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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 726 Documents
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RISK BASED CAPITAL (RBC) SEBAGAI INDIKATOR KESEHATAN KEUANGAN PERUSAHAAN ASURANSI YANG TERDAFTAR DI BEI PERIODE 2022-2024 Subaida, Ida; Sandy, Rizka Gabriella; Putri, Nur Malika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7803

Abstract

This study aims to assess the financial health of insurance companies listed on the Indonesia Stock Exchange (IDX) for the 2022–2024 period using Risk-Based Capital (RBC) indicators. The assessment is conducted by calculating the solvency level, Minimum Solvency Limit (BTSM), and Risk Based Capital (RBC) based on the minimum RBC limit of 120%. The research method used is descriptive quantitative, utilizing secondary data in the form of annual financial reports of insurance companies listed on the IDX. The analysis results indicate that, in general, the majority of insurance companies are in a healthy financial condition, as their RBC values are above the minimum threshold. However, several companies, such as TUGU in 2022 and ASBI in 2023, fell below the RBC standard, reflecting pressure on their capital structure and high risk exposure during that period. Despite this, both companies demonstrated significant recovery in the following year. Meanwhile, other companies such as ABDA, LPGI, VINS, and ASRM maintained very high RBC values, demonstrating consistent capital strength and effective risk management. Overall, the RBC trend for the 2022–2024 period demonstrates that, despite fluctuations, the IDX-listed insurance industry maintains relatively stable financial resilience and is able to adapt to changing risks.
MENINGKATKAN MINAT PEMBELIAN DAN INOVASI BARU DARI FISHOTEL MAKANAN KHAS DAERAH BESUKI Octavia, Sildalina Tri; Ariyantiningsih, Febri; Amalia, Firdauzy; Afifa, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7961

Abstract

Fishotel is a Besuki specialty made from fish that has great potential as a local culinary product based on local wisdom. However, its existence faces challenges in the form of changing consumption patterns and competition with modern foods. This discussion aims to analyze consumer purchasing interest and the role of product innovation in increasing Fishotel's competitiveness. The method used is a qualitative descriptive approach through a literature review and product condition analysis. The results of the discussion indicate that Fishotel purchasing interest is influenced by the quality of raw materials, taste, price, packaging, and marketing strategy. Product innovations such as the addition of chili oil, variations in accompanying spices, and the use of vacuum packaging have been proven to increase the added value and appeal of the product without losing its traditional identity. With the right innovation and marketing strategies, Fishotel has the potential to develop into a superior regional product while supporting the preservation of traditional Besuki culinary.
ANALISIS PERKEMBANGAN DAN PENGEMBANGAN ROTI BAKAR SANTRI (RBS) CURAH JERU TENGAH Solihin, Rafiyan Nurus; Ariyantiningsih, Febri; Ubaydillah, Mohammad; Irwansyah, Moh Heri; Wirahman, Bintang Arya
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7987

Abstract

Roti Bakar Santri (RBS) is a micro-enterprise operating in the culinary sector and is located in Curah Jeru Tengah Village. This study aims to determine the development of the Roti Bakar Santri business and the factors influencing its sustainability and development. The research method used is a qualitative method with a descriptive approach, through data collection techniques such as observation, interviews, and documentation. The results show that Roti Bakar Santri has experienced quite significant growth since its establishment in 2007, marked by an increase in production volume, the addition of sales carts, and the expansion of offline and online marketing. A structured production strategy, quality raw materials, innovative flavor variants, and affordable prices are the main supporting factors in the development of this business. The inhibiting factors faced include obstacles in online order distribution and the risk of product unsold. However, these obstacles can be overcome through a flexible sales system and good business management. Thus, Roti Bakar Santri can be said to be a local business with great potential to continue to grow and contribute to the economy of the surrounding community.
BUNGANOMICS: KETIKA BUNGA JADI SIMBOL CINTA DAN PELUANG BISNIS Ariyantiningsih, Febri; Nikmah, Firdaus Kamil Indatun; Wulandari, Dila; Aisyah, Siti Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7956

