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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO ROTI PERMATA BAKERY SITUBONDO Rasyid, Miftahur; Fandiyanto, Randika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7169

Abstract

This study aims to analyze the effect of brand image, service quality, and product diversity on purchase decisions, with purchase intention as an intervening variable among customers of Permata Bakery Situbondo. This research uses a quantitative approach with a survey method, involving 99 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that brand image, service quality, and product diversity have a significant positive effect on purchase intention. Furthermore, purchase intention significantly influences purchase decisions. In addition, brand image and product diversity have a significant effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings highlight the importance of strengthening brand image, improving service quality, and providing product variety to enhance consumers’ purchase decisions.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RENGGINANG IBU IMAM DI SITUBONDO Ghufran, Mohammad Imam Ali; Sari, Lita Permata; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7203

Abstract

Marketing plays a crucial role in a company and is highly connected to the external environment, particularly the market environment. This research aims to analyze the effect of product variety, product quality, and price on purchasing decisions with consumer satisfaction as an intervening variable at Rengginang Ibu Imam in Situbondo. The population in this study consisted of consumers of Rengginang Ibu Imam. The sampling method was determined using Probability Sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.2.8 application showed that: Product variety has a positive but not significant effect on consumer satisfaction; Product quality has a significant positive effect on consumer satisfaction; Price has a significant positive effect on consumer satisfaction; Product variety has a significant positive effect on purchasing decisions; Product quality has a significant positive effect on purchasing decisions; Price has a significant positive effect on purchasing decisions; Consumer satisfaction has a positive but not significant effect on purchasing decisions; Product variety has a positive but not significant effect on purchasing decisions through consumer satisfaction; Product quality has a positive but not significant effect on purchasing decisions through consumer satisfaction; Price has a positive but not significant effect on purchasing decisions through consumer satisfaction.
PENGARUH PICE DISCOUNT, PRODUCT QUALITY DAN ENDORSMEN TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO AMANDA BROWNIS SITUBONDO Hidayatullah, Syarif; Ediyanto, Ediyanto; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7222

Abstract

The purpose of this study was to determine the effect of price discounts, product quality, and endorsements on consumer loyalty through purchase intention as an intervening variable at the Amanda Brownies Store in Situbondo. The sampling technique used in this study was probability sampling with 98 respondents. Data analysis used structural equation analysis with the assistance of smart PLS 3.0 software. The results of the study indicate that price discounts have a positive but insignificant effect on consumer loyalty. Product quality has a positive and significant effect on consumer loyalty. Endorsements have a negative but insignificant effect on consumer loyalty. Price discounts have a positive but insignificant effect on purchase intention. Product quality has a positive and significant effect on purchase intention. Endorsements have a negative but insignificant effect on purchase intention. Consumer loyalty has a positive but insignificant effect on purchase intention.
PENGARUH KEPEMIMPINAN, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA MELALUI KOMITMEN SEBAGAI VARIABEL INTERVENING PADA PERANGKAT DESA KESAMBIRAMPAK, DESA KAPONGAN, DAN DESA JUGLANGAN DI KECAMATAN KAPONGAN Rijal, Saiful; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7215

Abstract

Human Resource Management (HRM) encompasses the key functions of managing personnel and human capital within an organization. This includes job analysis, recruitment and selection of candidates, orientation, training, compensation, appraisal, and human resource development. The purpose of this study is to analyze and examine the influence of leadership, compensation, and motivation on performance through commitment as an intervening variable among village officials in Kesambirampak, Kapongan, and Juglangan Villages, Kapongan District. The study population comprises all village officials from these three villages, with the sampling technique determined using a saturation sampling method. Data analysis and hypothesis testing were conducted using the Structural Equation Model–Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing, using SmartPLS 3.0, indicate that leadership has a positive but insignificant effect on commitment; compensation has a positive but insignificant effect on commitment; motivation has a positive but insignificant effect on commitment; leadership has a positive but insignificant effect on performance; compensation has a significant positive effect on performance; motivation has a positive but insignificant effect on performance; commitment has a significant positive effect on performance; leadership has a positive but insignificant effect on performance through commitment; compensation has a positive but insignificant effect on performance through commitment; and motivation has a significant positive effect on performance through commitment.
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK (OLI SHELL ADVANCE) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DI SITUBONDO Setiawan, Erdyansyah; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7265

Abstract

The purpose of this study is to analyze The Influence of Product Quality Price and Word of Mouth (WOM) on Purchasing Decisions with Brand Image (Shell Advance Oil) as an Intervening Variable on Shopee Users in Situbondo. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Price has a significant positive effect on brand image,Product quality has a significant positive effect on brand image.,Word of Mouthhas a significant positive effect on brand image, Price has a significant positive effect on purchasing decisions, Product quality has a significant positive effect on purchasing decisions.,Word of Mouthhas a positive but not significant effect on purchasing decisions, Brand image has a significant positive influence on purchasing decisions, Price has a significant positive effect on purchasing decisions through brand image., Product quality has a positive but not significant effect on purchasing decisions through brand image., And Word of Mouthhas a significant positive influence on purchasing decisions through brand image.
PENGARUH STRUKTUR MODAL, KEPUTUSAN INVESTASI, LIKUIDITAS TERHADAP NILAI PERUSAHAAN MELALUI KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2023 Rianto, Agung Dwi; Arief, Mohammad Yahya; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7106

