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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29868009     DOI : https://doi.org/10.55927/marcopolo.v1i3
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Arjuna Subject : Umum - Umum
Articles 251 Documents
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Post-Pandemic 'Bleisure' Trend in Indonesia: Literature Review Regarding Lifestyle Changes and Implications for the Tourism Industry and Employment Rahjasa, Putu Surya Laksana
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11345

Abstract

This article examines the growing trend of Bleisure—blending business and leisure travel—in Indonesia post-pandemic, analysing its impact on work patterns, the tourism industry, and employee well-being. The study highlights how the increased flexibility in work arrangements and the rising need for work-life balance have driven the adoption of Bleisure among professionals. Grounded in Work-Life Balance Theory (Greenhaus & Beutell, 1985), Motivation-Hygiene Theory (Herzberg, 1959), and Organizational Change Theory (Lewin, 1951), the research explores both the benefits and challenges of Bleisure. The findings suggest that while Bleisure enhances job satisfaction and work-life integration, it also poses risks such as burnout and unequal access among employees. Furthermore, the impact on the tourism industry is significant, with changes in travel duration and spending patterns. The study concludes that effective management and supportive policies are essential for maximizing the positive effects of Bleisure on both employees and the tourism sector.
Analysis of Tour Guide Service Quality on Tourist Satisfaction: Case Study PT. Bali Prima Holidays Gunawan, I Made Krishna Wira; Zuraida, Lukia; Darmiati, Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11346

Abstract

This research aims to determine the influence of tour guide service quality on tourist satisfaction at PT. Bali Prima Holidays. The method of research used is quantitative, using data-gathering techniques through questionnaires. The research sample amounted to 100 respondents who were tourists who had used the tour guide services of PT Bali Prima Holidays. The data analysis technique uses simple linear regression analysis. The results showed that service quality positively and significantly influences tourist satisfaction, with a t value of 12.091 > t table 1.660 and a significance value of 0.000 < 0.05. Service quality can have an influence of 59.5% on tourist satisfaction. Respondents' overall service quality assessment is in a suitable category with an average value of 3.98. The aspect rated best is the appearance of a neat, attractive, and professional tour guide. In contrast, the element that needs to be improved is the ability of tour guides to communicate well and provide information precisely and clearly. This research implies that PT Bali Prima Holidays must maintain and enhance the quality of tour guide services, especially on aspects rated well by tourists, to maintain tourist satisfaction. In addition, further research needs to be done to identify other factors that also affect tourist satisfaction.
The Urgency of Artificial Intelligence Utilization in Contemporary Warfare Putra, Hendriman; Mulyono, Budi Eko
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12644

Abstract

This article aims to analyze the urgency of implementing artificial intelligence (AI) in supporting contemporary military operations. This study employs a qualitative descriptive method by analyzing related literature, government policies, and case studies of AI applications in the military domain. The research findings indicate that AI has the potential to significantly enhance the efficiency, accuracy, and effectiveness of military operations. The application of AI can encompass various fields such as intelligence analysis, mission planning, weapons system control, logistics, and training simulation. However, the development and implementation of AI must also consider ethical, security, and regulatory aspects.
Application of Omnichannel Experience to Customer Loyalty though WOM Intention in the Beauty Industry: A Conseptual Framework Sari, Mutiara Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12720

Abstract

This study aims to analyze the effect of implementing an omnichannel experience strategy on customer loyalty with Word of Mouth (WOM) intention as a mediating variable. Customer data processed through various channels helps brands understand consumer preferences and behavior, so they can provide relevant and satisfying experiences. The results are expected to provide strategic insights for the beauty industry in building stronger relationships with customers, as well as increasing WOM intention that contributes to the purchasing decisions of others.
Dynamics of Political Life in an Economic Framework Yap, Katherin; Jesslyn, Jesslyn; Taher, Jadrian Oliver; Wijaya, Vania; Wisely, Federico; Sitorus, Rolib
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12721

Abstract

The descriptions of the dynamics of political life in the economic framework are aimed at determining the relationship between the dynamics of political and economic life in Indonesia, to determine the impact of economic policies influenced by political dynamics on the growth and welfare of society. While the method used is library research. This library study method is carried out by collecting information from various sources online, such as books, journal articles, and research reports. Through this data collection, researchers can understand relevant theories and contexts related to the topic being studied. And the results achieved are in the context of the political and economic journey in Indonesia, the relationship between political policies and economic frameworks has proven to be very close and mutually influential, and high and quality economic growth is the main goal of a country, and political policies play an important role in achieving it. Various policies, such as fiscal, monetary, international trade, and inclusive financial policies, have proven effective in driving economic growth and improving public welfare.
Government Policy in Efforts to Merge State-Owned Enterprises Sheraton, Anelis; Wirawan, Bryan Chandra; Siregar, Pelita Roliana; Silvia, Silvia; Lestarie, Yurie; Manuela, Zevanka; Sitorus, Rolib
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12732

