a negative but insignificant effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Service quality has a significant negative effect on repurchase intention. Location has a negative but insignificant effect on repurchase intention. Price shows a positive but insignificant effect on repurchase intention. Customer satisfaction has a significant positive effect on repurchase intention. Additionally, service quality has a negative but insignificant effect on repurchase intention; location has a negative but insignificant effect on repurchase intention; and price has a significant positive effect on repurchase intention.
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN YANG BERDAMPAK PADA MINAT BELI ULANG KONSUMEN TOKO IJEN MART MAESAN - BONDOWOSO Hasanah, Uswatun; Tulhusnah, Lusiana; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6972

Abstract

Store’s implementation of ideal marketing management principles. This study aims to analyze the influence of service quality, product diversity, and experiential marketing on consumer trust and its impact on repurchase intention at Ijen Mart Store in Maesan - Bondowoso. This inconsistency raises questions regarding the effectiveness of the applied marketing strategies and indicates potential gaps between planning and execution, as well as the presence of internal or external factors yet to be fully addressed. A quantitative approach was employed in this research using survey methods. Data collection involved field observation, interviews, literature review, questionnaire distribution to consumers, and documentation. The data were analyzed using Smart PLS 3.8 software, including convergent validity testing, reliability testing, classical assumption testing, goodness of fit analysis, coefficient of determination, structural equation modeling, and hypothesis testing. The results revealed that service quality, product diversity, and experiential marketing each have a significant and positive effect on consumer trust. Moreover, these three variables also directly and positively influence consumers’ repurchase intention. Additionally, consumer trust was found to significantly mediate the relationship between service quality, product diversity, and experiential marketing and repurchase intention. Thus, consumer trust plays a strategic role in strengthening the marketing variables' impact on customer loyalty. These findings imply the importance of consistently managing customer experience, enhancing service quality, and offering diverse product options to build and maintain trust. Repurchase intention can be increased through strategies focused on both the emotional and functional experiences of consumers during their interaction with the store. This research offers practical insights for retail management in designing marketing strategies centered on long-term consumer relationships.
PENGARUH MUTASI, PROMOSI DAN KOMPENSASI TERHADAP KINERJA PEGAWAI TETAP MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI PT. BPR TRIDANA KENCANA SITUBONDO Mustofa, Malik Fahri; Soeliha, Siti; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6989

Abstract

The purpose of this study is to determine the Effect of Mutation, Promotion and Compensation on Permanent Employee Performance Through Job Satisfaction as an Intervening Variable at PT. BPR Tridana Kencana Situbondo. The sampling technique used in this study was a saturated sample of 37 permanent employees. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study showed that Mutation had a significant positive effect on Job Satisfaction, Promotion had a significant positive effect on Job Satisfaction, Compensation had a positive but not significant effect on Job Satisfaction, Mutation had a significant negative effect on Employee Performance, Promotion had a significant negative effect on Employee Performance, Compensation had a positive but not significant effect on Job Satisfaction, Job Satisfaction had a significant positive effect on Employee Performance, Mutation had a significant positive effect on Employee Performance through Job Satisfaction, Promotion had a positive effect significant on employee performance through job satisfaction, compensation has a positive but not significant effect on employee performance through job satisfaction
PENGARUH KEPEMILIKAN MANAJERIAL, UKURAN PERUSAHAAN, DAN LIKUIDITAS TERHADAP KEBIJAKAN DEVIDEN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2020 – 2023 Riswandi, Dovan Aditya; Ediyanto, Ediyanto; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7404

Abstract

The LQ45 stock index represents 45 companies listed on the Indonesia Stock Exchange (IDX) that are carefully selected based on their high liquidity, large market capitalization, strong fundamentals, and promising growth potential. This index serves as a benchmark for assessing the performance of major and liquid companies in the Indonesian capital market. The purpose of this study is to examine the effect of Managerial Ownership, Company Size, and Liquidity on Dividend Policy, with Financial Performance as an intervening variable in LQ45 companies listed on the IDX. This research applies a quantitative method and utilizes Smart PLS 3.0 (Partial Least Squares) for data analysis to determine the relationships between the variables. The study aims to provide insights into how internal company characteristics and financial performance influence corporate decisions related to dividend distribution within the context of Indonesia’s capital market. The results show that Managerial Ownership (X1) has a significant negative impact on Financial Performance (Y1), while Company Size (X2) exhibits a significant positive effect on Financial Performance (Y1). In contrast, Liquidity (X3) shows a negative but insignificant relationship with Financial Performance (Y1). Furthermore, Managerial Ownership (X1) negatively but insignificantly affects Dividend Policy (Y2), and Company Size (X2) has a positive yet insignificant effect on Dividend Policy (Y2). Liquidity (X3) has a significant negative influence on Dividend Policy (Y2), while Financial Performance (Y1) has a positive but insignificant impact on Dividend Policy (Y2). The indirect effects of Managerial Ownership, Company Size, and Liquidity on Dividend Policy through Financial Performance are all insignificant, suggesting that financial performance does not play a significant mediating role in this relationship.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO JAKARTA FASHION SUPER MODEL DI SITUBONDO Muzemmil, M Imam; Pramesthi, Riska Ayu; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7210

