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Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860415     EISSN : 29859611     DOI : 10.47861
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 192 Documents
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Pengaruh Persepsi Kualitas Pelayanan, Harga, dan Promosi terhadap Loyalitas Pelanggan di Café Njajan.Co Sari Wiyanti; Bisma Reza Tresna Pamungkas; Toat Nur Alimudin; A Muahhammad Irsyad Syaril Aalaai
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1481

Abstract

This study aims to examine the influence of perceived service quality, price, and promotion on customer loyalty at Café Njajan.co. The independent variables analyzed in this study include perceived service quality, price, and promotion, while customer loyalty is the dependent variable. The research uses a survey method with a quantitative approach, and data were collected through questionnaires distributed to 101 customers of Café Njajan.co. The data analysis technique applied is multiple linear regression. The results show that, collectively, perceived service quality, price, and promotion have a positive and significant impact on customer loyalty. Individually, perceived service quality and promotion have a greater influence than price. These findings provide insights into factors that can enhance customer loyalty and offer recommendations to the management of Café Njajan.co to continue improving service quality, set competitive prices, and develop more effective promotional strategies.
Pengaruh Electronic Word Of Mouth (Ewom) Terhadap Minat Pembelian Produk Implora dengan Kepercayaan sebagai Variabel Moderasi pada Aplikasi Tiktok Shop Aprilia Susanti; Edita Rahma Kamila
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1482

Abstract

This study aims to analyze the influence of E-WOM on interest in purchasing Implora products with trust as a moderating variable on the TikTok Shop Application. This research uses a quantitative type of research. The number of respondents in this study was 100 respondents. Sampling used accidental sampling. The test tool used is SMART PLS 4. From the results of this test it can be concluded that E-WOM has a significant direct influence on purchase intention. Trust also has a significant influence on purchasing interest. Meanwhile, the Trust does not moderate E-WOM regarding interest in purchasing Implora products on the Tiktok Application.
Pengaruh Pemilihan Nama Merek, Pengalaman Merek, dan Ekuitas Merek terhadap Loyalitas Merek di Caffeshop Teraskita Fifi Aley Da; Helatul Azizah; Silvia Anggraeni; Sari Wiyanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1483

Abstract

This research is entitled "The Influence of Brand Name Selection, Brand Experience, and Brand Equity on Brand Loyalty at Teraskita Caffeshop". The purpose of this research is to identify the extent to which brand name choice, brand experience, and brand equity influence brand loyalty among consumers. In the competitive culinary industry, brands have an important role in attracting customer attention, especially among the younger generation who pay more attention to aesthetics and brand identity. The research method used included collecting primary data through questionnaires distributed to Teraskita Caffeshop consumers. Data analysis was carried out using linear regression to determine the relationship between these variables. It is hoped that the research results will provide insight into the effectiveness of the marketing strategy implemented and recommend steps that can be taken to increase brand loyalty. It is also hoped that this research can become a reference for further research in the field of brand management.
Manajemen Strategi Segmenting, Targeting, Positioning dalam Pemasaran Internasional Masbullah Masbullah; Salmi Yuniar Bahri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1489

Abstract

In general, to increase the sales of products or services offered, companies need to carry out marketing activities. Amid the increasingly intense business competition, each company must establish the right policies to achieve their goals and desires. Therefore, the right strategic analysis is necessary, one of which is the application of the STP strategy (Segmenting, Targeting, Positioning). This research uses the Library Resources method, which focuses on gathering data from literature studies. In international marketing, segmentation strategy is carried out by determining the segment size, developing the segment, analyzing the costs of using the segment, ensuring alignment, and assessing competitive positioning. Meanwhile, targeting strategy involves approaches such as focusing on a single market, product specialization, selective specialization, and total coverage. For positioning strategy, the steps include identifying competitive advantages, creating those advantages, and evaluating the reactions of the target.
Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia Enny Diah Astuti; Rahmi Rosita
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1499

Abstract

UMKM are small and medium enterprises in Indonesia. Digital transformation is very important for the success of UMKM in Indonesia. With technological advancements, businesses must adapt and adopt digital solutions to remain competitive in the global market. The integration of digital solutions into operational systems allows businesses to manage processes, expand their customer base, and enhance efficiency. This not only benefits individual businesses but also contributes to the sustainable economic growth of the country. The objective of the research on the digital transformation of UMKM will contribute to job creation, innovation, and overall economic growth. This comprehensive research approach will not only explain the current status of digitalization among UMKM in Indonesia but also provide valuable recommendations for policymakers, business owners, and other stakeholders on how to support and promote further digital transformation in this sector. By understanding the impact of digital skills training programs and identifying potential challenges, strategies can be developed to address these issues and ensure the sustainable growth of UMKM in the digital era. Ultimately, this research has the potential to drive innovation, enhance competitiveness, and ultimately contribute to the overall economic development of Indonesia.
Studi Kuantitatif: Pengaruh Kesadaran Konsumen, Kepercayaan Merek, dan Sertifikasi Halal terhadap Minat Beli di Bagus Bakery Prianda Pebri; Faulia Anggeraini
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1535

