Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[PERENCANAAN LABA UMKM BUBUR AYAM PASUNDAN ]]>
<![CDATA[Tahol, Triana Olivia]]>;
<![CDATA[Putri Azizah Fitriyah Maharani]]>;
<![CDATA[Maghfiroh, Hikmatul]]>;
<![CDATA[Adiyanto, Mochamad Reza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.543
<![CDATA[This research focuses on elucidating the intricacies of sales planning with a particular emphasis on achieving the desired profit levels through the utilization of Break Even Point (BEP) and Cost of Goods Sold (HPP) analysis. Employing a descriptive qualitative approach, this study leverages semi-structured interviews as the primary method for data collection, specifically targeting small-scale entrepreneurs as the key informants. The primary objective is to provide a comprehensive understanding of the challenges and opportunities associated with sales planning in the context of achieving optimal profit margins. The findings of this research reveal a monthly loss of -2,831,000, prompting a critical examination of the existing business model. To attain a desired income margin of 50%, it is determined that an increase in sales volume is imperative. Specifically, selling 387 portions per day at a price point of 16,986 per portion is identified as the strategic approach to offsetting losses and achieving the targeted profit margin. This insight underscores the importance of meticulous planning and strategic decision-making in the realm of sales management. Furthermore, the analysis of Break Even Point (BEP) and Cost of Goods Sold (HPP) emerges as a pivotal tool for entrepreneurs in crafting effective profit plans. The simplicity of the calculations employed in this study is highlighted as a practical advantage, enabling entrepreneurs to navigate the complexities of sales planning with relative ease.]]>
<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS DESA MANGROVESARI BREBES SEBAGAI DESA WISATA BERBASIS MANGROVE ]]>
<![CDATA[Destiara, Felinka]]>;
<![CDATA[Fauzi, Rizky]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.548
<![CDATA[This research wants to see how the marketing public relations strategy of Mangrovesari village as a mangrove-based tourism village. This research method was carried out using a descriptive qualitative approach. Informants in this study were from internal Mangrovesari villages, business partners, and tourists from Mangrovesari villages. The concept used in this study from Thomas L Harris consists of a Push strategy, a Pull strategy and a Pass strategy. Data collection was carried out by in-depth interviews and documentation from the internet as additional data or information. The data analysis techniques use coding techniques and data validity techniques use triangulation. The conclusion in this study is that the marketing public relations strategy carried out by Mangrovesari village with the concept of Push strategy, Pull strategy, and Pass strategy concepts are interrelated with each other and can help Mangrovesari village to manage, develop, promote and form positive public opinion as a village. mangrove-based tourism, thus making tourists more familiar with and interested in coming to Mangrovesari village.]]>
<![CDATA[STRATEGI HUBUNGAN MASYARAKAT GMPI MELALUI CORPORATE SOCIAL RESPONSIBILITY DALAM MEMBENTUK CITRASTRATEGI HUBUNGAN MASYARAKAT GMPI MELALUI CORPORATE SOCIAL RESPONSIBILITY DALAM MEMBENTUK CITRA ]]>
<![CDATA[Auereal, Cantika]]>;
<![CDATA[Widyasanty, Gita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.549
<![CDATA[The role of Public Relations has a strategy so that the community can assess, appreciate, support, and sympathize with the organization. Judgments based on people's point of view can be said to be imagery. One of the tasks of Public Relations that can shape the image is to carry out Corporate Social Responsibility programs as a form of commitment carried out by the organization is expected to be able to shape and improve the image of the organization. In this study, we will look at the social programs of the Young Generation of Indonesia's development. The purpose of this study is How GMPI's Public Relations Strategy Through Corporate Social Responsibility in Shaping Image. This research is a constructivist qualitative descriptive research. Data collection techniques with interviews, observations, consistent observation, and documentation. The data used are data obtained from direct interviews with public relations from GMPI, and recipients of assistance from social activities that are routinely carried out every fasting month. The results of this study hope that social activities held regularly every fasting month will be expanded further, and assistance can be provided to remote areas. Social programs that are running are quite good, as evidenced by those who receive help from the smiles they give, and assistance that can help in the month of Ramadan, and the community expects not only social activities, but environmental care activities.]]>
<![CDATA[PERSEPSI NILAI INFORMASI DAN DAMPAKNYA TERHADAP KUALITAS INFORMASI PADA LINE TODAY NEWS MEDIA PLATFORM ]]>
<![CDATA[Legiansyah, Geovani]]>;
<![CDATA[Kurnia, Kurnia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.553
