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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PENGARUH BRAND IMAGE PRICE DISCOUNT DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM UTI DHIFA KATERING DI BANYUPUTIH SITUBONDO Roziqin, Khoirur; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6983

Abstract

The purpose of this study is to determine the influence of Brand Image, Price Discount, and Experiential Marketing on Trust through Customer Satisfaction as an intervening variable in MSME Uti Dhifa Catering in Banyuputih, Situbondo. The sampling technique used in this research is Simple Random Sampling (SRS) with a total of 192 respondents. Data analysis and hypothesis testing in this study employed the Structural – Partial Least Square (PLS-SEM) model. The results show that Brand Image has a positive and significant influence on Customer Satisfaction, Price Discount has a positive but not significant influence on Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Customer Satisfaction. Furthermore, Brand Image has a positive but not significant influence on Trust, Price Discount has a negative and not significant influence on Trust, while Experiential Marketing has a positive and significant influence on Trust. Customer Satisfaction has a positive and significant influence on Trust. Brand Image has a positive and significant influence on Trust through Customer Satisfaction, Price Discount has a positive but not significant influence on Trust through Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Trust through Customer Satisfaction.
HUBUNGAN KEPEMIMPINAN KARISMATIK, KEDISIPLINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DP3AP2KB SITUBONDO MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Izzah, Siri; Tulhusnah, Lusiana; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7037

Abstract

Children are a gift and blessing from God Almighty that must always be maintained. This is because children have dignity and rights as human beings that are inherent in them. In the life of the nation and state, children are the future of the nation and the next generation of the nation's struggle for ideals. Department of Women's Empowerment, Child Protection, Population Control, and Family Planning. The task of DP3AP2KB is to assist the Regent in carrying out government affairs in the field of Women's Empowerment and Child Protection, Population Control, Family Planning (DP3AP2KB). To carry out its duties, DP3AP2KB has functions including formulating policies, implementing policies, implementing evaluations and reporting, implementing administration in accordance with the scope of its duties and implementing other functions given by the Regent related to its duties and functions. The purpose of this study is to analyze and test the Influence of Charismatic Leadership, Discipline and Work Environment on Employee Performance at DP3AP2KB Situbondo Through Job Satisfaction as an Intervening Variable. This research is a quantitative study. The population used in this study was 35 employees other than leaders. The sampling technique used simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that Charismatic Leadership has a significant positive effect on Job Satisfaction. Discipline has a significant positive effect on Job Satisfaction. The work environment has a positive but insignificant effect on Job Satisfaction. Charismatic Leadership has a positive but insignificant effect on Performance. Discipline has a significant negative effect on Performance. The work environment has a positive but insignificant effect on Performance. Job satisfaction has a significant positive effect on Performance. The results of the indirect influence hypothesis test show that the Charismatic Leadership variable on Performance through Job Satisfaction has a significant positive effect. Discipline on Performance through Job Satisfaction has a significant positive effect. Work environment on Performance through Job Satisfaction has a positive but not significant effect.
PENGARUH FASILITAS, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KUNTI N AZIZAH MAKE UP DI SITUBONDO Aluf, Wilda Al; Subaida, Ida; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6748

Abstract

In an ever-evolving and increasingly competitive industrial world, marketing management plays a strategic role in managing and enhancing business success, including in the beauty service sector such as Make-Up Artists. This intense competition is expected to motivate business actors to quickly adapt to the dynamics of the business environment in order to meet consumer needs, desires, and expectations. This study aims to analyze and examine the influence of Facilities, Promotion, and Service Quality on Purchase Decisions with Customer Satisfaction as an intervening variable at Kunti N Azizah Make Up in Situbondo. The sampling technique used in this study was purposive sampling. Data analysis and hypothesis testing were carried out using the Structural Equation Modeling – Partial Least Square (PLS-SEM) approach. The results of the direct effect hypothesis testing using Smart PLS 3.0 application showed that Facilities have a significant positive effect on Customer Satisfaction, Promotion has a positive but not significant effect on Customer Satisfaction, Service Quality has a significant positive effect on Customer Satisfaction, Facilities have a positive but not significant effect on Purchase Decisions, Promotion has a positive but not significant effect on Purchase Decisions, Service Quality has a significant positive effect on Purchase Decisions, and Customer Satisfaction has a significant positive effect on Purchase Decisions. The results of the indirect effect hypothesis testing indicate that Facilities have a positive but not significant effect on Purchase Decisions through Customer Satisfaction, Promotion has a positive but not significant effect on Purchase Decisions through Customer Satisfaction, and Service Quality has a significant positive effect on Purchase Decisions through Customer Satisfaction.
PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG III BESUKI Maulana, Izan; Fandiyanto, Randika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7105

