Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[The Role of Effective Strategy and Communication for Generation Z in Rural Communities ]]>
<![CDATA[Ismayanti, Nurul]]>;
<![CDATA[Rizky, M. Chaerul]]>;
<![CDATA[Saragih, Khairunisa]]>;
<![CDATA[Damanik, Fanna Oha]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.954
<![CDATA[One important initial step in developing youth-oriented village development strategies is understanding Generation Z characteristics, including how they communicate, their interests, and aspirations. The purpose of this research is to find the most effective methods and communication approaches to support Generation Z in Karang Rejo Village. This research focuses on Karang Rejo Village in Stabat sub-district, which has 11,621 residents, consisting of 5,827 men and 5,794 women, making it the village with the second largest population in the Stabat. The selection of Karang Rejo as a research location was based on the fact that the village has a very representative demographic, with a balanced population composition between men and women. Using a combination of qualitative methods through in-depth interviews and direct observation, as well as quantitative approaches through surveys, this research aims to identify effective empowerment models. The results obtained are expected to serve as a strategic reference in designing development initiatives that are inclusive, innovative, and sustainable, so that the active involvement of all levels of society is encouraged.]]>
<![CDATA[Analysis of Perceptions of Adult Consumers in Surabaya towards the Use of Non-MSG Natural Flavoring ]]>
<![CDATA[Mahmudi, Mahmudi]]>;
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Setiawan, Eureka Milky]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.966
<![CDATA[Monosodium glutamate (MSG) has long been used as a flavoring in various food products. However, concerns regarding the health impacts of MSG consumption, including sensitivity symptoms such as headaches and high blood pressure, have prompted many consumers to seek healthier alternatives. This study aims to evaluate adults' interest in the use of non-MSG natural flavorings and identify factors that influence this preference. The research method used was a quantitative survey with a sample of 53 adult respondents selected randomly. The research results showed that 56.6% of respondents preferred natural non-MSG flavorings for health reasons, while another 43.4% expressed a desire to use or prefer products made from artificial MSG. Natural alternatives such as anchovies, mushrooms, seaweed and cheese proved popular among respondents. The study concluded that there is significant interest among adults in switching to natural, non-MSG flavorings. Recommendations for food manufacturers include developing products with natural flavors, educating consumers about health benefits, and transparency in product labeling. In this way, manufacturers can meet the needs of a growing market and support healthier eating patterns.]]>
<![CDATA[Dramaturgy in Digital Public Accounting: Social Representation and Institutional Imaging in the Era of Digital Transformation ]]>
<![CDATA[Fathirah, Dian]]>;
<![CDATA[Mobilingo, Dea Saufika]]>;
<![CDATA[Alimuddin, Alimuddin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.973
<![CDATA[Accounting practices in public institutions are no longer merely financial reporting tools, but also strategic instruments for building institutional image, particularly through digital platforms. This research adopts Erving Goffman's dramaturgy approach to analyze how actors in public institutions manage impressions through financial report presentations and institutional communication activities connected to digital systems, including social media and e-reporting. The concepts of front stage and back stage are used to understand the disparity between formal representations displayed digitally to the public and the internal organizational reality. Findings reveal the use of digital systems as part of social performance to create an image of transparency, which often does not reflect actual operational conditions. This research highlights new challenges in maintaining accountability and public trust in the era of digital transformation. Thus, the dramaturgy approach provides a critical perspective in understanding the social and technological dynamics behind digital public sector accounting practices.]]>
<![CDATA[Analysis of Factors that Affect Digital Investment Interest: A Study on Livin’ by Mandiri Users ]]>
<![CDATA[Nirvani, Nirvani]]>;
<![CDATA[Putri, Liestyaningrum Rahmadhani Wisnu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.972