Abstract

This study aims to analyze the influence of product quality, trust, and location on purchase decisions with buying interest as an intervening variable at Jakarta Fashion Super Model Store in Situbondo. The research method used is quantitative with a survey approach. The sampling technique applied is purposive sampling with 94 respondents. Data analysis was conducted using SmartPLS 3.0. The results show that product quality, trust, and location have a positive and significant effect on both buying interest and purchase decisions. Furthermore, buying interest significantly influences purchase decisions. The study also finds that buying interest significantly mediates the effect of product quality, trust, and location on purchase decisions. These findings highlight the importance of those factors in improving consumer purchasing decisions.
LITERASI DIGITAL SERTA PERANANNYA DALAM MENINGKATKAN PEREKONOMIAN RAKYAT DI SITUBONDO Ediyanto, Ediyanto; Nadira, Alfisatun; Nurholifah, Siti; Musleh, Musleh; Septiana, Nur Laila
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7595

Abstract

This study investigates how digital literacy contributes to strengthening community economic development in Situbondo. The rapid advancement of information and communication technology has reshaped how people access information, perform transactions, manage businesses, and utilize public services. Despite the widespread availability of smartphones, digital literacy levels in Situbondo remain uneven and largely basic. Limited understanding of digital security, online transactions, and the economic use of digital tools prevents the community from fully benefiting from digital transformation. Using a qualitative descriptive method, data were gathered from observations, reports, and relevant literature to examine digital literacy levels, economic conditions, barriers to digital transactions, and their relationship with community economic activities. The findings reveal that digitalization has begun to support local economic growth, particularly among MSMEs that employ digital platforms for marketing and business operations. However, challenges persist, including unstable internet access, low digital skills, concerns over privacy and fraud, and insufficient knowledge of digital financial services. These issues reduce public trust in adopting digital transactions. The study also demonstrates a positive relationship between higher levels of digital literacy and increased participation in digital economic activities. Individuals with stronger digital competencies tend to expand their market reach, improve operational efficiency, and unlock greater income opportunities. Overall, enhancing digital literacy is crucial for advancing economic empowerment in Situbondo. Continuous training, improved infrastructure, and targeted support for MSMEs are necessary to maximize the benefits of digital transformation and strengthen the region’s economic resilience.
PENGARUH BRAND EQUITY, PRICE DISCOUNT DAN CONTENT MARKETING TERHADAP LOYALITY MELALUI E-TRUST SEBAGAI VARIABEL INTERVENING PADA UMKM ANANTA BAKERY DI CERMEE KABUPATEN BONDOWOSO Ananta, Alvin; Fandiyanto, Randika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6988

Abstract

The development of the bakery industry in the digital era requires MSME (Micro/Small/Medium Enterprises) such as Ananta Bakery to build strong relationships with consumers to enhance customer loyalty. This study analyses the influence of brand equity, price discounts, and content marketing on customer loyalty, with E-trust as an intervening variable. This research employs a quantitative method with a descriptive approach. A sample of 89 respondents was selected from a population of 760 consumers using Slovin’s formula and a random sampling technique. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests and Structural Equation Modeling (SEM). The findings indicate that brand equity, price discounts, and content marketing significantly affect both e-trust and loyalty. Furthermore, E- Trust is a significant intervening variable that strengthens the influence of the three independent variables on customer loyalty. These findings emphasize the importance of digital marketing strategies and brand management in increasing consumer trust and loyalty for MSMEs in the modern era.
PERAN DIGITALISASI DALAM MENDORONG PENINGKATAN PENDAPATAN PELAKU INDUSTRI KREATIF DI KABUPATEN SITUBONDO Ristianti, Alindi; Sitaresmi, Cinantya; Mursyidin, Zainul; Pratama, Raya Aditya
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7617

