Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[Enhancing the Effectiveness of Industrial IoT Training through the Integration of Augmented Reality and the Quality Function Deployment (QFD) Approach ]]>
<![CDATA[Irbah, Salsabila]]>;
<![CDATA[Fabroyir, Hadziq]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1087
<![CDATA[With the increasing complexity of Industrial Internet of Things (IIoT) systems and the growing demand for effective technical training, innovative learning media are needed to improve learners’ understanding of abstract and dynamic industrial processes. This paper outlines the creation and evaluation of an Augmented Reality (AR) learning approach for better Industrial Internet of Things (IIoT) training delivery. The AR-based medium was developed to address issues of usability associated with the traditional Demo Box experience, including reduced visualization and interaction capacity, and heavy reliance on instructor modeling and explanations. A quantitative survey completed by 110 respondents (44 Demo Box learners and 66 AR media learners) explored the learners' perceptions in four domains: usability, satisfaction, functionality, and learning effectiveness. The results indicate a statistically significant difference after using AR media, in ease of use (4.17 → 5.45) and satisfaction (4.41 → 5.32). The AR process is also capable of collaborating with the IIoT devices using the MQTT protocol, allowing learners to see real-time data being sent and received from the sensors and actuators. In summary, AR-based learning media enhanced learner engagement, reduced cognitive load, and improved conceptual understanding of IIoT processes and acted as an additional educational tool to the Demo Box and discussed how AR media supports IIoT education that leverages immersive, data-driven learning environments.]]>
<![CDATA[The Influence of Transformational Leadership and Leader-Member Exchange (LMX) on the Performance of the Indonesian National Police at the Bengkulu Regional Police ]]>
<![CDATA[Laoli, Elvianus]]>;
<![CDATA[Wijaya, Oscarius Yudhi Ari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1093
<![CDATA[The performance of the Indonesian National Police still faces challenges in the form of declining public trust, leadership issues, and disparities in the quality of working relationships between leaders and members, which have an impact on organizational performance and the quality of public services. The present research is designed to elucidate the nature of the relationships, both collective and individual, between specified leadership variables namely transformational leadership and Leader-Member Exchange (LMX) and the performance of personnel at the Bengkulu Regional Police (Polda Bengkulu). A quantitative paradigm is adopted, utilizing Multiple Linear Regression Analysis as the primary statistical technique to model and quantify these influences. SPSS output results, such as significance values (Sig.) and t-test or F-test values, are interpreted to draw conclusions about whether training and career development significantly influence the job satisfaction of police officers. Utilizing a simple random sampling method, 438 officers from the Bengkulu Regional Police were surveyed. A 7-point Likert scale questionnaire, disseminated via social media, served as the data collection instrument. Following validity and reliability testing to confirm the measurement tools’ accuracy and consistency, a t-test was conducted to evaluate partial hypotheses. The analysis revealed significant positive relationships, indicating that both transformational leadership and LMX are positively associated with police performance within this force. Strengthening transformational leadership and the quality of LMX relationships, supported by optimized internal management and digital transformation of services, are strategic factors in improving police personnel performance while strengthening public trust in the institution.]]>
<![CDATA[Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya ]]>
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Taufiq, Achmad]]>;
<![CDATA[Mau, Daniel Pandu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1100
<![CDATA[Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.]]>
<![CDATA[The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana ]]>
<![CDATA[Laelasari, Memey]]>;
<![CDATA[Fadilah, Hamidah Fauziah]]>;
<![CDATA[Sumawidjaja, Riyandi Nur]]>;
<![CDATA[Mubarok, Dadan Abdul Aziz]]>;
<![CDATA[Herlinawati, Erna]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1114
<![CDATA[The growing intensity of competition in the automotive industry has encouraged companies to more thoroughly examine marketing elements that shape consumer behaviour and purchasing decisions. At the dealership level, sales performance often experiences fluctuations across different periods, indicating that the marketing strategies implemented have not yet fully succeeded in maximising consumer purchase outcomes. This situation highlights the importance of conducting empirical research that concentrates on fundamental marketing variables. Aiming to analyze the impact of brand image, pricing, and social media marketing on car purchase decisions, this research focuses on consumers of the Honda Perdana Soreang Branch. A quantitative survey method was employed, collecting primary data through questionnaires from past customers. Analysis via multiple linear regression shows that all three variables have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that a strong brand reputation, pricing strategies aligned with consumer value perceptions, and effective utilisation of social media platforms can enhance consumer confidence in making car purchase decisions. It is expected that this study will enhance the theoretical foundations of marketing management while delivering practical recommendations to assist automotive companies in developing more effective and consumer-oriented marketing strategies.]]>
