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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PENGARUH KEBIJAKAN UTANG STRUKTUR MODAL DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN DAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAN SUB-SEKTOR FARMASI TBK YANG TERDAFTAR DI BEI PERIODE 2021-2024 Resi, Oktaviani; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6789

Abstract

The progress and competition of economic conditions in the business world are indeed experiencing very rapid growth. This causes a lot of competition to occur in the business world and business today. This competition must be faced by the company to maintain operational activities and improve the quality of company performance so that the company can compete and be able to manage the assets it has to achieve company goals. The purpose of this study is to analyze and test Debt Policy, Capital Structure, and Profitability on Dividend Policy and Financial Performance as Intervening Variables. Analysis and hypothesis testing in this study using the Structure Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 Application, show that debt policy has a negative but not significant effect on financial performance. Capital structure has a significant positive effect on financial performance. Profitability has a significant negative effect on financial performance. Debt policy has a negative but not significant effect on dividend policy. Capital structure has a significant negative effect on dividend policy. Profitability has a negative but not significant effect on dividend policy. Financial performance has a significant positive effect on dividend policy.
PENGARUH PRICE DISCOUNT, SERVICE QUALITY DAN SOCIAL MEDIA PROMOTION TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MARKET KITAB ASWAJA DI BONDOWOSO Hotimah, Khusnul; Subaida, Ida; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7066

Abstract

As consumer trends and behavior develop, the products offered are required to adapt to changing times. This condition challenges the ASWAJA Book Market in designing marketing strategies to compete optimally with similar MSMEs. This study aims to evaluate the effect of Price discounts, Service quality, and Social media promotions on Consumer Satisfaction, with Purchase Intention as an intervening variable in the Aswaja Book Market. This study applies a quantitative approach with a survey method, where data is collected through distributing online questionnaires to consumers of the Aswaja Book Market. The data analysis technique used is Partial Least Squares (PLS). The results show that Price discounts and Service quality significantly positively affect Purchase Intention. Social media promotions have a positive but insignificant effect on Purchase Intention. Price discounts and Service quality have also been found to positively and significantly affect Consumer Satisfaction. Social media promotions show a positive but insignificant effect on Consumer Satisfaction. In the indirect path, Price discounts, Service quality, and Social media promotions have a positive but insignificant effect on Consumer Satisfaction through Purchase Intention. These findings confirm that price discounts, service quality, and social media promotions significantly shape consumer satisfaction by increasing purchase intention, but this is not yet optimal.
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI KEPUASAN KERJA PADA PERANGKAT DESA PERANTE, AWAR-AWAR DAN ASEMBAGUS DI KECAMATAN ASEMBAGUS KABUPATEN SITUBONDO Aprilia, Nurismil Khoir; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6971

Abstract

Human resource management is a critical component of any organization, aiming to attract, develop, motivate, and retain a qualified workforce. Therefore, a systematic and appropriate approach is needed to analyze the influence of work discipline, work environment, and organizational commitment on performance through job satisfaction among village officials in Perante, Awar-Awar, and Asembagus, Asembagus District, Situbondo Regency. The population in this study consists of village officials from Perante, Awar-Awar, and Asembagus. The sampling technique was determined using a probability sampling method. Data analysis and hypothesis testing were conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that work discipline has a significant effect on job satisfaction; the work environment has a significant effect on job satisfaction; and organizational commitment also has a significant effect on job satisfaction. Furthermore, work discipline, work environment, and organizational commitment have a significant effect on employee performance. In addition, job satisfaction has a significant effect on employee performance. The results of the indirect effect hypothesis testing show that work discipline, work environment, and organizational commitment have a significant effect on employee performance through job satisfaction.
PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN SUSU BEAR BRAND MELALUI KEPUASAN KONSUMEN SEBAGA VARIABEL INTERVENING PADA MAHASISWA FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Nurhasana, Tutut; Arief, Mohammad Yahya; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6645