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
CURRENT RATIO, TATO, DAN DEBT TO EQUITY RATIO DALAM MEMENGARUHI HARGA SAHAM SERTA DAMPAKNYA BAGI NILAI PERUSAHAAN BANK YANG TERDAFTAR DI BEI TAHUN 2021- 2023 Wahyuni, Hafida Aisa; Pramesthi, Riska Ayu; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6663

Abstract

This research aims to analyze the influence of the Current Ratio, TATO (Total Asset Turnover), and Debt to Equity Ratio on Firm Value through Stock Prices, in banking companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. The method used is a quantitative approach. The sampling technique employed purposive sampling, resulting in a sample of 12 companies from a total population of 46. The data used is secondary data in the form of annual financial reports published through the official website www.idx.co.id. Data analysis was conducted using the Partial Least Square (PLS) analysis technique via SmartPLS software version 3.0. Based on the PLS test results, it was found that the Current Ratio has a positive but insignificant effect on Stock Prices, TATO has a positive and significant effect on Stock Prices, and the Debt to Equity Ratio has a positive but insignificant effect on Stock Prices. The Current Ratio, TATO, and Debt to Equity Ratio have a positive but insignificant effect on Firm Value, however, Stock Prices have a positive and significant effect on Firm Value. The Current Ratio has a positive but insignificant effect on Firm Value through Stock Prices. TATO has a positive and significant effect on Firm Value through Stock Prices. The Debt to Equity Ratio has a positive but insignificant effect on Firm Value through Stock Prices.
PENGARUH CITA RASA, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PIVY SWEET DI SITUBONDO Pratama, Rico Arif; Subaida, Ida; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7204

Abstract

Marketing plays a crucial role within a company, particularly in external environments, such as market dynamics. This study aims to analyze and test the influence of taste, price, and product quality on customer loyalty, with customer satisfaction as an intervening variable, in the context of the Pivy Sweet business in Situbondo. The population in this study consists of Pivy Sweet’s customers, and the sampling method used is probability sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach. The hypothesis testing results, conducted using Smart PLS 3.0, indicate that taste has a significant positive effect on customer satisfaction, and price also has a significant positive effect on customer satisfaction. Meanwhile, product quality has a positive but not significant effect on customer satisfaction. Furthermore, taste has a positive but not significant effect on customer loyalty; price has a significant positive effect on customer loyalty; and product quality has a significant positive effect on customer loyalty. Customer satisfaction also has a significant positive effect on customer loyalty. Additionally, both taste and price have a significant positive impact on customer loyalty, contributing to customer satisfaction. In contrast, product quality has a positive but not statistically significant indirect effect on customer loyalty through customer satisfaction.
PENGARUH PROMOSI MEDIA SOSIAL, KUALITAS PELAYANAN DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UD AFITA HANDCRAFT DI BONDOWOSO Wulandasari, Hamseh; Soeliha, Siti; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7061

