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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PERAN KEPUTUSAN PEMBELIAN DALAM MEMEDIASI LIFESTYLE E-WOM DAN PRODUCT DIVERSITY TERHADAP KEPUASAN KONSUMEN CONATO BAKERY & CAFÉ SITUBONDO Hafi, Mufida Asri Laila; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6501

Abstract

The era of increasingly competitive business competition requires a deep understanding of consumer behavior as a strategic factor in designing and implementing practical and sustainable marketing strategies. Consumer preferences constantly change, and business actors must constantly adapt and innovate to meet consumers’ needs, desires, and expectations. This study aims to analyze and test the role of purchasing decisions in mediating lifestyle, E-WOM, and product diversity on customer satisfaction at Conato Bakery & Café Situbondo. The sampling technique was determined by purposive sampling. This study’s data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that lifestyle has a negative but not significant influence on purchasing decisions, E-WOM has a significant positive influence on purchasing decisions, Product Diversity has a significant positive influence on purchasing decisions, lifestyle has a negative but not significant influence on consumer satisfaction, E-WOM has a significant positive influence on consumer satisfaction, Product diversity has a negative but not significant influence on consumer satisfaction, Purchasing decisions have a significant positive influence on consumer satisfaction. The indirect influence hypothesis test results show that lifestyle has a negative but insignificant influence on consumer satisfaction through purchasing decisions, E-WOM has a significant positive influence on consumer satisfaction through purchasing decisions, and Product diversity has a significant positive influence on consumer satisfaction through purchasing decisions.
PENGARUH PROGRAM DISKON, SUASANA TOKO, DAN PERIKLANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA KAFE TITIK KUMPUL REBORN SITUBONDO Adhitya, Dhimas; Karnadi, Karnadi; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5198

Abstract

The purpose of this research is to determine the role of purchasing decisions in mediating discount programs, store atmosphere, and advertising on consumer loyalty at the Reborn Point Kumpul Cafe. The population in this research are consumers who make purchase transactions at the Point Kumpul Reborn Café Situbondo. The sampling technique used in this research is the probability sampling method using random sampling technique. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The research results show that the discount program has a significant positive effect on purchasing decisions, the store atmosphere has a significant positive effect on purchasing decisions, advertising has an insignificant positive effect on purchasing decisions, the discount program has a significant negative effect on consumer loyalty, the store atmosphere has an insignificant positive effect on consumer loyalty, Advertising has a positive but not significant effect on consumer loyalty, purchasing decisions have a positive and significant effect on consumer loyalty, discount programs have a positive and significant effect on consumer loyalty through purchasing decisions, discount programs have a positive but not significant effect on consumer loyalty through purchasing decisions, discount programs have a positive but not significant effect not significant to consumer loyalty through purchasing decisions.
PENGARUH MOTIVASI, PENDIDIKAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. BAROKAH NURA SEKAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sonnyalia, Astrid Bellinda; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5316

Abstract

The aim of this research is to analyze the influence of variablesThe Impact of Educational Motivation and Competence on Employee Performance at PT. Baokah Nura Sekawan with Job Satisfaction as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. Motivation has a significant positive effect on job satisfaction, Education has a positive but not significant effect on job satisfaction, Compensation has a positive but not significant effect on job satisfaction, Motivation has a positive but not significant effect on employee performance, Education has a significant positive effect on employee performance, Compensation has a positive but not significant effect on employee performance, Job satisfaction has a significant positive effect on employee performance, Motivation has a positive but not significant effect on Employee performance through job satisfaction, education has a positive but not significant effect on employee performance through job satisfaction, and compensation has a positive but not significant effect on employee performance through job satisfaction.
PENGARUH KUALITAS PRODUK, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PRODUK AIR MINERAL DALAM KEMASAN MEREK VUROTA DI SITUBONDO Aziza, Wahyu Nur; Ediyanto, Ediyanto; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6500

