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Jurnal Kajian Manajemen Dakwah
Published by Institut Agama Islam Negeri Parepare
ISSN : 26857146     EISSN : 26857146     DOI : -
Core Subject : Religion, Humanities,
Religion Humanities
Jurnal Kajian Manajemen Dakwah is a scientific journal published by Dakwah Management Study Program of State Islamic Institute of Parepare. JKMD focuses on Dakwah issues in Southeast Asia, including Local Culture Dakwah, Dakwah Management, Dakwah for Development, Dakwah for Islamic Moderation, Dakwah Feminism and Contemporary Dakwah. We invite scientists, scholars, researchers, and students to develop their scientific papers and publish their research after the selection process of the manuscript, review, and editing process. JKMD will be published twice a year, the publication period is from January to Juny and from July to December. The Accepted Papers will be available online in open access.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 50 Documents
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Effectiveness of Online Da'wah in Raising Youth Religious Awareness Asmar, Afidatul; Rohayati; Moh. Ilham
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14815

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas dakwah daring dalam meningkatkan kesadaran beragama di kalangan pemuda. Pendekatan kualitatif digunakan dengan metode dakwah antropologis, yang melibatkan observasi partisipan dan wawancara mendalam dengan pengguna media sosial Muslim muda. Temuan penelitian menunjukkan bahwa konten dakwah yang interaktif dan kontekstual berhasil menumbuhkan keterlibatan emosional dan memperkuat pemahaman keagamaan. Penelitian ini menyoroti pentingnya mengadaptasi strategi dakwah dengan budaya digital pemuda.
Enhancing Customer Loyalty through Customer Relationship Management (CRM) Implementation Samrah, Samrah; Nurkidam, A.; Syam, Muh. Taufiq; Haramain, Muhammad; Asmar, Afidatul
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14993

Abstract

This study aims to analyze the implementation form and identify the opportunities and challenges of applying Customer Relationship Management (CRM) in an effort to maintain and increase customer loyalty at PT. Ranum Jaya Abadi, a Hajj and Umrah travel agency in Sidrap Regency. The research uses a qualitative approach with a case study method. Data was collected through observation, in-depth interviews with management, staff, and customers, as well as documentation studies. The results show that CRM implementation is carried out through three main stages: identification of customer needs, increasing loyalty through sincere and personal service, and maintaining relationships through sustainable interaction. CRM opportunities lie in the use of digital technology for market mapping, operational efficiency, and service personalization. The main challenges are adaptation to rapid technological changes, data management complexity, and the need for human resource development. This study concludes that CRM implemented with Islamic communication principles (Shiddiq, Amanah, Tabligh, Fathonah) and local Pangngaderreng values is effective in building customer loyalty.
Ustadzah Oki Setiana Dewi's Personal Branding Strategy on YouTube Social Media: Impact on Increasing the Popularity and Credibility of Digital Da'wah Munawwarah, Munawwarah; Syam, Muh. Taufiq; Nurhikmah, Nurhikmah; Hasan, Adnan
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14999

Abstract

This study aims to analyze the personal branding strategy of Ustadzah Oki Setiana Dewi on YouTube and its impact on the increase in popularity and credibility of digital da'wah. The research method used in this study is a case study with a qualitative approach, analyzing the content uploaded by Ustadzah Oki Setiana Dewi and her interactions with the audience. The results show that Ustadzah Oki Setiana Dewi’s personal branding is consciously and consistently built through various types of da'wah content relevant to everyday life, including religious lectures, routine studies, and personal vlogs. Additionally, her closeness to the audience, especially through comments, live streaming, and Q&A sessions, gives the impression that she is an approachable and empathetic figure. The impact of the personal branding built is an increase in the popularity and credibility of digital da’wah, reflected in a surge in followers and audience trust in the da’wah content shared. This study implies that consistency in building an authentic self-image and close interaction with the audience can expand the reach of digital da’wah and strengthen the credibility of da’i.
Optimalisasi Peran Pasukan Amal Sholeh (PASKAS): Strategi Sosialisasi Gerakan Infak Beras di Kota Parepare Zubayr, Muh; A. Nurkidam; Syam, Muh. Taufiq; Iskandar; Mutmainnah, A. Nurul
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.15027

