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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29868009     DOI : https://doi.org/10.55927/marcopolo.v1i3
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Arjuna Subject : Umum - Umum
Articles 251 Documents
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Product Innovation Development Strategy to Increase Company Competitiveness at PT. Shavira Barokah Utama (Camille Beauty) Adawiyah, Nurul; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12869

Abstract

This research aims to uncover the new product development strategies implemented by PT. Shavira Barokah Utama (Camille Beauty) in the cosmetics industry. Through a qualitative approach, this study analyzes how the company has successfully maintained its competitiveness through innovations in formula, packaging, and marketing. The findings indicate that Camille Beauty consistently introduces products that meet the evolving needs of consumers. This research is expected to contribute to a deeper understanding of innovation strategies in the beauty industry and provide recommendations for other businesses.
Analysis of Democratic Leadership Style Impact on Employee Management Performance (Case Study of Bank Mega Syariah KCP Makassar Latimojong) Ismail, Ismail; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12931

Abstract

This study discusses the implementation of democratic leadership style in Bank Mega Syariah KCP Makassar Latimojong and its impact on employee performance. This study utilizes qualitative methodology with data collection through participant observation and informant interviews. The results of the study show the benefits of the democratic leadership approach in Bank Mega Syariah KCP Makassar Latimojong. Employees feel increased involvement, motivation, and accountability for their work. Employees now feel appreciated and recognized by management, and their happiness and work productivity increase. Improving communication and openness, involving staff in strategic planning, developing participatory leadership skills, encouraging collaboration and teamwork, and implementing regular assessment and feedback are some of the ideas made to strengthen democratic leadership. This study emphasizes the importance of democratic leadership in fostering an inclusive and inspiring workplace and enabling staff to perform better.   
Customer Relationship Management (CRM) Strategy in Increasing Customer Loyalty at Amo_Nailart Agnes, Agnes; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12955

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategy implemented by Amo_nailart, an MSME in the field of nail art, in increasing customer loyalty. A quantitative approach with a descriptive method was used in this study. Data were collected through questionnaires to three Amo_nailart customers, interviews with the owner, and documentation studies. The results showed that Amo_nailart has implemented several CRM strategies, such as recording customer data, communicating via WhatsApp, and providing member cards. Correlation analysis showed a significant positive relationship between the implementation of CRM strategies and the level of customer loyalty (0.85). Other factors that influence customer loyalty are service quality, therapist expertise, price, location, and waiting time. Although the CRM strategy implemented is still simple and has some limitations, such as manual data recording and lack of social media utilization, the strategy has been proven to contribute positively to customer loyalty. It is recommended that Amo_nailart adopt a digital CRM system, utilize social media optimally, develop a more comprehensive loyalty program, and provide training to employees regarding the implementation of CRM.
Business Ethics in the Digital Age: Building Trust in Online Transactions Bahiroh, Eloh
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12956

Abstract

To build trust between businesses and consumers in the ever-evolving digital era, the application of business ethics is very important. This is especially true in the e-commerce industry. Although online transactions are easy, dangers such as fraud and data manipulation can harm business reputation and customer trust. In this article, we discuss how the application of business ethics such as autonomy, honesty, fairness, and self-respect as a foundation for sustainable business. In addition, the application of important aspects such as integrity, kindness, competence, and consistency can increase customer trust. Companies can build mutually beneficial relationships, increase customer loyalty, and ensure business sustainability amidst the increasingly fierce competition in the digital world by implementing these principles comprehensively.
Analysis of Service Quality on Public Satisfaction in Police Record Certificate (SKCK) Services at the West Tarakan Police Office Samara, Yesika; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12958

Abstract

This study analyzes the quality of service that is closely related to public satisfication in the process of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The main objective of this research is to determine the extent of service quality at the West Tarakan Sectoral Police based on community satisfication in the process of making a Police Clearance Certificate (SKCK). The method used in this research is a descriptive qualitative method. Researcher are more focused on public services that are observed in depth in accordance with community satisfication which is used as the main measure in this study. Data collection is carried out in the form of interviews and observation of people who apply for the making of Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. From this research, the results showed that the community gave a good response to the service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The services provided are not only limited to making, but also include providing information and education for people who have a lack of understanding about the Police Clearance Certificate (SKCK. A high level of community satisfication has contributed to improving the quality of service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The renponsiveness of the West Tarakan Sectoral Police creates a positive reputation and the good image for the police institution and builds trust among the community.
Effectiveness of Administrative Service Forms in Implementing School Administrative Staff Duties at SMK TI Airlangga Samarinda Maryani, Diana Tri; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12959