Abstract

In an increasingly competitive business world, companies are required to not only offer quality products but also be able to create a positive customer experience. Consumer satisfaction is one of the main factors that determine the sustainability of a business, especially in an industry that has many competitors, such as bottled mineral water. The purpose of this study is to analyze and test the influence of Product Quality, Word of Mouth, and Brand Image. This research is an explanatory study. The population in this study was residents of Griya Panji Mulya Situbondo. The sampling technique was determined by probability sampling. The data analysis and hypothesis testing in this study used IBM SPSS Statistics 22 - Structural Equation Model - Partical Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2 application, show that Product Quality has a significant positive effect on Purchasing Decisions, the Word of Mouth has a significant negative effect on Purchasing Decisions, the Brand Image has a significant positive effect on Purchasing Decisions, the Product Quality has a negative but not significant positive effect on Consumer Satisfaction, the Word of Mouth has a significant positive effect on Consumer Satisfaction, the Brand Image has a positive but not significant effect on Consumer Satisfaction, the Purchasing Decision has a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that Product Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, the Word of Mouth has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions, Brand image has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH PERPUTARAN MODAL KERJA, ADVERTISING (PERIKLANAN), DAN KEBIJAKAN DIVIDEN TERHADAP RETURN SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019 -2022 Sururi, Fairira Anindia; Sari, Lita Permata; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5357

Abstract

Banking is said to support the country's economy, especially in contemporary times like today, because the role of banking as a driver of the country's economy is very important. The purpose of this research is to determine the effect of working capital turnover, advertising (advertising), and dividend policy on stock returns with profit ability as an intervening variable. This research uses quantitative research methods. The populations in this research are banking companies listed on the Indonesia Stock Exchange (BEI) with a sample of 8 companies. The sampling technique used in this research was purposive sampling. The data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that working capital turnover has an insignificant negative effect on profitability, advertising has an insignificant negative effect on profitability, dividend policy has a positive and significant effect on profitability, working capital turnover has an insignificant negative effect on stock returns , Advertising has an insignificant negative effect on stock returns, dividend policy has an insignificant negative effect on stock returns, Profitability has an insignificant negative effect on stock returns. The results of the indirect influence hypothesis test show that the working capital turnover variable has an insignificant negative effect on stock returns through profitability, advertising has an insignificant negative effect on stock returns through profitability, and dividend policy has an insignificant negative effect on stock returns through profitability.
PENGARUH STRUKTUR AKTIVA, PERTUMBUHAN PENJUALAN DAN PROFITABILITAS TERHADAP HARGA SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PEMBIAYAAN YANG TERDAFTAR DI BEI 2019 - 2022 Afifah, Dewi; Hamdun, Edy Kusnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5291

Abstract

Organizations that provide capital or financial goods to conduct financial activities are known as financing institutions. The operational activities of this financing institution can be in the form of providing capital products or funds by not taking money directly from the general public in the form of savings, current accounts, deposits and promissory notes. This study aims to determine the effect of Asset Structure, Sales Growth and Profitability on Share Price with Capital Structure as an Intervening Variable in Financing Companies Listed on the IDX 2019 - 2022. This research method uses quantitative methods Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The result of direct influence hypothesis test using Smart PLS 3.0 application, shows that Asset structure has negative and significant effect on Capital structure, Sales growth has negative and significant effect on Capital structure, Profitability has negative but insignificant effect on Capital structure, Asset structure has negative but insignificant effect on Stock price, Sales growth has negative and significant effect on Stock price, Profitability has negative but insignificant effect on Stock price, Capital structure has positive but insignificant effect on Stock price. The result of indirect effect hypothesis test shows that asset structure has negative but insignificant effect on stock price through capital structure, sales growth has negative but insignificant effect on stock price through capital structure, and profitability has negative but insignificant effect on stock price through capital structure.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN HANASUI DENGAN PROMOSI SEBAGAI VARIABEL MODERATING PADA KONSUMEN SHOPEE DI KELURAHAN DAWUHAN SITUBONDO As’adiyah, Bunga Banafsaj Amiratul; Karnadi, Karnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5336

