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Ridha Rizki Novanda
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jurnalagrisep@unib.ac.id
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Department of Socio Economic of Agriculture Faculty of Agriculture, Bengkulu University WR. Supratman Street, Kandang Limun - Bengkulu
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INDONESIA
Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Published by Universitas Bengkulu
ISSN : 14128837     EISSN : 25799959     DOI : https://doi.org/10.31186/jagrisep
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
(1) The Macro approach of agricultural socio-economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural marketing, natural resources, agricultural extension and communication, agricultural sociology, farmer institutions, and community empowerment; (2) The Micro approach includes the study in the development of agribusiness (finance, farm management, functional and technical aspects) and agricultural local institutional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 533 Documents
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SMARTPHONE ADOPTION ON FRUIT MARKETING COMMUNICATION: A TRADERS PERCEPTION Akhmadi, Heri; Fauzan, Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.491 KB) | DOI: 10.31186/jagrisep.19.2.433-446

Abstract

Telepon pintar atau smartphone merupakan salah satu perangkat teknologi informasi yang saat ini banyak digunakan oleh pedagang dalam kegiatan pemasaran. Selain sebagai media komunikasi, smartphone juga digunakan oleh pedagang untuk mendapatkan informasi pasar dan mengomunikasikan produk dan jasanya ke konsumen. Penelitian ini bertujuan untuk menganalisis profil dan persepsi pedagang buah dalam menggunakan smartphone sebagai media komunikasi pemasaran buah-buahan. Penelitian ini dilaksanakan dengan metode kuantitatif dengan analisis deskriptif menggunakan lima poin skala Likert untuk menganalisis persepsi pedagang buah di Kota Yogyakarta. Hasil penelitian menunjukkan bahwa pedagang menggunakan smartphone dalam kegiatan pemasaran buah-buahan karena dipersepsikan dapat memberikan keuntungan relatif dengan tingkat kemudahan penggunaan yang tinggi, bermanfaat secara nyata dengan resiko dan kompleksitas penggunaan yang rendah. Lain dari pada itu, Samsung, Telkomsel dan WhatsApp merupakan merk smartphone, provider telekomunikasi dan aplikasi yang paling banyak dipilih pedagang.
PERSEPSI PETANI TERHADAP IMPLEMENTASI KARTU TANI (STUDI KASUSDESA KADIREJO, KECAMATAN PABELAN, KABUPATEN SEMARANG) Fahmi, Devi Nurul; Maria, Maria
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.024 KB) | DOI: 10.31186/jagrisep.19.2.315-330

Abstract

Pupuk merupakan komponen terpenting dalam pertanian. Namun penyaluran pupuk bersubsidi terdapat permasalahan kelangkaan pupuk, harga yang tinggi dan penggunaan pupuk tidak sesuai anjuran sehingga pupuk bersubsidi tidak tepat sasaran. Kartu Tani, yang bertujuan untuk mewujudkan pendistribusian secara merata, pengawasan serta pengendalian pupuk bersubsidi kepada petani yang berhak mendapatkan. Tetapi belum petani semua mengaplikasikan kartu tani dengan berbagai argumen kendala yang dihadapi. Penelitian ini bertujuan untuk menganalisis variabel usia, pendidikan, pengalaman bertani, luas lahan, lingkungan pertanian (jarak rumah petani dengan pengecer pupuk) dan kedudukan dalam kelompok tani terkait dengan persepsi petani dalam implementasi kartu tani. Penelitian ini dilakukan pada empat kelompok tani di dusun Bungas, Wonolelo, Daleman dan Ngablak, Desa Kadirejo, Kecamatan Pabelan, Kabupaten Semarang. Sampel terdiri dari 70 responden dengan teknik Purposive Sampling. Data dianalisis dengan uji korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa tingkat persepsi dilihat dari program memiliki kategori tinggi, tetapi untuk pemanfaatan dan kemudahan dalam kategori sedang. Terdapat  hubungan yang signifikan antara usia, pendidikan, pengalaman bertani dan luas lahan dengan persepsi petani. Tidak ada hubungan yang signifikan antara lingkungan pertanian dan kedudukan petani dalam kelompok tani.
PENGARUH KEMITRAAN DAN VARIABEL LAINNYA TERHADAP KEUNTUNGAN UMK INDUSTRI MAKANAN DI INDONESIA Fauziah, Syifa; Rifin, Amzul; Adhi, Andriyono Kilat
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.199 KB) | DOI: 10.31186/jagrisep.20.01.195-206

