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Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28287487     EISSN : 28287495     DOI : https://doi.org/10.55606/jurrie.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Riset Rumpun Ilmu Ekonomi adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Pusat riset dan Inovasi Nasional, Universitas Sains dan Teknologi Komputer. Jurnal ini adalah jurnal Riset Rumpun Ilmu Ekonomi yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu Ekonomi dan Ilmu Manajemen. Jurnal Riset Rumpun Ilmu Ekonomi menerima artikel dalam bahasa Inggris dan bahasa Indonesia dan diterbitkan 2 kali setahun: April dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 260 Documents
 22   23   24   25   26 
Pengaruh Kepercayaan, Iklan Digital, dan Bauran Pemasaran Terhadap Minat Beli pada Marketplace Shopee di Kota Batam
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8264

Abstract

This study aims to determine the effect of trust, digital advertising, and marketing mix, either partially or simultaneously, on purchase intention toward the Shopee marketplace in Batam City. The research method used was a quantitative method, with the sample size determined using the Lemeshow formula with a deviation rate of 5%, resulting in 100 respondents and use the Shopee application in Batam City. This study employed a non-probability sampling technique using purposive sampling. In collecting data, the researchers used a questionnaire distributed online through Google Form. A Likert scale applied as the measurement scale, and the data were processed using SPSS 25 application. The study utilized descriptive statistical analysis methods with several tests, including data quality tests, classical assumption tests, influence tests, and hypothesis tests. The results of the study indicate that the variables of Trust (X1) and Marketing Mix (X3) partially have a positive and significant effect on purchase intention toward the Shopee marketplace in Batam City. In contrast, Digital Advertising (X2) partially does not have a significant effect on purchase intention. However, simultaneously, Trust (X1), Digital Advertising (X2), and Marketing Mix (X3) have a positive and significant effect on purchase intention toward the Shopee marketplace in Batam City.
Pengaruh Social Media Marketing dan Brand Equity terhadap Keputusan Pembelian pada Cincai Cafe di Kota Batam
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8267

Abstract

This study aims to examine the influence of Social Media Marketing and Brand Equity on consumers’ purchasing decisions at Cincai Cafe, Batam City. The research employs a quantitative approach with a sample of 100 respondents selected using probability sampling. Data were collected through questionnaires and analyzed using SPSS with multiple linear regression to determine both partial and simultaneous effects of the variables. The results indicate that Social Media Marketing has a positive and significant effect on purchasing decisions, Brand Equity also has a positive and significant effect, and both variables simultaneously exert a positive and significant influence on consumers’ purchasing decisions. These findings suggest that strengthening digital marketing strategies through social media and enhancing brand equity are key factors in encouraging consumer purchasing decisions at Cincai Cafe.
Pengaruh Citra Merek, Rating Pelangan, dan Kemudahan Akses Terhadap Keputusan Pembelian pada Tokopedia di Kota Batam
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8275

Abstract

This study aims to determine the influence of brand image, customer ratings, and ease of access on purchasing decisions for Cosmos rice cookers on Tokopedia in Batam City. The population used was users who had used Cosmos rice cookers, but the number was uncertain. The sampling technique used the Lemeshow formula with a calculation of 100 respondents using a purposive sampling technique. Data were analyzed using a multiple linear regression model, with data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the multiple linear regression analysis showed that brand image had a 32.51% influence on purchasing decisions. Customer ratings had a 24.89% influence on purchasing decisions. Ease of access had a 46.9% influence on purchasing decisions. Test findings using the coefficient of determination (R2) showed that brand image, customer ratings, and ease of access together could explain as much as 73.2% of the variation in purchasing decisions. Furthermore, t-tests and F-tests indicate that brand image, customer ratings, and ease of access, both individually and overall, significantly influence purchasing decisions for Cosmos rice cookers in Batam City.
Pengaruh Promosi, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Impuse Buying Generasi Z pada Shopee di Kota Batam Putri Maya Sari; Hikmah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9356

