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Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

agrisep
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Published by Universitas Bengkulu

ISSN : 14128837 EISSN : 25799959 DOI : https://doi.org/10.31186/jagrisep

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

(1) The Macro approach of agricultural socio-economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural marketing, natural resources, agricultural extension and communication, agricultural sociology, farmer institutions, and community empowerment; (2) The Micro approach includes the study in the development of agribusiness (finance, farm management, functional and technical aspects) and agricultural local institutional.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 533 Documents

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ETNOGRAFI KOMUNIKASI KANURI LAOT MASYARAKAT NELAYAN KECAMATAN SAMATIGA KABUPATEN ACEH BARAT Maifianti, Khori Suci; Raidayani, Raidayani
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This paper aims at analyzing the effect of Kanuri Laot in Samatiga, West Aceh, starting from the setting for preparation and the implementation of Kanuri Laot. The data were obtained through in-depth interviews with the implementing actors of Kanuri Laot accompanied by testing of interview data so that the data collected was tested. From the results of data testing, it was found that the preparatory setting was carried out indefinitely, it depended on the results of community deliberations. The implementation of the Kanuri Laot took place at Kuala Bubon beach with the implementation time being chosen on Sunday ofs every January.

BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE Fitriani, Fitriani; Sutarni, Sutarni; Unteawati, Bina; Apriyani, Marlinda; Widyawati, Dewi Kania; Berliana, Dayang
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery. The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage. Development of the Fudia brand equity must take into account an existing market and expanding market share. Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.

EMPLOYEE PERFORMANCE IMPROVEMENT THROUGH COMPENSATION AND WORK DISCIPLINE AT PT. ICHTIAR GUSTI PUDI IN LANDAK REGENCY Pranoto, Desmi; Kurniati, Dewi; Suharyani, Anita
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Human resources are central in an institution or company. So that management activities run as desired, the company must have employees who are knowledgeable, qualified skills, and ability to manage their businesses as much as possible so that employee performance will increase. The level of success of a company can be judged based on performance. Employee performance increases if the provision of adequate compensation and good work discipline. Through this research is to analyzes the influence of compensation and discipline on employee performance at PT. Ichtiar Gusti Pudi, Landak Regency. The location of this research at Pagong Hamlet, Amboyo Inti Selatan Village, Ngabang District, Landak Regency. This study is a population study by giving a questionnaire to the entire population of 108 people consisting of maintenance employees in all parts of the company. The data were obtained using a questionnaire with a Likert scale 1-5 scoring technique. The method of analyzing data using SEM is assisted by LISREL 8.80 software. The results show that compensation has an effect on employee performance. It appears that the t-value of the compensation variable is 3.05> 1.96. Work discipline has an effect on employee performance, with the t-value of the variable being 2.28> 1.96.

STRATEGI PENGEMBANGAN MARKETING MIX DENGAN ANALISIS SWOT PADA GERAI KOPI LIBERIKA DI KABUPATEN TANJUNG JABUNG BARAT Amalia, Dwi Nurul; Ningsih, Rozaina
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The productivity of liberica coffee which continues to increase will increase opportunities for the development of liberica coffee agroindustry in Tanjung Jabung Barat Regency. One of the agro-industry efforts to maintain its existence in the business world, namely agro-industry must provide two types of benefits to consumers, namely functional and emotional benefits from products or services. One strategy to improve perceived quality is the application of the marketing mix. This study has the objectives of knowing 1) analyzing the implementation of the marketing mix at Liberika coffee outlets in Tanjung Jabung Barat Regency. 2) identify the marketing mix development strategy at Liberika coffee outlets in Tanjung Jabung Barat Regency. This study uses observation methods and survey methods to the field and see the conditions and potential of Liberika coffee outlets to be input and analysis. The results of research on the application of the marketing mix at Liberika coffee outlets indicate that in general Liberika coffee outlets have implemented a marketing mix strategy well. Liberika coffee outlets have improved perceived quality by implementing a good 7P marketing mix (product, price, place, promotion, human resources, process and physical evidence). The Liberika coffee outlet development strategy is generated through a SWOT analysis. Based on the identification of internal and external factors, the strengths, weaknesses, opportunities and threats can be identified.