Abstract

The background of this research is to find out how effective the form of administrative services at Airlangga IT Vocational School, Samarinda is. In addition, this research aims to identify factors that hinder and hinder administrative services, such as service processes, supporting factors, and types of Administrative Staff services at Airlangga IT Vocational School, Samarinda. The final aim of this research is to provide excellent administrative services at the Airlangga IT Vocational School, Samarinda. This research is descriptive qualitative research using observation and interview data collection methods. The Principal, Head of School Administrative Staff, Student Affairs, and Homeroom Teachers are the main data sources in this research. However, the methods used to carry out data analysis are data reduction, data presentation, and drawing conclusions. The results of this research show that the administrative service process at Airlangga Samarinda IT Vocational School is a series of activities or a whole process that monitors teamwork in a planned and systematic manner to achieve goals. This process is carried out in certain environments, especially in formal educational institutions which occur at the Airlangga IT Vocational School, Samarinda. The study results show that to achieve common goals, the administrative staff service process at Airlangga IT Vocational School Samarinda still requires good cooperation to maintain the best results. Apart from that, there are several obstacles that hinder the administrative staff service support process at Airlangga IT Vocational School Samarinda. Therefore, to achieve this, good motivation, encouragement and collaboration are needed.
Human Resource Management Strategy in an Effort to Increase Company Competitive Advantage Novia Egi Falerian; Eloh Bahiroh
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12717

Abstract

Human resources (HR) is one that is very important and even cannot be separated from an organization, both institutions and companies. HR is also the key that determines the development of the company. In essence, HR is in the form of humans employed in an organization as movers, thinkers and planners to achieve the goals of the organization. In fact, the role of HR seems to be forgotten because in general the company / organization is still oriented towards the end result, the final achievement for the organization is profit as a company goal. So it can be concluded that the concept of “competitive advantage” has not become the orientation of thinking of the leaders of organizations and companies, while it should be competitive advantage that becomes the company's achievement, while profit is the result of excellence. In Indonesia, quite a lot of companies were built and indeed mastered certain businesses and triumphed for a generation, but in the end it did not last long because the regeneration of human resources was not prepared from the beginning to maintain excellence in a sustainable manner. This research aims to find out how the strategy, role and training and development of HR in a company so that it can compete with other companies.
Optimizing Web Access for Hand Disability Sufferers Through Blink Technology and Deep Learning with CNN/Tensor Flow Nasution, Adnan Buyung; Nugroho Hrp, Ahir Yugo; Muhammad Fauzi; Yudi; Heri Gunawan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.13075

Abstract

This study aims to enhance web accessibility for individuals with hand disabilities by leveraging eye-blinking technology and a deep learning model based on Convolutional Neural Networks (CNN). The primary focus is on developing a system that enables interaction with web interfaces through eye blinks. The CNN model is used to detect key elements on web pages, such as buttons and links, which can then be accessed via eye blink input. The dataset includes images of web interfaces and eye blink data used to train and test the model. Results demonstrate that the system significantly improves web accessibility with high detection accuracy and responsive interaction. User evaluations indicate that the system effectively facilitates access for those with hand limitations, offering a valuable alternative to enhance their web experience. This research contributes to the development of more inclusive digital accessibility solutions and has the potential to improve the quality of life for individuals with hand disabilities.
Examining the Pattern of Corpus Representation in President Prabowo Subianto's Speech Using Antconc Simanjuntak, Faido Marudut Pardamean
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.13642

Abstract

This study examines the representation patterns found in Prabowo Subianto's corpus of presidential speeches. This is qualitative research using the results of the AntConc application. The method in this research is descriptive statistics. The data in this study was sourced from the transcript of President Prabowo Subianto's speech in 2024. This data is saved in a text file. txt format using UTF-8 encoding to facilitate processing with a corpus analysis tool. AntConc is the instrument utilized in this research. It draws attention to frequently occurring terms and keywords in the corpus and examines text structures with specific letter configurations. Additionally, from the frequency and keyword analysis of the 2024 speech text, it is found that the most commonly used word in Prabowo Subianto's speech text in 2024 is kita (we). This becomes evident that Prabowo Subianto is acting as the speaker, aiming to bring together himself and others, specifically all Indonesian citizens, in a united effort to reach the goal and directing his focus toward accomplishing the objectives for the Indonesian nation and state.
Legal Responsibility for Environmental Pollution and Damage from Natural Resource Exploration Andy Tonggo Michael Sihombing; Rolib Sitorus; Joy Zaman Felix Saragih
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.13005

Abstract

Exploitation of natural resources has positive and negative impacts on human life, in this case this study aims to determine the legal responsibility for environmental pollution and damage due to the exploration of natural resources in Indonesia. The research method used is normative legal research, with an approach through laws and regulations that focus on legal products that regulate environmental pollution. The sources of legal materials to be used consist of primary legal materials, including the 1945 Constitution of the Republic of Indonesia; Law of the Republic of Indonesia Number 32 of 2009 concerning Environmental Protection and Management; Law Number. 6 of 2023 concerning Job Creation; Regulation of the Minister of Environment Number. 4 of 2021 concerning Environmental Impacts, and the Criminal Code (KUHP). While secondary legal materials come from literature studies, such as books relevant to the law and research results from legal experts and legal journals. The results achieved are that legal responsibility for environmental pollution and damage in Indonesia includes a comprehensive approach involving aspects of civil law, criminal law, and state administrative law. The government, through various regulations and law enforcement mechanisms, seeks to protect the environment by imposing sanctions and requiring polluters to undertake remediation.

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