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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Optimization of Digital Marketing Strategies to Increase Engagement on Social Media at MNC Securities Surabaya Branch Dewi, Aulia Friya Rahana; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 3 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.142

Abstract

Digital marketing has become an important element in the modern business world, including in the financial services sector, such as securities. This research aims to evaluate and optimize digital marketing strategies on the Instagram account of MNC Sekuritas Surabaya Branch for 2024 in order to increase audience engagement. With a qualitative approach, data were collected through interviews, social media analysis, and direct observation. The research results show that the use of educational, interactive, visually appealing content, as well as the optimal utilization of social media platform algorithms, can increase audience engagement levels. This concludes that the implementation of integrated and data-driven digital marketing strategies is crucial for building strong relationships with the audience.
Economic Diversification in Iraq: Overcoming Oil Dependency and Building a Sustainable Future Ali, Zhino; Hussein, Sima
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.143

Abstract

Iraq’s economy is heavily dependent on its oil sector, which accounts for over 90% of government revenues, leaving the country vulnerable to fluctuations in global oil prices and geopolitical instability. This paper explores the prospects and challenges of economic diversification in Iraq, focusing on potential growth sectors such as agriculture, manufacturing, technology, and tourism. Despite the country's rich natural resources and strategic opportunities, Iraq faces significant barriers, including political instability, inadequate infrastructure, and a lack of skilled labor. By analyzing international best practices and conducting expert interviews, the paper highlights key strategies for fostering a more diversified and resilient economy. The findings suggest that a comprehensive approach involving government reforms, investment in infrastructure, and educational improvements is crucial for Iraq's successful transition to a diversified economy. The paper concludes with policy recommendations aimed at reducing Iraq's dependence on oil and creating a more sustainable economic future.
Optimalisasi Manajemen Portofolio Dalam Menghadapi Ketidakpastian Ekonomi: Pendekatan Empiris K, Gabrielle Michaela; Fatwa, Muhammad Nabil; P, Maftuhin Agung; Pandin, Maria Yovita R.
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.145

Abstract

This study aims to examine investment portfolio optimization strategies in facing economic uncertainty through an empirical approach. By analyzing historical data and related literature, this research seeks to identify key factors that influence portfolio performance as well as effective strategies to minimize risk and maximize profits.The aim of this research is also to examine investment portfolio optimization strategies in facing economic uncertainty through an empirical approach. By using historical data on the Indonesian financial market and applying a modern portfolio model, this research seeks to identify the optimal asset combination as well as an effective rebalancing strategy in minimizing risk and maximizing returns. The focus of this research is on the influence of macroeconomic factors, such as inflation and interest rates, on investment decisions.It is hoped that the research results can contribute to investors, financial practitioners and academics in formulating better investment strategies. Apart from that, it is also hoped that this research can become a reference for policy makers in formulating policies that support healthy and sustainable capital market growth.In this case, it is advisable for portfolio managers and investors periodically review their investment strategies as global economic conditions and policies change. Additionally, further research could focus on developing more comprehensive prediction models, as well as integrating non-economic factors such as geopolitics and climate change to create more resilient and adaptive portfolio strategies. In this way, investors can be better prepared to face more complex uncertainties in the future. Abstrak Penelitian ini bertujuan untuk mengkaji strategi optimalisasi portofolio investasi dalam menghadapi ketidakpastian ekonomi melalui pendekatan empiris. Dengan menganalisis data historis dan literatur terkait, penelitian ini berusaha mengidentifikasi faktor-faktor kunci yang mempengaruhi kinerja portofolio serta strategi yang efektif untuk meminimalkan risiko dan memaksimalkan keuntungan. Tujuan dari penelitian ini juga untuk mengkaji strategi optimalisasi portofolio investasi dalam menghadapi ketidakpastian ekonomi melalui pendekatan empiris. Dengan menggunakan data historis pasar keuangan Indonesia dan menerapkan model portofolio modern, penelitian ini berusaha mengidentifikasi kombinasi aset yang optimal serta strategi rebalancing yang efektif dalam meminimalkan risiko dan memaksimalkan return. Fokus penelitian ini adalah pada pengaruh faktor-faktor makro ekonomi, seperti inflasi dan suku bunga, terhadap keputusan investasi. Hasil penelitian diharapkan dapat memberikan kontribusi bagi para investor, praktisi keuangan, dan akademisi dalam merumuskan strategi investasi yang lebih baik. Selain itu, penelitian ini juga diharapkan dapat menjadi acuan bagi pembuat kebijakan dalam merumuskan kebijakan yang mendukung pertumbuhan pasar modal yang sehat dan berkelanjutan. Dalam hal ini, disarankan agar manajer portofolio dan investor secara berkala meninjau kembali strategi investasi mereka seiring perubahan kondisi ekonomi dan kebijakan global. Selain itu, penelitian lanjutan dapat difokuskan pada pengembangan model prediksi yang lebih komprehensif, serta mengintegrasikan faktor-faktor non-ekonomi seperti geopolitik dan perubahan iklim untuk menciptakan strategi portofolio yang lebih tangguh dan adaptif. Dengan demikian, investor dapat lebih siap dalam menghadapi ketidakpastian yang lebih kompleks di masa depan. Kata kunci: optimalisasi, manajemen portofolio, ketidakpastian ekonomi, pendekatan empiris
Analisis Strategi Manajemen Layanan Unggul Pada PT Harum Jaya Dalam Meningkatkan Produktivitas Dan Daya Saing Yang Konsisten Juliamida, Inka Sabila; Fuad, Sayed Haikal; Niser, Alifah
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.146