FAKTOR YANG MEMPENGARUHI MINAT GENERASI MILINEAL UNTUK MELANJUTKAN USAHATANI KELUARGA DI KECAMATAN MEJAYAN, KABUPATEN MADIUN Widayanti, Sri; Ratnasari, Septilia; Mubarokah, Mubarokah; Atasa, Dita
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

In the agricultural sector, there was a decrease in the number of young workers, it was noted that in 2018 agricultural workers were dominated by workers aged 40 years and over by 55%. This is due to the lack of willingness of the younger generation to continue agricultural work as is done by their parents, as well as the unwillingness of parents for their children to do farming activities. The purpose of this study was to analyze the factors that influence the desire of the millennial generation to continue farming activities. The research was conducted in Mejayan Subdistrict by means of multiple stage cluster sampling areas selected Darmorejo village as the criteria for basic agricultural villages, Kaliabu as an industrial village, Mejayan village as a city village. The data analysis used in this research is binary logistic regression with independent variables including gender, motivation, experience, inheritance in the form of land, education, views on agriculture, income, land, community environment. The results showed that the variables that had a positive influence were motivation, inheritance in the form of land, the community environment, while those that had a negative effect were gender and views on agriculture.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN RUMAH TANGGA PETANI KARET DESA BENTENG HARAPAN KECAMATAN MAJE KABUPATEN KAUR Aulina, Parda Oka; Sriyoto, Sriyoto; Yuliarti, Ellys
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The purpose of this research is to 1) examine the revenue of rubber farmer households; 2) Analyze the expenditure of rubber farmer households; 3) analyze of income of rubber farmer households; and 4) factor affect the households income of rubber farmers in Benteng Harapan Village, Maje District, Kaur Regency. The study was conducted in October 2019. Methods of Data Analysis using quantative analysis for income of rubber farmers and multiple linear regression Analysis. The research sample of 55 respondents. The results showed that revenue farmer household was IDR 6.026.650/month, household expenditure of IDR 5.084.291/ month, income household was IDR942.359/month. Factors affecting income rubber farmers household are the price of rubber, rubber farming experienced, and side jobs. Farmers are expected to be able to maintain the quality of their latex rubber, that is, not to mix other objects so that it weighs on the scales. In marketing rubber, farmers should always be organized, traders should not try to suppress the buying price of rubber

VALUE CHAIN UPGRADING: EVIDENCE FROM SMOKED FISH AGRIBUSINESS IN CENTRAL JAVA Wicaksana, Indrajit; Nurmalina, Rita; Suprehatin, Suprehatin
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Smoked fish is one of the processed fish products that provided higer added value. However, there are still great opportunities to increase added value of smoked fish products through upgrading their value chains to make them more competitive and sustainable. This study aims to examine value chain upgrading of the smoked fish in Central Java. The data were obtained from 52 smoked fish value chain actors in Central Java by conducting in-depth interviews. The data was analyzed using a qualitative descriptive analysis of value chain upgrading. The results showed that the smoked fish value chain in Central Java can be upgraded through three upgrading types: product, process, and functional. Product upgrading can be done by using vacuum packaging and food boxes for processors and food stallers respectively. Process upgrading can be done by adopting fish detection technology (for fisherman) and administrative system applications (for wholesalers and traders). Functional upgrading can be improved by implementing direct selling from processors to restaurants and online marketing for retailers. As these upgrading activites will require additional costs, the smoked fish value chain actors need to consider the costs to get higher benefits in the implementation of value chain upgrading for smoked fish in Central Java.

