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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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Agile HR for Digital Transformation: Bibliometric Analysis & Overlay Visualization Judijanto, Loso; Jannah, Urnika Mudhifatul
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2541

Abstract

This study investigates the intellectual and collaborative landscape of research on Agile Human Resource Management (Agile HR) in the context of digital transformation. Using a bibliometric approach, data were retrieved from the Scopus database and analyzed with VOSviewer to generate co-authorship, co-citation, and keyword co-occurrence networks, as well as overlay and density visualizations. The results show that the field is organized around two tightly connected cores (digital transformation and human resource management) surrounded by clusters related to advanced digital technologies (artificial intelligence, big data, internet of things), agile and lean systems, and organizational culture. Collaboration maps reveal that a relatively small set of authors, institutions, and countries, particularly in North America, Europe, and China, dominate knowledge production, while emerging economies are gradually integrating into these networks. Overlay and density visualizations indicate a shift over time from early work on culture, risk, and project management to more recent emphasis on data-driven technologies and agile production systems, suggesting that Agile HR is increasingly conceptualized as a socio-technical capability that links people, processes, and digital tools. The study provides a structured baseline for understanding how this domain has evolved, identifies research hotspots and gaps, and outlines avenues for future inquiry into the design and implementation of Agile HR in diverse digital transformation contexts.
Bibliometric Mapping of Risk Management Practices in High-Emission Industries Judijanto, Loso; Wijayanti, Indah Oktari
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2542

Abstract

High-emission industries play a pivotal role in economic development while simultaneously accounting for a disproportionate share of global greenhouse gas emissions. As these sectors face intensifying regulatory, financial, and societal pressure, risk management has expanded from a narrow focus on operational and safety issues toward broader environmental, climate, and sustainability risks. This study conducts a bibliometric mapping of research on risk management practices in high-emission industries using data retrieved from the Scopus database and analyzed with VOSviewer. Co-authorship, co-citation, and keyword co-occurrence networks are employed to identify influential authors, institutions, countries, thematic clusters, and temporal trends. The results show that “risk management” and “sustainable development” form the conceptual core of the field, closely linked to themes such as climate change, carbon emissions, emission control, environmental and health risks, and sector-specific concerns in construction and gas industries. Overlay and density visualizations indicate a shift from early work on air pollution, health risks, and environmental monitoring toward more recent emphasis on carbon accountability and climate-transition agendas. Country collaboration networks reveal a core group of leading contributors (particularly the United States, United Kingdom, China, and India) surrounded by emerging participants. Overall, the study consolidates a fragmented literature, clarifies the intellectual structure and evolution of the field, and highlights opportunities for future research on how risk management can support low-carbon transitions in carbon-intensive sectors.
The Evolution of Brand Activism Research: A Bibliometric Analysis Judijanto, Loso
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2543

Abstract

Brand activism has emerged as a prominent phenomenon in contemporary marketing and management research, reflecting the growing expectation that brands act as social and political actors beyond their traditional economic roles. As scholarly interest in this topic has expanded rapidly, the literature has become increasingly diverse and fragmented across disciplines, themes, and methodological approaches. This study aims to systematically examine the evolution of brand activism research through a comprehensive bibliometric analysis. Using data retrieved from the Scopus database, the study analyzes publication trends, citation patterns, influential authors and institutions, country collaborations, and thematic developments using VOSviewer. The findings reveal that brand activism research has evolved from early normative and ideological debates toward a more consolidated and empirically grounded field, with growing emphasis on social media, consumer activism, authenticity, corporate and CEO activism, and branding outcomes such as loyalty and brand equity. The results also indicate a dominance of transatlantic research networks, alongside emerging contributions from developing economies. By mapping the intellectual structure and thematic trajectory of brand activism research, this study provides an integrative overview of the field, identifies key research clusters and gaps, and offers a foundation for future theoretical development and empirical investigation.
Luxury Brand Management: Global Research Trend Mapping Judijanto, Loso
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2544