<![CDATA[The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z ]]>
<![CDATA[Latifa, Baiq Isnina]]>;
<![CDATA[Indriani, Sri]]>;
<![CDATA[Meisaroh, Firda]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1122
<![CDATA[The rapid growth of short video-based social media, particularly TikTok, has reshaped information-seeking behavior and decision-making among Generation Z, including their intentions to visit cafes. As digital natives, Generation Z tends to rely on visual, authentic, and experience-based content shared by other users. The purpose of this research is to analyze how User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) influence the intention of Generation Z students in Malang City to visit cafes. A quantitative explanatory method was utilized for this study. The target group consisted of active Generation Z students in Malang City who are users of TikTok. A sample of 150 participants was chosen through purposive sampling. Information was gathered through online surveys utilizing a four-point Likert scale. The variables studied were UGC (X₁), e-WOM (X₂), and visit intention (Y). Employing multiple linear regression in IBM SPSS, the analysis shows a positive and significant link between UGC and students’ intention to visit cafes in Malang City. A comparable positive and significant relationship was found for e‑WOM. Simultaneously, UGC and e-WOM significantly affect visit intention, demonstrating that authentic user content combined with digital social interaction on TikTok effectively builds trust, positive perceptions, and interest in visiting cafes. UGC and e-WOM on TikTok play a strategic role in shaping Generation Z’s intention to visit cafes. Café operators are encouraged to stimulate authentic user content creation and manage digital interactions and reviews effectively on TikTok. Future studies are recommended to incorporate additional variables and expand research settings.]]>
<![CDATA[The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo ]]>
<![CDATA[Sabrina, Shellyana Kholifatul]]>;
<![CDATA[Wibawa, Berto Mulia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1123
<![CDATA[Gamification and social media marketing strategies has become a significant trend in digital marketing, including in language learning platforms such as Duolingo. Gamification elements, such as streaks, leaderboards, and daily challenges, are integrated to enhance user motivation, while social media marketing through creative approaches on TikTok is employed to boost customer engagement. However, despite the success of these approaches in driving interactions, their effectiveness in fostering long-term brand loyalty requires further in-depth evaluation. This research aims to explore the impact of gamification and social media marketing on brand loyalty through customer engagement. Utilizing the Self-Determination Theory (SDT) framework, this research examines the relationships between variables using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and sentiment analysis based on user data from X. Online surveys and text mining techniques are applied to collect quantitative and qualitative data, ensuring that the research outcomes reflect user perspectives holistically. The study confirms that Duolingo's gamified features and social media presence enhance customer engagement and brand loyalty. User sentiment toward gamification is largely positive, though technical issues generate criticism. Social media content is valued for entertainment but lacks educational depth. PLS-SEM analysis aligns with Self-Determination Theory, demonstrating how Duolingo satisfies users' needs for competence, autonomy, and relatedness. Future research should incorporate multi-platform data, longitudinal methods, and variables like brand experience. These findings provide actionable guidance for businesses implementing interactive digital strategies.]]>
<![CDATA[Enhancing the Effectiveness of Industrial IoT Training through the Integration of Augmented Reality and the Quality Function Deployment (QFD) Approach ]]>
<![CDATA[Irbah, Salsabila]]>;
<![CDATA[Fabroyir, Hadziq]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
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DOI: 10.55047/jekombital.v4i3.1087
<![CDATA[With the increasing complexity of Industrial Internet of Things (IIoT) systems and the growing demand for effective technical training, innovative learning media are needed to improve learners’ understanding of abstract and dynamic industrial processes. This paper outlines the creation and evaluation of an Augmented Reality (AR) learning approach for better Industrial Internet of Things (IIoT) training delivery. The AR-based medium was developed to address issues of usability associated with the traditional Demo Box experience, including reduced visualization and interaction capacity, and heavy reliance on instructor modeling and explanations. A quantitative survey completed by 110 respondents (44 Demo Box learners and 66 AR media learners) explored the learners' perceptions in four domains: usability, satisfaction, functionality, and learning effectiveness. The results indicate a statistically significant difference after using AR media, in ease of use (4.17 → 5.45) and satisfaction (4.41 → 5.32). The AR process is also capable of collaborating with the IIoT devices using the MQTT protocol, allowing learners to see real-time data being sent and received from the sensors and actuators. In summary, AR-based learning media enhanced learner engagement, reduced cognitive load, and improved conceptual understanding of IIoT processes and acted as an additional educational tool to the Demo Box and discussed how AR media supports IIoT education that leverages immersive, data-driven learning environments.]]>
<![CDATA[The Influence of Transformational Leadership and Leader-Member Exchange (LMX) on the Performance of the Indonesian National Police at the Bengkulu Regional Police ]]>
