Tadulako International Journal of Applied Management (TaJAM)
Tadulako International Journal of Applied Management with registered number ISSN 2684-9089 (Print) and 2987-1271 (electronic) is published by the Master of Management Study Program, Faculty of Economics and Business, Tadulako University. It is published thrice a year in April, August, and December. Publish papers in applied management that contribute to the development of management science and management practices. We accept primarily research-based articles related to applied management science. The scope of topics includes management (Human Resource Management, Marketing Management, Financial Management, and Operations Management) and entrepreneurship. The Editorial Team welcomed the submission of papers describing researchers, practitioners, regulators, students, and other parties interested in the development of management science and management practices. Tadulako International Journal of Applied Management accepts quantitative research texts, qualitative research, mixed methods research, and Research and Development (R&D) written in English.
Articles
109 Documents
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY, AND PRICE ON THE DECISIONS TO PURCHASE AT NIM SHOP AND ITS IMPACT ON THE SATISFACTION OF CUSTOMER ]]>
<![CDATA[Farreza, Farreza]]>;
<![CDATA[Wahyuningsih, Wahyuningsih]]>;
<![CDATA[Asngadi, Asngadi]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 3 (2022): December : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v4i3.44
<![CDATA[This research aims to determine the influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable. The population was the people of Palu who shop at Nim Shop. Type of the research was explanatory research using a quantitative approach with a total sample of 100 respondents. The data analysis technique used Partial Least Square (PLS) with the sampling technique applied the Structural Equation Modeling (SEM) method. The results of the research show that digital marketing has a significant influence on purchasing decisions; Product quality has a significant influence on purchasing decisions; Prices have a significant influence on purchasing decisions; Purchase decisions have a significant influence on purchase satisfaction; Digital marketing has a significant influence on purchase satisfaction; Product quality has a significant influence on purchase satisfaction; Price has a significant influence on purchase satisfaction; There is no direct influence of digital marketing on purchase satisfaction through purchasing decisions; The direct influence of product quality on purchase satisfaction through purchasing decisions; The direct influence of price on purchase satisfaction through purchasing decisions. Keywords: Digital Marketing, Product Quality, Price, Consumer Satisfaction, Purchase Decision]]>
<![CDATA[THE INFLUENCE OF PLANNING, IMPLEMENTATION, AND HUMAN RESOURCES ON THE BUDGET ABSORPTION OF PUBLIC SERVICE AGENCY (BLU) OF TADULAKO UNIVERSITY ]]>
<![CDATA[Mahardika, Shopia]]>;
<![CDATA[Djayani Nurdin]]>;
<![CDATA[Husnah]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.46
<![CDATA[This research aims to determine the influence of planning, implementation, and human resources on the budget absorption of the Public Service Agency (BLU) of Tadulako University. The object of this research is the Rectorate of Tadulako University, all Faculties and the Postgraduate Program of Tadulako University. This research was quantitative type using survey methods. Samples were taken through the purposive sampling technique and applied the Structural Equation Model (SEM) method with Variance Based SEM or Partial Least Square (PLS) approach. Hypothesis testing with sig.=0.05. The reliability test applied two criteria: composite reliability and Cronbach's alpa with a coefficient limit value α> 0.70. Data were collected through questionnaires to 52 respondents. The results show that partially the variables of planning, implementation, and human resources have a positive and significant influence on the budget absorption of the Public Service Agency of Tadulako University with p-values >0.001, 0.005, and >0.001, respectively.]]>
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY, AND PRICE ON THE DECISIONS TO PURCHASE AT NIM SHOP AND ITS IMPACT ON THE SATISFACTION OF CUSTOMER ]]>
<![CDATA[Farreza]]>;
<![CDATA[Wahyuningsih]]>;
<![CDATA[Asngadi]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.48
<![CDATA[This research aims to determine the influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable. The population was the people of Palu who shop at Nim Shop. Type of the research was explanatory research using a quantitative approach with a total sample of 100 respondents. The data analysis technique used Partial Least Square (PLS) with the sampling technique applied the Structural Equation Modeling (SEM) method. The results of the research show that digital marketing has a significant influence on purchasing decisions; Product quality has a significant influence on purchasing decisions; Prices have a significant influence on purchasing decisions; Purchase decisions have a significant influence on purchase satisfaction; Digital marketing has a significant influence on purchase satisfaction; Product quality has a significant influence on purchase satisfaction; Price has a significant influence on purchase satisfaction; There is no direct influence of digital marketing on purchase satisfaction through purchasing decisions; The direct influence of product quality on purchase satisfaction through purchasing decisions; The direct influence of price on purchase satisfaction through purchasing decisions.]]>
<![CDATA[ACTIVITIES OF DRUGS LOGISTIC AT PT KIMIA FARMA APOTEK BUSINESS UNIT PALU ]]>
<![CDATA[Simatupang, Ferdi Samuel]]>;
<![CDATA[Sulaeman Miru]]>;
<![CDATA[Syamsuddin]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.49