Abstract

Pasukan Amal Sholeh (PASKAS) is a humanitarian social movement focused on assisting the underprivileged, orphans, Quran memorizers, and those in need of support in the path of Allah (fii sabilillah), with its rice donation program being one of its main initiatives. This study aims to analyze the strategies used by PASKAS to socialize the rice donation movement, as well as to identify the supporting and inhibiting factors in its implementation. Using personal communication theory, Max Weber's social action movement theory, and dakwah bil hall, this qualitative research employs observation, interviews, and documentation methods, with data analysis techniques including data reduction, presentation, and conclusion drawing. The results show that PASKAS' socialization strategy in Parepare City has been successful, with an approach targeting institutions, schools, religious study groups (majelis taklim), and crowded places. Supporting factors include the openness of institutions to cooperate, while inhibiting factors involve the limited number of PASKAS members. The impact of this socialization is an increase in the number of foster parents joining the movement
Kontribusi Badan Komunikasi Pemuda Remaja Masjid Indonesia (BKPRMI) dalam Penguatan Kompetensi Pemuda Remaja Masjid di Kota Parepare Gaffar, Arham
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.15482

Abstract

This study analyzes the role of BKPRMI Parepare City as a forum for unifying the ukhuwah of mosque youth and youth who maximize the function of mosques not only for worship, but also as a space for character development and capacity to face contemporary challenges. Based on the Role Theory and Da'wah field theory, this qualitative study relies on documentation as the main source, with analysis stages in the form of word redaction, data presentation, and systematic conclusion drawn. The results show that BKPRMI carries out a coordinating, educational, and empowerment role effectively, reflected in a significant increase in the number of Mosque Youth (PRM) formed and strengthening its quality. Quality improvement is realized through a structured cadre agenda, thematic training (organization, leadership, digital-religious literacy), and a space for continuous actualization at the mosque and city levels. The findings affirm BKPRMI's contribution to strengthening the capacity, character, and socio-religious network of youth, while maintaining the integrity of ukhuwah in Parepare. Recommendations include standardization of the regeneration curriculum, monitoring-evaluation based on performance indicators, and cross-stakeholder collaboration
Revitalisasi Kegiatan Kajian Rutin Masjid Al-Huda Gampong Laksana Sebagai Upaya Meningkatkan Partisipasi Jamaah Siti Sara; Aida Rizkany Ash-Shofa; Khairul Habibi
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.17127

Abstract

Mosques play a multifunctional role, but social and economic transformations have reduced participation in routine religious studies, especially in urban mosques. Al-Huda Mosque in Gampong Laksana, Banda Aceh City, experienced a similar phenomenon. Therefore, an in-depth study is needed to determine the inhibiting factors and revitalization strategies. This qualitative descriptive study identified the factors of decline and revitalization strategies through observations, interviews with the Community Empowerment Agency (BKM), congregation members, and documentation. The results showed that participation declined due to temporal conflicts with working hours, shifts in modern activities, and limited funds. The BKM responded by forming committees, making proposals, and intensifying da'wah (Islamic outreach). This study implies that adaptive mosque management based on congregation segmentation is necessary to maintain the relevance of da'wah amidst social and economic dynamics.
Strategi Pemasaran Digital 5.0 Melalui Penguatan Nilai Dakwah Brand Wardah Hasna Azhaari; Cecep Castrawijaya
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.17158

Abstract

This study examines digital marketing strategies through the reinforcement of Islamic preaching values in the Wardah brand in the Society 5.0 era. The main issue addressed is how to maintain Islamic identity and preaching values amid intensifying digital commercialization, competition from global brands, and demands for halal transparency from increasingly critical Muslim consumers. The objective of this study is to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) integrated with da’wah values (halal, inner beauty, empowerment of Muslim women) as well as the role of leadership and human resource management (the ADKAR model) in supporting Wardah’s digital transformation. The study employs a qualitative model using a literature synthesis approach, drawing from various corporate documents, Wardah’s digital marketing practices, and prior literature. The results indicate that Wardah has successfully built a competitive advantage by integrating digital technologies (personalized AI, social media marketing, e-commerce) with da’wah through actions and words, thereby creating emotional connections and trust grounded in Islamic values. The implications of this research provide a model for a sustainable Sharia-compliant digital marketing strategy for other halal brands as they navigate the human-centered, value-oriented Society 5.0 era.
DIASPORA MOSQUE GOVERNANCE IN MUSLIM MINORITY CONTEXTS: A SYSTEMATIC LITERATURE REVIEW Fadhlur Rahman Fuad; Ahmad Faiz Khudlari Thoha; Mauludi Mauludi
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.18075