Abstract

PT Nestlé Indonesia is a multinational corporation that manufactures a wide range of packaged beverages, including Bear Brand sterilized milk. Data from the 2024 Top Brand Index (TBI) indicate that Bear Brand is one of the highest-ranking ready-to-drink milk products, surpassing many of its competitors. Accordingly, this study focuses on Bear Brand milk consumers within the students of the Faculty of Economics and Business at Universitas Abdurachman Saleh Situbondo. The population of this study comprises all active students of the Faculty of Economics and Business at Universitas Abdurachman Saleh Situbondo. The sampling technique employed is purposive sampling. Data analysis and hypothesis testing are conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of hypothesis testing using the SmartPLS 3.0 application indicate that both price and product quality have a positive but insignificant effect on consumer satisfaction, while brand image has a positive and significant effect on consumer satisfaction. Price demonstrates a positive but insignificant effect on consumer loyalty. In contrast, product quality has a positive and significant effect on consumer loyalty, and brand image has a positive but insignificant effect on consumer loyalty. Furthermore, consumer satisfaction has a proven positive and significant effect on consumer loyalty. Indirectly, both price and product quality have a positive but insignificant effect on consumer loyalty through consumer satisfaction. On the other hand, brand image has a positive and significant indirect effect on consumer loyalty through consumer satisfaction.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI BKPSDM KABUPATEN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Hidayat, Ricky; Wahyuni, Ika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7038

Abstract

State Civil Apparatus (ASN), as civil servants, carry out the state's duty to serve the public. ASN are required to be responsible and possess good attitudes and mental qualities so that development objectives can be achieved. ASN require effective human resource development to improve the quality of public service. Human resource development for ASN is realized through the implementation of a code of ethics and a code of conduct. One of the codes of ethics and a code of conduct, as stipulated in Law No. 5 of 2014 concerning State Civil Apparatus, Article 5, paragraph 2b, requires carrying out duties with care and discipline. Human Resources (HR) encompass the inherent values of each individual and their ability to contribute to society. A person's mental and physical capacity, as well as their behavior, are resources. Human actions are shaped by the environment and the people they work with, and people work because they seek satisfaction. The purpose of this study is to analyze and test the influence of leadership, work environment, and work discipline on employee performance at the Situbondo Regency Human Resources Development Agency (BKPSDM), with job satisfaction as an intervening variable. This research is quantitative. The population used in this study was 42 employees, excluding leaders. The sampling technique used was simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method – Partial Least Squares (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application indicate that leadership has a significant positive effect on job satisfaction. The work environment has a significant positive effect on job satisfaction. Work discipline has a significant positive effect on job satisfaction. Leadership has a positive but insignificant effect on performance. The work environment has a positive but insignificant effect on performance. Work discipline has a significant positive effect on performance. Job satisfaction has a significant positive effect on performance. Leadership has a significant positive effect on performance through job satisfaction. The work environment has a significant positive effect on performance through job satisfaction. Work discipline has a significant positive effect on performance through job satisfaction.
PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI DALAM MEMBENTUK KEPUASAN KONSUMEN PADA ES CENDOL SHAFA DI SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Aziza, Ummi; Arief, Mohammad Yahya; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6800

Abstract

Marketing is a process of business activities to introduce a consumer product to and customers. The purpose of this study is to examine and test the Influence of Product Quality, Price, and Location in shaping consumer satisfaction on Es Cendol Shafa in Situbondo with Purchasing Decisions as Intervening Variables. The population in this study were consumers of Es Cendol Shafa in Situbondo. The sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using Smart PLS 3.0, showed that Product Quality has a significant effect on Purchasing Decisions; Location has a significant positive effect on Purchasing Decisions; Product quality has a significant positive effect on Consumer Satisfaction; Price has a significant positive effect on Consumer Satisfaction; Location has a significant positive effect on Consumer Satisfaction: Product quality has a significant negative effect on Consumer Satisfaction through Purchasing Decisions; Price has a significant negative effecton Consumer Satisfaction through Purchasing Decisions; Location has a significant negative effect on Consumer Satisfaction through Purchasing Decisions.
ANALISIS PROFITABILITAS DALAM MEMODERASI LIKUIDITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA SEKTOR FARMASI TAHUN 2020-2023 Muzaqi, Ahmad; Wahyuni, Ika; Nanggala, Ardhya Yudistira Adi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6529

Abstract

The results of the research test using the Smart Partial Least Squares (PLS) application showed that Liquidity has a positive but insignificant effect on Company Value. Leverage has a positive but insignificant effect on Company Value. Profitability has a positive but insignificant effect in moderating the effect of Liquidity on Company Value. Profitability has a positive but insignificant effect in moderating the effect of Leverage on Company Value.
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO MS COLLECTION DI KABUPATEN SITUBONDO Salam, Abdus; Ediyanto, Ediyanto; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7209

