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Enrichment: Journal of Multidisciplinary Research and Development
ISSN : -     EISSN : 29873398     DOI : https://doi.org/10.55324
Enrichment: Journal of Multidisciplinary Research and Development is a double-blind, peer-reviewed journal covering multidisciplinary issues. Monthly published by International Journal Labs, the journal serves as a means of relevant discussion that fall within its focus and scopes. This journal publishes research articles covering multidisciplinary sciences, including humanities and social sciences, education, religious sciences, philosophy, economics, engineering sciences, and health sciences.
Arjuna Subject : Umum - Umum
Articles 655 Documents
A Circular Economy-Based Social Innovation Model for Post-Reclamation Coastal Resilience: A Case Study of The Kampung Bahari Si Pelaut Program by PT Pertamina Patra Niaga AFT Hang Nadim Sandy Pradana; Resti Lestari; Dian Happyana Megawati
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.771

Abstract

Coastal reclamation has intensified ecological degradation and livelihood vulnerability among fishing communities, particularly by reducing fisheries productivity and limiting women’s economic participation. This study aimed to examine the implementation, innovation, and economic, social, and environmental impacts of the Kampung Bahari Si Pelaut Program in Kampung Tua Terih, Batam City, as an integrated circular economy-based coastal empowerment model. A qualitative descriptive case study approach was employed using secondary data obtained from literature reviews and internal corporate documents. The data were analyzed thematically based on program activities, implementation processes, innovations, and multidimensional impacts. Data validity was assessed through triangulation among theoretical frameworks, achievement data, and internal evaluation reports. The findings showed that the program integrated marine cage aquaculture, solar-powered aquaponics, fisheries waste processing, and mangrove rehabilitation activities. BUDITA produced 100–350 kg of fish per six-month production cycle, while the aquaponics system doubled the specific growth rate from 2.08% to 4.16% per day and increased household income by IDR 500,000 every four months. The program also engaged 20 women, increased community income by IDR 1,000,000–2,000,000 per month, and contributed 0.8604 tons of CO? equivalent in annual carbon sequestration. Therefore, this integrated model strengthened livelihood diversification, women’s productive participation, resource circularity, and early-stage post-reclamation coastal resilience in similar coastal communities. However, further evaluation is required to assess its long-term sustainability.
Evaluation of Intersection-to-Intersection Signal Coordination Using PTV VISSIM Microsimulation on the Prof. Dr. Ida Bagus Mantra Road Corridor, Klungkung Regency Kadek Windy Tiarnanda Arissa; Putu Alit Suthanaya; Dewa Made Priyantha Wedagama
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.772

Abstract

Closely spaced signalized intersections can generate recurring queues, delays, multiple stops, and spillback, particularly along corridors experiencing increasing traffic demand. This condition occurs at the Gunaksa and Jumpai Intersections on the Prof. Dr. Ida Bagus Mantra Road corridor in Klungkung Regency. This study aimed to develop, calibrate, and validate a PTV VISSIM microsimulation model, assess existing intersection performance, and evaluate an alternative interintersection signal coordination scheme. A quantitative descriptive-evaluative approach was applied using geometric data, traffic volume, vehicle composition, speed, and signal timing data. Existing intersection performance was assessed using the Indonesian Road Capacity Guidelines (Pedoman Kapasitas Jalan Indonesia [PKJI]) 2023 and PTV VISSIM. The model was calibrated using driving behavior parameters and validated using an independent-samples t-test. Signal coordination alternatives were developed by adjusting cycle length, phase sequence, green time, and offset values based on time–distance diagrams.The existing service levels were classified as Level of Service E at Jumpai Intersection and Level of Service F at Gunaksa Intersection. Signal coordination generally reduced queue length, vehicle delay, stopped delay, and fuel consumption across all observed peak periods, with the most consistent improvements occurring at Gunaksa Intersection. The largest recorded reductions were 24.85% in queue length, 24.53% in vehicle delay, 26.53% in stopped delay, and 20.90% in fuel consumption. Signal coordination improved corridor performance, although its effectiveness varied depending on peak periods and traffic flow characteristics.
The Effect of Celebrity Endorsement, E-Wom, and Sales Promotion on Purchase Intention, Mediated by Brand Image, for Scarlett Whitening Skincare Products on Shopee Cynthia Pangrestu; Kurnadi Gularso
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.775