Abstract

Masjid diaspora berperan penting bagi komunitas Muslim minoritas tidak hanya sebagai tempat ibadah, tetapi juga sebagai institusi sosial-keagamaan yang mendukung pendidikan, pelayanan komunitas, pembentukan identitas keislaman, legitimasi di ruang publik, serta penguatan jaringan transnasional. Peran yang semakin kompleks tersebut menjadikan masjid diaspora sebagai pusat adaptasi komunitas Muslim dalam menghadapi dinamika sosial, budaya, dan kebijakan di negara tempat mereka bermukim. Meskipun demikian, kajian mengenai masjid diaspora masih tersebar dalam berbagai disiplin, seperti studi migrasi, kepemimpinan agama, tata kelola perkotaan, dan kajian Muslim minoritas, sehingga belum tersedia sintesis yang komprehensif mengenai tata kelolanya. Artikel ini bertujuan memetakan tema penelitian, konteks geografis, pola metodologis, serta bentuk tata kelola masjid diaspora melalui systematic literature review berbasis basis data Scopus. Dari 36 artikel yang teridentifikasi, sebanyak 20 artikel memenuhi kriteria inklusi dan dianalisis menggunakan thematic synthesis. Hasil penelitian mengidentifikasi tujuh tema utama, yaitu tata kelola, kepemimpinan, adaptasi kelembagaan, identitas, legitimasi ruang, layanan komunitas, dan jaringan transnasional. Berdasarkan temuan tersebut, artikel ini mengusulkan kerangka diaspora mosque governance sebagai model institusi adaptif yang memperkuat ketahanan sosial, kualitas pelayanan, serta keberlanjutan kelembagaan masjid di tengah komunitas Muslim minoritas
MANAJEMEN DISTRIBUSI DAGING QURBAN MASJID AT TAQWA DESA BATUR KABUPATEN BANJARNEGARA Muhammad Naufal Hasibuan; Hari Santoso Wibowo; Fathurrahman Masrukan
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.18076

Abstract

This research highlights the logistical vulnerability caused by an annual 25-ton surplus of sacrificial meat in Batur Village, Banjarnegara. This study aims to analyze the meat distribution management utilizing the POAC framework. The method employed is a descriptive qualitative case study with Miles and Huberman analysis techniques. The results indicate that integrating a 23-musala-based data system, innovative grid-tarpaulin estimation packaging, and regional clustering effectively resolves meat accumulation tactically. The implication of this study emphasizes that social-capital-based logistics management engineering is highly effective in overcoming livestock food distribution gaps in surplus areas
Experiential Marketing in Mosque Rebranding: Masjid Oasis Ar Rahman Case Study Fakhrul Ihsan; Isa Saleh; Syahril Sidik Ibrahim
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.18229

Abstract

This study examines the application of experiential marketing in the rebranding process of Masjid Oasis Ar-Rahman, Surabaya, as a strategy for mosque management and da'wah. The study addresses the limited research integrating experiential marketing with the rebranding of faith-based nonprofit organizations, particularly urban mosques located in less strategic areas. A qualitative case study approach was employed. Data were collected through in-depth interviews with mosque administrators and congregants, participant observation, and document analysis. The data were analyzed using Miles, Huberman, and Saldaña's interactive model based on Schmitt's five Strategic Experiential Modules. The findings reveal that the rebranding process was successfully implemented through the integration of the sense, feel, think, act, and relate dimensions, supported by the effective management of idarah, imarah, and riayah. Spiritual experiences, service quality, educational programs, social initiatives, and community engagement collectively strengthened the mosque's identity as an urban spiritual oasis. The study extends the application of experiential marketing to faith-based nonprofit organizations and highlights the strategic role of congregational experience management in strengthening mosque identity, engagement, and sustainable da'wah practices

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