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INDONESIA
Journal of Economics, Business, Management, Accounting And Social Sciences
Published by PT. Putra Jawa Mulya
ISSN : -     EISSN : 29863546     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of specific conceptual analyses and critical evaluations to empirical research. Contributions from social, organizational, and philosophical elements of accounting, business, management, and economic studies are also welcome at the journal. The mission of JEBMASS is to advance and encourage creative thinking in the fields of accounting, business, management, and economics. The publication disseminates contemporary research projects and activities from academicians and practitioners in order to build networks and new connections among scholars and to foster innovative thinking and application-focused problems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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ANALISA PENGARUH ETIKA PROFESI DALAM PENINGKATAN LABA RUGI: (Di UMKM Rumah Jamur Alam Lestari) Putri Arifin, Rizkymarshanda; Yuliastuti, Rika
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Micro, small, and medium enterprises play a crucial role in addressing economic challenges within the community. These enterprises often encounter various obstacles in their operations, including navigating through economic systems to manage issues such as profitability and losses. Adhering to professional ethics is essential, and it involves careful consideration of ethical guidelines. This article employs a qualitative research method, specifically a literature review study approach, to analyze the impact of professional ethics on the financial performance of micro, small, and medium enterprises. It is imperative for all economic actors to integrate professional ethics and business ethics into their business practices. The findings of this study underscore the significance of upholding professional ethics as a means to foster a new level of consciousness in business operations. Business ethics are instrumental in ensuring that ethical employees contribute to the success of the company. The application of professional ethics demonstrates a positive influence on the financial outcomes of micro, small, and medium enterprises.
PENERAPAN STRATEGI MANAJEMEN INOVASI DALAM MENINGKATKAN DAYA SAING PERUSAHAAN Wahib, Moh.; Susanto, Ari
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In today's dynamic business landscape, the implementation of innovation management strategies stands as a pivotal effort to enhance company competitiveness. Innovation serves as a cornerstone for creating additional value and sustaining a competitive edge amidst evolving market dynamics. This article delves into the qualitative exploration of how companies deploy innovation management strategies and assesses their impact on organizational performance through insightful case studies. Through a qualitative approach with case studies on several companies, this article explores how innovation management strategies are implemented and their impact on company performance. The findings show that companies that proactively manage the innovation process by implementing appropriate management strategies are able to create products and services that meet market needs, improve operational efficiency, and increase customer satisfaction. The practical implication of this research is the importance of management awareness and commitment to innovation as an integral part of business strategy to ensure the survival and growth of the company amid increasingly fierce competition.
IMPLEMENTASI TEKNOLOGI DALAM MANAJEMEN SUMBER DAYA MANUSIA: TANTANGAN DAN PELUANG DI ERA DIGITAL Hanifah, Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In the fast-paced and ever-evolving digital landscape, the integration of technology has become an indispensable aspect of various facets of life, and notably, in the realm of human resource management (HRM). This article endeavors to delve into the multifaceted terrain of challenges and opportunities encountered by organizations in the implementation of technology within HRM. We analyze the impact of technology on HRM functions, such as recruitment, training, performance management, and employee retention. In addition, we discuss strategies that organizations can adopt to overcome the challenges that arise and take advantage of the opportunities offered by technology in HRM. Ultimately, integrating technology into HRM is a complex process with both obstacles and advantages. This article seeks to enhance comprehension of technology's impact on HRM by examining its relationship with key functions and providing solutions to challenges. As businesses adapt to the digital landscape, making informed decisions and implementing proactive strategies are crucial to ensuring technology enhances HRM rather than hinders it in the modern era.