Abstract

This research analyzes the service management strategy implemented by PT Harum Jaya to improve productivity and competitiveness in the highly competitive construction sector. By adopting an integrated service management approach, the company managed to optimize the management of human resources (HR), utilize advanced technology, and establish effective collaboration with external stakeholders. The results of the analysis show that a holistic and planned strategy not only improves operational efficiency, but also maintains high quality in every project. The practical implications of this study emphasizethe importance of construction service companies to implement a comprehensive service management strategy to achieve sustainability and success in a competitive market. Abstrak Penelitian ini menganalisis strategi manajemen layanan yang diterapkan oleh PT Harum Jaya untuk meningkatkanproduktivitas dan daya saing di sektor konstruksi yang sangatkompetitif. Dengan mengadopsi pendekatan manajemenlayanan yang terintegrasi, perusahaan berhasil mengoptimalkanpengelolaan sumber daya manusia (SDM), memanfaatkanteknologi canggih, dan menjalin kolaborasi yang efektif denganpemangku kepentingan eksternal. Hasil analisis menunjukkanbahwa strategi yang holistik dan terencana tidak hanyameningkatkan efisiensi operasional, tetapi juga mempertahankan kualitas tinggi dalam setiap proyek. Implikasipraktis dari penelitian ini menekankan pentingnya perusahaanjasa konstruksi untuk mengimplementasikan strategi manajemenlayanan yang komprehensif guna mencapai keberlanjutan dan kesuksesan di pasar yang kompetitif.
Analisis Peran Kualitas Pelayanan terhadap Keputusan pembelian Makanan pada ShopeeFood Gani, Fauzan Putra; Sayyidan , Radya Maysar; Januar , Salsabila Kunti; Saleh, Mohamad Zein
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.147

Abstract

This study aims to analyze the role of service quality on food purchasing decisions at ShopeeFood services. In an increasingly advanced digital era, online-based food delivery services have become an important necessity for modern society. ShopeeFood, as one of the main players in this sector, presents various advantages, including ease of use of the application, diverse payment options, and various attractive promotions. However, challenges such as high delivery costs, the use of single-use plastic packaging, and food flavor mismatches are still obstacles that need to be overcome. This study uses a qualitative descriptive approach to explore the five dimensions of service quality (Tangibles, Reliability, Responsiveness, Assurance, and Empathy) that influence customer experience. The results show that service quality has a significant influence on purchasing decisions, with the reliability and responsiveness dimensions as the main factors that drive customer satisfaction and loyalty. This research provides important insights for ShopeeFood in developing strategies to improve service quality and competitiveness in a competitive market. Abstrak Penelitian ini bertujuan untuk menganalisis peran kualitas pelayanan terhadap keputusan pembelian makanan pada layanan ShopeeFood. Dalam era digital yang semakin maju, layanan pesan-antar makanan berbasis online telah menjadi kebutuhan penting bagi masyarakat modern. ShopeeFood, sebagai salah satu pemain utama di sektor ini, menghadirkan berbagai keunggulan, termasuk kemudahan penggunaan aplikasi, opsi pembayaran yang beragam, dan berbagai promosi menarik. Namun, tantangan seperti biaya pengiriman yang tinggi, penggunaan kemasan plastik sekali pakai, dan ketidaksesuaian rasa makanan masih menjadi kendala yang perlu diatasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mengeksplorasi lima dimensi kualitas pelayanan (Tangibles, Reliability, Responsiveness, Assurance, dan Empathy) yang memengaruhi pengalaman pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh signifikan terhadap keputusan pembelian, dengan dimensi reliabilitas dan responsivitas sebagai faktor utama yang mendorong kepuasan dan loyalitas pelanggan. Penelitian ini memberikan wawasan penting bagi ShopeeFood dalam mengembangkan strategi untuk meningkatkan kualitas pelayanan dan daya saing di pasar yang kompetitif. Kata Kunci: kualitas pelayanan, keputusan pembelian, ShopeeFood, layanan pesan-antar makanan, kepuasan pelanggan, loyalitas pelanggan.
Dampak Globalisasi Terhadap Perilaku Konsumen Kosmetik dan Perawatan Kulit Skintific Ratmawati, Eliana; Rifkha, Mutiara Aulia; Pramesuari, Sherina Andhine; Saleh, Mohamad Zein
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.148