Abstract

In the era of increasingly fierce business competition, price, product quality, and service quality have become important elements in building customer satisfaction. This study aims to analyze the influence of price, product quality, and service quality on customer satisfaction through purchase decision as an intervening variable at MS Collection Store in Situbondo Regency. This research is an explanatory study with a quantitative approach. The population of this research is the customers of MS Collection Store, with the sampling technique using purposive sampling. Data analysis was conducted using IBM SPSS Statistic 22 with Structural Equation Modeling – Partial Least Square (PLS-SEM) through Smart PLS 3.2 software. The results of the hypothesis testing using Smart PLS 3.2 show that Price has a positive influence on Purchase Decision but the effect is not significant, Price has a positive influence on Customer Satisfaction but the effect is not significant, Product Quality has a positive influence on Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction but the effect is not significant, Service Quality has a positive and significant influence on Purchase Decision, Service Quality has a positive influence on Customer Satisfaction but the effect is not significant, Purchase Decision has a positive influence on Customer Satisfaction but the effect is not significant, Price has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Service Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant.
PENGARUH KUALITAS PELAYANAN, KEBERAGAMAN PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA KONTER ABG 1 CELL DI KAPONGAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rohmatilla, Sitti; Subaida, Ida; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6646

Abstract

Ponsel, aksesori, dan paket layanan komunikasi semuanya tersedia di konter ABG 1 Cell. Layanan pelanggan yang unggul merupakan prioritas utama konter tersebut. Meskipun layanan pelanggan tentu penting, ABG 1 Cell juga menggunakan sejumlah taktik promosi untuk mendatangkan lebih banyak pelanggan. Meskipun demikian, loyalitas pelanggan di ABG 1 Cell masih rendah, bahkan setelah semua upaya ini. Ini mungkin berarti bahwa pelanggan tidak senang atau tidak peduli dengan barang dan layanan yang diberikan. Tujuan penelitian ini adalah untuk mengetahui apakah lokasi konter ABG 1 Cell di Kapongan, Situbondo memiliki pengaruh positif terhadap kepuasan pelanggan, yang selanjutnya mempengaruhi loyalitas terhadap merek dan kekuatan hubungan antara kualitas layanan, variasi produk, dan promosi. Penelitian kuantitatif ini melibatkan total sembilan puluh delapan pelanggan. Kami menggunakan teknik simple random sampling untuk memilih sampel kami. Analisis data dan pengujian hipotesis dilakukan dengan menggunakan teknik Structural Equation Modeling - Partial Least Squares (PLS-SEM). Banyak penemuan penting yang dibuat setelah menganalisis data pengujian hipotesis efek langsung menggunakan alat Smart PLS 3.0. Korelasi antara variasi produk dan kepuasan pelanggan bersifat positif dan signifikan secara statistik, tetapi korelasi antara kualitas layanan dan kepuasan pelanggan bersifat negatif dan signifikan secara statistik. Lebih lanjut, loyalitas konsumen dan kualitas layanan berhubungan secara negatif dan signifikan secara statistik. Pelanggan menjadi kurang loyal sebagai akibat dari promosi dan keragaman produk, meskipun pada tingkat yang lebih rendah dari yang diantisipasi. Sebaliknya, loyalitas klien sangat dipengaruhi secara positif oleh kepuasan konsumen. Hasil pengujian hipotesis pengaruh tidak langsung menunjukkan bahwa pemasaran, keragaman produk, dan kualitas layanan semuanya menghasilkan konsumen yang puas, yang cenderung lebih loyal terhadap suatu merek. Kepuasan pelanggan merupakan mediator penting dalam mengembangkan konsumen yang loyal, menurut statistik ini, meskipun tidak semua hubungan langsung efektif.
PENGARUH KOMPENSASI, BEBAN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN NON ASN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI RSUD BESUKI SITUBONDO Zaini, Ahmad; Wahyuni, Ika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7039

Abstract

In response to issues related to compensation and workload, RSUD Besuki Situbondo has taken the initiative to reduce these challenges by fostering a comfortable work culture and providing complete facilities. The hospital also promotes job satisfaction among employees through appreciation and support for personal and professional development. Thus, compensation, workload, work culture, job satisfaction, and employee performance are closely interconnected. This study aims to analyze and examine the influence of compensation, workload, and work culture on the performance of non-civil servant (non-ASN) employees, with job satisfaction as an intervening variable at RSUD Besuki Situbondo. This is a quantitative research study involving a population of 67 non-ASN employees. The sampling technique used was proportional stratified random sampling, applied to a population with hierarchical or layered structures. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling – Partial Least Square (PLS-SEM) method. The results of direct effect hypothesis testing using Smart PLS 3.0 indicate that compensation, workload, and work culture all have a significant positive effect on job satisfaction. Additionally, compensation, workload, and work culture also significantly and positively affect employee performance. Job satisfaction itself has a significant positive impact on performance. Furthermore, the indirect effect analysis shows that compensation, workload, and work culture significantly and positively affect performance through job satisfaction.

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