Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Articles
15 Documents
Search results for
, issue
"Vol. 2 No. 8 (2024): August 2024"
:
15 Documents
clear
<![CDATA[The Influence of Leadership Style on Employee Performance ]]>
<![CDATA[Haryadi, Imam]]>;
<![CDATA[Bahiroh, Eloh]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.7156
<![CDATA[Leadership can be said to be the key to the success of a company. With leadership in a company, the company will run in a structured manner and its employees will be well managed. The importance of leadership style in a company to be effective in achieving goals and remaining relevant in a changing environment. Leadership style in a company can determine how productive employees in a company are. The purpose of writing this journal is to analyze, find out, confirm whether there really is an influence of leadership style on employee performance. The writing method uses a qualitative descriptive method with techniques for searching, collecting and analyzing existing data. The results of the research show that leadership style can make employees enthusiastic and motivated to work.]]>
<![CDATA[The Influence of TripAdvisor Reviews and Social Media Marketing Through Instagram on Brand Image at InterContinental Bali Sanur Resort ]]>
<![CDATA[Sugiarta, Komang Rikha]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Adyatma, Prastha]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10878
<![CDATA[This study aims to determine the effect of TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort. Thus, it is hoped that this study can be used as a study and evaluation material for InterContinental Bali Sanur Resort to increase awareness of its brand image. In its implementation, this study took about four months with data collection techniques in this study being questionnaires and documentation studies. The number of samples in this study was 100 respondents and was distributed using Google Form. The results of this study indicate that there is a positive and significant influence, both partially and simultaneously, between TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort.]]>
<![CDATA[The Influence of Pricing and Promotion in Online Advertising on Purchase Interest of Wedding Packages at Alila Villas Uluwatu ]]>
<![CDATA[Maharani, Putu Ayu Yoga]]>;
<![CDATA[Suastini, Ni Made]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10879
<![CDATA[This study aims to determine the effect of pricing and promotion on online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. This study was conducted on 100 respondents through the distribution of questionnaires with a Likert scale. Data analysis techniques used in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. The results of the study showed that there was a positive and significant influence of price and online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) have a positive and significant effect simultaneously on the interest in buying (Y) wedding packages at Alila Villas Uluwatu. This is based on the results of the F test and multiple linear regression, namely the number of Fcount values> Ftable, which is 22.415> 3.94 with a percentage of influence of 64.9% with a significance value of 0.00 <0.05.]]>
<![CDATA[The Influence of Pricing and Digital Promotion Through Instagram on Tourists' Purchase Interest at the Haven Bali Seminyak Hotel ]]>
<![CDATA[Suryananta, I Putu Bagus]]>;
<![CDATA[Suastini, Ni Made]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10881
<![CDATA[This study examines the effect of pricing and digital promotion through Instagram on tourist purchasing interest at The Haven Bali Seminyak. Using a quantitative method with 100 respondents, this study applies validity, reliability, multiple linear regression analysis, F test, T test, and coefficient of determination analysis. Data were processed using SPSS. The results show that pricing and digital promotion have a significant effect simultaneously and partially on tourist purchasing interest. Both variables contribute 61% to purchasing interest. Multiple linear regression analysis shows a positive effect of 0.337 for price and 0.317 for promotion. The T test produces a significance value of 0.000 <0.05 for both variables. The F test proves the significant effect of both variables together on purchasing interest with a significance level of 0.000 <0.05.]]>
<![CDATA[The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road ]]>
<![CDATA[Lindasari, Komang Leony]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Adyatma, Prastha]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10882
<![CDATA[This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.]]>
<![CDATA[The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak ]]>
<![CDATA[Wibawa, Anak Agung Putu Sebastian Ardika]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Wiartha, Nyoman Gede Mas]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10883
<![CDATA[The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.]]>
<![CDATA[The Influence of Promotion via Social Media Instagram and Facebook on Purchase Interest among Generation Y at the FP Bali Hotel, Kuta ]]>
<![CDATA[Yudhawijaya, Made]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Adyatma, Prastha]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10885
