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Randika Fandiyanto
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Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312
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INDONESIA
Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 726 Documents
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FAKTOR PENGHAMBAT DIGITALISASI PEMASARAN DAN KEUANGAN UMKM DI KABUPATEN SITUBONDO Ihsan, Ahmat Muniril; Quraisy, Moch. Nabil; Putra, Donny Anugrah; Masruro, Inayatul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7596

Abstract

Digital transformation has become a crucial driver for strengthening the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia. Nevertheless, the process of digitalizing marketing and financial management among MSMEs in Situbondo Regency continues to face multiple structural and behavioral challenges. This study aims to analyze the key factors hindering digitalization, focusing on five main aspects: human resources and digital literacy, infrastructure and technology, the development of online marketing, local government support, and barriers to financial digitalization. A qualitative descriptive method was employed, referring to the theoretical frameworks. Data were collected through document review, and an extensive literature study from academic journals, statistical reports, and government publications. The data analysis followed the stages of reduction, presentation, and interpretation to derive an in-depth understanding of MSME digitalization barriers within the local socio-economic context. The findings reveal that low levels of digital and financial literacy, limited internet infrastructure, outdated technological devices, and the absence of consistent government mentoring programs remain the dominant obstacles to digital transformation. Furthermore, online marketing practices are still basic, and financial digitalization is constrained by limited trust in data security and inadequate knowledge of digital payment systems. These results highlight that successful digital transformation requires more than technological readiness—it demands human-capital strengthening, equitable infrastructure, continuous capacity-building, and collaborative governance involving government, academia, private sectors, and communities to foster an inclusive and sustainable MSME digital ecosystem in Situbondo Regency.
PENGARUH SIKAP KERJA, KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA PEGAWAI BAGIAN GIZI DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI RSUD DR. ABDOER RAHEM SITUBONDO Rahman, Faiz Alzair Rizal; Pramesthi, Riska Ayu; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7052

Abstract

The purpose of this study was to determine the influence of work attitude, leadership, and competence on the performance of nutrition department employees with work discipline as an intervening variable at Dr. Abdoer Rahem Regional General Hospital, Situbondo. The sample used in this study was a saturated sample of 32 permanent employees. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results showed that work attitude had a significant positive effect on work discipline, leadership had a significant positive effect on work discipline, competence had a positive but insignificant effect on work discipline, work attitude had a significant negative effect on employee performance, leadership had a significant positive effect on employee performance, competence had a negative insignificant effect on work discipline, work discipline had a significant positive effect on employee performance, work attitude had a significant positive effect on employee performance through work discipline, leadership had a significant positive effect on employee performance, and competence had a significant negative effect on work discipline. Competence has a significant positive effect on employee performance through work discipline. Competence has a positive but insignificant effect on employee performance through work discipline.
PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA ASN KANTOR KEMENAG KABUPATEN SITUBONDO Farriyansyah, M. Fachri; Arief, Mohammad Yahya; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7189

Abstract

This study aims to analyze the influence of compensation, work discipline, and work environment on employee performance, with job satisfaction as an intervening variable at Puskesmas Jangkar in Situbondo. Employee performance is a crucial factor in achieving organizational goals, influenced by both financial and non-financial aspects. This research employed a quantitative approach, using questionnaires distributed to civil servant employees (ASN). Data analysis was conducted using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results indicate that compensation has a positive but not significant effect on job satisfaction, suggesting that increased compensation does not directly improve employees’ job satisfaction. On the other hand, work discipline and work environment significantly affect both job satisfaction and employee performance. Furthermore, job satisfaction has a significant impact on performance. These findings highlight that non-financial factors such as discipline and a supportive work environment play a critical role in enhancing job satisfaction and boosting employee performance. The implications of this study suggest that the management of Puskesmas Jangkar should prioritize the creation of a positive work environment and the enforcement of work discipline as strategies to improve overall employee performance.
PERANAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH DISIPLIN KERJA KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP PEGAWAI PT. SINERGI GULA NUSANTARA PG. WRINGIN ANOM KABUPATEN SITUBONDO Santoso, Dery Iman; Subaida, Ida; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7220

Abstract

This study aims to analyze the role of job satisfaction in mediating the influence of work discipline, competence, and work environment on employee performance at PT. Sinergi Gula Nusantara PG. Wringin Anom, Situbondo Regency. The problems identified in the company include low discipline, suboptimal employee competence, and a less supportive work environment, leading to decreased sugar production. This research applies a quantitative method with a descriptive approach. Data were collected through questionnaires from 52 employees and analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results reveal that work discipline, competence, and work environment have a positive and significant influence on job satisfaction. Furthermore, these three variables significantly affect performance both directly and indirectly through job satisfaction as a mediating variable. Job satisfaction is proven to play a crucial role in improving employee performance. This study contributes to company management in formulating strategies to enhance employee performance through strengthened discipline, increased competence, and the creation of a conducive and supportive work environment.
PENGARUH BRAND IMAGE, SOCIAL MEDIA PROMOTION DAN PRICE DISCOUNT TERHADAP LOYALITY MELALUI PURCHASE DECISION PADA UMKM PISANGKEMBUNGLUMER46 SEBAGAI VARIABEL INTERVENING Fitri, Lailatul; Pramitasari, Triska Dewi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6931