<![CDATA[Advances in information technology today make it easier to search and broadcast information content. The Digital Platform has become a media channel that has experienced a significant increase in information dissemination and meeting information needs. Percieved Value can be measured through three main dimensions where the audience has three expectations of value for quality information based on Verbal information, Nonverbal information. This research is a quantitative research with the population understanding the value of satisfaction and quality of information. The research sample was determined using the Lameshow Sample Size. The data were analyzed using Partial Least Square (PLS) with the stages of testing the measurement model through validity and reliability tests and structural model testing to assess the significance of the research hypothesis. Line Today users in Indonesia are still very high, with the majority of respondents being male with a percentage of 56% and female only 44%. For the age of the respondents, the predominant range is between 18 – 24 years with a percentage of 69% and most of them are domiciled in Jabodetabek (80%). The value of the Coefficient of Determination (R2Information) Qualityy 76.2% is explained by the variables Quality of Verbal Information and Quality of Non Verbal Information.]]>
<![CDATA[ANALISIS PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN FAKTOR LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI DSOCIETY CABANG MEDAN SEBAGAI STARTUP ]]>
<![CDATA[Prayogi, Mugi Anggara]]>;
<![CDATA[Dirbawanto, Nana Dyki]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.561
<![CDATA[The objective of this study is to examine the impact of Human Relations, Work Discipline, and Work Environment on Employee Performance at the Medan Branch of DSociety Start Up Company. The research adopts a quantitative approach and focuses on the employees of the DSociety Medan Branch Start Up Company as the population. A sample of 31 respondents was selected using purposive sampling. Data was collected through a questionnaire method, utilizing a Likert scale for measurement. The analytical techniques employed in this study include the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The findings of this study reveal that Human Relations, Work Discipline, and Work Environment significantly influence Employee Performance. The Adjusted R Square value of 0.375 indicates that these variables collectively account for 37.5% of the variance in Employee Performance. Therefore, it can be concluded that there is a direct correlation between Human Relations, Work Discipline, Work Environment, and Employee Performance. The remaining variance in Employee Performance is attributed to other unexamined variables.]]>
<![CDATA[PENGARUH DIGITAL MARKETING INSTAGRAM PADA PUBLIC RELATIONS SCARLETT WHITENING DALAM MENINGKATKAN BRAND AWARENESS ]]>
<![CDATA[Dewi, Qintania Diana]]>;
<![CDATA[Widiasanty, Gita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.562
<![CDATA[Scarlett Whitening is a skin & body care product from Indonesia that was founded in 2017. Public Relations Scarlett Whitening utilizes the development of Instagram digital marketing to increase brand awareness of its products. In this research we specifically discuss the influence of digital marketing on Instagram which consists of four indicators, namely content creation, content sharing, connection, community building and audience response to brand awareness which consists of not being brand aware, knowing the brand, brand recall, and brand recall at its peak. . This research aims to determine the influence of Instagram digital marketing on Scarlett Whitening's Public Relations in increasing brand awareness. This research method uses a quantitative approach with descriptive research type. Research data collection used a purposive sampling technique with the criteria of South Jakarta residents who follow Scarlett Whitening's Instagram social media. The research sample size used the Slovin formula and obtained 100 research respondents. Data collection was carried out by distributing online questionnaires using Google forms and processed using the SPSS (Statistical Program for Social Science) tool. The results of this research show that Instagram digital marketing at Public Relations Scarlett Whitening has had a significant influence in increasing brand awareness in the South Jakarta community.]]>
<![CDATA[ANALISA PENERAPAN K3L INDUSTRI PAKAIAN JADI DI INDONESIA MELALUI METODE LITERATURE REVIEW ]]>
<![CDATA[Sarnadi, Sarnadi]]>;
<![CDATA[Santoso, Sugeng]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.564
