Jurnal Informatika Ekonomi Bisnis
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
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<![CDATA[Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand ]]>
<![CDATA[Saputro, A.ang Wahyu]]>;
<![CDATA[Irawati, Zulfa]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i3.515
<![CDATA[This study aims to determine the effect of product quality, brand image, price and promotion on the purchase intention of Second Brand products among consumers in Surakarta. In recent years, many people have wanted to buy Second Brand products. This resulted in a change in sales volume for Second Brand products in Surakarta. This research is a quantitative research, involving 200 community respondents in Surakarta. The data in this study were collected by means of a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results of this study indicate that product quality has a significant effect on purchase intention, brand image has a significant effect on purchase intention, price has a significant effect on purchase intention and promotion has a significant effect on purchase intention. The results of the F test calculations show that Product Quality, Brand Image, Price, and Promotion have a simultaneous effect on the intention to buy Second Brand Products in Surakarta.]]>
<![CDATA[Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Mie Gacoan ]]>
<![CDATA[Setiawan, Deni]]>;
<![CDATA[Irawati, Zulfa]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.517
<![CDATA[This study aims to determine the effect of digital marketing strategy, the price offered, product quality on customer satisfaction Mie Gacoan in Surakarta. In recent years, many students have been interested in buying Gacoan Noodles. This resulted in an increase in the sales volume of Gacoan Noodles in Surakarta, as well as the addition of new branches in various Surakarta areas. This research is a quantitative research, involving 200 student respondents in Surakarta. The data in this study were collected using a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results showed that the Digital Marketing Strategy had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Price had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Product quality had a significant effect on customer satisfaction Gacoan noodles in Surakarta. The coefficient of determination with Adjusted R2 is 56.1%, this means that the independent variables in the model (digital marketing strategy, price, and product quality) explain the variation in customer satisfaction of Mie Gacoan in Surakarta by 55.1%.]]>
<![CDATA[Pengaruh Motivasi dan Disiplin terhadap Prestasi Belajar Mahasiswa Jurusan Manajemen Universitas Sumatera Barat ]]>
<![CDATA[Sudirman]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.551
<![CDATA[This Research Aims to Know The Influence of Motivation and Discipline On Student Achievement Management Department, University of West Sumatra. Taking this title is based on the lack of learning motivation of students majoring in management compared to students in other majors so that discipline is not well implemented and student learning achievement when compared to students in other majors such as accounting, health etc. This study uses a type of quantitative research. The data taken is in the form of primary data by distributing questionnaires to students majoring in management at the University of West Sumatra. This study conducted research instrument tests, classical assumption tests, hypothesis testing using SPSS version 21. With the results of the research stating that seeing the results of the tests that have been carried out proves that partially or simultaneously both variables have a significant effect, and it can also be seen that Adjusted R Square is 0.522 or of 52.2% This means that 52.2% of learning achievement variables are influenced by motivation and discipline, the remaining 47.8% are influenced by other variables outside of this research variable.]]>
<![CDATA[Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0 ]]>
<![CDATA[Lailiyah, Nita Ilmiyatul]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i4.576
<![CDATA[The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using digital platforms, social media and other new technologies to reach their target audience. The role of KOL is also very important in the Social Era 5.0 marketing strategy. KOL has great influence on digital platforms and can influence consumer preferences. Through their endorsements, product reviews and recommendations, KOL can help companies expand market reach and build consumer trust. Companies need to forge strong partnerships with KOLs relevant to their industry to achieve optimal marketing results. The Social 5.0 era requires companies to adopt marketing strategies that suit current technological characteristics and trends. By leveraging the latest digital and technology platforms, and forging strong partnerships with KOL, companies can achieve marketing success in this Social 5.0 Era. The data collection methods used in this research include identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used both accredited local, national and international journals. The articles referred to in this study totaled 21 journal articles published from 2018-2022. Researchers collected the 20 articles from several journal search websites such as; google scholar, Crossref, and IEEE with the keywords Key Opinion Leader, Digital Marketing Strategy, and Social Era 5.0.]]>
<![CDATA[Hubungan Antara Praktik Ekonomi, Lingkungan, Sosial, dan Tata Kelola dengan Nilai Perusahaan Efek Mediasi Kinerja Keuangan ]]>
<![CDATA[Nuraini, Meiliza]]>;
<![CDATA[Mukhlis]]>;
<![CDATA[Kartasari, Shelly Febriana]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.593
