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Randika Fandiyanto
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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 726 Documents
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA PRODUK BAJU PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELISEBAGAI VARIABEL MODERATING Rahman, Muhammad Holilur; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7200

Abstract

This study aims to examine the effect of Service Quality and Price on Consumer Satisfaction through Online Purchase Decision, and to analyze the role of Purchase Intention as a moderating variable on the Tokopedia platform for clothing products among students of the Faculty of Economics at Abdurachman Saleh University Situbondo. This research is quantitative with an associative approach. Data were collected through questionnaires distributed to 88 student respondents who have purchased clothing online via Tokopedia. The data were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Square (PLS) approach, assisted by SmartPLS 3.0 software. The results show that Service Quality and Price have a positive and significant effect on Online Purchase Decision and Consumer Satisfaction. Online Purchase Decision also significantly influences Consumer Satisfaction. Furthermore, Purchase Intention as a moderating variable strengthens the relationship between Online Purchase Decision and Consumer Satisfaction.
PENGARUH KEWAJIBAN MODAL MINIMUM, FINANCING TO DEPOSIT RATIO, CASH RATIO, TERHADAP PROFITABILITAS DENGAN NON PERFORMING LOAN SEBAGAI VARIABEL INTERVENING PADA BANK UMUM 2020-2023 Ariyantiningsih, Febri; Fandiyanto, Randika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7328

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), and Cash Ratio on Profitability with Non-Performing Loan (NPL) as an intervening variable in commercial banks listed on the Indonesia Stock Exchange (IDX) for the period 2020–2023. The study uses a quantitative approach with secondary data from the annual financial reports of 12 sample banks selected using purposive sampling techniques. The data were analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that: (1) CAR does not have a significant effect on NPL; (2) FDR does not have a significant effect on NPL; (3) Cash Ratio has a positive and significant effect on NPL; (4) CAR does not have a significant effect on Profitability; (5) FDR does not significantly affect Profitability; (6) Cash Ratio does not significantly affect Profitability; (7) NPL does not significantly affect Profitability; and (8), (9), and (10) NPL is not proven to mediate the relationship between CAR, FDR, and Cash Ratio on Profitability. Based on these findings, it can be concluded that of the three independent variables, only the Cash Ratio significantly affects NPL, but none of the variables have a significant effect on Profitability, either directly or indirectly through NPL mediation. The implications of this study emphasize the importance of prudent liquidity management and operational efficiency for banks, as well as the need for further research by adding other variables and expanding the scope of the study period..
HUBUNGAN KULIATAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Susianto, Ifan; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7190

Abstract

This study aims to examine the effects of product quality, brand image, and promotion on the purchase decisions of Eiger products, with trust serving as an intervening variable, among students of the Faculty of Economics and Business at Abdurrachman Saleh University, Situbondo. This research employed a quantitative approach, utilizing a survey with 88 respondents chosen through purposive sampling. Data were processed using SmartPLS 3.0 to test validity, reliability, and the relationships between variables through path analysis. The results show that product quality, brand image, and promotion have a positive and significant effect on trust. Product quality significantly influences purchase decisions, whereas brand image and promotion do not have a direct significant effect. Trust is found to be a significant mediating variable in the relationship between promotion and purchase decisions. However, it does not significantly mediate the relationships between product quality or brand image and purchase decisions. These findings highlight the importance of building consumer trust to enhance the effectiveness of Eiger’s marketing strategies.
PENGARUH BUDAYA ORGANISASI, MOTIVASI DAN KOMPENTENSI TERHADAP KINERJA ASN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI POLRES SITUBONDO Wijayanto, Novie; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7331

Abstract

The purpose of this study is to analyze the influence of variablesThe Influence of Organizational Culture, Motivation, and Competence on ASN Performance Through Job Satisfaction as an Intervening Variable at the Situbondo Police. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Organizational culture has a significant positive effect on ASN job satisfaction, Motivation has a positive but not significant effect on ASN job satisfaction, Competence has a significant positive effect on ASN job satisfaction, Organizational culture has a significant positive effect on ASN performance, Motivation has a significant positive effect on ASN performance, Competence has a significant positive effect on ASN performance, ASN job satisfaction has a significant positive effect on ASN performance, Organizational culture has a positive but not significant effect on ASN performance through ASN job satisfaction, Motivation has a positive but not significant effect on ASN performance through ASN job satisfaction, and Competence has a significant positive effect on ASN performance through ASN job satisfaction.
PENGARUH STRUKTUR MODAL, KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERDAGANGAN BESAR BARANG PRODUKSI YANG TERDAFTAR DI BEI Zehro, Fatimatuz; Wahyuni, Ika; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7214

Abstract

The objective of this study was to determine the effect of capital structure, dividend policy, and firm size on firm value, with financial performance as an intervening variable in Wholesale Manufacturing Companies Listed on the Indonesia Stock Exchange. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Model (PLS-SEM). The results showed that capital structure had a significant positive effect on financial performance, dividend policy had a significant positive effect on financial performance, firm size had a significant negative effect on financial performance, capital structure had a positive but insignificant effect on firm value, dividend policy had a positive but insignificant effect on firm value, firm size had a positive but insignificant effect on financial performance, financial performance had a significant positive effect on firm value, capital structure had a significant positive effect on firm value through financial performance, dividend policy had a significant positive effect on firm value through financial performance, and firm size had a significant negative effect on firm value through financial performance. Financial.
KERAGAMAN PRODUK, PROMOSI DAN HARGA PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO OFFICIAL KOPI KOPRAL DI SITUBONDO Warata, Samuel Umbu; Widaninggar, Nanda; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7101