Abstract

This study aims to systematically map the global research landscape of Luxury Brand Management by employing a bibliometric approach to identify its intellectual structure, dominant themes, collaborative patterns, and evolving research trends. Using bibliographic data retrieved from the Scopus database, the study applies co-authorship, affiliation, keyword co-occurrence, citation, density, network, and overlay analyses through VOSviewer. The findings reveal that luxury brand management research is strongly anchored in brand management, marketing, and consumer behavior, forming the core theoretical foundation of the field. Over time, the research focus has expanded from traditional, exclusivity-driven branding perspectives toward more relational, digital, and sustainability-oriented themes, including social media, fashion, innovation, and sustainable development. The results also highlight a fragmented yet interconnected global collaboration structure, with a limited number of influential authors and institutions acting as key knowledge hubs. By providing a comprehensive and data-driven overview, this study contributes to a clearer understanding of the field’s evolution, identifies research gaps, and offers valuable insights for both scholars and practitioners seeking to advance theory development and strategic decision-making in contemporary luxury brand management.
The Role of Social Media Marketing in Building Customer Loyalty among Millennials Sudirjo, Frans; Soesanto, Dasa Rahardjo
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2547

Abstract

This study investigates the role of social media marketing in building customer loyalty among Indonesian millennials. A quantitative research approach was employed to examine the relationship between social media marketing activities and customer loyalty. Data were collected from 150 Indonesian millennial respondents who actively use social media and engage with brand-related content. The measurement instrument used a five-point Likert scale, and the collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 25. The results of simple linear regression analysis indicate that social media marketing has a positive and significant effect on customer loyalty, with a regression coefficient of 0.693 and a significance value below 0.05. The coefficient of determination (R²) of 0.445 suggests that social media marketing explains 44.5% of the variance in customer loyalty. These findings highlight the importance of content quality, interaction, information sharing, and trust in strengthening long-term relationships with millennial consumers. The study provides practical implications for businesses in Indonesia to optimize social media marketing strategies in order to enhance customer loyalty and sustain competitive advantage in the digital marketplace.
E-Government Implementation and Citizen Satisfaction in Public Administration Budi, Hasiun; Hildawati, Hildawati
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2548

Abstract

The implementation of e-government has become a central strategy for improving public administration performance and enhancing citizen satisfaction in Indonesia. This study aims to examine the effect of e-government implementation on citizen satisfaction in public administration. A quantitative research approach was employed using a survey method, with data collected from 300 respondents who have experience using e-government services. The measurement instrument was structured using a five-point Likert scale, capturing key dimensions of e-government implementation, including system quality, information quality, service quality, and accessibility, as well as citizen satisfaction with public services. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 25, applying descriptive statistics, reliability and validity tests, and simple linear regression analysis. The results indicate that e-government implementation has a positive and statistically significant effect on citizen satisfaction. The regression analysis shows that e-government implementation explains a substantial proportion of variance in citizen satisfaction, demonstrating that effective digital public services contribute to improved efficiency, convenience, and overall service experience. These findings suggest that strengthening the quality and inclusiveness of e-government initiatives is essential for enhancing public service delivery and citizen trust in public administration in Indonesia.
Market Orientation, Creativity, and Use of Digital Technology on the Performance of Technology Start-ups in Jakarta Prasetyo, Fitria Madaniah; Mas'adi, Mahnun; Baroroh, Riski; Fatari, Fatari; Hakim, Cikita Berlian
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2549