Abstract

Food industry contributes a high good of labor absorption dominates in the manufacturing sector or the contribution to the total national GDP. The industry is in fact in domination by the perpetrators of Micro small and medium enterprises (MSMEs). The objectives of this research is to know the impact of partnerships and other variables against the profit of micro and small enterprises of the food industry. Multiple regression method is used to see what variables affect the profit of micro and small enterprises of the food industry entrepreneur. The results showed that dummy variables such as length of business, partnerships, education level, number of labor, the cost, the number of working hours per day, the age of the entrepreneur and the dummy sectors of the food industry influence on the profit of micro and small enterprises in the food industry. The amount of the issued capital property does not affect the profit the venture. The actors who do venture partnership is still very slightly so that the policy to encourage and develop business partnerships between the various patterns of cooperatives, small medium enterprises and large scale effort undertaken is just right and should be noted in order to sustainable.
DAMPAK MEKANISASI PERTANIAN TERHADAP PEREKONOMIAN ANGGOTA KELOMPOK TANI SUMBER REJEKI KECAMATAN BANGSALSARI, KABUPATEN JEMBER Prayuginingsih, Henik; Fauzi, Nurul Fathiyah; Badriyah, Rahel; Jannah, Fahirotul
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.736 KB) | DOI: 10.31186/jagrisep.20.2.251-264

Abstract

Aims of study were : (1) analyze factors that affected farmers' decision to apply mechanization or not, (2) analyze the impact of mechanization on the economy of the member of paddy farmer group Sumber Rejeki. The study was done purposively at a group of farmer Sumber Rejeki, Sukorejo Village, Sub Bangsalsari Sub District, District of Jember with 20 mechanization user farmers, and 20 non-user farmers as samples in rainy planting season Oktober - December 2019. Data were analyzed by logit model regression, income and productivity analysis, and FFA. The results were: (1) factor which was affected farmers to decide applied agriculture mechanization was the availability of agriculture labor and this effect was significant, while wide of land, farmer’s age, and participation in elicitation/training about agriculture mechanization were affected not significantly. (2) the economic impact of mechanization on the member of Sumber Rejeki was raising productivity and farmers income, which productivity of farmers who used mechanization was 4,05 ton/ha and income was Rp 9.018,952/ha, while non-user farmers just got productivity 3,51ton/ha and income was Rp 6.819,529/ha.
ANALISIS SWOT TENTANG STRATEGI PEMASARAN AGRIBISNIS DI PULAU SETOKOK (STUDI KASUS KOMODITAS SEMANGKA) Harlan, Fandy Bestario; Wirawan, Adhitomo; Maulida, Nur Alifia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.263 KB) | DOI: 10.31186/jagrisep.20.01.69-80

Abstract

This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market
DINAMIKA RANTAI PASOK BERAS DI KECAMATAN BANSARI KABUPATEN TEMANGGUNG Palupi, Aprillia; Priyanto, Sony Heru; Sunaryanto, Lasmono Tri
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.791 KB) | DOI: 10.31186/jagrisep.19.2.361-374

Abstract

Temanggung Regency is the rice producer with the third highest productivity in the province of Central Java. Bansari District, one of the sub-districts in Temanggung Regency, has the potential to be developed as an agricultural area because most of its people are farmer. The study of rice supply chain in Bansari sub-district Temanggung regency is significance in order to design the efficiency of rice supply chain mechanism in the interest of rice farmers’ welfare in Bansari district Temanggung. The purpose of this research is to examine and review the patterns or mechanisms of rice supply chain and to analyse the role undertaken by the supply chain actors in Bansari district. The research method used a qualitative method. Data were collected through observation, interviews, documentation and library studies. The observed units in this research were the rice supply chain agents in Bansari subdistrict, namely rice farmers, rice milling entrepreneurs, rice traders and buyers or consumers of rice. The pattern of the rice supply chain actors in Bansari subdistrict, had only one supply chain flow, namely, the flow of products. There were several actors involved in the rice supply chain including farmers, active and passive traders, piners, milling, consumer households. The supply chain actors had their respective role in distributing rice from farmers to household consumers through the their relevant activities. There is no government intervention in supply chain in Bansari district. Business partnerships were required to develop businesses in the field of rice farming in Bansari district.
SUSTAINABILITY ANALYSIS OF MILKFISH AQUABUSINESS MANAGEMENT ON SUMBAWA ISLAND: A BIOECOLOGY, TECHNOLOGY, AND ECONOMIC APPROACH Asrial, Evron; Sheyoputri, Aylee Christine Alamsyah; Nuryadin, Rusmin
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.378 KB) | DOI: 10.31186/jagrisep.19.2.417-432