Abstract

The phenomenon of "Bunganomics" illustrates how flowers are not only a symbol of love and beauty but also a promising business opportunity. In the modern era, flowers have high economic value due to their increasing demand for various needs, such as gifts, decoration, and even emotional expression. The younger generation is now capitalizing on this potential by creating creative businesses, from online flower shops and flower boxes to artificial flower arrangements that attract the digital market. This article discusses how the symbolic meaning of flowers can be combined with modern business strategies and how this trend can become part of a sustainable creative economy.
ANALISIS KELAYAKAN BISNIS PADA UMKM KEDAI BABEH DI TINJAU DARI ASPEK PASAR DAN PEMASARAN Ariyantiningsih, Febri; Darmawan, Muh. Bayu; Rahmadani, Muhammad; Wahyuni, Sri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7962

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector play a strategic role in driving the regional economy, particularly in creating jobs and meeting the community's consumption needs. One of the main challenges for culinary MSMEs is ensuring their businesses have market feasibility and appropriate marketing strategies to survive and thrive amidst competition. This study aims to analyze the business feasibility of Kedai Babeh MSMEs from a market and marketing perspective. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews with the owner and customers, direct observation of operational and marketing activities, and documentation. The results show that Kedai Babeh has quite large market potential with the main segmentation being students and workers around the business location. However, the marketing strategy implemented is still conventional and has not been systematically planned. Therefore, strengthening marketing strategies through the use of digital media, product differentiation, and strengthening brand identity is needed to assess the business's viability and sustainability.
PERBANDINGAN PENGARUH FASHION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE DAN TOKO TRADISIONAL Anam, Hairul Fadil; Ariyantiningsih, Febri; Abdalllah, Danilmatin; Aman, Thoriqul; Hidayat, Hidayat
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7957

Abstract

The fashion industry has undergone significant transformation due to rapid advancements in digital technology, particularly with the expansion of e-commerce platforms. Fashion consumption is no longer limited to fulfilling basic clothing needs, but has evolved into a medium for expressing identity, lifestyle, and social values. This study aims to examine and compare the influence of fashion on consumer purchasing decisions in e-commerce and traditional retail stores.This study adopts a descriptive-comparative approach to analyze differences in consumer behavior across online and offline shopping channels. Several factors, including fashion trends, product quality, pricing strategies, promotional activities, accessibility, and shopping experience, are evaluated to determine their impact on purchasing decisions. The results reveal that e-commerce plays a dominant role in influencing consumer decisions through convenience, extensive product variety, price transparency, and digital marketing practices. Conversely, traditional retail stores remain influential due to direct product interaction, personalized services, and higher consumer confidence in product quality.The findings indicate that both distribution channels possess unique strengths in shaping purchasing decisions. Therefore, fashion businesses are encouraged to implement integrated marketing strategies that combine digital capabilities with the experiential advantages of traditional retail in order to sustain competitiveness in the dynamic fashion market
PENGARUH KOMPETENSI, MOTIVASI KERJA, DAN LOYALITAS TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH PASIR PUTIH KABUPATEN SITUBONDO Jazuli, Abdul Malik; Arief, Mohammad Yahya; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8070