Abstract

This study aims to determine the extent to which promotions, lifestyles, and product quality can influence impulse buying of Generation Z on Shopee in Batam City. The subjects in this study were Generation Z (Born 1997-2012) who live in Batam City and are active in making purchases on the Shopee platform. The number of populations in this study cannot be determined because the number of Generation Z populations in Batam City who use Shopee cannot be determined, by using the Lemeshow formula, a sample of 100 respondents was obtained who were selected using a purposive sampling technique. The analysis method used is multiple linear regression, which is supported by a series of tests, including data quality tests, classical assumption tests, and hypothesis tests. The results of the analysis show that Promotion has an influence of 23.9%, Lifestyle by 68.4%, and Product Quality by 07.9% on impulse buying. Meanwhile, the coefficient of determination (R^2) shows that the three variables simultaneously explain 63.4%. The results of the t-test and F-test indicate that promotion, lifestyle, and product quality have a positive and significant influence, both partially and simultaneously, on Generation Z's impulse buying decisions on Shopee in Batam City.
Pelaksanaan UMDS sebagai Pendukung Pengelolaan Dana Pengadaan pada Unit Sintelis PT KAI Daop 8 Surabaya Tamami, Aditya Rizki; Acep Samsudin
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9466

Abstract

Effective and accountable procurement fund management is a key factor in supporting the smooth operation of a company, particularly in the railway transportation sector, which requires a rapid response to operational needs. PT Kereta Api Indonesia (Persero) has implemented the Temporary Advance Payment System (UMDS) as a funding mechanism to meet urgent operational needs. This study aims to analyze the implementation of UMDS in supporting procurement fund management at the Signaling, Telecommunications, and Electrical Unit (Sintelis) of PT KAI Daop 8 Surabaya. The study employs a qualitative descriptive method with data collection techniques including observation, interviews, documentation, and literature review. Data were analyzed descriptively through the processes of data collection, grouping, and interpretation. The results indicate that the implementation of UMDS has proceeded in accordance with procedures through the stages of preparing the Cost Estimate (RAB), verification, approval, fund disbursement, and the preparation of the Accountability Report (LPJ). The UMDS contributes to accelerating the fulfillment of operational needs, improving procurement efficiency, and supporting transparency and accountability in fund management. Challenges identified include budget constraints, administrative delays in the LPJ, and technical system obstacles, which were addressed through inter-unit coordination, administrative oversight, and regular system maintenance.  
Pengaruh Digital Marketing dan Promosi terhadap Keputusan Pembelian Jasa Drumband Cipasung : Studi Kasus di Kabupaten Tasikmalaya Alycia Noor Oktaviani Arief; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9471

Abstract

The rapid development of digital technology has encouraged businesses to utilize digital marketing and promotional strategies to influence consumer purchasing decisions. However, the implementation of these strategies in service-based businesses, particularly drumband services, remains relatively underexplored. This study aims to analyze the influence of digital marketing and promotion on purchasing decisions for Drumband Cipasung services in Tasikmalaya Regency. The research employed a quantitative approach using a survey method involving 69 respondents selected through simple random sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27. The findings indicate that digital marketing does not have a significant effect on purchasing decisions, while promotion has a positive and significant effect on purchasing decisions. The coefficient of determination (R²) of 0.822 demonstrates that digital marketing and promotion jointly explain 82.2% of the variation in purchasing decisions. These results imply that promotional activities play a more important role in encouraging consumers to purchase Drumband Cipasung services, whereas the current implementation of digital marketing has not yet been sufficiently effective. Therefore, improving content quality, audience engagement, and digital marketing strategies is recommended to enhance consumer purchasing decisions. Keywords: Digital Marketing, Promotion, Purchasing Decision
Pengaruh Kinerja Keuangan Dan Dana Pihak Ketiga (DPK) Terhadap Penyaluran Pembiayaan Pada BPRS Di Provinsi Jawa Tengah Tahun 2016-2025 Regita Cahyaningsih; Mutia Pamikatsih; Hatta Setiabudhi
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9474

