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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Search results for , issue "Vol 13, No 3 (2025)" : 24 Documents clear
ANALYSIS OF FACTORS THAT INFLUENCE TRUST ISSUE SOCIETY ON LIFE INSURANCE PRODUCTS Harahap, Salwa Hayati; Inayah, Nurul; Arif, Muhammad
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.991

Abstract

This study aims to analyze the factors influencing public trust in life insurance products in Indonesia. Using a qualitative approach, this study explores various factors contributing to low public trust, including a lack of understanding of life insurance products, negative experiences in the claims process, and the attitudes of insurance agents who lack transparency and tend to force sales. Furthermore, cultural and religious factors also impact public perceptions of life insurance. The results indicate that to increase public trust, insurance companies need to increase education and outreach, improve the transparency of product information, and optimize services, especially in the claims process. With these steps, it is hoped that public trust in life insurance products will increase, encouraging broader participation and the development of a healthier insurance industry in Indonesia.
IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS Aziz, Muh Abdul; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.775

Abstract

The development of retail businesses in Sukabumi City reflects increasingly intense competition, driven by consumers’ growing preferences for ease, convenience, and trust in the purchasing process. This competitive environment highlights the need for effective marketing strategies to both attract and retain customers. In this regard, the marketing mix and consumer trust serve as crucial factors influencing purchasing decisions. This study aims to examine the impact of the marketing mix (comprising product, price, place, and promotion) on purchase decisions, with trust acting as a mediating variable. Employing a quantitative approach, the study surveyed 100 active consumers using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that product did not significantly affect trust (T = 0.023; P = 0.982) or purchase decisions (T = 0.824; P = 0.410). Price showed a significant influence on both trust (T = 1.985; P = 0.047) and purchase decisions (T = 4.526; P = 0.000). Place did not significantly impact trust (T = 0.399; P = 0.690) but did affect purchase decisions (T = 2.485; P = 0.013). Promotion had a significant effect on trust (T = 3.729; P = 0.000) but not on purchase decisions (T = 1.720; P = 0.086). Additionally, trust significantly influenced purchase decisions (T = 2.626; P = 0.009). These findings emphasize that appropriate strategies in pricing, placement, and promotion can foster consumer trust and positively influence purchasing behavior Keywords: Product; Price; Place; Promotion; Trust; Purchase Decision
THE IMPACT OF LEADERSHIP PATTERNS, INCENTIVE PROVISION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT INSTITUT ASIA MALANG Santoso, Risa
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.992

Abstract

This study investigates the influence of leadership patterns, incentive provisions, and the work environment on employee performance at Institut Asia Malang. A supportive work environment both socially and psychologically plays a vital role in fostering employee productivity. Moreover, effective leadership is instrumental in boosting motivation and loyalty among staff. A quantitative approach with descriptive and causal designs was adopted in this research, using random sampling to gather data from both academic and administrative employees. Multiple linear regression analysis was then employed to examine the relationships between these variables. The findings indicate that leadership patterns and the work environment have a significant effect on employee performance, with p-values of 0.045 and 0.035 respectively (p < 0.05). In contrast, incentive provision does not demonstrate a statistically significant impact (p = 0.541). Consequently, focusing on leadership development and creating an optimal work environment proves more effective in enhancing employee performance at Institut Asia Malang than relying on incentives alone.
ANALYSIS OF THE EFFECT OF RISK AWARENESS AND FINANCIAL LITERACY ON FIRE INSURANCE OF MSME OWNERS IN KUALUH LEIDONG DISTRICT, LABURA REGENCY Sagala, Putri Wulandini; Nasution, Yenni Samri Juliati; Soemitra, Andri
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.996

Abstract

Based on the results of the study on the influence of Risk Awareness and Financial Literacy on the decision to take fire insurance on MSME owners in Kualuh Leidong District, it can be concluded that both independent variables have a significant effect on the dependent variable. The Risk Awareness variable (X₁) shows a positive and significant effect on the decision to take fire insurance, with a t-value of 9.121 and a significance of 0.000
THE EFFECT OF KNOWLEDGE SHARING, INNOVATIVE BEHAVIOR AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF CULINARY INDUSTRY Andriani, Chichi; Wardi, Yunia; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.900

