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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 193 Documents
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Evaluation of the Implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi Al-Madani, Bintaniya Zakka; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.153

Abstract

Total Quality Management (TQM) is a strategic tool used by business people to involve everyone to focus on quality. Organizations that successfully implement Total Quality Management (TQM) are able to improve the perception of quality in the eyes of customers and at the same time reduce costs incurred in the organization. The purpose of this study is to evaluate the implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi. The analysis method used in this study is descriptive qualitative. The results of this study indicate that Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi has been implemented well. The evaluation conducted based on 10 (ten) main elements of Total Quality Management (TQM) shows that the elements, namely obsession with quality, scientific approach, long-term commitment, teamwork, education and training, controlled freedom, unity of purpose, employee involvement and empowerment have been implemented well by the company. Meanwhile, the elements of focus and continuous system improvement have not been optimally implemented by the company.
Analyzing the Role of Beauty Classes and Beauty Events as Below the Line (BTL) Promotional Strategies in Enhancing Brand Awareness at PT Gunawan, Ath Thariq Athrizqullah; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.154

Abstract

This study aims to analyze the role of beauty classes and beauty events as Below the Line (BTL) promotional strategies at PT Vitapharm (Viva Cosmetics) in enhancing brand awareness among consumers. A qualitative approach was employed, utilizing direct observations and in-depth interviews with participants of beauty classes and beauty events, alongside marketing managers at PT Vitapharm. Data collection focused on evaluating the effectiveness of these strategies in raising consumer brand awareness. Thematic analysis was conducted to identify key insights and recurring patterns in participant experiences and perceptions. The findings reveal that beauty classes and beauty events significantly enhance brand awareness. Participants reported improved familiarity with the brand and its product offerings, as well as stronger emotional connections with Viva Cosmetics. The interactive and experiential nature of these events fosters deeper consumer engagement and promotes brand recognition. The study also highlights the importance of experiential marketing in strengthening brand visibility within the competitive cosmetics industry. This research concludes that beauty classes and beauty events serve as effective BTL promotional strategies for PT Vitapharm (Viva Cosmetics). By delivering engaging and informative consumer experiences, these activities strengthen the brand's presence and recognition in the market. Future studies could investigate the scalability of such strategies and their long-term impacts on brand.
The Effectiveness of Using the Smart Application (Sistem Manajemen dan Analisa Rekening Terpadu) on Employee Performance at Perumda Air Minum Tirta Buana Bojonegoro Kurniawan, Bima Wahyu; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.155

Abstract

Digital transformation has become a critical necessity for companies to enhance operational efficiency and service quality. Perumda Air Minum Tirta Buana Bojonegoro employs the SMART application (Sistem Manajemen dan Analisa Rekening Terpadu) to support employee performance in managing customer data, reducing errors, and improving service speed. This study aims to evaluate the effectiveness of the SMART application on employee performance using a descriptive qualitative approach through interviews with employees. The results show that the SMART application accelerates work processes, reduces error rates, and supports the delivery of more optimal customer services. Improved efficiency and accuracy have also positively impacted customer satisfaction and the company's reputation. The SMART application has proven to be a strategic step in supporting the company's sustainable digital transformation.
Analisis Kinerja Keuangan, Struktur Modal Terhadap Nilai Perusahaan Dengan Karakteristik Perusahaan, Struktur Kepemilikan Sebagai Variabel Interpering Pada Perusahaan Consumer Goods Yang Terdaftar Di BEI Wardana, Muhammad Indra; Hwihanus
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.156