Abstract

This study investigates how financial performance and third party funds (DPK) affect financing disbursement at Sharia People's Economic Banks (BPRS) in Central Java Province from 2016 to 2025. By applying quantitative methods, using secondary data from BPRS financial reports published by the Financial Services Authority (OJK). A purposive sampling approach was used to select all BPRS in Central Java Province for the study population, which includes 25 BPRS. Stata 17 research software was used to perform data processing with panel data regression techniques. The Random Effect Model (REM) was the best estimation model, according to the results of model selection that included the Lagrange multiplier, Chow test, and Hausman. With a determination coefficient of 90.42%, NPF, ROA, and DPK had a significant influence on financing disbursement, while 9.58% was influenced by other variables outside the model. Conversely, NPF and ROA partially did not have a significant influence, while DPK had a significant influence on financing disbursement in the partial test.
Penerapan ISAK 335 pada Penyajian Laporan Keuangan Organisasi Non Laba Sonya Dewi Andita; Ni Ketut Sri Winarti; Layali Ihyani
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9521

Abstract

This research is motivated by the importance of presenting transparent and accountable financial statements in nonprofit organizations, particularly the Asy-Syifa Child Welfare Institution (LKSA). As an organization that manages funds from the public, the preparation of financial statements should refer to the Financial Accounting Standards Interpretation 335 (ISAK 335) so that the information presented is more structured and accountable. This study uses a qualitative method with a case study approach. Data were collected through interviews, observations, and documentation, and then analyzed through data reduction, data presentation, and drawing conclusions. The research results indicate that LKSA Asy-Syifa has not yet implemented ISAK 335, as recording is still limited to cash receipts and disbursement reports. The reports prepared do not yet include statements of financial position, comprehensive income statements, statements of changes in net assets, cash flow statements, and notes to the financial statements. The main obstacles include limited human resources and a lack of understanding of the standards. In conclusion, the implementation of ISAK 335 at LKSA Asy-Syifa has not been optimal. Therefore, it is necessary to prepare financial statements according to the standards to be more transparent, accountable, and able to increase donor trust as well as the sustainability of the institution.
Peningkatan Literasi Keuangan Dan Pemisahan Aset Pribadi Dengan Aset Usaha Pada UMKM Kec. Sepatan Timur Adira, Demilga Maghfirah; Novita Risnasari; Ditha Putria; Indah Ikhwaniyah; Iin Rosini; Dian Widiyati
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9620

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy but continue to face fundamental challenges such as low financial literacy and the absence of asset separation between personal and business finances. This Community Service Program was conducted in Sepatan Timur District to strengthen MSME actors’ understanding of accountable financial management through counseling, interactive discussions, and practical assistance in simple bookkeeping. The results indicate significant improvements in participants’ comprehension of financial literacy, cash flow management, and the urgency of asset separation. Outputs include enhanced financial awareness, educational materials, and motivation to adopt sustainable bookkeeping practices. Dissemination through mass media and scientific journals further amplified the impact. These findings align with existing literature affirming the positive contribution of financial literacy to business sustainability. Thus, this program initiative supports stronger MSME financial governance, improved competitiveness, and sustainable local economic development.
Pengaruh Sistem Layanan Publik Balai Desa Tambak Sumur Terhadap Kepuasan Masyarakat Desa Tambak Sumur Dewi Nur Aini; Menur Kusumaningtyas
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9642

Abstract

This study aims to analyze the influence of the public service system at Tambaksumur Village Hall on community satisfaction. The background of this research emphasizes the importance of public services as mechanisms to fulfill citizens’ needs, requiring speed, accuracy, transparency, and hospitality from village officials. A quantitative approach was employed with a sample of 132 respondents selected based on criteria of being over 16 years old, possessing an ID card, and having experience with services at the village hall. Data were collected through questionnaires using a five-point Likert scale, which were tested for validity and reliability. The validity test confirmed that all items were valid, while the reliability test showed Cronbach’s Alpha values above 0.60, indicating reliable instruments. The partial t-test revealed that the public service system significantly affects community satisfaction, with a t-value of 12.319 and a significance level of 0.000. The simultaneous F-test further demonstrated that independent variables collectively have a significant effect, with an F-value of 151.767 and a significance level of 0.000. The coefficient of determination (R² = 0.539) indicates that 53.9% of the variation in community satisfaction can be explained by the public service system, while the remaining 46.1% is influenced by other factors outside the model. These findings highlight that fast, accurate, transparent, and friendly public services are crucial in enhancing community satisfaction, although additional factors also play a role.

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