TOTAL QUALITY MANAGEMENT MODEL FOR EMPLOYEE PERFORMANCE (STUDY AT PT. TRISULA ULUNG MEGASURYA KEPAHIANG-BENGKULU) Reflis, Reflis; Suryanty, Melli; Nabiu, Musriyadi; Nusril, Nusril; Septika, Windi
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aims for 1) determine the effect of Total Quality Management (TQM) on employee performance, and 2) examine the TQM model of employee performance at PT. TUM, Kepahiang-Bengkulu. This study uses Structural Equation Model Analysis (SEM) with the Partial Least Square (PLS) method. PLS is a variant-based SEM statistical method simultaneously by carrying out measurement model tests and structural model testing with data scales and sample sizes that do not need to be large. The data used were obtained by interviewed the 86 employees of PT. Trisula Ulung Megasurya in Kepahiang Regency. The research found that the variable X2 (strategic planning) and X3 (analysis and information) have a significant effect on latent variable employee performance, while the variables X1 (leadership), X4 (human resource management(HRM)), and X5 (management process) do not. Based on the analysis of the SEM/PLS model which is formed in measuring the effect of TQM on employee performance, the model is Y = 3,652 X2 + 2,311 X3.

ANALYSIS OF THE MARKETING EFFICIENCY OF THE RED CURLY CHILI (Capsicum annuum L.) IN KEPAHIANG DISTRICT Pranata, Bagus Dwi; Badrudin, Redy; Romdhon, Mostopa
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This Research is conducted in Kepahiang Regency. The location of the study is selected purposely (deliberately) by considering that the area is one of the production centers of curly red chili in Bengkulu Province. The purpose of this study is to analyze the marketing efficiency performed by the marketing agents of curly red chili in Kepahiang Regency. The samples in this study are 37 chili farmers, 11 collectors, 4 intercity traders, and 12 retailers who sell to the final consumer. This study uses primary data. Marketing efficiency is analyzed through marketing channel, analysis of marketing margin, and Farmer's share, as the efficiency measurement scale. The findings of this study indicate that the marketing of curly red chilies in Kepahiang Regency is categorized as Efficient.

ANALYSIS OF INDONESIAN COFFEE EXPORT PERFORMANCE TO THE GLOBAL MARKET USING VECTOR AUTOREGRESSION (VAR) APPROACH Zuhdi, Fadhlan; Windirah, Nola; Maulanda, Achmad Subchiandi
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Coffee is Indonesia's mainstay export commodity in the plantation sector which has provided a lot of income for Indonesia. Over time, Indonesia's coffee exports have fluctuated due to the impact of globalization and other external factors such as world coffee prices, Indonesian coffee production, the US Dollar exchange rate, Brazilian coffee exports and Colombian coffee exports. Based on this, this study aims to analyze the performance of Indonesian coffee exports to the Global Market using time series data over a period of 29 years using the Vector Autoregression (VAR) approach. The results showed that there were variables that had a short-term and unidirectional relationship with Indonesian coffee exports, namely the US Dollar exchange rate variable, Indonesian coffee production and Brazilian coffee exports.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

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Contact Name Ridha Rizki Novanda

Contact Email rrizkin@unib.ac.id

Phone +6273621170

Journal Mail Official jurnalagrisep@unib.ac.id

Editorial Address Department of Socio Economic of Agriculture Faculty of Agriculture, Bengkulu University WR. Supratman Street, Kandang Limun - Bengkulu

Location Kota bengkulu, Bengkulu INDONESIA

Abstract

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Abstract

Contact Name
Ridha Rizki Novanda

Contact Email
rrizkin@unib.ac.id

Phone
+6273621170

Journal Mail Official
jurnalagrisep@unib.ac.id

Editorial Address
Department of Socio Economic of Agriculture Faculty of Agriculture, Bengkulu University WR. Supratman Street, Kandang Limun - Bengkulu

Location
Kota bengkulu,

Bengkulu

INDONESIA