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Amin Sadiqin
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INDONESIA
Journal of Economics, Business, Management, Accounting And Social Sciences
Published by PT. Putra Jawa Mulya
ISSN : -     EISSN : 29863546     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of specific conceptual analyses and critical evaluations to empirical research. Contributions from social, organizational, and philosophical elements of accounting, business, management, and economic studies are also welcome at the journal. The mission of JEBMASS is to advance and encourage creative thinking in the fields of accounting, business, management, and economics. The publication disseminates contemporary research projects and activities from academicians and practitioners in order to build networks and new connections among scholars and to foster innovative thinking and application-focused problems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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MENGGABUNGKAN MANAJEMEN PEMASARAN DAN E-BISNIS UNTUK MEMAHAMI PERMINTAAN PASAR Channelia Wea, Patricia; Prasetyo, Hendra Dwi; Susanto, Ari; Safrezar, Burhan
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In the ever-evolving digital age, the integration between marketing and e-business management is becoming increasingly important for companies to understand and respond effectively to market demands. The combination of these two fields allows companies to optimize their marketing strategies and gain a competitive advantage. The following are some of the ways in which marketing and e-business management can work together to understand market demand. By combining marketing and e-business management, companies can gain a deeper understanding of market demand and design more effective strategies to meet customer needs. This enables companies to remain competitive in an ever-changing business environment and improve overall customer satisfaction. The use of information technology, particularly in the form of e-business, has significantly changed the business landscape, including in the context of marketing management. This study aims to investigate how the integration between marketing management and e-business can be used to understand market demand more effectively. Through a literature review approach, this article reviews relevant concepts and strategies in combining marketing management and e-business, and highlights their practical implications in analyzing and responding to changes in market demand. The results show that this integration enables companies to be more responsive to customer needs and preferences, improve the accuracy of demand predictions, and strengthen their competitive position in an increasingly digitalized market. In conclusion, the merging of marketing and e-business management is an important approach in optimizing business strategies and meeting the challenges of understanding and keeping up with dynamic market demand changes.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN DI PERUSAHAAN INSLIDE SOLUTION Lestari, Sri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image dan brand trust terhadap keputusan pembelian di perusahaan Inslide Solution. Metode penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Dalam penelitian ini menggunakan rumus Cochran, sehingga diperoleh jumlah sampel sebesar 100 responden. Teknik pengumpulan data didapatkan dari responden dengan cara penyebaran angket atau kuesioner secara online melalui media Google Forms. Pada penelitian ini data akan dianalisis menggunakan aplikasi SPSS Versi 26. Hasil dari penelitian menunjukkan bahwa: 1) brand image (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; 2) brand trust (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; 3) brand image (X1) dan brand trust (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution; dan 4) Besarnya pengaruh brand image (X1) dan brand trust (X2) terhadap kepuasan pelanggan (Y) pada perusahaan Inslide Solution adalah 27%, sedangkan sisanya sebesar 73% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PENGARUH STORE IMAGE, ONLINE CUSTOMER REVIEW, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI SURABAYA Mulyana, Sufyan; Sanggarwati, Diah Ayu; Nugroho, Agung Dwi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The rapid development of technology and information in the current era of globalization is causing a significant shift in human behavior, particularly in the area of shopping. With the growing presence of the internet, people now prefer to make online transactions due to its practicality and time-saving benefits. In this study, the aim is to examine the influence of store image, online customer reviews, and promotions on purchasing decisions in the Shopee marketplace in Surabaya. A quantitative approach was employed, using questionnaires to gather data. The sampling technique used was purposive sampling, where a specific number of respondents were randomly selected based on certain criteria. A total of 96 respondents were included in the sample. The data was analyzed using multiple linear regression analysis and processed using SPSS 21 software. After testing the proposed hypotheses, the results of the study indicate that the variables of store image (X1), online customer reviews (X2), and promotions (X3) have a positive and significant impact on purchasing decisions (Y), both individually and collectively.
PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMEBLIAN PADA MINIMARKET SINAR BULAN Sadiqin, Amin; Perdana, Buyung Cahya; Arvita, Rizki; Hariono, Jefri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The aim of this study is to determine and analyze the influence of word of mouth and product diversity variables on purchasing decisions at Sinar Bulan minimarket. The research population consists of Sinar Bulan minimarket consumers. A sample of 100 people was taken using random sampling techniques. The research results prove that both word of mouth and product diversity have a positive and significant partial effect on purchasing decisions at Sinar Bulan minimarket. Furthermore, word of mouth and product diversity simultaneously have a positive and significant effect on purchasing decisions at Sinar Bulan minimarket. The magnitude of the influence of word of mouth and product diversity on purchasing decisions at Sinar Bulan minimarket is 44.8%.
STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA KARYAWAN YANATA AC SURABAYA Ramadhany, Herdiyansyah; Sanggarwati, Diah Ayu; Suwangsih, Iwang
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In the midst of intense industry competition, Yanata AC Surabaya recognizes the critical importance of enhancing employee performance for achieving success. This research investigates how Management Performance Strategy (MSK) contributes to enhancing the performance of Yanata AC Surabaya's employees. A qualitative approach with qualitative data analysis was employed to uncover the implemented strategies. Data were gathered through observations, interviews, and pertinent documents. The findings indicate that MSK plays a pivotal role in improving employee performance, with the application of discipline and motivational strategies identified as key factors. Specifically, training, enforcement of time management policies, and provision of incentives (both rewards and penalties) are among the strategies implemented. The effectiveness of these approaches is evaluated based on their adherence to MSK principles, including planning, implementation, and evaluation. This study demonstrates that appropriate MSK strategies, such as training, time management enforcement, and incentives, can effectively and efficiently enhance employee performance.
ANALISA PERBANDINGAN EFEKTIVITAS SISTEM PENJUALAN SECARA DIGITAL DAN NON DIGITAL PRODUK MIE KERING PT. SURYA PRATISTA HUTAMA Putri Arifin, Rizky Marshanda; Suprihandari, Miya Dewi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

PT Surya Pratista Hutama (SUPRAMA) is one of the major industries producing dry noodles in East Java. To expand and develop its dry noodle products, a well-structured and evenly distributed sales system is crucial for sustained business growth. In this context, both digital and non-digital sales systems have emerged as viable options. Particularly in this digital age, numerous tools and platforms facilitate business development for entrepreneurs. The research methodology employed in this study is qualitative, utilizing an evidence-based literature review approach. Every business requires an efficient and appropriate sales system to support continuous growth. Consequently, companies must adopt both digital and non-digital sales strategies. Digital sales systems, prevalent in today's technological landscape, offer ease and speed in conducting transactions. Findings from this study underscore the significant impact of digital and non-digital sales systems on business development, representing a progressive step towards enhancing business awareness. Expanding distribution networks and intensifying promotional efforts through digital marketing are key strategies highlighted in this research.
IMPLEMENTASI STRATEGI INOVATIF MANAJEMEN SUMBER DAYA MANUSIA DALAM ADAPTASI TERHADAP ERA DIGITAL (STUDI KASUS PT. MITRA TATA KERJA) Nugis, Putri Kareena; Sanggarwati, Diah Ayu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

In the face of the ever-expanding digital era, technological adaptation emerges as pivotal for companies seeking to maintain competitiveness and operational efficiency. This research examines the implementation of innovative human resource management (HR) strategies within PT. Work Management Partners to adapt to the digital era. Data were gathered through in-depth interviews, participant observation, surveys, and document analysis. The findings indicate that the company has effectively integrated digitalization into recruitment processes, utilized Learning Management Systems (LMS), and implemented digital-based performance evaluations. These initiatives have notably enhanced operational efficiency, bolstered employee engagement, and fortified the company's competitive edge. Nonetheless, the research identifies challenges such as resistance to change and limitations in technological infrastructure. Recommendations for companies include prioritizing effective change management, investing in technological infrastructure, providing continuous training for employees, integrating digital systems, and enhancing communication and transparency. By implementing these recommendations, PT. Work Management Partners can further enhance their ability to navigate the digital era and cultivate an inclusive and innovative work environment for their employees.