Abstract

The objective of this study is to determine the effect of capital structure, investment decisions, and liquidity on firm value through dividend policy as an intervening variable in food and beverage companies listed on the Indonesia Stock Exchange (IDX) in 2020-2023. The sampling technique used in this study was purposive sampling, with 38 companies selected. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Model (PLS-SEM). The results show that capital structure has a significant positive effect on dividend policy, investment decisions have a significant positive effect on dividend policy, liquidity has a significant negative effect on dividend policy, capital structure has a positive but insignificant effect on firm value, investment decisions have a significant positive effect on firm value, liquidity has a positive but insignificant effect on dividend policy, dividend policy has a significant positive effect on firm value, and capital structure has a significant positive effect on firm value through Dividend policy and investment decisions have a positive but insignificant effect on firm value through dividend policy. Liquidity has a negative but insignificant effect on firm value through dividend policy.
PENGARUH PRODUCT VARIATIONS, SERVICE QUALITY DAN DIGITAL MARKETING TERHADAP CUSTOMER SATISFACTION DENGAN INTEREST IN BUYING SEBAGAI VARIABEL INTERVENING PADA YOAN CATERING DI DESA CURAH JERU SITUBONDO Pratiwi, Anita Yoan; Wahyuni, Ika; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6991

Abstract

The purpose of this study is to determine the Influence of Product Variations, Service Quality and Digital Marketing on Customer Satisfaction with Interest in Buying as an Intervening Variable at Yoan Catering in Curah Jeru Village, Situbondo. The sampling technique used in this study was simple random sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Product Variations have a positive and significant effect on Interest in Buying, Service Quality has a positive and significant effect on Interest in Buying, Digital Marketing has a positive and significant effect on Interest in Buying, Product Variations have a negative but significant effect on Customer Satisfaction, Service Quality has a positive but not significant effect on Customer Satisfaction, Digital Marketing has a positive and significant effect on Interest in Buying, Interest in Buying has a positive and significant effect on Customer Satisfaction, Product Variations have a positive and significant effect on Customer Satisfaction through Interest In Buying, Service Quality has a positive but not significant effect on Customer Satisfaction through Interest In Buying, Digital Marketing has a positive and significant effect on Customer Satisfaction through Interest In Buying.
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN REWARD TERHADAP KINERJA PERANGKAT DESA MELALUI KOMITMEN KERJA (Studi Kasus Kantor Desa Curah kalak, Palangan, dan Kumbangsari Kecamatan Jangkar Kabupaten Situbondo) Hadi, Ach. Syamsul; Pramitasari, Triska Dewi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6807

Abstract

This study aims to analyze the influence of leadership, work discipline, and reward on the performance of village officials, with work commitment as a mediating variable. The background of this research is the performance gap phenomenon and the importance of human resource management in the village government sector, specifically in Curah Kalak Village, Palangan Village, and Kumbangsari Village, Jangkar District, Situbondo Regency. A quantitative approach with an explanatory design was employed. The research population included all 35 village officials from the three villages, who also served as the sample using a total sampling technique. Primary data were collected through questionnaires. Data analysis was conducted using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, covering convergent validity, reliability, classical assumptions (multicollinearity and normality), Goodness of Fit, coefficient of determination, structural equation analysis, and hypothesis testing. The research findings indicate that leadership has a positive and significant influence on the performance of village officials. However, leadership, work discipline, and reward do not have a significant influence on work commitment. Furthermore, work discipline, reward, and work commitment also do not significantly affect the performance of village officials. Additionally, work commitment was not proven to be a significant mediating variable between leadership, work discipline, or reward and performance. These findings suggest that while direct leadership plays a crucial role, the factors of discipline, reward, and work commitment require re-evaluation in their implementation to significantly contribute to improving the performance of village officials.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA DENGAN PERSEPSI PENDAPATAN SEBAGAI VARIABEL MODERATING (STUDI KASUS PADA MAHASISWA FEB UNARS SITUBONDO) Faorika, Alifayosi; Ediyanto, Ediyanto; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6987

Abstract

The purpose of this study is to determine the Factors Influencing Student Entrepreneurial Interest with Perception of Income as a Moderating Variable (Case Study on FEB UNARS Situbondo Students). The sampling technique used in this study was simple random sampling of 77 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Entrepreneurship education has a negative but significant effect on Entrepreneurial Interest, Self-efficacy has a negative and insignificant effect on Entrepreneurial Interest. Perception of income significantly becomes a moderating variable for the influence of Entrepreneurship Education on Entrepreneurial Interest Perception of income significantly becomes a moderating variable for the influence of Self-efficacy on Entrepreneurial Interest.

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