Abstract

The skincare industry’s competition on e-commerce platforms has intensified, requiring companies to understand the factors that influence consumers’ purchase intentions. Scarlett Whitening employs various marketing strategies through Shopee, including celebrity endorsements, electronic word-of-mouth (E-WOM), and sales promotions. This study aimed to analyze the effects of these three variables on brand image and purchase intention, as well as examine the role of brand image in mediating the effects of celebrity endorsements, E-WOM, and sales promotions on purchase intention. This study employed a quantitative approach by collecting data through questionnaires from 260 respondents who were domiciled in Greater Jakarta, used Shopee, were aware of or had seen information and promotions regarding Scarlett Whitening on Shopee, and had never purchased Scarlett Whitening products through Shopee. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The results showed that celebrity endorsements and sales promotions had positive and significant effects on brand image, whereas E-WOM did not have a significant effect on brand image. Furthermore, brand image, celebrity endorsements, E-WOM, and sales promotions had positive and significant effects on purchase intention. Brand image was able to mediate the effects of celebrity endorsements and sales promotions on purchase intention but did not mediate the effect of E-WOM on purchase intention.
Analysis of Potential Losses in Parking Fees at The Kupang City Transportation Department Alfiana Sangsun Jehamur; William Djani; Yoga B. Pradana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.776

Abstract

Parking fees represent an important source of locally generated revenue; however, their collection in Kupang City has not fully reflected the increasing number of vehicles and parking activities. This study aimed to examine potential losses in parking-fee revenue at the Kupang City Transportation Agency, identify the contributing factors, and formulate effective management and oversight strategies. A qualitative method with a post-positivist case-study design was employed. Informants were purposively selected from transportation officials, agency staff, parking attendants, service users, and community organizations. Data were collected through semi-structured interviews, field observations, and document analysis, and were analyzed using data condensation, data display, and conclusion drawing, supported by source and method triangulation. The findings revealed gaps between revenue targets and actual realization, driven by manual recordkeeping, cash-based collection systems, inconsistent ticket issuance, incomplete parking-point data, limited supervision, informal parking practices, weak interagency coordination, and low public awareness regarding payment receipts. These weaknesses prevented actual parking activities from being fully recorded as official municipal revenue. The recommended strategies included periodic mapping of parking potential, digitalization of collection systems, risk-based supervision, strengthened standard operating procedures, parking attendant training, public education, and cross-sectoral coordination. The study concluded that reducing potential revenue losses requires integrated and data-driven parking governance to improve transaction traceability, accountability, service quality, and local revenue performance.
The Effect of Perceived Usefulness and Perceived Ease of Use of QRIS on Customer Loyalty Through Customer Satisfaction Among Car Salon Customers in DKI Jakarta M. Khusaini; Kurnadi Gularso
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.778

Abstract

Quick Response Code Indonesian Standard (QRIS) has rapidly become embedded in transaction routines across many service industries, car care businesses included. This study set out to examine how Perceived Usefulness and Perceived Ease of Use of QRIS shape Customer Loyalty via Customer Satisfaction among car salon patrons in DKI Jakarta. A survey-based quantitative design was applied, with 200 eligible car salon customers in DKI Jakarta providing questionnaire responses that were subsequently processed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 4. Findings showed that QRIS's Perceived Usefulness significantly and positively influenced both Customer Satisfaction (? = 0.364; p < 0.001) and Customer Loyalty (? = 0.232; p < 0.001), and that Perceived Ease of Use likewise exerted a significant positive influence on Customer Satisfaction (? = 0.270; p < 0.001) and Customer Loyalty (? = 0.207; p < 0.001). Customer Satisfaction, in turn, significantly and positively predicted Customer Loyalty (? = 0.394; p < 0.001), acting as a partial mediator for the effects of both Perceived Usefulness (? = 0.144; p < 0.001) and Perceived Ease of Use (? = 0.107; p = 0.001) on loyalty. Overall, the results suggest that the practical benefits and user-friendliness customers associate with QRIS, as elements of the broader service encounter, help build satisfaction and loyalty among car salon patrons in DKI Jakarta.
The Effects of Transformational Leadership, Work-Life Balance, and Burnout on Job Satisfaction, Mediated by Employee Engagement Leoni Angela Fortunata; Lelly Christin
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.781