ANALISIS GAYA KEPEMIMPINAN OTOKRATIS DAN TINGKAT KEPUASAN KERJA PADA KINERJA KARYAWAN PT MITRA KONSINDO ABADI Al Kautsarrani, Digma Lailil; Sanggarwati, Diah Ayu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Leadership style and job satisfaction levels play crucial roles in determining employee performance across various organizations. PT Mitra Konsindo Abadi, a growing company in the industrial sector, is also influenced by these factors. However, limited research has explored the relationship between autocratic leadership style, job satisfaction, and employee performance within this company. This study employed a qualitative approach, collecting data through surveys distributed to employees in various departments of PT Mitra Konsindo Abadi. The observed variables included autocratic leadership style, job satisfaction levels, and employee performance. The primary objective of this study was to analyze the impact of autocratic leadership style and job satisfaction levels on employee performance at PT Mitra Konsindo Abadi. Additionally, this study aimed to provide insights for company management to enhance leadership strategies and job satisfaction, thereby improving organizational performance. The results of the analysis indicate that an autocratic leadership style can increase employee job satisfaction, which in turn enhances employee performance. These findings underscore the significance of the leader's role in fostering a work environment that motivates job satisfaction and ultimately contributes to overall organizational performance.
ANALISIS PERBANDINGAN TARIF PEMOTONGAN PPH PASAL 21 BERDASARKAN PERATURAN PEMERINTAH NO. 58 TAHUN 2023 DAN TARIF EFEKTIF RATA-RATA TAHUN 2024 (Studi Kasus PT Maheswari Daya Gemilang) Sari, Putri Diana; Suprihandari, Miya Dewi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The basis for this research is the application of the new regulation on the rate of Income Tax (PPh) 21 through Government Regulation no. 58 of 203 which is the previous regulation, and in 2024 the Indonesian government began implementing a new rule, namely the Average Effective Rate 2024. In this research, a qualitative approach with the type of case study is used. The purpose of this research is to understand the phenomena experienced by the research subject, which is PT Maheswari Daya Gemilang, which is currently facing changes in PPh 21 rates. Not only that, the purpose of this research is to find out the overall how the company manages and implements policy changes in taxation rates. In addition, documentation studies are used to collect data by examining company documents related to the implementation of taxation policies, especially in the application of PPh chapter 21 rates. This research shows that the application of the Average Effective Rate 2024 has a good impact because its application is easier and more efficient because the TER rate system facilitates the calculation of tax calculations to be faster and more accurate.
PENGARUH KINERJA KARYAWAN UNTUK KEPUASAN PELANGGAN J&T Sahari, Aditya Risky; Kusumaningtyas, Menur
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The success of a business today can be supported by a strategy of offering quality services with good service quality and high performance. It is not a difficult or complicated matter for the service that the company can provide, but if it is not optimal it can affect the quality of the company because of its sensitive nature. Employee performance is measured based on several main indicators, namely competence, communication, work ethic and quality of services provided. Data was collected through a survey involving approximately 100 customer respondents. Quantitative methods were used as an analytical method for this research, by collecting data results from surveys via customer respondents. The research results must show that employee performance has a significant and positive influence on customer satisfaction. Competence indicators and service quality were found to be the most influential factors for customer satisfaction. This research suggests that service companies focus on employee training and development to improve their performance, which in turn will increase customer satisfaction. These findings provide practical implications for managers in designing employee performance improvement strategies in an effort to achieve higher customer satisfaction.

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