Abstract

This study aims to analyse the effect of financial performance and capital structure on firm value by considering firm characteristics and ownership structure as intervening variables. The data used in this study are secondary data from the financial statements of six companies listed in the Consumer Goods sector on the Indonesia Stock Exchange during the 2019-2023 period. The analysis shows that capital structure has a positive and significant effect on firm characteristics, which include size, profitability, and financial stability. Although capital structure does not show a significant effect on firm value directly, good firm characteristics contribute to an increase in market value. These findings provide important insights for firm management in making decisions related to capital structure and strategies to improve the competitiveness and sustainability of the firm. This study suggests the need for further analysis of other factors that may affect firm value in different sectors. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan dan struktur modal terhadap nilai perusahaan dengan mempertimbangkan karakteristik perusahaan dan struktur kepemilikan sebagai variabel intervening. Data yang digunakan dalam penelitian ini adalah data sekunder dari laporan keuangan enam perusahaan yang terdaftar di sektor Consumer Goods di Bursa Efek Indonesia selama periode 2019-2023. Hasil analisis menunjukkan bahwa struktur modal berpengaruh positif dan signifikan terhadap karakteristik perusahaan, yang mencakup ukuran, profitabilitas, dan stabilitas keuangan. Meskipun struktur modal tidak menunjukkan pengaruh signifikan terhadap nilai perusahaan secara langsung, karakteristik perusahaan yang baik berkontribusi pada peningkatan nilai pasar. Temuan ini memberikan wawasan penting bagi manajemen perusahaan dalam pengambilan keputusan terkait struktur modal dan strategi untuk meningkatkan daya saing serta keberlanjutan perusahaan. Penelitian ini menyarankan perlunya analisis lebih lanjut mengenai faktor-faktor lain yang dapat mempengaruhi nilai perusahaan di sektor yang berbeda. Kata Kunci: Struktur Modal, Kinerja Keuangan, Struktur Kepemilikan, Karakteristik Perusahaan, Nilai Perusahaan
Pemasaran Digital Aplikasi Online Trading Melalui Sosial Media di Salah Satu Perusahaan Sekuritas Domestik di Surabaya Ramadhani, Oriana Zaneta; Azizah , Nurul
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.157

Abstract

One of the changes due to the rapid development of technology is the existence of marketing done digitally or online. Social media is one of the platforms that is widely used by marketing to do marketing. Currently, many companies have utilized digital marketing as one of their marketing strategies. Until now, various kinds of social media applications can be used to promote products or services. One company that has done digital marketing is a securities company in Surabaya. The capital market is a market for various types of financial instruments that can be traded. Some types of financial instruments that can be traded include stocks, mutual funds, bonds, and others. In determining what company shares to buy and when is the right time to execute the sale / purchase of shares, investors need securities analysis. Securities are companies that have obtained approval from financial institutions to carry out business activities as intermediaries in securities trading. The analysis is based on observations made directly, interviews with related parties and completed with documentation. Based on the analysis conducted, a result can be obtained that can be drawn conclusions regarding the marketing implementation of online trading applications carried out by one of the domestic securities companies in Surabaya. Salah satu perubahan akibat adanya perkembangan teknologi yang begitu pesat adalah adanya pemasaran yang dilakukan secara digital atau online. Media sosial merupakan salah satu wadah yang banyak dimanfaatkan oleh marketing untuk melakukan pemasaran. Saat ini banyak perusahaan yang telah memanfaatkan pemasaran digital sebagai salah satu strategi pemasaannya. Hingga kini berbagai macam aplikasi media sosial dapat digunakan untuk mempromosikan produk atau jasa. Salah satu perusahaan yang telah melakukan pemasaran secara digital adalah perusahaan sekuritas yang berada di Surabaya. Pasar modal merupakan pasar untuk berbagai jenis instrumen keuangan yang dapat diperjualbelikan. Beberapa jenis instrumen keuangan yang dapat diperjualbelikan antara lain saham, reksadana, obligasi, dan lain-lain. Dalam menentukan saham perusahaan apa yang akan dibeli dan kapan saat yang tepat untuk melakukan eksekusi jual/beli saham, maka investor memerlukan analisis sekuritas. Sekuritas merupakan perusahaan yang telah memperoleh persetujuan dari lembaga keuangan untuk melakukan kegiatan bisnis sebagai perantara dalam perdagangan efek. Analisis didasarkan pada observasi yang dilakukan secara langsung, wawancara kepada pihak yang berkaitan dan dilengkapi dengan dokumentasi. Berdasarkan analisis yang dilakukan dapat diperoleh sebuah hasil yang dapat ditarik kesimpulan mengenai pelaksanaan pemasaran aplikasi online trading yang dilakukan oleh salah satu perusahaan sekuritas domestik di Surabaya.
Digital Marketing With Career Transformation Using Marketing Strategy 5.0 With Artificial Intelligence Rahmadani, Fitria; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.159