<![CDATA[This study aims to analyze business problems of PT Kimia Farma Apotek Business Unit Palu. There are several issues in the community, including the absence of certain brands of drugs sought by the people and the price of drugs that are quite expensive compared to other private pharmacies. This research describes inbound activities, conversion operations, and outbound logistics at PT Kimia Farma Apotek Business Unit Palu. The type of research used was descriptive, using a qualitative approach. The types of data used were primary and secondary data. The data were collected through interviews. The results of this study indicate that in inbound logistics activities, there are obstacles in the process of fulfilling drugs, some of which are pharmacies having difficulty fulfilling a drug of a certain brand if it has not been registered (listing) at the Head Office of PT Kimia Farma Apotek, this happens because the company makes rules centrally so that the Business Unit cannot decide our of its authority. Conversion operation logistics activities are very good because this activity is carried out to maintain the quality of drugs, and the amount is kept at the minimum and maximum limits. Outbound logistics activities are good, namely sales to individuals/community and cooperation with agencies, except that sales to individuals/the community should be considered so that the socialization of the "KF Mobile" application is intensified.]]>
<![CDATA[THE UTILIZATION OF DIGITAL MARKETING, MARKET ORIENTATION AND PRODUCT INNOVATION ON MARKETING PERFORMANCE AND THEIR IMPACTS ON CUSTOMERS’ SATISFACTION ON MC DONALD'S PALU CITY ]]>
<![CDATA[Gusti Andika Yudhistira]]>;
<![CDATA[Wahyuningsih]]>;
<![CDATA[Muzakir]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.50
<![CDATA[This research was conducted with the aim of testing and analyzing the effect of the utilization of digital marketing, market orientation and product innovation on marketing performance and their impact on customer satisfaction at McDonald's Palu City. This research was carried out using a quantitative descriptive analysis method with a sampling technique using Slovin. In this research, quantitative and qualitative data were used, and the data sources used were secondary data and primary data. The research population was the overall element of McDonald's visitors in August - December 2022 in Palu City, totaling 5,545. Based on the above calculations, the sample who became respondents of the research was adjusted to as many as 100 people or around 12% of the total visitors. Based on the research findings of the hypothesis testing that carried out in the research using partial last square analysis, it shows that the Utilization of Digital Marketing variable affects marketing performance, the Market Orientation variable affects marketing performance, the Product Innovation variable affects marketing performance, and the satisfaction variable mediates the relationship between the variables of the Utilization of Digital Marketing and Product Innovation on marketing performance while market orientation is not mediated.]]>
<![CDATA[SINCERE BEHAVIOR MODERATES THE RELATIONSHIP BETWEEN RECRUITMENT AND WORK SYSTEMS TOWARDS THE PERFORMANCE OF EMPLOYEE ]]>
<![CDATA[Faryd Mardiansyah Lasman]]>;
<![CDATA[Maskuri Sutomo]]>;
<![CDATA[Niluh Putu Evvy Rossanty]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.56
<![CDATA[This study aims to analyze the relationship between recruitment and work systems on the performance of outsourced employees at the Representative Office of Bank Indonesia of Central Sulawesi Province by using the moderating variable of sincere behavior. This research was a quantitative type. This study used outsourced employees at the Representative Office of Bank Indonesia, Central Sulawesi Province, totaling 70 people as a population, all as samples. SEM PLS was used as an analytical tool, and google forms as a medium for collecting data. The results of this study indicate that (1) The recruitment system has a positive and significant effect on the performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (2) The work system has a positive but insignificant effect on the performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (3) Sincere behavior has a positive and significant effect as moderating the relationship between recruitment system and performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (4) Sincere behavior has a positive and significant effect as moderating the relationship between work system and performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province.]]>
<![CDATA[THE EFFECT OF SUPPLY CHAIN MANAGEMENT ON SMIs OPERATIONAL PERFORMANCE (Study on Packaged Coffee Powder Industry in Sigi District) ]]>
<![CDATA[Herman]]>;
<![CDATA[Sulaeman Miru]]>;
<![CDATA[Asngadi]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.57
<![CDATA[This research aims to determine and describe the effect of supply chain management, which consists of information sharing, long-term relationships, cooperation, and integration processes, on the operational performance of packaged coffee powder SMIs in Sigi District. This type of research was quantitative descriptive. The testing procedure usedwas census technique where the entire population was examined by 55 respondents. The types of information were quantitative and qualitative. Information sources covered essential information and optional information. Methods of collecting information were conducted through interviews, observation, questionnaires, and documentation. The data analysis technique used was multiple regression analysis. The research results show that (1) supply chain management, which consists of information sharing, long-term relationships, cooperation, and integration processes, has a positive and significant relationship to the operational performance of Packaged Coffee Powder SMIs in Sigi District. (2) Information sharing has a positive and significant relationship with the operational performance of Packaged Coffee Powder SMIs in Sigi District. (3) The long-term relationship has a negative and significant relationship to the operational performance of Packaged Coffee Powder SMIs in Sigi District. (4) Cooperation has a positive and significant relationship to the operational performance of Packaged Coffee Powder SMIs in Sigi District (5) The integration process has a positive and significant relationship to the operational performance of Packaged Coffee Powder SMIs in Sigi District.]]>