<![CDATA[The purpose of this study was to examine the effect of economic, environmental, social and governance performance on companies with financial performance as a mediating variable. This study took a sample of 10 companies on the Indonesia Stock Exchange, which were published in financial reports from 2017-2022. This research analysis method using path analysis. The results of the study show that economic performance, environmental performance, social performance and governance performance have no effect on firm value. Financial performance has no effect on company value both before Covid-19 and after Covid-19. Before Covid-19 economic performance had an effect on company value, but after Covid-19 economic performance had no effect on company value. Before and after Covid-19 environmental performance did not affect company value Before Covid-19 social performance had an effect on company value, but after Covid-19 social performance had no effect on company value. Before and after Covid-19, governance performance did not affect company value. Economic performance, environmental performance, social performance, and governance performance did not directly affect company value through financial performance, both before Covid-19 and after Covid-19.]]>
<![CDATA[Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi ]]>
<![CDATA[Ramadhan, Rahmat Fajri]]>;
<![CDATA[Alfitman]]>;
<![CDATA[Besra, Eri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.597
<![CDATA[This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.]]>
<![CDATA[Pengaruh Flexible Working Space dan Flexible Working Time terhadap Kinerja Tim melalui Kerja Sama Tim pada Perusahaan Pengembangan Perangkat Lunak di Indonesia ]]>
<![CDATA[Susanto, Benny]]>;
<![CDATA[Bangun, Wilson]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.599
<![CDATA[The terms flexible working space and flexible working time have become popular recently after the occurrence of the COVID-19 pandemic and the emergence of technology startup companies that adopt a new work model where work arrangements are flexible in terms of both place (Flexible Working Space) and time (Flexible Working Time). However, there are concerns from management regarding the decline in employee performance if these work arrangements are adopted, due to a decrease in team collaboration effectiveness caused by separate workspaces (flexispace). This article aims to examine the impact of Flexible Working Space and Flexible Working Time on team performance through team collaboration in software development companies in Indonesia and contribute by providing findings on the impact of flexible work arrangements in terms of place and time that can be useful for companies that have or will implement flexible work systems and require information regarding the impact of such work arrangements. The population consists of team leads/managers from across Indonesia who are part of various software developer communities. Data was collected using convenience sampling technique through a questionnaire. The number of samples used was 97. The data analysis method used is PLS-SEM with the assistance of SmartPLS software.]]>
<![CDATA[A New Approach to Enhancing Innovative Work Behavior Involves Utilizing Psychological Empowerment as a Mediator ]]>
<![CDATA[Hasbi, Fikri]]>;
<![CDATA[Herri]]>;
<![CDATA[Lukito, Hendra]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.601
<![CDATA[The aim of this study is to examine and analyze the role of psychological empowerment as a mediator in the influence of support for innovation and leader-member exchange on innovative work behavior among employees of Bank Nagari in Padang City. The population for this study consisted of all Marketing and IT employees of Bank Nagari in Padang City, totaling 101 individuals. The sample was selected using Isaac and Michael's sampling method, resulting in a sample size of 78 individuals. The analytical methods employed in this study were descriptive statistical analysis and factor description analysis using SmartPLS 4.0 software. The findings of the study indicate that support for innovation does not have a significant influence on employees' innovative work behavior. However, support for innovation has a positive and significant impact on employees' psychological empowerment. Furthermore, leader-member exchange does not have a significant influence on employees' innovative work behavior, but it does have a positive and significant impact on employees' psychological empowerment. Psychological empowerment, in turn, has a positive and significant influence on employees' innovative work behavior. Additionally, psychological empowerment mediates the relationship between support for innovation and employees' innovative work behavior, as well as the relationship between leader-member exchange and employees' innovative work behavior at Bank Nagari in Padang City.]]>
<![CDATA[Enhancing the Performance of Medical Teams through Recruitment and Selection Processes ]]>
<![CDATA[Novita Evan, Iin]]>;
<![CDATA[Dwianto, Agung Surya]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.602
<![CDATA[This study aims to analyse the recruitment and selection process on project employee performance in the nurse function at Klinik Pertamedika IHC. This research will focus on evaluating the effectiveness of the current recruitment and selection process in identifying and hiring qualified project employees. The research will also examine the impact of these processes on the performance of project employees in the nursing function. This research will utilise a qualitative method approach. The research will involve in-depth interviews with key stakeholders and analysis of performance data. This study adopts a qualitative research approach with a descriptive nature. It focuses on the recruitment and selection process of employees and their impact on performance within Klinik Pertamedika IHC. The research was conducted at Klinik Pertamedika IHC from February to May 2023, and the data collection process involved both offline and online interviews. The findings from this research will provide insights into the effectiveness of the recruitment and selection process in the nursing function and inform recommendations for improving this process to enhance project employee performance.]]>
<![CDATA[Optimizing Incentives for Civil Servants in Cirebon Local Government ]]>
<![CDATA[Utami, Miranti Pradipta]]>;
<![CDATA[Suryani, Rani]]>;
<![CDATA[Aisyah, Nurul]]>;
<![CDATA[Jusri]]>;
<![CDATA[Sijabat, Saut Gracer]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
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DOI: 10.37034/infeb.v5i3.603
<![CDATA[This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.]]>