Abstract

This study was conducted at Bagus Bakery MSMEs to investigate the influence of consumer awareness, brand trust, and halal certification on the purchase interest in Bagus Bakery products. Employing a quantitative research approach grounded in positivism philosophy, data were gathered using a questionnaire distributed via Google Forms to 90 respondents who had purchased Bagus Bakery products in May and resided in Gedangan Village. The data were analyzed using SPSS software. The t-test results indicated that consumer awareness, brand trust, and halal certification each had a significant and positive impact on purchase interest. Furthermore, regression analysis yielded an R² value of 0.836, demonstrating that 83.6% of the variance in purchase interest is explained by these three variables, with the remaining 16.4% attributable to other factors.
Pengaruh Budaya Organisasi Terhadap Keterlibatan Karyawan Perusahaan di Era Globalisasi Daryoto Mulyadi Candra
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1561

Abstract

Whether the flow of globalization is realized or not is able to have a significant influence on the behavior, skills and emotional relationships of workers or employees towards the place where they work or the company. Apart from that, the existence and behavior of organizational culture is also no less competitive in providing encouragement and changes in an employee's attitude, mindset and work ethic towards the company where he works. So that these two things, organizations and the flow of globalization must be able and able to be handled well so that the relationship between employees and the company can still be maintained well and will actually be able to have a positive influence on the development of the company which is supported by advances in technology and work skills. Thus, the results of this research show that a good organizational culture and building good relationships with employees in the era of globalization will be able to encourage the progress of the company and the development of employee work ethics.
Pengaruh Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai Bank Mandiri Cabang Menteng Jakarta Pusat Aslamia, Saibatul; Siska, Elmira
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1585

Abstract

Work discipline and work motivation are very important to improve employee performance. The problem faced at Bank Mandiri at Menteng Branch is the lack of employee discipline after using office facilities, such as forgetting to turn off computers and printers after use which results in computers often being slow, thus hampering employee performance. Employees are less motivated in achieving targets so that employee target achievement decreases. The aim of this research is to find out how work discipline and work motivation have an impact on the employees performance of Bank Mandiri at Menteng Branch, Central Jakarta. The research population consisted of 30 people, uses a quantitative approach and collects data through questionnaires. Data analysis uses data quality tests, such as validity and reliability tests, as well as classic assumption tests, such as normality tests, multicollinearity tests, heteroscedasticity tests, linearity tests, and hypothesis tests. The results of the partial t test show that work discipline has a positive impact on the performance of Bank Mandiri employees at the Menteng Branch, (calculated t as of 2.599 is greater than the t table as of 2.051) with a significant value of 0.015 which smaller than 0.05). Work motivation also has has a positive impact on the performance of Bank Mandiri employees at the Menteng Branch (calculated t as of 2.520 is greater than the t table as of 2.051) with a significant value of 0.018 which smaller than 0.05).
Faktor-Faktor yang Mempengaruhi Pendapatan Pedagang Kaki Lima Kecamatan Kartasura Kabupaten Sukoharjo Hidup Marsudi; Wening Nalurita
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1587

Abstract

The research objective was to determine the effect of education and capital on the income of street vendors in Kartasura District, Sukoharjo Regency, either partially or simultaneously. The sample of this research is 100 respondents. The sampling technique uses accidental sampling. Data collection techniques using a questionnaire. The analytical tools used were instrument test (validity test, reliability test), classical assumptions (normality test, multicollinearity and heteroscedasticity test), hypothesis test (multiple linear regression analysis, t test, F test and coefficient of determination test (R2).The results of this study were obtained Education has a significant effect on the income of street vendors in Kartasura District, Sukoharjo Regency, Capital has a significant effect on the income of street vendors in Kartasura District, Sukoharjo Regency.
Komunikasi Word of Mouth: (Studi Kasus Strategi Penjualan of Mouth Offline dan Online pada Generasi Milenial di Ibat Daun Palembang) Leo Ferdian Fauzi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1588

Abstract

This study aims to determine the marketing strategy of Rumah Makan Ibat Daun Palembang, as well as the obstacles in carrying out promotions using word of mouth on-line and off-line. The paradigm of this research in constructivism is the result of socio-cultural construction in communication activities using word of mouth. This type of qualitative research with a case study approach. Data collection techniques using interviews and non-participant observation, the researcher acts as an observer. The research findings prove that the Ibat Daun Restaurant uses online word of mouth communication in marketing its restaurant products through instagram, facebook, blogger, websites and the Sriwijaya Post newspaper. The communication used uses five dimensions, namely word of mouth, namely Talkers: consumers, management, family , and best friend; Topics: about RM. Ibat Leaf; Tools: verbal communication; Talking Part: individuals and communities; and Tracking: giving questionnaires to and interviewing consumers. Based on the findings, it proves that the reason Ibat Daun Restaurant uses word of mouth communication is because word of mouth communication does not require a large amount of money, while the obstacles experienced are hoaxes circulating on-line or off-line which can give the restaurant a bad reputation. Ibat Leaf. The solution adopted is to provide an attractive lay-out on social media and provide the best service, using the services of influencers

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