<![CDATA[Laoli, Elvianus]]>;
<![CDATA[Wijaya, Oscarius Yudhi Ari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v4i3.1093
<![CDATA[The performance of the Indonesian National Police still faces challenges in the form of declining public trust, leadership issues, and disparities in the quality of working relationships between leaders and members, which have an impact on organizational performance and the quality of public services. The present research is designed to elucidate the nature of the relationships, both collective and individual, between specified leadership variables namely transformational leadership and Leader-Member Exchange (LMX) and the performance of personnel at the Bengkulu Regional Police (Polda Bengkulu). A quantitative paradigm is adopted, utilizing Multiple Linear Regression Analysis as the primary statistical technique to model and quantify these influences. SPSS output results, such as significance values (Sig.) and t-test or F-test values, are interpreted to draw conclusions about whether training and career development significantly influence the job satisfaction of police officers. Utilizing a simple random sampling method, 438 officers from the Bengkulu Regional Police were surveyed. A 7-point Likert scale questionnaire, disseminated via social media, served as the data collection instrument. Following validity and reliability testing to confirm the measurement tools’ accuracy and consistency, a t-test was conducted to evaluate partial hypotheses. The analysis revealed significant positive relationships, indicating that both transformational leadership and LMX are positively associated with police performance within this force. Strengthening transformational leadership and the quality of LMX relationships, supported by optimized internal management and digital transformation of services, are strategic factors in improving police personnel performance while strengthening public trust in the institution.]]>
<![CDATA[The Role of Work-Life Balance and Work Environment on Police Job Satisfaction at the East Java Regional Police ]]>
<![CDATA[Earlyanti, Novi Indah]]>;
<![CDATA[Laoli, Elvianus]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1094
<![CDATA[Members of the Indonesian National Police (POLRI) often face long and unpredictable working hours and high job demands, leading to stress, fatigue, and conflicts between work and personal life. Additionally, a less supportive work environment, including facilities, interpersonal relationships among members, and disciplinary pressure, can affect the performance and job satisfaction of POLRI members. These issues form the background of this study, which aims to analyze the influence of work-life balance and the work environment on the job satisfaction of POLRI members in the East Java region. This research uses a quantitative method, collecting data through questionnaires distributed randomly to 367 POLRI members via social media. Data analysis was conducted using validity and reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression to examine partial (t-test) and simultaneous (F-test) effects, with the coefficient of determination (R²) measuring the contribution of the independent variables. The results show that both work-life balance and the work environment have a positive and significant influence on the job satisfaction of POLRI members, emphasizing the importance of managing working hours, environmental support, and balancing work and personal life to enhance members' performance and well-being. The study implies that POLRI management needs to improve support for the work environment, manage working hours and workload, and facilitate a balance between work and personal life for members, so that the performance and well-being of POLRI personnel can be optimally enhanced.]]>
<![CDATA[The Relationship between Career Perception and Career Development and Job Satisfaction of the Indonesian National Police (Polri) at the Yogyakarta Regional Police (Polda Jogjakarta) ]]>
<![CDATA[Lubis, Rahmadsyah]]>;
<![CDATA[Saputro, Didit Bambang Wibowo]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1095
<![CDATA[This research is motivated by the need to improve job satisfaction among Indonesian National Police (Polri) members to support organizational performance, professionalism, and public trust. A deeper comprehension of the elements affecting members' job satisfaction, especially career risk perception and career development, is necessary due to organizational transformation, professionalism demands, and career development relationships. Hence, this study analyzes the relationship between career perception and career development toward job satisfaction among police members at the Yogyakarta Regional Police. A quantitative approach was employed via a questionnaire survey distributed to 298 respondents using random sampling. Data were collected online using a 5-point Likert scale and analyzed through multiple linear regression to examine both partial and simultaneous effects of independent variables on the dependent variable. Results indicate that career risk perception has a positive and significant relationship with job satisfaction. Career development similarly shows a positive and significant relationship with job satisfaction. These findings suggest that members’ sense of security, stability, and career opportunity positively affect satisfaction, while a planned, transparent, and competency-based career development system fosters work motivation, organizational loyalty, and individual performance. This study implies that optimizing career management and career risk perception should be prioritized in Polri human resource policies, as improved career management is expected to raise job satisfaction, thereby enhancing organizational performance, service quality, and sustained public trust in the institution.]]>