Abstract

This study explores the impact of globalization on consumer behavior in the cosmetics and skincare industry, focusing on the role of social media, increased awareness of natural ingredients, and the emergence of the cosmeceutical market. Globalization has accelerated consumer access to global cosmetic products, heightened awareness of synthetic chemical risks, and driven demand for natural and sustainable products. Through literature review and industry data analysis, this study finds that the cosmeceutical market is growing rapidly, fueled by global trends such as healthy aging and consumer preference for natural ingredients. These findings are crucial for cosmetic companies to understand changing consumer needs and develop strategies that respond to modern market demands. AbstrakPenelitian ini membahas dampak globalisasi terhadap perilaku konsumen dalam industri kosmetik dan perawatan kulit, dengan fokus pada peran media sosial, peningkatan kesadaran terhadap bahan alami, dan kemunculan pasar cosmeceutical. Globalisasi telah mempercepat akses konsumen terhadap produk kosmetik global, meningkatkan kesadaran akan risiko bahan kimia sintetis, serta mendorong permintaan produk berbahan alami dan berkelanjutan. Melalui analisis literatur dan data industri, penelitian ini menemukan bahwa pasar cosmeceutical berkembang pesat, didorong oleh tren global seperti penuaan sehat dan preferensi konsumen terhadap produk berbahan alami. Hasil penelitian ini penting bagi perusahaan kosmetik untuk memahami perubahan kebutuhan konsumen dan mengembangkan strategi yang responsif terhadap tuntutan pasar modern.
Analysis and Optimization of Allianz Bussvission Marketing Strategy in Popularizing Life Insurance Products. Andini, Bunga Putri; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.149

Abstract

This study discusses the optimization of marketing strategies implemented by PT Bussvision Allianz to popularize life insurance products in Indonesia. The low level of public awareness regarding the importance of insurance remains a major challenge for the insurance industry in Indonesia. Through focused marketing strategies, such as the use of digital technology, customer education, and market segmentation, Bussvision Allianz aims to enhance public understanding of the benefits of insurance. This research employs a qualitative approach, with data collected through interviews and literature studies. The results show that digital innovation, educational campaigns, and customer-oriented approaches are key to increasing life insurance market penetration. However, challenges such as negative perceptions and low financial literacy still require comprehensive solutions. With integrated and adaptive marketing strategies, PT. Bussvision Allianz has successfully created effective approaches to reach diverse market segments and build public trust in life insurance products.
The Role of Service Staff in Digitalization at PT. PLN (Persero) ULP Rungkut Afrianti, Athika Dewi; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.150

Abstract

This study aims to analyze the role of service staff in supporting digitalization at PT PLN (Persero) Rungkut Customer Service Unit (ULP). In the digitalization process, service staff play a strategic role as the spearhead of interaction with customers, especially in implementing technologies such as the PLN Mobile application and smart metering. This research uses various references from relevant journals to understand how service staff can contribute to the success of digital transformation in the utility sector. This study concludes that the success of digital transformation in PLN ULP Rungkut is highly dependent on the ability of service staff to carry out their roles. Therefore, PLN needs to improve training for staff, provide adequate infrastructure, and educate customers to support the effective adoption of digital services.
The Role of Financial Administration Staff In Managing Petty Cash In The General Engineering Division of PT PAL Indonesia Yasah, Aulya Difta; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.151

Abstract

Financial administration staff play an important role in ensuring the smooth functioning of the company's operations, especially in petty cash management. In the General Engineering Division of PT PAL Indonesia, petty cash management is one of the crucial elements to support daily operational needs. Therefore, highly competent financial administration staff are required to handle these tasks properly. This study aims to analyze the role of financial administration staff in managing petty cash at the General Engineering Division of PT PAL Indonesia which focuses on the tasks and obstacles faced. The method used in this research is a qualitative approach, with data collection techniques in the form of interviews and direct observation to financial administration staff. The results showed that financial administration staff have an important role in managing petty cash, which consists of six stages of tasks, from the establishment to reporting the use of petty cash funds. In addition, this study also identified several obstacles faced in petty cash management. From this study, it can be concluded that the role of financial administration staff is very significant in maintaining the efficiency and effectiveness of petty cash management, which directly supports the overall performance of the General Engineering Division of PT PAL Indonesia.
Analysis of Promotion and Service Quality on Decisions to Use Auto2000 Service Services Waru Branch Nurtalia, Athaillah Cindra; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.152

Abstract

This study aims to analyze the effect of promotion and service quality on decisions to use service services at Auto2000 Waru Branch. In an increasingly competitive business world, it is important for automotive companies such as Auto2000 to understand the factors that influence consumer decisions. The method used in this research is descriptive qualitative, where data is collected through interviews with customers and employees. The results show that attractive promotions, such as discounts and loyalty programs, as well as the use of social media, are very influential in attracting customer attention. addition, friendly, fast, and professional service quality is also a key factor in creating customer satisfaction. Customers value efficient turnaround times and the staff's ability to explain the service process well. By combining effective promotional strategies and quality service, Auto2000 Waru Branch can attract more customers and maintain the loyalty of existing customers. This study recommends that Auto2000 continue to innovate in marketing strategies, improve training for employees, and expand promotional programs to better suit customer needs. It is hoped that the results of this study can make a positive contribution to the development of after-sales services in the automotive industry in Indonesia.

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