<![CDATA[THE INFLUENCE OF MARKETING MIX ON SATISFACTION CUSTOMERS AT NAFIYAH STORE BOUTIQUE PALU CITY ]]>
<![CDATA[Ilmawati]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i1.66
<![CDATA[The purpose of this study was to determine the influence of the marketing mix on customer satisfaction at the Nafiyah Store Boutique in Palu City. The number of samples in this study were 88 respondents. The analytical method used in this research is causal descriptive research. By using multiple regression analysis, which is an analysis to see how far the influence of customer satisfaction at the Nafiyah Store Boutique in Palu City. product, price, promotion and location have a significant effect on customer satisfaction interest at the Nafiyah Store Boutique, Palu City. The product has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. Price has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. Promotion has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. location has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique, Palu City.]]>
<![CDATA[THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTIONS, AND PROMOTIONS ON PURCHASING DECISIONS MEDIATION OF BRAND IMAGE ]]>
<![CDATA[Lawasa, Abdul Mutakhir]]>;
<![CDATA[Adam, Rosida P]]>;
<![CDATA[Rombe, Elimawaty]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 2 (2023): August : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i2.54
<![CDATA[This research was conducted with the aim of understanding and analyzing the influence of product quality, price perception, promotion on purchasing decisions and brand image as mediating variables on iPhone consumers in Palu City. Explanatory research is used to find out the relationship between variables. The population size is not yet known with certainty so the sample was taken using a purposive sampling technique based on certain considerations and using the Roscoe method (number of variables multiplied by 20) so that the total research sample was 100 people. Data analysis uses descriptive statistics and SEM techniques through path analysis using Smart PLS. The research results show that (1) product quality has a significant effect on brand image, (2) Price perception has a significant effect on brand image, (3) Promotion has a significant effect on brand image, (4) Product quality has a significant effect on purchasing decisions, (5) Price perception has no significant effect on purchasing decisions, (6) Promotion has a significant effect on purchasing decisions, (7) Brand image has a significant effect on purchasing decisions, (8) Product quality has no significant effect on purchasing decisions through brand image (9) Price perception has an effect not significant on purchasing decisions through brand image (10) Promotion has no significant effect on purchasing decisions through brand image.]]>
<![CDATA[THE INFLUENCE OF MOTIVATION AND ADAPTATION ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION ]]>
<![CDATA[Shilvyana]]>;
<![CDATA[Syahir Natsir]]>;
<![CDATA[Lina Mahardiana]]>
<![CDATA[ JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 2 (2023): August : Tadulako International Journal of Applied Management ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Economics and Business, Tadulako University ]]>
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DOI: 10.59769/tajam.v5i2.69
<![CDATA[This research aims to determine and analyze the direct and indirect influence of work motivation and work adaptation on employee performance with job satisfaction as a mediating variable for outsourcing employees of Bank Indonesia Central Sulawesi Province. This type of research is quantitative descriptive. The population in this research is all outsourcing employees Bank Indonesia, Central Sulawesi Province, totaling 70 people. The sampling technique uses a saturated sampling technique (census), namely where the entire population is sampled. Data collection was carried out by distributing questionnaires to outsourcing employees Bank Indonesia Central Sulawesi Province . The data analysis technique uses the SEM- Partial Least Square (PLS) method. The results of the research show that (1) Work motivation has a positive and significant effect on the performance of Bank Indonesia outsourced employees in Central Sulawesi Province. (2) Work adaptation has a positive and significant effect on the performance of Bank Indonesia outsourced employees in Central Sulawesi Province. (3) Work motivation has a positive and significant effect on job satisfaction of outsourced employees of Bank Indonesia, Central Sulawesi Province. (4) Work adaptation has a positive and significant effect on job satisfaction of outsourced employees of Bank Indonesia, Central Sulawesi Province. (5) Job satisfaction has a positive and significant effect on the performance of outsourced employees of Bank Indonesia, Central Sulawesi Province. (6) Motivation work indirectly has a positive and significant effect on employee performance through job satisfaction of outsourced employees of Bank Indonesia, Central Sulawesi Province (7). Work adaptation indirectly has a positive and significant effect on employee performance through job satisfaction of outsourced employees of Bank Indonesia, Central Sulawesi Province.]]>