Abstract

Selama lebih dari tiga dekade, masyarakat pesisir telah mengelola dan memanfaatkan lahan pesisir Pulau Sumbawa untuk budidaya bandeng (Chanos chanos). Mereka memanfaatkan pasang surut dan topografi daratan pesisir untuk melakukan kegiatan di tambak. Bandeng dipilih karena: kegemaran masyarakat, organisme euryhaline, teknologi budidaya bandeng tergolong sederhana, biaya produksi rendah, dan sintasan tinggi. Tujuan penelitian untuk mengetahui status keberlanjutan pengelolaan dimensi bioekologi, teknologi, dan ekonomi serta mengetahui atribut-atribut sensitif dari masing-masing dimensi. Keberlanjutan merupakan amanat dalam pengelolaan perikanan dunia dan Indonesia. Penelitian ini dilakukan di tiga kabupaten (Sumbawa, Dompu, Bima) selama Juni - Oktober 2018. Penghimpunan data menerapkan metode survey dependen dengan teknik sampling, dialog, observasi, dan dokumentasi. Pengolahan data menerapkan berbagai persamaan statistik dan non statistik. Analisis keberlanjutan menggunakan teknik penilaian untuk akuabisnis bandeng (Rapmilkfish). Hasil Analisis Rapmilkfish menunjukkan status keberlanjutan dimensi bioekologi 'Berkelanjutan', dimensi teknologi 'Cukup Berkelanjutan', dimensi ekonomi 'Kurang Berkelanjutan', dan atribut sensitif sebanyak 12 atribut. Dapat disimpulkan bahwa tingkat penerapan teknologi budidaya bandeng tergolong ramah lingkungan dan berkorelasi positif dengan kelestarian sumber daya alam. Sehingga, kegiatan budidaya bandeng dapat dilanjutkan tanpa harus menaikkan taraf teknologi budidaya bandeng dalam upaya meningkatkan produktivitas tambak.
PENGGUNAAN TELEPON SELULER UNTUK PEMASARAN SERTA DAMPAKNYA TERHADAP KESEJAHTERAAN PETANI Feryanto, Feryanto; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.147 KB) | DOI: 10.31186/jagrisep.20.01.25-40

Abstract

The development of information technology has encouraged farmers to be able to use cellular phones to support agricultural activities. However, only a few farmers use their cellphones for marketing activities. This study aims to analysis factors influence farmers to use cell phones in marketing activities, and whether cell phone use has an impact on farmers' welfare. The analytical method used is the logit regression model and Propensity Score Matching (PSM). The results showed that what influenced farmers' decisions to use cellular phones for marketing activities were gender, marital status, number of adult household members, education, land ownership status, land area, and counseling. Meanwhile, the impact of the use of cellular telephones, shows that the average farm farmers receive higher treatment compared to the control farmers group.
ANALISIS KEPUASAN PETANI SAYURAN ORGANIK ANGGOTA GAPOKTAN BANGKIT MERBABU DALAM MENGIKUTI PROGRAM KEMITRAAN USAHA DENGAN PT BLOOM AGRO Arsela, Yola; Roessali, Wiludjeng; Setiawan, Bambang Mulyatno
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.664 KB) | DOI: 10.31186/jagrisep.20.01.103-116

Abstract

A partnership is an effort to involve various components to work together toward a common goal. This study aims to analyze the implementation of the partnership between farmers and PT Bloom Agro and to analyze the level of farmers’ satisfaction with the company. This study was conducted in January-February 2020 at the Bangkit Merbabu Farmer Group Association, Getasan Subdistrict, Semarang Regency. This study used a case study method with a sample size of 50 respondents who were determined by purposive sampling. Furthermore, the data were analyzed using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The study found ten attributes that are used as an assessment in implementing a partnership between farmers and PT Bloom Agro. The calculation from the Importance Performance Analysis (IPA) found one attribute that became the main priority (Quadrant I), namely the field technicians’ level of knowledge. The four attributes that need to be maintained (Quadrant II) are clear standard operating procedures regarding product quality determination, selling price suitability, ease of product delivery, and increased revenue. The four low priority attributes (Quadrant III) are seed quality, field technicians response to farmer complaints, the suitability of products absorbed by the company, and the timing of payment. One redundant attribute (Quadrant IV) is the technology provided. The results of the Customer Satisfaction Index (CSI) of 0.88 or 88% indicate that the performance of PT Bloom Agro has made farmers very satisfied.
KEPUASAN ANGGOTA TERHADAP PERAN KELOMPOK DALAM PELAKSANAAN PROGRAM PEMANFAATAN PEKARANGAN DI KAWASAN PERKOTAAN (STUDI KASUS DI KELOMPOK WANITA TANI KENTAGOR MANDIRI KOTA BOGOR) Alfayanti, Alfayanti; Baga, Lukman M; Yusalina, Yusalina
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.522 KB) | DOI: 10.31186/jagrisep.20.01.55-68

Abstract

The Sustainable Home Food Area (KRPL) is the yard utilization programs that empowers community in the form of groups, one of which is Woman Farmers Group (KWT). The sustainability of program implementation is dependent on the active participation of members which influenced by satisfaction with the role of the group. This study aims to analyze the levels and attributes that determine member satisfaction to the role of the group in implementation the KRPL program. The research was conducted at KWT Kentagor Mandiri Kencana Village, Tanah Sereal District, Bogor City in December 2019-June 2020. Sample amount of 34 people were determined by census method. The data used are primary and secondary data. Primary data comes from interviews with KWT members while secondary data is obtained from literature studies and documents of related agencies. The level of member satisfaction with the group's role in implementing the yard utilization program was analyzed using the Customer Satisfaction Index (CSI) approach, while the determining factors were determined using a quadrant analysis on the Importance Performance Analysis (IPA).The results show that the members are satisfied with the performance of the group's role in implementation the KRPL program as indicated by the CSI index value of 0.80. There are five attributes that determine members' satisfaction with the role of the group in implementation the KRPL program, namely planning learning needs, arranging group task division, planning collaborative activities, planning the types of foodstuffs to be cultivated and facilitating the availability of seeds

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