STRATEGI PEMASARAN PADA PRODUK DIMSUM MENTAI TERHADAP PENINGKATAN PENDAPATAN DENGAN MEMANFAATKAN MEDIA SOSIAL DI ERA DIGITAL Nursyifa Sofian, Dara; Ningrum, Muthi’ Dwika; Sari, Putri Diana; Winata, Sukma Ali; Maimunah, Siti
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study is driven by the various sales trends observed through the utilization of social media, particularly in today's digital age. Marketing strategies via social media play a crucial role for entrepreneurs, especially in the dimsum industry where the wide array of dimsum varieties serves as a unique attraction for consumers. The effectiveness of social media in this context cannot be overstated. The research employs a descriptive qualitative approach, involving analysis, data collection, and subsequent application. This method does not involve statistical procedures, but rather aims to address specific issues by providing a detailed description of the research subject based on field observations. The investigation into the mentai dim sum business underscores the significance of social media as a key strategy for revenue growth. The impact of social media on revenue generation is substantial, as it facilitates closer consumer engagement and enhances product visibility.
ANALISIS MINAT PEMBELIAN PIZZA HUT DI ERA NEW NORMAL: TINJAUAN TERHADAP CITRA MEREK, PROMOSI, DAN DISKON HARGA DI KALANGAN KONSUMEN KOTA GROBOGAN Ramadhan, Rizqa Nuzul
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to determine whether Perceptions of Brand Image, Promotion and Price Discount have an effect on Interest in Buying Pizza Hut in the Era New Normal. The sample of this study using simple random sampling was used for sample collection techniques with a total sample of 100 respondents. This type of research is quantitative. The data used are primary data and secondary data. Data collection techniques are observation, questionnaires, and literature study. The data analysis technique used multiple linear regression, F test, t test, R2. The results of the F test prove the Perceptions of Brand Image, Promotion and Price Discount simultaneously affects the inters  in buying Pizza Hut  in the new normal era, where the Fcount value is 19,911, the terms of the F test are Fcount > FtabIe (19,911>2,70) with a significant value (0,000<0,05) then from these results Ho is rejected and Ha is accepted, meaning that there is a simultaneous  influence between Brand Image, Promotion and Price Discount for Interest in Buying Pizza Hut in Grobogan City.
PERANCANGAN WEBSITE DESA KRANGGANHARJO UNTUK MEDIA INFORMASI DAN PENGEMBANGAN POTENSI DESA Ajipangestu, Drajad Bima; Assiva, Mochamad Amry; Tanuji, Hadi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Krangganharjo Village, placed in the Toroh, Grobogan Regency, Central Java, Indonesia. Possesses untapped potential not widely recognized by the community. The introduction of this website aims to promote the village's natural and culinary tourism and serve as an accessible information platform for all residents of Krangganharjo Village. The website is developed using the SDLC waterfall method, in stages to produce a website to maximize the village's potential, as well as a medium for village information. This website can be used as an information service for the village government. It serves as both an informational hub for the village government and a promotional tool to showcase the village's offerings to both residents and visitors alike. The website development process included several stages: initiation, planning and system requirements gathering, implementation and programming, feasibility testing, system migration, and ongoing maintenance and support. Additionally, officials from Krangganharjo Village received website management training as part of this initiative. The website is now accessible at https://krangganharjo.id/.
ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MOTOR JAYA SIDOARJO Parahita, Bayu Wega; Ramadhani, Mohammad; Kusmayati , Nindya Kartika
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The changes that occur in the business world today are truly uncertain. For this reason, every company that wants to win the competition and be successful in this century must apply the concept of product differentiation so that the company can use all existing resources and advantages in taking advantage of all changes to win the competition. This differentiation is very important and suitable as the key to success in a company, so this research was conducted with the aim of finding out the effect of product differentiation on customer satisfaction at the Jaya Sidoarjo Motor Shop. In running its business, companies must implement differentiation, where differentiation is one type of competitive advantage that a company can have. Because it is suspected that the application of product differentiation has a great influence on consumer satisfaction in a company. This research was carried out by conducting research on the product differentiation policy at the Jaya Motor Shop Sidoarjo. The method used is simple regression method and correlation coefficient and t test to see the influence and relationship of product differentiation on customer satisfaction. The research results show that product differentiation has a strong relationship with consumer satisfaction at the Jaya Sidoarjo Motor Shop. It can be concluded that key to the success of Toko Motor Jaya Sidoarjo in reaching and serving the market must be implementing the concept of product differentiation which can increase customer satisfaction and continue to be a successful company and be able to win the competition.