Abstract

The research conducted aims to determine the factors underlying the need for the merger of State-Owned Enterprises and the legal basis and regulations that govern and influence the process of merging State-Owned Enterprises, and to determine the strategy and approach to the merger of State-Owned Enterprises and the implementation of company merger policies, as well as their impact on the economy and industry. The method used is qualitative and normative legal research, with a focus on regulations such as Law No. 19 of 2003 concerning State-Owned Enterprises and PP No. 43 of 2005. The expected results are that through the SOE merger strategy includes acquisition, merger, and consolidation, with a legal, economic, management, and social approach. The merger also considers the social impact on employees and maintains transparent communication. ⁠The positive impacts of the policy include reducing operational costs, increasing efficiency, and increasing contributions to food security, state revenue, and production capacity in the construction sector. The state-owned banking holding also showed a significant increase in market capitalization, increasing competitiveness at the global level. ⁠The merger policy also faces internal challenges, such as employee resistance and obstacles to organizational cultural integration, as well as external challenges from global economic fluctuations and changes in commodity prices. Solutions that can be taken are effective communication, employee redeployment, and the impact of the policy is continuously evaluated.
Position and Implementation of Pancasila Values in National and State Life in Indonesia Trish, Aurelia; Wijaya, Cherin; Elisa, Elisa; Linardi, Felicia; Hartanty, Valiska Philicia; Angeline, Vanessa; Sitorus, Rolib
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12735

Abstract

The descriptions of the position of Pancasila in the Republic of Indonesia are very important to be understood by all Indonesian people, therefore the purpose of this writing is to find out the factors that cause changes in the position and implementation of Pancasila values ​​in the life of the nation and state, and to find out the position of Pancasila as the basis of the state and ideology of the Indonesian nation amidst social, political, and economic developments in Indonesia. In conducting the research, the method used is the normative research method. While the results to be achieved are the factors that influence changes in the position and implementation of Pancasila values ​​in the life of the nation and state are the fading sense of unity and oneness in the nation's ideology caused by the lack of education given to the younger generation which can lead to a lack of knowledge of the state ideology, and the position of Pancasila as the basis of the state and ideology of the Indonesian nation remains relevant amidst dynamic social, political and economic developments. In a social context, Pancasila helps maintain unity and cohesiveness amidst the diversity and pluralism of society.
Performance Assessment Based on Added Value Management (Study of Cigarette Issuers in Indonesia) Widiyati, Sri; Rikawati, Rikawati; Adhi, Nurseto
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12855

Abstract

The research aims to evaluate the financial performance of PT Gudang Garam Tbk. and PT Hanjaya Mandala Sampoerna Tbk. for the 2018-2022 period based on Economic Value Added (EVA), Market Value Added (MVA), Financial Value Added (FVA). The data used is financial report data from the Indonesia Stock Exchange (BEI). The research results show that the EVA value at PT Gudang Garam Tbk. in 2018 and 2020 it was negative, while during 2019-2022 the EVA value was positive. A positive EVA value illustrates that the company's performance is good and able to create economic added value. MVA PT Gudang Garam Tbk. 2018 to 2020 is positive. Meanwhile, in 2021 and 2022 the MVA value is negative, which means the company has not been able to maximize shareholder wealth because resource management has not been optimal. FVA PT Gudang Garam Tbk. during 2018-2022 is positive. This can be interpreted as PT Gudang Garam Tbk. has created added financial value for the company. During 2018-2022 PT Hanjaya Mandala Sampoerna Tbk. having EVA, MVA and FVA is positive. This shows that the company can maximize shareholder wealth because resource management is optimal. Keywords: Financial Performance, Added Value, EVA, MVA, FVA
Analysis of Online Marketing and Online Administration on Consumer Purchase Interests on Shopee Users Hasanah, Uswatun; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12867

Abstract

This research aims to analyze the influence of online marketing and online administration on consumer buying interest on the Shopee e-commerce platform. The method used in this research is to use a qualitative approach by collecting in-depth data regarding online marketing and administration for Shopee users to understand in depth the dynamics of online marketing and administration on the Shopee e-commerce platform. The research results show that effective online marketing, such a data-based advertising, promotions via social media, and influencer strategies, have a significant influence on consumer purchasing interest. Apart from that, good online administration, such as ease in the payment process, delivery and costumer service, also plays an important role in increasing consumer satisfaction and buying interest.
Growth Dynamics: a Comparative Analysis Between Indonesia and the United States Insyiraah, Haggi; Hutapia, Hutapia
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12868

Abstract

This study aims to identify the discriminant factors that distinguish the Gross Domestic Product (GDP) between Indonesia and the United States. Using discriminant analysis method, this study explores the economic variables that contribute to the difference in economic performance of the two countries. The main focus of this analysis is to determine the extent to which variables such as per capita income, exports of goods and services, exports of ICT goods, unemployment with continuing education, manufacturing exports, government spending on education can predict and differentiate the GDP of the two countries. The results showed that there are four significant variables that distinguish the Gross Domestic Product (GDP) between Indonesia and the United States. These variables are national income per capita, export of Information and Communication Technology (ICT) goods, export of manufactured goods, and expenditure on education. Therefore, the government can focus on these variables in order to improve the economy in indonesia.

Page 23 of 26 | Total Record : 251

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