Abstract

The background of this research is that the main problem in human resource management that deserves attention is employee performance. Employee performance is considered important for the company because the success of a company is influenced by the performance of the employees themselves. This research was conducted with the aim of knowing the partial, simultaneous, and dominant influence of Competence, Work Motivation, and Loyalty on Employee Performance at Regional Company the Pasir Putih, Situbondo Regency. The research method used is the method of observation, literature study, and documentation. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, dominant test, and coefficient of determination. Based on the results of multiple linear regression shows that the variables Competence (X1), Work Motivation (X2) and Loyalty (X3). Y = -1.102E-16 + 0.530X1 + 0.235X2 + 0, 240X3 + e. The tcount for this Competency variable is 3.929. While the value in the 5% distribution ttable is 2.048, then tcount 3.929 > ttable 2.048 means Ho is rejected or Ha is accepted. The t-value for this Work Motivation variable is 2.381. While the value in the 5% distribution ttable is 2.048, then tcount 2.381> ttable 2.048 means Ho is rejected or Ha is accepted. Meanwhile, the tcount value for this Loyalty variable is 2,920. While the value in the 5% distribution ttable is 2,048, then tcount 2,920 > ttable 2,048 means Ho is rejected or Ha is accepted. Comparing the value of Fcount (69.893) > Ftable (2.92) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.875, from these results it means that all independent variables (Competence, Work Motivation, and Loyalty) have a contribution of 87.5% to the dependent variable (Employee Performance) with a sufficient level of determination, and the remaining 12 ,5% influenced by other factors not included in the study.
PENGARUH HARGA, KERAGAMAN PRODUK DAN DIGITAL PAYMENT TERHADAP LOYALITAS KONSUMEN PADA MINIMARKET ADEN MART DI BONDOWOSO MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Sari, Adelia Lutfiah; Wahyuni, Ika; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8018

Abstract

ABSTRACT Aden Mart, a local minimarket in Bondowoso, faces various challenges in maintaining its competitiveness amidst intense retail competition. The availability of non-cash payment services is still limited, making it less attractive to consumers accustomed to using e-wallets or QRIS. Meanwhile, in terms of product diversity, Aden Mart is unable to provide a complete range of goods that are in line with consumer trends, so some customers prefer shopping at other minimarkets that offer a wider selection of products. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2.8 application. The results of the study indicate that: Price and product diversity have a positive and significant effect on Consumer Satisfaction, while Digital payment has no significant effect. Price and product diversity have a positive and significant effect on Consumer Loyalty, while Digital payment has no significant effect. Consumer satisfaction has a positive and significant effect on Consumer Loyalty. Consumer satisfaction partially mediates the effect of Price and product diversity on Consumer Loyalty, but does not mediate the effect of Digital payment. This finding confirms that increasing Consumer Loyalty at Aden Mart is more effectively achieved through a competitive Pricing strategy and providing Product Diversity that suits Consumer needs, accompanied by services that can increase satisfaction.
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI NENG IRMA DI KOTA SITUBONDO Fatmasari, Fatmasari; Hamdun, Edy Kusnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8062

Abstract

The results of multiple linear regression indicate that the product diversity (X1), service quality (X2), and price (X3) variables have a positive influence on the Consumer Satisfaction variable (Y) it is shown in the results of multiple linear regression analysis Y= 4.026E-16 + 0.264X1 + 0.157X2 + 0.520X3 + e. shows the value for the product diversity variable is t_count 3.333 > t_table 1.985, meaning that the product diversity variable has a partial effect on consumer satisfaction. The value for the service quality variable is t_count 2.168 > t _table 1.985, meaning that the price variable has a partial effect on consumer satisfaction. The value for the price variable is t_count 6.709 > t_table 1.985, meaning that the price variable has a partial effect on consumer satisfaction at Kedai Neng Irma in Situbondo. The F test shows the value of Fcount 38.748 > Ftable 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, service quality and price have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the price variable is greater than the other variables of 6.709. The coefficient of determination or R square shows a value of 0.550 from these results, meaning that all independent variables (product diversity, service quality and price) have a contribution of 55,0% to the dependent variable (customer satisfaction) with a level of influence "strong enough", and the rest of 45,0% influenced by other variables not included in the study.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERATING PADA DINAS LINGKUNGAN HIDUP SITUBONDO Ramadhan, Yudha Aji; Arief, Mohammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7224

Abstract

The purpose of this study was to determine the influence of leadership and motivation on employee performance with the work environment as a moderating variable among employees at the Situbondo Environmental Service. The sampling technique used in this study was total sampling, with a saturated sample size of 40 employees. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results showed that leadership had a negative but significant effect on employee performance, motivation had a positive and significant effect on employee performance, and the work environment did not moderate the influence of leadership on employee performance. The work environment significantly moderated the influence of motivation on employee performance.

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