PENGARUH PERILAKU KONSUMEN TERHADAP BISNIS E-COMMERCE SHOPEE INDONESIA Michaela K, Gabrielle
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research aims to explore this further. With a focus on exploring the impact of consumer behavior on Shopee Indonesia's e-commerce business development, this research summarizes a detailed and systematic literature review. Through the use of the Systematic Literature Review (SLR) analysis method, this research seeks a holistic understanding of how consumer behavior can shape and influence business dynamics in a rapidly growing e-commerce platform. The data used in this research was obtained through various relevant sources available on the internet, ensuring a diversity of perspectives in the analysis. The research results obtained reveal that consumer behavior has a very significant role in shaping the success of e-commerce businesses, particularly in the context of e-commerce application Shopee Indonesia. The findings provide a deep understanding of how important it is for companies to continuously adapt to the dynamics of consumer behavior. This is not only as an effective business strategy, but also as a key to ensuring business continuity and long-term growth. Therefore, understanding and responding to changes in consumer behavior is a must for companies, in an effort to optimize business performance and maintain competitiveness in an increasingly competitive market. Thus, this research not only makes a theoretical contribution to the understanding of consumer behavior in the context of e-commerce, but also has strong practical implications for business managers and other stakeholders in designing effective and sustainable business strategies.
MENGUKUR KINERJA KEUANGAN PT MATAHARI DEPARTMENT STORE TBK DENGAN ANALISIS LAPORAN KEUANGAN Setiawan, Dimas Dwi; Hayati, Cucu; Hanifah, Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

PT Matahari Department Store Tbk is a retail company that started its business in 1958, by the end of 2022 the company owned and operated 148 outlets. PT Matahari Department Store Tbk sells a wide range of products such as children's clothing, youth clothing, adult clothing, shoes, bags, accessories and make up. The purpose of this research is to measure the financial performance of PT Matahari Department Store Tbk for three years from 2020 to 2022. The quantitative descriptive approach method is the research method used in this research. Liquidity ratios, solvency ratios, and profitability ratios are ratios used as data analysis techniques. Based on the results of the calculation of the ratio that has been done, it shows that PT Matahari Department Store Tbk has poor financial performance. These findings highlight the need for the company to address these issues and implement strategies to improve its financial performance in the future.
THE INFLUENCE OF INFRASTRUCTURE, LABOR AND INVESTMENT ON ECONOMIC GROWTH IN INDONESIA Sasana, Hadi; Ro’fah, Ana Hilmiatu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Economic growth plays a crucial role in the overall well-being of a nation's population. It is composed of various components, each with its own significance in driving economic progress. Among these components are the road infrastructure variable, the labor variable, and the Domestic Investment variable, all of which contribute to stimulating economic growth. Therefore, it is imperative to analyze the extent to which these variables contribute to the economic growth of Indonesia. To conduct this analysis, the Error Correction Model (ECM) is employed as the analytical method. This model enables the determination of both the long-term and short-term effects of the road infrastructure variable, labor variable, and Domestic Investment variable on the Gross Domestic Product (GDP), which serves as an indicator of economic growth. The findings of this study reveal that the road infrastructure variable, labor variable, and Domestic Investment variable have a significant long-term impact on the Gross Domestic Product. Moreover, when considered collectively, these variables exert a substantial influence on the overall GDP. In the short term, although the road infrastructure variable, labor variable, and Domestic Investment variable do not individually exhibit a significant effect on the Gross Domestic Product, their combined impact proves to be significant.

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