<![CDATA[The apparel industry in Indonesia is a labor-intensive industry capable of absorbing a very large workforce. According to BPS (Central Statistics Agency) data in 2020, proportion of the workforce in the manufacturing industry sector, the industry accounts for 1.81% of the workforce out of a total of 13.61% of the total workforce or is in second place after the food industry. With a very large number of workers, it is only fitting that K3L be a common concern. Method for this research is using of literature review method, using secondary data sources originating from national journals related to the K3L application in the apparel industry. The result of sorting several journals obtained journals as many as 10 research journals. Purpose of this research is to analyze the implementation of K3L in the apparel industry so that a broader picture of this implementation will be obtained. Based on the result of research, the conclusion can be gain are: 1) the number of research that related with occupational health and the environment in the apparel industry in Indonesia is still limited. Meanwhile, there are many journals related to work safety, 2) related with the application of work safety in the apparel industry in Indonesia, showing good implementation results, 3) in terms of work accident risk, it is more related to risk identification and risk analysis, while evaluation and risk control are still lacking.]]>
<![CDATA[PENGARUH KONTEN FOOD VLOGGER CHANNEL YOUTUBE FARIDA NURHAN TERHADAP MINAT BERWISATA KULINER ]]>
<![CDATA[Kiagun, Egi Sokia]]>;
<![CDATA[Widiasanty, Gita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.573
<![CDATA[In today's digital world, technological progress is becoming increasingly evident. Now technology is freely accessible to everyone thanks to its developments. One of them is the innovation of correspondence by utilizing internet access. With the presence of the internet, the social media YouTube emerged, one of its uses is to disseminate useful information to its users, including information about culinary places. This research aims to find out whether there is an influence of Farida Nurhan's Food Vlogger Channel content on interest in culinary tourism and how much influence Farida Nurhan's YouTube channel food vlogger content has on interest in culinary tourism. The Uses and Effect theory was used as the main basis for this research. The method used in this research is a descriptive survey method using a quantitative approach. Sampling was carried out by applying incidental sampling techniques with non-probability sampling techniques. The results of this research show that there is an influence of Farida Nurhan's Youtube Channel Food Vlogger Content on Interest in Culinary Travel with a percentage of 70.9%. Meanwhile, the other 29.1% is influenced by other variables.]]>
<![CDATA[PENGARUH KONTEN “RYZEN” DI APLIKASI NIMO TV TERHADAP SIKAP BERMAIN GAME PUBG MOBILE SEA ESPORT ]]>
<![CDATA[Kamal, Ahmad]]>;
<![CDATA[Sopyan, Muhamad]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.574
<![CDATA[This study aims to determine whether there is an effect of “Ryzen”on Nimo TV content on the attitude of playing PUBG Mobile games SEA Esport. This research makes SEA Esport members as respondents. The theory used in this research is hypodermic needle theory and this research also uses quantitative-descriptive methods. The results of this study are that Ryzen” on Nimo TV content can affect the attitude of playing PUBG Mobile games. In addition, testing using other variables, regarding a person's motivation to use the media, because from the results of this study only 49% of the influence of X on Y. The results of this study can also be a recommendation for content planners for Nimo TV Indonesia if they have adequate resources to create and To develop content, Nimo TV Indonesia shows must always be packaged in an attractive manner, and provide information on how to play games.]]>
<![CDATA[FENOMENOLOGI PEMASARAN ERA DIGITAL DALAM GENERASI MILENIAL PADA PRODUK INDIHOME (Studi Pada PT. Telekomunikasi Indonesia, Tbk Divre I Medan) ]]>
<![CDATA[Novianta, Novianta]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.582
<![CDATA[At this time many business people use digital as their marketing activities, including PT. Telekomunikasi Indonesia, Tbk conducts digital marketing on milennial generation in marketing Indihome products through social media so that the writer is interested in conducting research in this phenomenology. This study aims to determine the marketing of the digital era in milennial generation of indihome products at PT. Telekomunikasi Indonesia, Tbk Divre I Medan. Digital era marketing is focused through social media such as Instagram, Facebook, Twitter and others that focus on millennial generation. The form of this research uses a descriptive method with a qualitative approach with the intention of describing events or facts contained in an object of research by conducting interviews and observations then analyzing the data obtained from the research location and comparing with theories. From this study it can be concluded that overall the phenomenology of marketing in the digital era in milennial generation of Indihome products implemented by PT. Telekomunikasi Indonesia, Tbk Divre I Medan has taken place where marketing is done through digital like on social media facebook, instagram, OLX, youtube. Marketing content on Instagram with the name (@IndiHome) and Facebook with the name (IndiHome) by using interesting images as done with celebrities, artists, influencers and promos which are done through feeds and stories on Instagram and Facebook. Youtube content with Bayu Prabowo's video titled Indihome 2P Review (Internet + TV).]]>