Abstract

Eka Jaya Internasional is a company that focuses on producing facial, hair, fragrance and home care products. The company continues to innovate in creating quality products by creating the Hanasui brand. This brand has gone viral and is widely discussed by the public, especially in the Dawuhan community. So the focus of this research is on consumers of the Hanasui brand in Dawuhan Village who purchase through the Shopee e-commerce. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using Smart PLS 3.0, showed that Price had a positive but not significant effect on Purchase decisions, Product quality had a significant positive effect on Purchase decisions, Price that with Promotion moderation had a positive but not significant effect on Purchase Decisions, Product quality that with Promotion moderation had a significant negative effect on Purchase Decisions.
PENGARUH UKURAN PERUSAHAAN, LIKUIDITAS, DAN KEPEMILIKAN MANAJERIAL TERHADAP KEBIJAKAN DEVIDEN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BEI TAHUN 2019-2022 Indriani, Ila; Sari, Lita Permata; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5277

Abstract

In this study, the company's primary data was taken from financial reports that were registered on the Indonesia Stock Exchange. The descriptive and quantitative methods used in this panel research were a population of 45 companies over 4 years from 2019-2022 and the total sample in this research was 9 companies using purposive sampling techniques. Based on the hypothesis test using the Smart PLS 3.0 application that has been carried out, the results show that company size and managerial ownership have no significant effect on financial performance and the liquidity variable has a significant effect on financial performance. Liquidity does not have a significant effect on dividend policy. Company size and liquidity do not have a significant effect on dividend policy. Financial Performance has a significant influence on Dividend Policy through Dividend Policy. Financial Performance has a significant positive effect on Dividend Policy through Dividend Policy. Company Size has an insignificant effect on Divide nd Policy through Financial Performance. Company size has no significant effect on Dividend Policy through Financial Performance. Company size has no significant effect on Dividend Policy through Financial Performance.
ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO FASHION MIA COLLECTION SITUBONDO Mawardi, Farhan Khafi; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5219

Abstract

This study aimed to determine the role of buying interest in mediating price, service quality, and product diversity on purchasing decisions at Mia Collection Situbondo Fashion Store. The population in this study was consumers who bought products at the Mia Collection Situbondo Fashion Store. The sampling technique used in this study was probability sampling using a random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model—Partial Least Square (PLS-SEM). The results showed that price has a significant positive effect on purchase interest, service quality has a significant positive effect on purchase interest, product diversity has a significant positive effect on purchase interest, price has a significant positive effect on purchasing decisions, service quality has a positive but insignificant effect on purchasing decisions, product diversity has a positive but insignificant effect on purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on purchasing decisions through purchase interest, service quality has a positive but insignificant effect on purchasing decisions through purchase interest, and product diversity has a significant positive effect on purchasing decisions through purchase interest.
PENGARUH CITA RASA, PROMOSI MEDIA SOSIAL DAN HARGA TERHADAP LOYALITAS PELANGGAN CAFE GREEN HOUSE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Nilawati, Dian Wahyu; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4850

Abstract

The aim of this research is to analyze the influenceTaste, Social Media Promotion and Price on Customer Loyalty at Green House Cafe with Customer Loyalty as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application.Taste has a significant positive effect on customer satisfaction Social media promotion has a positive but not significant effect on customer satisfaction Price has a significant positive effect on customer satisfaction Taste has a positive but not significant effect on customer loyalty Social media promotion has a significant positive effect on customer loyalty Price has a positive but not significant effect on customer loyalty Customer satisfaction has a significant positive effect on customer loyalty Taste has a positive but not significant effect on customer loyalty through customer satisfaction Social media promotion has a positive but not significant effect on customer loyalty through customer satisfaction AndPrice has a positive but not significant effect on customer loyalty through customer satisfaction

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