Abstract

The growth of MSMEs in the culinary sector encourages the need for an integrated marketing strategy to attract and retain customers. In the ever-growing digital era, business actors are required to be able to manage brand image, utilize social media, and offer the right pricing strategy to build customer loyalty. An effective marketing strategy through social media and providing discounts are important factors in attracting consumer attention and increasing loyalty. This study uses a quantitative approach with a survey method by distributing questionnaires to 86 respondents who are consumers of Pisangkembunglumer46. The sampling technique uses simple random sampling, and data analysis is carried out using Smart PLS 3.0 software. The results of the study indicate that Brand Image, Social Media Promotion, and Price Discounts have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Customer Loyalty. In addition, it was found that Purchasing Decisions could mediate the influence of Brand Image and Social Media Promotion on Loyalty. However, it did not significantly mediate the influence of Price Discounts. This finding provides important significance for MSMEs in designing digital marketing strategies to increase customer loyalty.
ANALISIS STRATEGI PENGEMBANGAN UMKM NARA HANDY CRAFT DALAM MENINGKATKAN DAYA SAING PRODUK LOKAL Sawmy, Milyin Niam; Ariyantiningsih, Febri; Lestari, Meiliana Dian; Maqqiyatul, Yunita; Maulana, Riski
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7984

Abstract

This study aims to analyze the development strategies of handicraft Micro, Small, and Medium Enterprises (MSMEs) in enhancing the competitiveness of local products. Handicraft MSMEs play an important role in the local economy, particularly in creating employment opportunities and preserving local cultural values. However, these enterprises still face various challenges, such as limited capital, marketing constraints, lack of product innovation, and low utilization of digital technology. This research uses a descriptive qualitative method, with data collected through observation, interviews, and literature review. The results indicate that the development strategies of handicraft MSMEs can be implemented through improving product quality, design innovation, utilization of digital marketing, strengthening branding, and support from the government and related institutions. By implementing appropriate strategies, nara handi craft MSMEs are expected to improve the competitiveness of local products in broader markets, both nationally and internationall
PENGEMBANGAN KULIT PANGSIT MENJADI PANGSIT ROLL LUMER BERBAGAI VARIAN RASA BY SUJAJEMI Jannah, Rodhatul; Ariyantiningsih, Febri; Anwar, Jeny Dwi; Melia, Susan
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7958

Abstract

Pangsit roll lumer is an innovative food product that transforms traditional dumpling wrappers into a modern snack with flavor varieties applied on the outside, such as chocolate, matcha, and tiramisu. This study aims to analyze the product development process, sensory evaluation, and market competitiveness assessment of pangsit roll lumer. The methods employed include production, observation, and interviews. The results indicate that pangsit roll lumer with chocolate, matcha, and tiramisu flavors received positive responses from consumers in terms of taste, aroma, color, and texture. Physicochemical analysis shows that the product remains safe for consumption and has high economic value and market competitiveness. This innovation opens opportunities for the development of snack industries based on traditional foods and can inspire other MSMEs to create innovative and competitive products.
ANALISIS KELAYAKAN BISNIS PADA UMKM KOPI KAULE DARI ASPEK PENGAMBILAN KEPUTUSAN DAN MANAJEMEN TENAGA KERJA YANG DI NILAI Aknis, Bintang Jaya; Ariyantiningsih, Febri; Wati, Ratna Lia; Yonisaputra, Virgiawan Ramadhana; Laia, Yuaidarni Hati
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7985

Abstract

Decision-making is an important aspect in the sustainability and development of Micro, Small, and Medium Enterprises (MSMEs), including the Kaule Coffee MSME which operates in the field of mobile coffee sales with an innovative concept using electric carts and bicycles. This study aims to analyze the decision-making process applied to the Kopi Kaule MSME and its impact on team operations and performance. The research methods used were observation and interviews with the owner and employees of Kopi Kaule. The results showed that the decision-making process at Kopi Kaule remains owner-centered, with a democratic and participatory leadership style in several operational aspects, such as menu selection, work schedules, and promotional strategies. Employees are given space to express their opinions, but the final decision rests with the owner. This situation facilitates rapid decision-making, but also creates a high level of dependence on the owner and limits employee initiative. Therefore, strengthening the decision-making system is necessary through delegation of authority, clearer division of tasks, and increased communication and regular evaluation. With more structured decision-making management, Kopi Kaule MSME is expected to improve operational effectiveness, team independence, and sustainable business competitiveness.
PENGEMBANGAN USAHA KECIL RENGGINANG EMAK YANG MENGUBAH KEHIDUPAN Agustin, Adelia; Ariyantiningsih, Febri; Himayyah, Himayyah; Lestari, Putri Bintang Aprilia
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7959

Abstract

The development of the rengginang emmak business presents a strategic opportunity for moicro, small, and medium enterprises (MSMEs) to maintain their existence and increase the competitiveness of local products.Rengginang, a food with significant cultural value and economic potential, faces several challenges including limited marketing, competition from modern products, and changes in consumer behavior. Rengginang Emmak is a small MSME producing traditional Indonesian snack. Founded by a housewife (Siti Yuliatun), she sought to increase her family’s income by utilizing local resources and fresh, high-quality ingredients. Rengginang Emmak has successfully created a delicious and nutritious product. This articel will discuss the development of the rengginang emmak business using the right strategies to ensure that the business can not only survive but also grow sustainably amidst modern food.
ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM DI TINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI KASUS UMKM CREPES NIHIWATU) Sholeha, Jeni Fatimatus; Ariyantiningsih, Febri; Maulida, Rizkiyah Imri; Ndururu, Ari; Herlina, Herlina
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7986

Abstract

This study analyzes the business viability of MSMEs Jinji Dimsum from the perspective of the market and marketing. Crepes, a snack originating from Brittany, France, has attracted the attention of Indonesian society, especially young people. The research method used was qualitative, involving literature studies and marketing strategy analysis. The results show that Crepes has successfully positioned itself as a provider of crepes with a variety of options at an affordable price, as well as an effective marketing strategy through social media. The 4P marketing mix (product, price, promotion, and place) increases brand awareness and expands market reach. In conclusion, this MSMEs business has a large market potential and is viable and worth developing from a marketing perspective.

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