Abstract

In the increasingly competitive situation in Indonesia, it encourages increasing consumer expectations towards various aspects. Businesses that want to survive and grow must be able to meet these expectations by innovating and providing the best service to consumers. Competition in the retail sector today is not only focused on price but also involves various other variables related to the consumer shopping experience. The use of the internet opens up various business opportunities that can be run by the community. With this technology, the interaction between consumers and sellers becomes easier, because consumers can shop without having to meet the seller directly. On the other hand, sellers can also market their products or services more effectively through various digital platforms. Marketing is not just about promotion or sales, but also includes various strategies to create value for customers and build long-term profitable relationships, so there are variables that can influence it, namely: Product Diversity Promotion Price on Customer Loyalty and Consumer Satisfaction. Analysis and hypothesis testing in this study used the Partial Least Square Structure Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 Application, Product Diversity has a significant positive effect on Customer Satisfaction. Promotion has a significant positive effect on Customer Satisfaction. Product Price has a negative but insignificant effect on Customer Satisfaction. Product Diversity has a significant positive effect on Customer Loyalty. Promotion has a negative but insignificant effect on Customer Loyalty Customer Price has a negative but insignificant effect on Customer Loyalty. Customer Satisfaction has a negative but insignificant effect on Customer Loyalty. Product Diversity has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction. Promotion has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction. Price has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction.
PENGARUH PRODUCT QUALITY, BRAND AWARENESS DAN PRICE DISCOUNT TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BAKSO LAVA SITUBONDO Rullah, Fagil Ali Farel; Pramesthi, Riska Ayu; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7225

Abstract

The purpose of this study is to determine the effect of product quality, brand awareness, and price discount on repurchase intention through consumer satisfaction as an intervening variable at Bakso Lava Situbondo. The sampling technique used in this study is simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that product quality has a positive and significant effect on consumer satisfaction. Brand awareness has a significant effect on consumer satisfaction. Price discount has a negative but insignificant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase intention, brand awareness has a negative and insignificant effect on repurchase intention, price discount has a positive and significant effect on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product quality has a positive and significant effect on repurchase intention through consumer satisfaction, brand awareness has a negative and insignificant effect on repurchase intention through consumer satisfaction, price discount has a negative and insignificant effect on repurchase intention through consumer satisfaction.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK RABELLA FARMA PANARUKAN Ramadani, Nova Berliyanti; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6955

Abstract

The strategies implemented by companies in marketing their products to the public are key factors that influence customer satisfaction. Given the diverse needs of society, companies must be able to analyze and prepare appropriate strategies to meet consumer expectations. This study aims to analyze the influence of product diversity, product quality, and service quality on repurchase intention, with customer satisfaction as an intervening variable at Rabella Farma Pharmacy Panarukan. The study involved 99 respondents who were selected using simple random sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The direct effect hypothesis testing results show that product diversity has a negative but insignificant effect on customer satisfaction; product quality has a positive but insignificant effect on customer satisfaction; and service quality has a significant positive effect on customer satisfaction. Furthermore, product diversity has a negative but insignificant effect on repurchase intention; product quality has a positive but insignificant effect; and service quality has a significant positive effect on repurchase intention. Customer satisfaction has a significant positive effect on repurchase intention. Regarding indirect effects, product diversity and product quality have no significant effect on repurchase intention through customer satisfaction, while service quality has a significant positive effect on repurchase intention through customer satisfaction.
PENGARUH SERVICE QUALITY, DIGITAL MARKETING DAN E-COMMERCE TERHADAP REPEAT PURCHASE DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING PADA ROTI BRILYAN BAKERY DI KABUPATEN SITUBONDO Taufiqurrahman, Moh.; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7065

Abstract

The purpose of this study is to determine the Influence of Service Quality, Digital Marketing and E-commerce on Repeat Purchase with E-Trust as an Intervening Variable at Brilyan Bakery Bread in Situbondo Regency. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study showed that Service quality had a significant positive effect on E-trust, Digital marketing had a significant positive effect on E-trust, E-commerce had a significant positive effect on E-trust, Service quality had a significant positive effect on Repeat purchase, Digital marketing had a significant negative effect on Repeat purchase, E-commerce had a positive but not significant effect on E-trust, E-trust had a significant positive effect on Repeat purchase, Service quality had a significant positive effect on Repeat purchase through E-trust, Digital marketing had a significant positive effect on Repeat purchase through E-trust, E-commerce had a significant positive effect on Repeat purchase through E-trust.
PENGARUH MOTIVASI KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN PDAM TIRTA BALURAN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Firmansah, Mohammad; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6801

Abstract

PDAM (Perusahaan Daerah Air Minum) Tirta Baluran Situbondo merupakan perusahaan yang bergerak di bidang pelayanan dan penyediaan air bersih bagi masyarakat Situbondo. Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh Motivasi, Kompensasi dan Budaya organisasi Terhadap Loyalitas karyawan PDAM Tirta Baluran Situbondo Dengan Kepuasan kerja Sebagai Variabel Intervening. Teknik pengambilan sampel ditentukan dengan sampel jenuh. Analisis data dan pengujian hipotesis dalam penelitian ini menggunakan Model Persamaan Struktural – Partial Least Square (PLS-SEM). Hasil uji hipotesis pengaruh langsung menggunakan aplikasi Smart PLS 3.0, menunjukkan bahwa Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif signifikan terhadap Kepuasan kerja, Motivasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Kompensasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Budaya organisasi berpengaruh negatif namun tidak signifikan terhadap Loyalitas karyawan . Hasil uji hipotesis pengaruh tidak langsung menunjukkan variabel Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif namun tidak signifikan terhadap Kepuasan kerja..

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