Abstract

This study aims to analyze the influence of social media promotion, service quality, and COD services on purchasing decisions through purchase interest as an intervening variable at UD Afita Handcraft in Bondowoso. The research method used a quantitative approach with simple random sampling techniques on 83 respondents. The data were analyzed using Partial Least Square (PLS) through the Smart PLS 3.0 application. The results indicate that social media promotion has a positive but insignificant effect on purchase intention, while service quality and COD services have a significant positive effect. Meanwhile, service quality is proven to have a significant effect on purchasing decisions, but social media promotion and COD services do not show a significant effect. Purchase intention as an intervening variable is also proven to have a significant effect on purchasing decisions. Specifically, COD services have a significant influence on purchasing decisions through purchase interest, while social media promotions and service quality are not significant in this relationship. The implications of this study suggest that UD Afita Handcraft should focus more on improving service quality and optimizing COD services to strengthen consumer purchase interest and purchasing decisions. In addition, social media promotion strategies need to be improved to be more effective in attracting purchase interest.
PENGARUH LOKASI PROMOSI PENJUALAN DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MIE RATU SITUBONDO Jamilah, Alfi Wahidatul; Wahyuni, Ika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6974

Abstract

This study aims to analyze the effect of location, sales promotion, and service quality on repurchase interest through customer satisfaction as an intervening variable at Micro, Small and Medium Enterprises. Mie Ratu Situbondo. The research method used is quantitative with a survey approach to 97 respondents randomly selected from the population of Mie Ratu Situbondo consumers. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 to test the validity, reliability, and relationship between variables. The results showed that sales promotion and service quality have a significant effect on customer satisfaction, while location has no significant effect. In addition, service quality also has a significant effect on repurchase intention, while location and sales promotion do not show a significant effect. Customer satisfaction as an intervening variable has no significant effect on repurchase intention, as well as the indirect effect of location, sales promotion, and service quality through customer satisfaction. This research provides practical implications for Mie Ratu Situbondo to focus more on improving service quality and sales promotion strategies to increase consumer satisfaction and repurchase interest. The findings also enrich the literature related to factors that influence consumer satisfaction and repurchase intention in the context of culinary Micro, Small and Medium Enterprises.
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA, DAN GAYA KEPEMIMPINAN TRANSFORMASI TERHADAP KINERJA KARYAWAN PADA PT.POS INDONESIA (PERSERO) KANTOR CABANG SITUBONDO 68300 DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Maulidiyah, Indana Yuris; Fandiyanto, Randika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6924

Abstract

Human resources represent a critical element in supporting organizations to achieve their vision, mission, and carry out various operational activities. Moreover, human resources play a pivotal role in determining the success or failure of an institution in reaching its established goals. This study aims to evaluate and examine the extent to which organizational culture, work motivation, and transformational leadership style influence employee performance, with job satisfaction serving as a mediating variable at PT. Pos Indonesia, Situbondo Branch Office 68300, by employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that organizational culture does not have a significant effect on job satisfaction. In contrast, work motivation demonstrates a significant positive effect on job satisfaction, while transformational leadership style shows a positive but not significant effect. Additionally, organizational culture exhibits a negative but not significant effect on employee performance. Meanwhile, work motivation has a significant positive effect on employee performance, and transformational leadership style has a positive but not significant effect on employee performance. The results of the indirect effect hypothesis testing reveal that organizational culture has a negative but not significant effect on job satisfaction through employee performance. Similarly, work motivation has a positive but insignificant indirect effect on job satisfaction through employee performance. Transformational leadership style also displays a positive but insignificant indirect effect on job satisfaction through employee performance.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SKMART ASEMBAGUS Ihsan, Anas Malik Fauzan Barqul; Subaida, Ida; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6788

Abstract

This study aims to analyze the factors that influence Consumer Satisfaction through Purchasing Decisions as an intervening variable at the SKMart Asembagus Store. The research method used is quantitative with a descriptive approach. The sample of this study amounted to 99 respondents selected by the probability sampling method. The data analysis technique used is structural equation analysis with the help of Smart PLS 3.0 software. The results of the study indicate that Product Diversity and Price have a significant positive effect on Purchasing Decisions, while Service Quality has a significant positive effect on Purchasing Decisions, in addition, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, while Price has a positive but insignificant effect on Consumer Satisfaction, and Service Quality has a significant positive effect on Consumer Satisfaction. Purchasing decisions are proven to have a positive but insignificant effect on Consumer Satisfaction. Indirectly, Product Diversity and Price have a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, while Service Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions.

Page 59 of 70 | Total Record : 696

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