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Achmad Daengs GS
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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Trending: Jurnal Manajemen dan Ekonomi
Published by Universitas 45 Surabaya
ISSN : 2964531X     EISSN : 2962083X     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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Analisis Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen pada Momoyo di Kota Padangsidimpuan Masnia Silitonga; Maeka Rosianna Tarihoran
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.3619

Abstract

This study aims to analyze the influence of brand image on consumer purchasing decisions on the Momoyo brand in Padangsidimpuan City. The research method used is descriptive qualitative with in-depth interview techniques with consumers and direct observation. Data were analyzed using data reduction, data presentation, and conclusion drawing methods. The results of the study indicate that brand image has a significant role in influencing consumer decisions to purchase Momoyo products. Factors such as product quality, brand reputation, and marketing communications contribute to the positive image of the Momoyo brand. Consumers tend to choose Momoyo over other products because of their positive perceptions of the brand.
Pelatihan Kewirausahaan dalam Upaya Meningkatkan Kesejahteraan Masyarakat di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah Maeka Rosianna Tarihoran; Masnia Silitonga
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3623

Abstract

Entrepreneurship training in Simaninggir village has the main objective of empowering the community to be able to create independent economic welfare. Through this training, it is hoped that the Simaninggir village community can explore their potential and local resources to create new business opportunities. That way, they do not only depend on the agricultural sector, but also have additional sources of income. In addition, entrepreneurship training also aims to improve the quality of life of the Simaninggir village community as a whole. By having their own business, the Simaninggir village community can increase family income, create jobs, and contribute to the development of Simaninggir village.
Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah Donny Salsabila Daulay; Adinda Elisabet
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.3627

Abstract

Socialization of the use of digital technology in marketing MSMEs aims to help MSME actors increase competitiveness and expand market reach. Through this socialization, the community is taught about understanding digital technology in facing the era of globalization and inspiring MSME actors to be more innovative in creating products and marketing strategies. After Simaninggir Village participated in the socialization of the use of digital technology, it is hoped that the community will be able to increase online marketing through social media such as Facebook, Instagram, WhatsApp, and TikTok which are often used every day.
Pengaruh Kesehatan Mental, IQ dan SQ terhadap Kinerja Karyawan : Study Literatur pada Perusahaan Perbankan Mellanie, Putri; Rimbano, Dheo; Veravayoda Veravayoda; Puspa, Fika; Karencia, Icha; Nora, Yepita
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3632

Abstract

This study raises the issue of the importance of mental health, intelligence quotient (IQ), spiritual quotient (SQ) on employee performance and its impact on individuals and employee performance productivity in banking companies. This study aims to determine the effect of mental health, intelligence quotient (IQ), spiritual quotient (SQ) on employee performance literature studies in banking companies. The method used in this study is the systematic literature review (SLR) method. Data obtained from journals published on google scholar, open knowledge maps, elicit, sciencedirect, the total of all journals reviewed amounted to 45 journals.smpe situ. The results of this study indicate that mental health, intelligence quotient (IQ), spiritual quotient (SQ) on employee performance literature studies in banking companies affect individual awareness, ability to cope with stress, productivity, positive contribution to the community, able to solve problems, and wise in making decisions. Thus, mental health, intelligence quotient (IQ), spiritual quotient (SQ) on employee performance and improving their performance are important aspects that are interrelated for organizational success in banking companies.
Pengaruh Indeks Pembangunan Manusia dan Jumlah Angkatan Kerja terhadap Pertumbuhan Ekonomi di Sumatera Utara Tahun 2017 – 2023 Elsa Novri Regina; Joko Suharianto; Intan Febyanti; Mirna Salifah Siregar; Syaila Azzahraini Siregar
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3660

Abstract

This research aims to analyze the influence of the Human Development Index (HDI) and the number of workforce employed on economic growth in North Sumatra Province during the 2017-2023 period. The research method used is a quantitative approach with multiple linear regression analysis. The data used is secondary data obtained from the Central Statistics Agency (BPS) and other related sources. The research results show that HDI and the number of working forces have a significant influence on economic growth in North Sumatra. Partially, HDI contributes positively to increasing economic growth, which reflects the importance of improving the quality of education, health and people's living standards. The size of the workforce also has a significant influence, but this needs to be balanced with increasing labor productivity. These findings provide important implications for policy makers to focus more on improving the quality of human resources and managing the number of armed forces in order to encourage sustainable economic growth.
Peran Teknologi Smartphone Sebagai Media Pembelajaran Interaktif Bagi Mahasiswa di Era Digital Juita Sipaayung; Munawaroh Munawaroh
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3662