<![CDATA[This research examines how financial knowledge, accessibility, and trustworthiness affect people's interest in digital investing through the Livin' by Mandiri mobile application. Given the growing popularity of digital investment platforms, there's a clear need to understand what motivates public engagement with digital investment options. The study employed a quantitative methodology using causal associative research design and purposive sampling to survey 150 active Livin' by Mandiri users. Data collection was conducted via questionnaires, with multiple linear regression analysis used to evaluate the relationships between variables. Findings revealed that financial knowledge, accessibility, and trustworthiness all positively and significantly impact investment interest, both individually and collectively. With a determination coefficient of 78.9%, these three factors substantially account for the variation in investment interest levels. The results validate the application of Theory of Planned Behavior within digital investment contexts and offer practical insights for developing digital banking services that prioritize user-friendliness, security, and financial education.]]>
<![CDATA[Analysis of the Impact of Machinery and Equipment Assistance on the Income of Furniture and Handicraft SMEs in Palu City ]]>
<![CDATA[Badria, Badria]]>;
<![CDATA[Jaya, Andi Herman]]>;
<![CDATA[Sading, Yunus]]>;
<![CDATA[Yunus, Rita]]>;
<![CDATA[Cicilia, Vera Sri Endah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.974
<![CDATA[Small and Medium Enterprises or commonly referred to as SME are production activities for goods used in daily human life. Production activities in this industry can serve as a means of employment absorption in a relatively short time and open job opportunities in a broader field. This study aims to determine the impact of machinery and equipment assistance on the income of SME Furniture and Crafts in Palu City. The research method used is quantitative research with a descriptive approach. The data collection method used is data obtained directly from respondents and data obtained from the Trade and Industry Office of Palu City. The analysis technique uses the Paired Sample t-Test. The results of this study show that the provision of machinery and equipment assistance from the government has a positive effect on the income of SME Furniture and Crafts.]]>
<![CDATA[The Influence of Love of Money, Machiavellianism, and Idealism on the Ethical Perceptions of Accounting Students ]]>
<![CDATA[Ulum, Fahmy]]>;
<![CDATA[Sari, Rida Perwita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.975
<![CDATA[This study focuses on how three psychological characters, Love of Money, Machiavellianism, and Idealism, influence how Accounting students at UPN ‘Veteran’ East Java view ethics. The respondents in this study were 87 students from the 2021-2022 cohort who had completed the Business and Professional Ethics course. Information was gathered by administering a survey with a measurement scale and then examined using the PLS-SEM method through the use of the SmartPLS software. The outcomes were rather intriguing: firstly, it was discovered that the love of money has a considerable impact on the ethical viewpoints of students (t-statistic = 3.946; p<0.001). Secondly, Machiavellian attributes were also determined to have a significant effect (t-statistic = 3.497; p = 0.001). However, the same could not be said for Idealism, as it did not demonstrate a notable impact (t-statistic = 0.170; p = 0.865). These discoveries could offer valuable insights for enhancing ethics-related teachings in accounting studies. Specifically, the teaching materials focusing on attitudes towards wealth and manipulative behaviours should be given more emphasis in shaping the ethical comprehension of aspiring accountants.]]>
<![CDATA[The Role of Visual Imagery in Building Brand Image and Consumer Purchase Intention in the Era of Social Media: A Literature Review ]]>
<![CDATA[Dibda, Angga]]>;
<![CDATA[Ahmad, Hafiz Aziz]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.981
<![CDATA[Visual-based social media platforms such as Instagram have become a primary channel for brand communication in the digital marketing era, particularly among Gen Z and Millennials, both highly visual-oriented consumers. This study explores how visual imagery shapes brand image and purchase intention on social media, with a particular focus on these two generational segments. Using a narrative literature review approach, the article synthesizes insights from recent studies examining the relationships between visual imagery elements, brand perception, and consumer decision-making processes. The findings highlight the strategic role of visual imagery in fostering positive brand associations, enhancing brand personality, and eliciting emotional responses that directly influence purchase intention. Gen Z and Millennials’ preference for authentic, aesthetically pleasing, and emotionally resonant visual imagery emerges as a critical factor in the success of visual marketing strategies on social media. These insights contribute to the theoretical development of visual communication research and offer practical guidance for brands aiming to design more effective and relevant visual content on visual-first platforms such as Instagram.]]>