Abstract

This study aimed to analyze the effects of transformational leadership, work-life balance, and burnout on job satisfaction, with employee engagement as a mediating variable among Generation Z employees working in mining sector companies located in Jakarta. This research employed a quantitative method using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach for data analysis. Data were collected through an online questionnaire distributed via Google Forms to 276 respondents, while data processing was conducted using SmartPLS software. The results showed that transformational leadership did not have a significant effect on job satisfaction but had a significant effect on employee engagement. Work-life balance had a significant effect on job satisfaction but did not have a significant effect on employee engagement. Meanwhile, burnout did not have a significant effect on either job satisfaction or employee engagement. Employee engagement had a significant effect on job satisfaction and was proven to mediate the relationship between transformational leadership and job satisfaction. However, employee engagement was not proven to mediate the effects of work-life balance or burnout on job satisfaction. Overall, job satisfaction among Generation Z employees in this study was primarily associated with work-life balance and employee engagement, while the effect of transformational leadership on job satisfaction occurred indirectly through employee engagement. The findings of this study provide important implications for human resource management practices in the mining sector, particularly in maintaining work-life balance, enhancing employee engagement, and strengthening the implementation of transformational leadership among Generation Z employees.
The Effect of Internal Branding and Perceived Organizational Support on Turnover Intention Through Work Engagement Among Faculty and Educational Staff at Telkom University Mohamad Ridwan Noor; Putu Nina Madiawati; Arry Widodo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.782

Abstract

Employee retention is essential for maintaining academic service quality and institutional knowledge in universities. At Telkom University, variations in employee satisfaction indicate the need to understand organizational factors associated with work engagement and turnover intention. This study examined the effects of internal branding and perceived organizational support on turnover intention through work engagement among lecturers and academic support staff. A quantitative, cross-sectional causal survey was conducted involving 328 respondents selected from a population of 1,808 employees. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that internal branding positively affected work engagement (? = 0.430; p < 0.001) and turnover intention (? = 0.510; p < 0.001). Perceived organizational support positively affected work engagement (? = 0.372; p < 0.001) but had no significant effect on turnover intention (? = 0.010; p = 0.877). Work engagement did not significantly affect turnover intention and did not mediate the effects of internal branding or perceived organizational support. The model explained 55.4% of the variance in work engagement and 32.6% of the variance in turnover intention. Internal branding and organizational support strengthened work engagement; however, turnover intention was not explained through work engagement, indicating that additional organizational and individual factors should be investigated in future research.
Conservative Ethics-Based Tourism Digital Marketing Communication Model: A Study of Bukit Kendeng Branding Strategy in the Protected Forest Area of Pesawaran Regency, Lampung Province Immawati Asniar; Lilis Lidya; Dia Restyani
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 7 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i7.784