Abstract

The development of smartphone technology has changed the way students access information and learn. Smartphones function as interactive learning media that allow students to engage in the learning process more dynamically. With various educational applications, students can learn anytime and anywhere, increasing the flexibility and effectiveness of learning. In addition, smartphones also facilitate dialogue between students and instructors, as well as among students themselves, which supports collaboration in learning. This study aims to The development of smartphone technology has changed the way students access information and learn. Smartphones function as interactive learning media that allow students to engage in the learning process more dynamically. With various educational applications, students can learn anytime and anywhere, increasing the flexibility and effectiveness of learning. In addition, smartphones also facilitate communication dialogue between students and instructors, as well as among students themselves, which supports collaboration in learning. This study aims to In the contemporary globalized period, communication technology plays a crucial role due to the numerous demands for precise and quick information sharing. Students may now connect with one another without being constrained by time, place, or distance thanks to smartphone technology. According to Pierre Levy, who created the new idea, new media is a theory that examines how media and eras have evolved. The development of smartphone technology has changed the way students access information and learn. Smartphones function as interactive learning media that allow students to engage in the learning process more dynamically. With various educational applications, students can learn anytime and anywhere, increasing the flexibility and effectiveness of learning. In addition, smartphones also facilitate communication both among students and between students and instructors, which supports collaboration in learning. This study aims to The development of smartphone technology has changed the way students access information and learn. Smartphones function as interactive learning media that allow students to engage in the learning process more dynamically. With various educational applications, students can learn anytime and anywhere, increasing the flexibility and effectiveness of learning. In addition, smartphones also facilitate communication both among students and between students and instructors, which supports collaboration in learning. This study aims to In the contemporary globalized period, communication technology plays a crucial role because of the many requirements for fast and accurate information exchange. This smartphone Students can engage with one another through technology without being constrained by time, place, or distance. According to Pierre Levy, who created the new idea, new media is a theory that examines how media and eras have evolved.
Strategi Peningkatan Infrastruktur Desa untuk Mendorong Perekonomian di Desa Limau Manis Kecamatan Tanjung Morawa Mayora Mayora; Ahmad Suja'i Tanjung; Anita Khairani Siregar; Rehulina Rehulina; Arini Alfa Hidayah; Rofiil Harahap
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3664

Abstract

Limau Manis Village, Tanjung Morawa District, requires infrastructure development strategies to boost its economy. This research aims to identify effective strategies for enhancing village infrastructure and promoting economic growth. The findings indicate that infrastructure improvements, such as road construction, irrigation systems, and public facilities, can increase economic activity and community welfare. Therefore, effective infrastructure planning and management are essential for promoting economic development in Limau Manis Village.
Analisis Pengaruh Indeks Pembangunan Manusia dan Keuangan Digital terhadap Pertumbuhan Ekonomi Eka Siburian; Meilany Dwi; Reneva Manurung; Risa Nabila; Dodi Siburian; Nasrullah Hidayat
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3671

Abstract

This research discusses panel data regression models on the Human Development Index (HDI) and digital finance in Indonesia during the 2019-2023 period. The secondary data used in this research is a combination of time series data from 2019- 2023 and cross section data covering 34 provinces in Indonesia. This data was obtained from the Central Statistics Agency (BPS) and Bank Indonesia. The research began by determining the best panel data regression model using the REM (Random Effect Model) approach. The research results show that the HDI variable has a positive influence on economic growth, while digital finance has a negative influence on economic growth. Simultaneous tests show that overall, HDI and digital finance do not have a significant influence on economic growth.
Pengambangan Inovasi Produk Parfum Sepatu Yang Dijual Online Dan Offline Pada UKM “Cleds Pro” Cellin Aulia; Desak Kade Shaila Indita; Grace Septiana Putri; Salman Alfarisi; Silahudin Silahudin; Fitri Komariyah
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3676

Abstract

CledsPro is a business engaged in retail type, namely the development of shoe perfume product innovation. The development of shoe perfume innovation at “CledsPro” is expected to increase sales and expand market share, both in online and offline markets. By combining good quality shoes with a touch of attractive aroma, “CledsPro” SMEs can offer products that are unique and different from other competitors. This research method uses descriptive qualitative methods from 20 respondents. The purpose of this research is to find out how many people purchase shoe perfume products through online and offline and their aroma variants. Based on the results of the review, it was found that 60% of people made online product purchases and 40% of people made offline purchases and there were 75% of people who liked the Mercy variant and 25% of people who liked the Kiss variant. Strong coordination between marketing, production, and research and development teams has created a dynamic innovation ecosystem. A systematic approach to collecting and analyzing consumer feedback enables SMEs to continuously refine products according to market needs. An integrated marketing strategy between online and offline platforms has expanded the product's reach and appeal.
Peran Kompensasi dalam Mencapai Kesejahteraan dan Kepuasaan Kerja Karyawan Dwi Erni Mazro’atul Ilmiyah; Siska Novy Isaroh; Lintang Cahya Kusuma; Nafia Ilhama Qurrotu’aini
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3708

Abstract

Compensation plays an important role in human resource management as a strategic element to improve employee well-being and job satisfaction. This study aims to explore the relationship between compensation, well-being, and job satisfaction. The method used is qualitative with a library research approach, utilizing relevant academic literature. The results show that fair, competitive, and integrated compensation management with career development can increase employee motivation, loyalty, and productivity. In addition, the role of labor unions and transformational leadership also support the effectiveness of compensation policies. In conclusion, strategically designed compensation is able to meet employee needs and support the achievement of organizational goals.

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