Abstract

This study examines the role of digitalization in strengthening the creative economy ecosystem in Situbondo Regency, focusing on its impact on productivity, market expansion, and increased income for creative industry players. Using qualitative descriptive methods, this research collected data through field observations, interviews, reports, and supporting literature to analyze four key pillars of digital ecosystem development: digital infrastructure investment, collaboration-based digital literacy, administrative incentives, and the formation of local digital clusters. The results indicate that approximately 70% of creative actors still face barriers to digitalization due to limited internet access and a lack of shared digital facilities. Collaborative digital literacy programs, involving the government, universities, and creative associations, have proven more effective than theoretical seminars, particularly in improving skills in content production, market management, and digital branding. Administrative support in the form of easy NIB (National Identity Card) registration, halal certification, and easy market access have also accelerated business growth and expanded market reach. Furthermore, the formation of local digital clusters is an important strategy to encourage collaboration, innovation, and the regeneration of creative talent through the provision of shared facilities and integrated networks. Based on the Triple Helix theory and Porter's cluster concept, this study confirms that transforming the digital creative industry requires a systematic and integrated approach, encompassing aligned policies, capacity building, and cross-sector synergy. If implemented consistently, this strategy has the potential to increase competitiveness, open global markets, and contribute to the growth of Indonesia's digital economy
PERANAN KEPERCAYAAN DALAM MEMODERASI KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP MINAT KUNJUNG ULANG PASIEN PADA RSUD ASEMBAGUS SITUBONDO Bachtiar, Royvih; Praja, Yudha; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7634

Abstract

The aim of this research is to determine the role of trust in moderating the influence of service quality and brand image on patients' intention to revisit patients at Asembagus Situbondo Regional Hospital. The background to this research stems from the importance of improving service quality and strengthening the hospital's image in creating patient loyalty. This research used a quantitative approach with a simple random sampling technique for 98 patients who had received services at the Asembagus Situbondo Regional Hospital. Data analysis and hypothesis testing were carried out using Structural Equation Modeling – Partial Least Squares (PLS-SEM). The research results show that service quality has a positive and significant influence on patients' intention to revisit, while brand image actually shows a significant negative influence on intention to revisit. In addition, trust is proven to significantly moderate the relationship between service quality and intention to revisit, meaning that the higher the patient's trust, the stronger the influence of service quality on intention to revisit. Trust also positively moderates the relationship between brand image and revisit intention. These findings confirm that trust has an important role in strengthening the relationship between service marketing factors and patient intention to return to use hospital services.

Page 70 of 73 | Total Record : 726

 68   69   70   71   72 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol 4 No 12 (2025): DESEMBER 2025 Vol 4 No 11 (2025): NOVEMBER 2025 Vol 4 No 10 (2025): OKTOBER 2025 Vol 4 No 9 (2025): SEPTEMBER 2025 Vol 4 No 8 (2025): AGUSTUS 2025 Vol 4 No 7 (2025): JULI 2025 Vol 4 No 6 (2025): JUNI 2025 Vol 4 No 5 (2025): Mei 2025 Vol 4 No 4 (2025): APRIL 2025 Vol 4 No 3 (2025): MARET 2025 Vol 4 No 2 (2025): FEBRUARI 2025 Vol 4 No 1 (2025): JANUARI 2025 Vol 3 No 12 (2024): DESEMBER 2024 Vol 3 No 11 (2024): NOVEMBER 2024 Vol 3 No 10 (2024): OKTOBER 2024 Vol 3 No 9 (2024): SEPTEMBER 2024 Vol 3 No 8 (2024): AGUSTUS 2024 Vol 3 No 7 (2024): JULI 2024 Vol 3 No 6 (2024): JUNI 2024 Vol 3 No 5 (2024): MEI 2024 Vol 3 No 4 (2024): APRIL 2024 Vol 3 No 3 (2024): MARET 2024 Vol 3 No 2 (2024): FEBRUARI 2024 Vol 3 No 1 (2024): JANUARI 2024 Vol 2 No 12 (2023): DESEMBER 2023 Vol 2 No 11 (2023): NOVEMBER 2023 Vol 2 No 10 (2023): OKTOBER 2023 Vol 2 No 9 (2023): SEPTEMBER 2023 Vol 2 No 8 (2023): AGUSTUS 2023 Vol 2 No 7 (2023): JULI 2023 Vol 2 No 6 (2023): JUNI 2023 Vol 2 No 5 (2023): MEI 2023 Vol 2 No 4 (2023): APRIL 2023 Vol 2 No 3 (2023): MARET 2023 Vol 2 No 2 (2023): FEBRUARI 2023 Vol 2 No 1 (2023): JANUARI 2023 Vol 1 No 12 (2022): DESEMBER 2022 Vol 1 No 11 (2022): NOPEMBER 2022 Vol 1 No 10 (2022): OKTOBER 2022 Vol 1 No 9 (2022): SEPTEMBER 2022 Vol 1 No 8 (2022): AGUSTUS 2022 Vol 1 No 7 (2022): AGUSTUS 2022 Vol 1 No 7 (2022): JULI 2022 Vol 1 No 6 (2022): JUNI 2022 Vol 1 No 5 (2022): MEI 2022 Vol 1 No 4 (2022): APRIL 2022 Vol 1 No 3 (2022): MARET 2022 Vol 1 No 2 (2022): FEBRUARI 2022 Vol 1 No 1 (2022): JANUARI 2022 More Issue