Abstract

This study examines the effects of market orientation, creativity, and the use of digital technology on the performance of technology start-ups in Jakarta. A quantitative research design was employed using a structured questionnaire distributed to 250 founders and managers of technology start-ups. All variables were measured using a five-point Likert scale, and data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25. The results of multiple linear regression analysis indicate that market orientation (β = 0.312, p < 0.001), creativity (β = 0.274, p < 0.001), and the use of digital technology (β = 0.356, p < 0.001) each have a positive and significant effect on start-up performance. Furthermore, the simultaneous analysis shows that these three variables collectively explain 55.6% of the variance in start-up performance (R² = 0.556). The findings highlight that digital technology usage is the strongest predictor of performance, followed by market orientation and creativity. This study contributes to the literature by providing empirical evidence from an emerging economy context and offers practical insights for start-up founders and policymakers to enhance performance through strategic market orientation, creative capabilities, and effective digital technology utilization.
The Influence of Social Capital, Intellectual Capital, and Financial Capital on the Growth of Young Entrepreneurs in West Java Coryanata, Isma; Hakim, Latifa Dinar Rahmani
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2550

Abstract

This study investigates the influence of social capital, intellectual capital, and financial capital on the growth of young entrepreneurs in West Java. Young entrepreneurs play a vital role in driving regional economic development; however, their business growth is often constrained by limited resources, capabilities, and access to financing. This research adopts a quantitative approach using data collected from 150 young entrepreneurs in West Java through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using multiple linear regression with the aid of SPSS version 25. The results reveal that social capital has a positive and significant effect on the growth of young entrepreneurs, indicating that networks, trust, and collaborative relationships contribute to improved business performance. Intellectual capital shows the strongest positive influence on entrepreneurial growth, emphasizing the importance of knowledge, skills, creativity, and innovation capability in sustaining and expanding businesses. Financial capital also has a positive and significant effect on growth, although its influence is relatively smaller compared to social and intellectual capital. Simultaneously, social capital, intellectual capital, and financial capital explain 46.8% of the variation in entrepreneurial growth. These findings highlight that the growth of young entrepreneurs in West Java is shaped by an integrated combination of relational, knowledge-based, and financial resources. The study provides practical implications for policymakers and entrepreneurship support institutions to design comprehensive programs that strengthen networks, enhance entrepreneurial competencies, and improve access to finance.
Entrepreneurship Orientation, Process Innovation, and Knowledge Management on the Competitive Advantages of MSMEs in Surabaya Hidayati, Nanda
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2551

Abstract

This study aims to analyze the effect of entrepreneurial orientation, process innovation, and knowledge management on the competitive advantage of micro, small, and medium enterprises (MSMEs) in Surabaya. Grounded in the resource-based view, this research adopts a quantitative approach to examine how internal strategic capabilities contribute to MSME competitiveness in a dynamic business environment. Data were collected from 200 MSME owners and managers using a structured questionnaire measured on a five-point Likert scale. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) version 25. The results indicate that entrepreneurial orientation, process innovation, and knowledge management each have a positive and significant effect on competitive advantage. Furthermore, the simultaneous test shows that these three variables jointly explain 50.7% of the variance in competitive advantage. The findings suggest that MSMEs with stronger entrepreneurial behavior, continuous process improvement, and effective knowledge utilization are better positioned to achieve sustainable competitive advantage. This study contributes to the MSME literature by providing empirical evidence on the integrated role of entrepreneurship, innovation, and knowledge management, while offering practical insights for MSME practitioners and policymakers in strengthening competitiveness.
Employee Engagement in the Digital Era: The Role of Gamification in Improving Motivation and Productivity Dharmawan, Hendra
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2559

Abstract

This research examines the role of gamification in improving employee engagement, motivation and productivity in the digital age. Using a qualitative approach, the study explores employee experiences and perceptions through a series of in-depth interviews with respondents from different levels of the organisation. The research findings reveal that the implementation of gamification elements such as point systems, leaderboards, and rewards can create a more engaging and competitive work environment. Results showed significant improvements in intrinsic motivation, sense of belonging, and productivity among employees involved in gamification programmes. However, the study also identified potential challenges such as long-term burnout and differences in preferences between generations. This study contributes to the understanding of how modern organisations can leverage gamification technology to create a more dynamic and productive work culture in the digital age. 

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