<![CDATA[Implementation of Sustainability Business Practices Based on Tri Hita Karana Values in International Chain Hotels in Bali ]]>
<![CDATA[Wiryanata, I Gusti Ngurah Agung]]>;
<![CDATA[Susanti, Christina]]>;
<![CDATA[Sumariati, Dewa Ayu Rai]]>;
<![CDATA[Septiviari, Anak Agung Istri M.]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.982
<![CDATA[The purpose of this study is to analyze sustainability business practices based on Tri Hita Karana (THK) in hotels under the auspices of the Marriott international network, namely E Hotel in Ubud, S Hotel in Kuta, W Hotel in Seminyak, TS Hotel in Legian, and TL Hotel in Nusa Dua. This qualitative research uses informants determined by purposive sampling techniques. Interviews, documentation studies, and observation were used in data collection. The data analysis technique used in this study is an interactive model by Miles and Huberman, which consists of data reduction, data presentation, and conclusions. The findings indicate that each hotel adapts Marriott International's sustainability standards aligned with THK's core principles: Parahyangan (harmony with God), Pawongan (harmony among people), and Palemahan (harmony with nature). The hotels participate in activities such as religious engagement, food redistribution, waste segregation, energy conservation, and the use of eco-friendly products. This integration of THK enhances employee engagement, strengthens community relationships, and promotes environmentally responsible practices in the hospitality industry.]]>
<![CDATA[The Role of Creativity and Innovation in Menus in Attracting Millennial Consumers to the Culinary Business ]]>
<![CDATA[Lie, Oleh Tjhing Man]]>;
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Mahmudi, Mahmudi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.989
<![CDATA[This study aims to examine the influence of menu creativity and innovation on the purchasing interest of millennial consumers in the culinary business. The background of this study is based on changes in the consumption behaviour of millennials, who not only pursue taste but also pay attention to visual aspects, unique value, and emotional experiences when choosing food. This study employs a quantitative-descriptive approach using a survey method targeting 120 millennial respondents who actively consume creative and innovative culinary offerings. The analysis technique used is multiple linear regression with the assistance of SPSS. The results of the study indicate that menu creativity (β = 0.341; p < 0.001) and menu innovation (β = 0.468; p < 0.001) have a positive and significant effect on millennial consumers' purchasing interest, both partially and simultaneously (R² = 0.576; F = 47.53; p < 0.001). These findings support the Stimulus-Organism-Response (SOR) theory, which explains that creativity and innovation as stimuli can shape consumers' perceptions and emotions, ultimately leading to purchasing decisions. This study provides strategic implications for culinary business actors to integrate creative design and innovative approaches in product development to be more relevant to the preferences of the digital-native generation.]]>
<![CDATA[Efficiency Analysis of Capture Fisheries in the Northern and Southern Coastal Regions of Central Java, Indonesia ]]>
<![CDATA[Kusumawardhani, Hapsari Ayu]]>;
<![CDATA[Wardhani, Arisanti Ayu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.999
<![CDATA[This study examines the fishery efficiency in the northern and southern coastal regions of Central Java by applying the Data Envelopment Analysis (DEA) approach. The efficiency measurement is based on three input variables (number of fishermen, boats, and fishing gear) and two output variables (total production value and quantity of fish produced). The analysis reveals that Tegal City is the most efficient region in Central Java's fisheries sector, followed by Rembang, Pati, and Batang. These regions demonstrate relatively optimal utilization of available fishing resources to generate high output. Tegal's efficiency can be attributed to its integrated fishing infrastructure, better market access, and effective fleet and labor management. In contrast, other regions showed lower efficiency due to underutilization of resources or operational constraints. The findings suggest the need for targeted policies to enhance technical efficiency in lagging areas, such as capacity-building programs, modernization of fishing gear, and improved value chain integration to support a more balanced and sustainable fisheries development across Central Java.]]>