Abstract

This study aims to analyze the effect of knowledge sharing, innovative behavior and entrepreneurial orientation on the performance of culinary industry SMEs in Padang city. The population in this study were all culinary industry SMEs in Padang city with a target sample of culinary SMEs with a total of 155 samples. Data analysis techniques using multiple linear regression analysis. From the results obtained that 1) knowledge sharing has a significant influence on the performance of SMEs culinary industry in Padang city, 2) innovative behavior has a significant influence on the performance of SMEs culinary industry in Padang city and 3) entrepreneurial orientation does not have a significant influence on the performance of SMEs culinary industry in Padang city.
ANALYSIS OF CONSUMER BEHAVIOR IN MAKING DECISIONS TO PURCHASE MPV CARS IN PEKANBARU CITY Rahman, Alif; Afwa, Awliya
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.1002

Abstract

This study aims to analyze consumer behavior in decision-making when purchasing Multi Purpose Vehicles (MPVs) in Pekanbaru City. MPVs dominate Indonesia's automotive market due to their versatile features and comfort, especially for family use. A descriptive research approach was employed, using questionnaires distributed to 134 respondents who had purchased or used MPVs. The study examined demographic factors (age, gender, education, occupation, and income) as well as various dimensions of consumer behavior, including purchase motives, influences on decision-making, sources of information, timing of purchase, payment methods, and post-purchase satisfaction. The results show that the Toyota Avanza is the most dominant brand, chosen by consumers from various age groups and economic backgrounds. Key reasons for purchasing MPVs include spacious capacity, comfort, and advanced features. Family influence plays a major role in purchasing decisions. Most consumers purchase vehicles through authorized dealers and prefer cash or bank-financed payments. This research contributes to a better understanding of MPV consumer preferences and offers strategic insights for automotive producers and marketers. Keywords: consumer behavior, purchase decision, MPV, consumer preference, Pekanbaru.
THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY) Iqbal, Mohamad; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.990

Abstract

This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
INFLUENCE JOB TRAINING AND TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE MEDIATED BY WORK ENGAGEMENT UD. Ony Rezeki, Fitri; Putra, Hamzah M Mardi; Supriyanto, Supriyanto; Kurniasih, Dewi; Wiyatno, Tri Ngudi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.995

Abstract

This study aims to examine the influence of Training and Transformational Leadership on Employee Performance through the mediating role of Work Engagement. The research employs an explanatory quantitative approach with a causal design, using a structural model to test the relationships among variables. Data were collected from 68 employee respondents selected through purposive sampling and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings show that all constructs—Training, Transformational Leadership, Work Engagement, and Employee Performance—meet the criteria for reliability and validity. The values of Cronbach’s Alpha, rho_A, Composite Reliability, and AVE are above the established thresholds, confirming that the measurement instruments are both consistent and valid. Furthermore, the R Square results indicate that Work Engagement (R² = 0.820) and Employee Performance (R² = 0.722) are strongly explained by the predictor variables, emphasizing the significant role of the independent variables in influencing the outcomes. Model fit indices, including SRMR, d_ULS, d_G, Chi-square, and NFI, demonstrate that the Estimated Model is consistent with the Saturated Model, thereby confirming the adequacy of the proposed structural model. Overall, the study concludes that the developed model is valid, reliable, and demonstrates a good level of fit, providing strong empirical evidence for the relationships among Training, Transformational Leadership, Work Engagement, and Employee Performance.
ETHICS, EXPERIENCE, AND GOVERNMENT PROCUREMENT OVERSIGHT: DISCIPLINE AND SATISFACTION AS MEDIATORS Kurniawan, Egi; Suhanda, Suhanda
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.976

Abstract

Effective oversight of government procurement remains a significant challenge in the public sector. This study investigates the effects of ethics and work experience on procurement oversight performance in the West Sumatra Provincial Government, with job satisfaction and work discipline examined as mediating variables. Using a quantitative research design, data were collected through 62 valid questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings reveal that ethics do not directly improve oversight performance unless mediated by job satisfaction, while work experience significantly influences oversight performance both directly and through job satisfaction. Job satisfaction emerges as the most dominant predictor, significantly mediating the effects of ethics and experience on performance. Work discipline, although positively influenced by ethics and satisfaction, does not significantly contribute to oversight outcomes, either directly or as a mediator. These results emphasize the central role of psychological and attitudinal factors—especially job satisfaction—in shaping the effectiveness of public sector audits. This study contributes to the literature on public procurement oversight by offering empirical support for attribution theory and the behavioral dimensions of human capital. Policy implications include prioritizing efforts to improve ethics, experience, and job satisfaction rather than relying solely on law enforcement-based disciplinary approaches. JEL Classification: H57, M42, D73, J28, O15 Keywords: Procurement Oversight, Ethics, Work Experience, Job Satisfaction, Work Discipline, Public Sector
DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS? Chandra, Nicholas Dwi; Adiwijaya, Karto
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.969

Abstract

Social media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase.

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