Abstract

Digital marketing for nature-based tourism in protected forests in Indonesia must balance the economic interests of local communities with the need to conserve ecosystems. Bukit Kendeng, located within Forest Register 21 in Pesawaran Regency, Lampung Province, represents a relevant case, as the area has gained popularity on social media more rapidly than the government’s capacity to regulate and manage digital content and social media activities. This study aims to develop a conservation ethics-based digital marketing communication model that avoids excessive promotional practices, promotes balanced content, upholds local values, and supports the conservation of protected forests. The study employs a systematic literature review using the PRISMA 2020 framework, drawing on literature published in Scopus-indexed Quartile 1 (Q1) and Quartile 2 (Q2) journals and integrating the findings with a contextual case study of Bukit Kendeng. Based on the fourteen literature sources reviewed, three main pillars of the marketing communication framework were identified: conservation ethics, content strategy, and collaborative digital governance. These three pillars are integrated into a framework that positions tourism awareness groups (Kelompok Sadar Wisata/Pokdarwis), forestry authorities, and village governments as key actors in safeguarding community economic sustainability, environmental conservation, and ethical digital content practices. This study develops a theoretical framework for integrating digital marketing communication with conservation principles in the context of community-based tourism in protected forest areas in Indonesia. It also proposes a practical framework that can serve as a reference for planning and managing digital tourism communication in similar protected forest destinations across Indonesia.
The Effect of ESG Disclosure, Profitability, and Firm Size on Firm Value: The Moderating Role of Green Innovation Endri Endri; Aditya Kusuma Wardhana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 7 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i7.785

Abstract

Firm value is an important indicator that reflects market perceptions of a company's performance and future prospects. This study aims to examine the effects of Environmental, Social, and Governance (ESG) disclosure, profitability, and firm size on firm value and to investigate the moderating role of green innovation in energy-sector companies listed on the Indonesia Stock Exchange during the 2019–2025 period. This study employs a quantitative approach using panel data regression analysis. The sample was selected through purposive sampling, resulting in 10 companies and 70 firm-year observations. Secondary data were obtained from annual reports, sustainability reports, and capital market data sources. The results indicate that profitability has a positive and statistically significant effect on firm value, whereas ESG disclosure and firm size have no statistically significant effects on firm value. Furthermore, green innovation does not significantly moderate the relationships between ESG disclosure, profitability, or firm size and firm value. These findings indicate that profitability remains an important factor associated with the firm value of energy-sector companies, while ESG disclosure, firm size, and the moderating role of green innovation do not demonstrate statistically significant effects within the sample and study period.
Designing Statistical Process Control (SPC) to Support Operational Sustainability to Reduce Rejection in Baby Socks Products at PT. XYZ Alfira Dewi Edelia; Dewi Nusraningrum
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 7 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i7.786

Abstract

High product rejection rates in textile manufacturing increase production costs and material waste, highlighting the need for systematic quality control to support operational sustainability. This study aimed to identify the predominant defects, evaluate process stability, investigate the root causes of product rejection, and develop statistical process control (SPC) procedures for baby sock production at PT XYZ. A mixed-methods action research design was employed, focusing on the diagnostic and action-planning stages. Production and rejection records collected from April 1 to June 25, 2026, were analyzed using Pareto analysis and proportion control charts (p-charts). Interviews, direct observations, fishbone diagrams, and the Five Whys technique were used to identify the underlying causes of product defects. Of the 718,266 units produced, 67,898 were rejected, resulting in a rejection rate of 9.45%, which exceeded the company's target of 3%. Yarn and elastic breakage accounted for 84.84% of all rejected products. Observations from April and June fell outside the calculated control limits, indicating that the production process was not statistically stable. The identified root causes included inadequate machine maintenance, inconsistent raw material inspections, undocumented operating procedures, variations in operator experience, and insufficient measures to mitigate excessive heat. Based on these findings, standard operating procedures (SOPs) and process flowcharts were developed to standardize material inspections, production monitoring, defect documentation, and corrective actions. The proposed SPC framework provided a structured approach to improving quality control consistency and supporting operational sustainability by minimizing potential material waste and production inefficiencies. However, its effectiveness in reducing product rejection rates remained unverified, as the proposed procedures had not yet been implemented and evaluated. Further implementation and performance assessment were therefore necessary to determine whether the framework could achieve measurable improvements in product quality, process stability, and resource efficiency.

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