Abstract

The development of Artificial Intelligence (AI) technology today has brought significant influence on changes in digital marketing strategies in the marketing 5.0 era. This research aims to analyze 20 scientific articles related to the role of AI in digital marketing and its impact on career transformation. The research uses the method of literature review, strategies, and contributions of AI in the marketing field. The analysis shows that AI plays a significant role in personalization, marketing strategy, improving operational efficiency, and data-driven decision making. Marketing 5.0 provides new opportunities in career development, especially through the application of advanced technologies such as AI and Big Data. This research concludes that the adoption of AI in digital marketing not only changes the way companies interact with consumers, but also creates broader career transformation opportunities for individuals in this field. Keywords:Digital Marketing, AI, Big Data
Analisis Prosedur Laporan Pajak Pertambahan Nilai (Ppn) di PT Berhasil Indonesia Gemilang Firdaus, Andika Adam; Nugroho, Rusdi Hidayat
Business and Investment Review 2025: Just Accepted Manuscript and Article In Press 2025
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze procedures for reporting value added tax of PT. Berhasil Indonesia Gemilang is in accordance with the taxation law, Law Number 42 of 2009. The research method used is a qualitative descriptive analysis method. The results show that the value added tax reporting procedure at PT. Berhasil Indonesia Gemilang in 2014 and 2015 has not complied with the reporting procedure, namely the reported party is empty (0) and the date of reporting was carried out in 2016. However, in 2016 PT. Berhasil Indonesia Gemilang performs reporting procedures correctly. Due to mistakes in 2014 and 2015 PT. Berhasil Indonesia Gemilang received a tax sanction in the form of an examination. Sanctions obtained by PT. Berhasil Indonesia Gemilang can be forgiven by utilizing the tax amnesty program in the first phase held by the government.
Marketing Strategy in Event Sponsorship and Social Media of PT Telkomsel Surabaya Maulida, Assyaffa; Nugroho , Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.161

Abstract

This study explores the marketing strategies employed by PT Telkomsel Surabaya through event sponsorship and social media platforms. Amidst increasing competition in the telecommunications industry, the integration of offline and online marketing strategies becomes essential to maintain brand relevance and consumer loyalty. Event sponsorship aims to enhance brand image and foster direct engagement with consumers, while social media serves as a platform to expand market reach and facilitate interactive communication. Using a qualitative case study approach, this research combines data from interviews, observations, and social media content analysis. The findings reveal that Telkomsel's collaboration with local events successfully boosts brand awareness and strengthens its community-oriented image. Meanwhile, the strategic use of Instagram and TikTok fosters customer loyalty through engaging and dynamic content. This study highlights the importance of synergizing event sponsorship and social media strategies to achieve effective marketing outcomes. Practical implications are provided for companies to innovate in their marketing efforts and adapt to evolving consumer behaviors.
The Influence of Product Innovation, Price, and Promotion on Purchase Interest Bata Shoe Consumers Januar, Salsabila Kunti
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.162

Abstract

This study aims to determine whether product innovation, price, and promotion influence purchase interest. The study uses a quantitative approach, with primary data collected through questionnaires. Since the exact population size is unknown, this study employs purposive sampling as the sampling method, resulting in a total of 180 respondents who are consumers of Bata shoes. Data analysis in this study is conducted using the SPSS version 26 program with multiple linear regression testing. The results of this study indicate that product innovation, price, and promotion significantly influence purchase interest. Abstrak Penelitian ini bertujuan untuk mengetahui apakah inovasi produk, harga dan promosi berpengaruh terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif dan pengumpulan data primer menggunakan kuesioner. Karena populasi dalam penelitian tidak diketahui jumlah pastinya dan menggunakan Teknik purposive sampling sebagai metode pengambilan sampel dengan jumlah sebesar 180 responden yang merupakan konsumen Sepatu Bata. Analisis data pada penelitian ini menggunakan program SPSS versi 26 dengan pengujian regresi linear berganda. Hasil penelitian ini menunjukkan bahwa inovasi produk, harga dan minat beli berpengaruh signifikan terhadap minat beli. Kata Kunci: Inovasi Produk, Harga, Minat Beli, Sepatu Bata
The Effect of Return On Asset, Current Ratio, and Debt to Equity Ratio on Profit Growth in Cosmetic and Household Goods Companies Listed on The Indonesia Stock Exchange in The Period 2019-2023 Desshyfa, Rizana Tarissa; Saputra, Fendi
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.165

Abstract

This study aims to examine the impact of Return on Assets (ROA), Current Ratio (CR), and Debt to Equity Ratio (DER) on profit growth in cosmetic and household goods companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. These companies play a pivotal role in the primary consumer goods sector, characterized by steady demand despite economic fluctuations. Utilizing a quantitative approach, this research analyzes secondary data from annual financial statements of selected companies. Data were processed using EViews 12 software and the Fixed Effects Model was employed for analysis. The findings reveal that ROA positively and significantly influences profit growth, while CR and DER show no significant effect. These results underscore the importance of asset utilization in driving profitability and provide strategic insights for corporate management and investors. By shedding light on key financial indicators, this study contributes to a deeper understanding of profit determinants in the consumer goods sector.

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