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M. Miftach Fakhri
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SAKURA DIGITAL NUSANTARA, Antang, Makassar, South Sulawesi, Indonesia
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Vokatek : Jurnal Pengabdian Masyarakat
Published by Sakura Digital Nusantara
ISSN : 29858402     EISSN : 29860105     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Vokatek : Jurnal Pengabdian Masyarakat with registered number E-ISSN : 2986-0105 and P-ISSN : 2985-8402 is a scientific multidisciplinary journal published by Sakura Digital Nusantara. It is in the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "volume 4: issue 3 (december 2026)" : 2 Documents clear
Integrated Technology and Innovation-Based Digital Financial Management and Digital Marketing Mentoring for MASSIPA’ Banana Chips Household Enterprise in Makassar Rezty Amalia Aras; Mirandha Ariesca Riana; Aulia Rahmawati; Khaerunnisa Nur Fatimah Syahnur; Mardiatul Jannah; Khaerina Suardi; Ilsya Amelia
Vokatek: Jurnal Pengabdian Masyarakat Volume 4: Issue 3 (December 2026)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatek.v4i3.2017

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in strengthening household and local economies; however, many home-based food businesses still face limitations regarding digital financial management and digital marketing. This community service program aimed to strengthen the business management capacity of MASSIPA’ Banana Chips, a home-based food processing group located in Antang, Manggala District, Makassar City. Conducted from May to August 2026 and involving six active members, the program comprised stages of initial assessment, practical training, technology implementation, mentoring, and monitoring. It focused on two priority areas: business management and marketing. Two digital tools were integrated into the program: the *BukuWarung* application for recording daily transactions and a spreadsheet-based business dashboard for monthly financial analysis, calculating the Cost of Goods Sold (COGS), and determining profit margins. Marketing activities included enhancing branding, developing a digital product catalog, creating a content calendar, and optimizing WhatsApp Business and Instagram. Program results demonstrated measurable improvements compared to the initial baseline. Daily transaction recording increased from approximately 25% to 92%, the time required for monthly financial reconciliation dropped from 3–4 days to one day, COGS data became available for all five product variants, a standardized digital catalog was successfully implemented, promotional content frequency reached 3–4 posts per week, and two digital marketing channels were actively utilized. These findings indicate that integrating accessible financial technology with digital marketing mentoring effectively enhances managerial capabilities and supports the digital transformation of home-based MSMEs.
Integrated Business Transformation in the Domestic Sambusa Industry: Production Modernization, Management, and Digital Marketing in Pangkep Regency Mardiatul Jannah; Khaerunnisa Nur Fatimah Syahnur; Andi Nurul Suci Amalia; Rezty Amalia Aras; Mirandha Ariesca Riana; Muhammad Fauzi
Vokatek: Jurnal Pengabdian Masyarakat Volume 4: Issue 3 (December 2026)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatek.v4i3.2065

Abstract

The Domestic Sambusa Industry (Industri Rumah Tangga) Mutabikh Maryama in Pangkajene and Kepulauan Regency (Pangkep) has significant potential for business development but faces interconnected challenges in production capacity, technology adoption, business management, supply chain management, branding, packaging, and digital marketing. This community service initiative aimed to strengthen the partner’s business capacity and competitiveness through an integrated intervention combining production modernization, business management strengthening, supply chain improvement, and digital marketing transformation. The intervention employed a Participatory Action Research (PAR) approach involving six members of the partner group through five stages: needs identification, training and workshops, appropriate technology implementation, mentoring and monitoring, and evaluation and sustainability assessment. The intervention introduced a standing mixer, semi-automatic Sambusa skin-printing equipment, freezer, and vacuum sealer, complemented by training in financial record-keeping, inventory management using the FIFO principle, supply chain management, pricing, branding, packaging, and digital marketing. Preliminary results indicated that daily production increased from approximately 300–400 to 600–800 pieces, while production operating time decreased from approximately 8–10 hours to 4–5 hours per day. Hourly productivity also increased from approximately 35–40 to 150–160 pieces. The program additionally resulted in the adoption of food-grade packaging, a new brand identity, simplified financial and inventory recording systems, and more structured use of social media for product promotion. These results indicate that an integrated intervention combining production modernization, business management, and digital transformation can improve operational efficiency and strengthen the readiness of food-sector MSMEs to expand their market sustainably.

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