<![CDATA[This study examines the impact of promotions through Instagram and Facebook on the purchase intention of generation Y at the FP Bali Hotel, Kuta. The quantitative method was used by distributing questionnaires to 100 Instagram and Facebook followers of the hotel who are generation Y. The data analysis process used multiple linear regression procedures on SPSS version 27.0. The findings show that the purchase intention of generation Y is significantly and positively influenced by product promotions on Instagram and Facebook, both individually and simultaneously. The management of FP Bali Hotel is expected to be able to utilize these findings as input to increase purchase intention through the implementation of appropriate promotion strategies.]]>
<![CDATA[The Influence of Price and E-WOM on Millennial Generation Purchase Interest at InterContinental Bali Resort ]]>
<![CDATA[Atmaja, I Putu Gede Brandon Wira]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Adyatma, Prastha]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10887
<![CDATA[This study aims to determine the effect of price and e-WOM on the purchase intention of the millennial generation at the InterContinental Bali Resort. The population is the millennial generation who have accessed information about the InterContinental Bali Resort using the Google platform, and have never stayed at the InterContinental Bali Resort. The sample used was 100 respondents with a data collection method using a questionnaire, in the form of a Google Form. The data analysis techniques used in this study are Multiple Linear Regression Analysis, t-Test, F-Test, and Determination Coefficient Analysis. Based on the results of the study, it can be seen that price and e-WOM partially and simultaneously have a positive and significant effect on purchase intention. The magnitude of the influence of the price and e-WOM variables on purchase intention is 63.3% or can be said to be in the strong category.]]>
<![CDATA[The Impact of Tourism on the Economy in the Destination of Ubud After the Lifting of Travel Restrictions ]]>
<![CDATA[Pratama, I Gusti Ngurah Wibawa]]>;
<![CDATA[Lilasari, Luh Nyoman Tri]]>;
<![CDATA[Widana, Ida Bgs Gede Agung]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10892
<![CDATA[This study aims to assess the impact of tourism on the economy in Ubud after travel restrictions were lifted, focusing on people working in the tourism sector. The study involved 150 respondents selected through purposive sampling and accidental sampling. Data analysis was conducted using descriptive statistics and confirmatory factor analysis. The results show that the impact of tourism in the Ubud destination after the lifting of travel restrictions which has the highest average value in each variable begins with an increase in souvenir sales with an average of 4.53, increasing market prices for local handicraft products with an average of 4.44, and increasing employment opportunities for local workers with an average of 4.60. The most felt economic impact in the direct impact section is an increase in the availability of local crafts with a CFA value of 0.751, then in the indirect impact there is the most felt impact of increased government spending on promotion with a CFA value of 0.898, and in the induced impact is an increase in the use of local labor with a CFA value of 0.875.]]>
<![CDATA[Total Plate Count of Germs on Pear Surface Swabs During Washing with Fruit Washing Soap ]]>
<![CDATA[Defitri Afira]]>;
<![CDATA[Suparno Putera Makkadafi]]>;
<![CDATA[Nurul Anggraeni]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/marcopolo.v2i8.10949
<![CDATA[The surface of the fruit is the first contamination of microorganisms on fruit with varying types and amounts. As many as 20% of cases of food poisoning caused by Salmonella typhi were recorded as a result of the consumption of fresh ready-to-eat products such as fruits. Washing the fruits that will be consumed is a good step, so a fruit washing soap product is used that can clean the fruits from these bacteria. Nonionic surfactants are cleaning agents found in fruit washing soaps that can remove bacteria on surfaces. The purpose of this study was to determine the difference in the total plate number of germs on the surface of pears when washing with fruit washing soap. The research method used in this research is descriptive method. The population is 50 soaps taken from 5 shops in the Harapan Baru market in Samarinda with different soap brands. The sample taken is 10% of the total population, namely 5 soaps. The sampling technique used purposive sampling. The study was carried out in July 2022. The method of examination used the examination of the TPC (Total Plate Count) with the pour plate method using PCA (Plate Count Agar) media. The data analysis used is univariate analysis which aims to explain the characteristics of each research variable by looking at the frequency distribution. The results showed that the number of bacteria before washing with fruit washing soap ranged from 4.4 x 100 CFU/cm2 to 1.4 x 101 CFU/cm2. Meanwhile, the number of bacteria after washing with fruit washing soap ranged from 0.4 x 100 CFU/cm2 to 3.4 x 100 CFU/cm2. The conclusion of this study is that there are differences in the number of total bacterial plate count on the surface of pears when washing with fruit washing soap.]]>
